This is the SEO Audit report prepared by Howl India, a leading Digital Marketing Agency based out of Pune.

1. SEO Audit Report
howlindia.com

2. Services
SEO
Social Media
Performance Marketing
Content Writing
Services
howlindia.com

3. Mobile Friendly
The web is being accessed more and more on mobile devices.
Designing your websites to be mobile friendly ensures that your
pages perform well on all devices
Status:
What needs to be fixed:
The design of the mobile website version is commendable but
currently the site speed indicates a score of 18 for mobile
versions.
The Lab Data of your mobile version show a critically low FCP(First Contentful Paint) load time which
is 5.1 sec and LCP(Largest Contentful Paint) score which is 49.9 sec which should ideally be less than
1.8 sec and 2.5 sec respectively for a smooth mobile user experience.
howlindia.com

4. Competitor Analysis
Mobile Loading Speed
Mobile Friendly
howlindia.com

5. Google Index One Version Site
Did you know it’s possible to have different versions of your site
indexed in Google? It’s true.
The different versions of your website has is already
being redirected to one URL.
There is no issue found in this area hence no remedy required.
Status:
What needs to be fixed:
howlindia.com

6. Desktop Friendly
PageSpeed Insights analyzes the content of a web page on
desktop version, then generates suggestions to make that page
faster
The design of the desktop website version is commendable but
the website loading speed indicates a score of 52 for desktop
versions.
The Lab Data of your desktop version show a critically low LCP(Largest Contentful Paint) score which
is 13.6 sec which should ideally be less 2.5 sec for a smooth desktop user experience. Speed
Index and Time to Interactive scores are also critically low at 6.7 and 6.8s respectively.
Status:
What needs to be fixed:
howlindia.com

7. Competitor Analysis
Desktop Friendly
howlindia.com

8. 404 Status Code Web Pages
The HTTP 404, 404 Not Found, 404, 404 Error, Page Not Found or File Not
Found error message is a Hypertext Transfer Protocol (HTTP) standard
response code, in computer network communications, to indicate that the
browser was able to communicate with a given server, but the server could
not find what was requested.
There were 20 pages with 404 errors detected.
The 20 diagnosed pages with 404 have to be checked and rectified so that the server can present
the pages when requested by user. 404 errors prevent user from getting important information
about the site when they need it which negatively impacts sales of the organization.
Status:
What needs to be fixed:
howlindia.com

9. Meta Title
A meta title is an important part of website optimization, and it's distinct from
the headline on the page itself. It acts as a name tag for the web page. The title
is displayed on your browser tab and tells you what page you're on. Meta titles
are also read by search engine robots and seen by users searching the web.
The meta titles on each web page is already present on the
webpages.
There is no issue found in this area hence no remedy required.
Status:
What needs to be fixed:
howlindia.com

10. Meta Description
The meta description is one of a web page's meta tags. With this meta information,
webmasters can briefly sketch out the content and quality of a web page. The meta
description is one of a web page's meta tags. With this meta information, webmasters
can briefly sketch out the content and quality of a web page.
Meta descriptions for the web pages have been found missing on
44 pages which negatively affects the search engine presence.
We have diagnosed the 44 pages with missing meta description and expect action to be taken on
high priority basis.
Status:
What needs to be fixed:
howlindia.com

11. Competitor Analysis
Meta Description
Just for 3 out of 44 Pages
howlindia.com

12. Alt Text
Alt text (alternative text) is a word or phrase that can be inserted as an
attribute in an HTML (Hypertext Markup Language) document to tell
Website viewers the nature or contents of an image. The alt text appears
in a blank box that would normally contain the image
Alt text for the images on the web pages have been found missing for
78 pages which will not help search engines identify the images
We have diagnosed the 78 pages with missing alt text on the images and expect action to be taken
on high priority basis.
Status:
What needs to be fixed:
howlindia.com

13. Competitor Analysis
Alt Text
Just for 2 out of 78 Pages
howlindia.com

14. Canonical Tag
A canonical tag (aka "rel canonical") is a way of telling search
engines that a specific URL represents the master copy of a page.
Using the canonical tag prevents problems caused by identical or
"duplicate" content appearing on multiple URLs.
There is 1 page with missing canonical tags which will negatively
impact search engine ranking.
The Canonical Tags have to be added to the diagnosed page to improve Search Engine ranking of
the page.
Status:
What needs to be fixed:
howlindia.com

16. H1 tag
The H1 is an HTML tag that indicates a heading on a website. Let me unpack that.
HTML: This stands for Hypertext Markup Language. Heading: HTML has six different
heading tags: H1, H2, and so on. The H1 is considered the most important tag, and the
H6 is the least important.
Issues have been found in 68 pages where there are missing
tags.
We have diagnosed total of 68 pages with missing or duplicate H1 tags on the web pages and
expect action to be taken on high priority basis.
Status:
What needs to be fixed:
howlindia.com

17. Open Graph Tags
Open Graph meta tags are snippets of code that control how URLs are
displayed when shared on social media.
Issues have been found in 79 pages where there are missing
open graph tags.
We have determined an absolute of 79 pages to have missing open graph tags on the website
pages and anticipate that action should be taken on a high priority basis.
Status:
What needs to be fixed:
howlindia.com

18. Competitor Analysis
Open Graph Tag
Just for 2 out of 79 Pages
howlindia.com

19. Schema Code Tags
Schema.org (often called Schema) is a semantic vocabulary of tags (or
microdata) that you can add to your HTML to improve the way search
engines read and represent your page in SERPs
The basic Schema Code tags on each web page is already
present but need to add necessary schema data on required
money pages
There was no issues found but necessary schema data needs to added on required pages.
Status:
What needs to be fixed:
howlindia.com

20. Optimize Images
Image optimization is the process of creating and delivering high-quality
images in the ideal format, size, tags and resolution to increase user
engagement. It also involves accurately labeling images so search
engine crawlers can read them and understand page context.
All the images used on the website have not been optimized for
Search Engines.
All the images need to be optimized in accordance with SEO norms on priority basis.
Status:
What needs to be fixed:
howlindia.com

21. Broken Link
Broken links are links that don't work. Some of the reasons why links don't work include:
A website is no longer available. A webpage was moved without a redirect being added.
The URL structure of a website was changed..
There was 1 critical broken link found in your website. Which is
harmful for your search ranking.
The broken link has to be fixed on High priority as it is affects Search Engine rankings.
Status:
What needs to be fixed:
howlindia.com

22. Remarketing Tags
For both standard and dynamic remarketing, you’ll tag your
website with the Search engine Ads tag and social media ads
tag to set up an audience source for your website or apps
Remarketing tags have been found missing on the website.
The Remarketing tags need to be added for re marketing purposes to reach actual audience.
Status:
What needs to be fixed:
howlindia.com

23. Conversion Optimization Tags
Conversion rate optimization (CRO) is the process of optimizing your sponsored
search ads, landing pages, and overall website design to raise your conversion rate.
In other words, the goal is for the highest possible percentage of visitors to your site
to convert, or complete your desired action.
Conversion Optimization tags have been found missing on the
website.
The Conversion Optimization tags need to added to increase online sales proficiency.
Status:
What needs to be fixed:
howlindia.com

24. Keywords
Ranking Report

25. howlindia.com

26. howlindia.com

27. howlindia.com

28. S.R Keywords
Rank US
(11/06/21)
Rank US
(29/07/21)
Improvement
1 Data as a Service NR 28 72
2 Intent Architecture Service 9 1 8
3 AI Consulting Services NR 34 66
4 Experiential AI NR 34 66
5 Data Commercialization NR 10 90
6 Data Commercialization Strategy NR 12 88
Our Client - Keyword Ranking
howlindia.com