The document discusses common problems faced by SEO project managers and provides tips to address them. It describes three main problems: 1) Unrealistic client expectations due to lack of proper qualification and communication. 2) Developers not properly implementing SEO recommendations due to insufficient education and validation. 3) Not knowing what worked due to changes being made together late and hastily without documentation. For each, it provides strategies around communication, education, validation, documentation and agile project management to enhance SEO project assessment, development performance and iterative optimization.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...BethBarnham1
In this talk, I explore schema and its link to online accessibility. Can schema really help the web to be more accessible? And how should we strategise this as SEOs? Strategy plays a vital role in SEO but often times the technical areas are overlooked within a wider marketing strategy
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...BethBarnham1
In this talk, I explore schema and its link to online accessibility. Can schema really help the web to be more accessible? And how should we strategise this as SEOs? Strategy plays a vital role in SEO but often times the technical areas are overlooked within a wider marketing strategy
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
I Am A Donut: How to Avoid International SEO MistakesTom Brennan
Tom Brennan from digital marketing agency Adapt Worldwide, presents the top mistakes made when performing international SEO. Originally delivered at Brighton SEO in October 2022
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Commerce Platforms PDP Content Strategy: Amazon and Beyond - BrightonSEO Oct ...MargoHowie
My presentation for the Ecommerce SEO track for BrightonSEO on approaching PDP content strategy, maximising listings, and avoiding common mistakes. For more information, please contact the MediaCom eCom Practice.
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
I Am A Donut: How to Avoid International SEO MistakesTom Brennan
Tom Brennan from digital marketing agency Adapt Worldwide, presents the top mistakes made when performing international SEO. Originally delivered at Brighton SEO in October 2022
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Commerce Platforms PDP Content Strategy: Amazon and Beyond - BrightonSEO Oct ...MargoHowie
My presentation for the Ecommerce SEO track for BrightonSEO on approaching PDP content strategy, maximising listings, and avoiding common mistakes. For more information, please contact the MediaCom eCom Practice.
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Scaling SEO Across Large Enterprise EcosystemsKeith Goode
Presented at SMX West in San Jose, California on Wednesday, March 14, 2018, "The Art and Science of Wrangling Chaos into Order: Scaling SEO Across Large Enterprise Ecosystems" shows the challenge of large enterprise, big brand SEO, the current state of affairs, and the ideal state of scaling SEO globally. Keith Goode, SEO Manager for IBM Security, discussed this alongside fellow panelists Eli Schwartz and Laura Lippay and moderator, Chris Sherman.
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility Lander Inc
Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
13. #seoPM at #MozCon by @Aleyda
Where can I hide?
The SEO Project Failed
14. #seoPM at #MozCon by @Aleyda
I’m a good SEO.
This happens all the time with
SEO projects...
15. #seoPM at #MozCon by @Aleyda
You’re such a whiner!
An SEO should also know
how to handle projects...
:(
16. #seoPM at #MozCon by @Aleyda
For excuses stop looking
and learn from the
experience you must.
Hmmmmmm
OK!
Let’s see the issues I had
and what can I learn from
them...
18. #seoPM at #MozCon by @Aleyda
My 1st Problem:
The client was always complaining.
He expected something different from
the SEO Process.
19. #seoPM at #MozCon by @Aleyda
5X increase over last year organic conversions?
And my results? This is not what I wanted!
Raise your hands! Someone has faced this situation before?
20. #seoPM at #MozCon by @Aleyda
Help you I can!
QUALIFICATION +
COMMUNICATION
essential is to avoid this...
Hmmmmmm
21. #seoPM at #MozCon by @Aleyda
Assess the SEO process
and give realistic
expectations from the
beginning
Never let salespeople conduct an SEO sales process
without your supervision
... If you’re an In-House SEO the same applies when selling the project internally.
22. #seoPM at #MozCon by @Aleyda
Meet all of the SEO
project involved parties
Decision Makers
Area Responsibles
from the start
Technical Team
Marketing Team
Product Team
Communications Team
Analytics Team
Social Media Team What are their problems?
How can SEO help them?
Understand each one of the stakeholder’s areas, goals and their desired outcome from the SEO Process.
23. #seoPM at #MozCon by @Aleyda
Agree on the necessary
resources and timings from
the beginning
It’s important to clarify that timings depend on the execution and you need to start expecting results after it.
24. #seoPM at #MozCon by @Aleyda
Value the possible risks and
restrictions of the SEO
process
Analize risks from Business and Technical Perspectives
Can SEO affect negatively the site’s business or cause technical complexities that are not manageable?
25. #seoPM at #MozCon by @Aleyda
Establish SMARTER Goals that
all the involved parties validate
and you can always refer to
Specific
Measurable
Attainable
Relevant
Time-Based
Ethical
Recordable
Take a look at http://www.aleydasolis.com/en/search-engine-optimization/smart-seo-goals/
26. #seoPM at #MozCon by @Aleyda
Define communication
channels and workflow to
follow with stakeholders
Specify from the start: meeting frequency, topics to cover and goals to reach with each area involved.
27. #seoPM at #MozCon by @Aleyda
Communicate and provide
feedback continously as
agreed.
Be empathic! Interact with the people involved in the project.
28. #seoPM at #MozCon by @Aleyda
1st tip to enhance the SEO Project assessment:
Develop a Qualification Checklist and Survey to use
with each client at the beginning... and save it!
Take a look at http://www.aleydasolis.com/en/search-engine-optimization/seo-process-strategy/
29. #seoPM at #MozCon by @Aleyda
2nd tip to enhance the SEO project assessment:
Wait to accept the SEO project until the client is
really ready to start with it
SEOs can push too hard and end up with a client with no time, resources or flexibility for the project.
30. #seoPM at #MozCon by @Aleyda
3rd tip to enhance the SEO project communication:
Talk in the same language as the other person,
beware of cultural differences.
If the person is not technical you need to provide everyday examples and metaphors.
31. #seoPM at #MozCon by @Aleyda
4th tip to enhance the SEO project communication:
Meet, talk and work from your client’s offices
whenever is possible to communicate directly
Pay attention for any opportunity to improve the ongoing SEO process.
32. #seoPM at #MozCon by @Aleyda
Example: Client is not sure about the business effects of
SEO changes and need more input to approve?
Run a pilot project with a sample of the site!
Specify the reach, timing and expected
outcomes from the SEO Pilot
Demonstrate SEO recommendations don’t hurt but help the site business model and get approval to extrapolate.
33. #seoPM at #MozCon by @Aleyda
Example: Client is not sure about the business effects of
SEO changes and need more input to approve?
Run a pilot project with a sample of the site!
SEO results were better than expected after
2 months of launching the pilot
+
Clients from the sample area were satisfied
+
The business requests grew proportionally
=
SEO changes for all the sites were approved
The decision maker was more comfortable to approve the project and it was technically easier to implement.
34. #seoPM at #MozCon by @Aleyda
Meet + Value Establish
Agree Continuous
Asses the Talk with Risks + SMARTER
Resources + Comm and
SEO Project Stakeholders Restrictions Goals +
Timings Empathy
Channels
Do SEO Qualification Checklist + Asses if the client’s ready + Talk in the same language + Work from client’s offices
35. #seoPM at #MozCon by @Aleyda
Follow this roadmap and
clients expectations more
easily will you meet... and
nothing to complain they
will have. Hmmmmmm
Thanks,Yoda!
I need to improve this...
36. #seoPM at #MozCon by @Aleyda
Remember, QUALIFY and COMMUNICATE early,
directly and often to understand each other’s
needs and expectations.
37. #seoPM at #MozCon by @Aleyda
This is the only issue you
have faced?
Oh No! I have had many,
another one is...
39. #seoPM at #MozCon by @Aleyda
My 2nd Problem:
Developers didn’t get anything right!
They always launched and published my
SEO recommendations with errors.
40. #seoPM at #MozCon by @Aleyda
Who has added a canonical tag to all of the
pages pointing to the home?
Anyone had this same issue?
41. #seoPM at #MozCon by @Aleyda
Help you I can!
EDUCATION + VALIDATION
essential is to avoid this...
Herh herh herh.
42. #seoPM at #MozCon by @Aleyda
Specify roles and
responsibilities for each
one of the team members
Have someone responsible for the development activities who acts as the main contact and support.
43. #seoPM at #MozCon by @Aleyda
Educate all of the involved
parties with personalized
trainings
Record the trainings or webinars
and show them to any new team
member who starts afterwards!
Conduct SEO trainings for each one of the areas involved: SEO for
Developers, Content Writers, Link Builders, Social Media, etc.
If you’re in distributed locations you can do webinars with Webex or Omnovia.
44. #seoPM at #MozCon by @Aleyda
Share checklist, Q+A and
cheat sheet to validate any
new development
Developers should use the SEO Checklist to validate their work before launching.
45. #seoPM at #MozCon by @Aleyda
Create short, straight to the
point SEO recommendations
that are focused on each area
Make the SEO recommendations easily accessible to all of the
involved parties all the time.
Enable an intranet area (or client area) for SEO documents that is easy to access.
46. #seoPM at #MozCon by @Aleyda
Ask for early tests to check
before starting a complete
development
Before starting a full implementation, verify with a sample if developers have correctly understood your recommendations.
47. #seoPM at #MozCon by @Aleyda
Before launching validate in a
closed test environment the
whole implementation
Make sure the test environment is not only disallowed through robots.txt, but requires a password.
48. #seoPM at #MozCon by @Aleyda
Make sure developers understand the importance
and always follow the validation workflow for any
new development
Test environment that is closed
Early SEO Full Complete
Sample Development SEO Launch
Validation Validation
49. #seoPM at #MozCon by @Aleyda
1st tip to enhance development performance:
Gamify the SEO Implementation to encourage
and get developers more involved
Create internal challenges for the fastest or most efficient developer with SEO implementations.
50. #seoPM at #MozCon by @Aleyda
2nd tip to enhance development performance:
Developers should include SEO implementation
as part of their work objectives
We are all SEOs
Agree with the Development Manager that the SEO implementation is included as part of developers’ objectives.
51. #seoPM at #MozCon by @Aleyda
3rd tip to enhance development performance:
Provide feedback to developers about SEO
results’ achievement to get them involved
Provide constant feedback to make them feel they’re part of the business success of the SEO Project.
52. #seoPM at #MozCon by @Aleyda
4th tip to enhance development performance:
Use tools to facilitate workflow, communication
and coordination internally and externally
Use the most suitable tool for your situation: Asana, RedMine, BaseCamp, Trello, IceScrum, Google Docs.
53. #seoPM at #MozCon by @Aleyda
Example: Create an easy to follow SEO Tasks schedule to
share with the team, prioritize and track implementations
Include priorities, deadlines and tasks responsibles. Use colors to specify execution status.
54. #seoPM at #MozCon by @Aleyda
Specify Educate Share Create Early Tests Validate in
roles + all of the checklist, short before a closed
responsibil involved cheat sheet, recommen implementing environment
-ities parties Q+A -dations
Gamify Implementation + Include SEO as Developers’ Objectives + Keep Developers updated + Support with Tools
55. #seoPM at #MozCon by @Aleyda
Follow this roadmap and
the developers’
performance and results
improve they should.
Yes, hmmm.
Thanks,Yoda!
I see how important it is...
56. #seoPM at #MozCon by @Aleyda
Remember, always EDUCATE + VALIDATE to
effectively advance in the SEO implementation.
Hmmmmmm.
57. #seoPM at #MozCon by @Aleyda
OK! Which other issue
have you experienced?
There’s this other...
59. #seoPM at #MozCon by @Aleyda
My 3rd Problem:
Changes were implemented together,
late and in a hurry, so we never knew
what had specifically worked or not.
60. #seoPM at #MozCon by @Aleyda
Who knows what has happened here?
Do you recognize this situation?
61. #seoPM at #MozCon by @Aleyda
Help you I can!
DOCUMENTATION +
AGILIZATION
essential is to avoid this...
Yes, hmmm.
62. #seoPM at #MozCon by @Aleyda
Define short incremental iterations
for SEO updates focusing on a
specific set of elements each time.
2nd Iteration
Canonicalization
It’s faster to advance and easier to control effects, 1st Iteration
possible issues and verify if you’re advancing as wished. URL Structure
Don’t try to cover too many different areas at the same time. Focus on one aspect per iteration.
63. #seoPM at #MozCon by @Aleyda
Document all SEO related activities and create
an easy to reach and well organized shared
repository with the SEO related information
From the initial SEO assessment to the keyword research,
on-page implementations, link building, rankings, etc.
Make these documents available to all of the involved parties of the SEO process.
64. #seoPM at #MozCon by @Aleyda
Provide examples along your SEO
recommendations with screenshots or
mockups for each scenario to avoid ambiguity
It’s easier to understand and you have an archive of what happened at each time. Use Mockingbird for mockups.
65. #seoPM at #MozCon by @Aleyda
Have a backup plan in case
something goes wrong, from the
SEO strategy to implementation.
Coordinate with the areas involved in the SEO Process to have backups and contingency plans for the identified risks.
66. #seoPM at #MozCon by @Aleyda
Develop an SEO reporting system that
is consistent with KPIs for every stage
Easy to Understand
Color Indicators of the process that is sent monthly
Provide context for KPIs (% of Total,
compared with previous month or
previous year)
Explain how the indicators work and should be interpreted to make decisions. Include your own recommendations.
67. #seoPM at #MozCon by @Aleyda
1st tip to enhance SEO documentation:
Automate SEO reporting and tracking
Like Web based SEO ranking tools like SEScout,
Authority Labs or Google Analytics Alerts
Easy to use, accessible, reliable tools that help you to automate SEO reports, from rankings to traffic and conversions.
68. #seoPM at #MozCon by @Aleyda
2nd tip to enhance agilization:
Group iterations according to the SEO Goals and
elements to be optimized, starting with fundamentals
By optimizing each type of element or related elements together, it’s easier to track errors and effects.
69. #seoPM at #MozCon by @Aleyda
3rd tip to enhance agilization:
Don’t use agile only for technical optimization but
also for content optimization and link building
Align all of the SEO activities to integrate and do sinergy along the different SEO stages.
70. #seoPM at #MozCon by @Aleyda
Example: Create custom SEO reports in Google Analytics
and configure them to be sent by email at any frequency
Configure SEO reports
focused on organic traffic
performance:
-Visits
-Landing Pages
-Keywords
-Conversions
Take a look at http://www.aleydasolis.com/en/web-analytics/seo-traffic-reports-google-analytics/
71. #seoPM at #MozCon by @Aleyda
Example: Create custom SEO alerts in Google Analytics and
configure them to be sent when matching a criteria you set
Configure SEO alerts to send an email informing
automatically when the organic traffic behavior
changes according to the criteria you have set.
Take a look at http://youtu.be/FHzjTrabbC8
72. #seoPM at #MozCon by @Aleyda
Short Accesible Use Consistent
Incremental and shared mockups + Always have Reporting
Iterations Repository Screenshots a backup plan System
Automate reporting + Group iterations according to SEO goals + Use agile for any SEO activity
73. #seoPM at #MozCon by @Aleyda
Follow this roadmap, and it
will be easier to meet the
times and track the SEO
work results.
Hmmmmmm
Thanks,Yoda!
I’ll start now...
74. #seoPM at #MozCon by @Aleyda
Remember, always DOCUMENT + AGILIZE you
must. Or never know what worked or not, you
will. Yeesssssss.
75. #seoPM at #MozCon by @Aleyda
What is this? Can I already
feel the #seoPM Force?
Can you feel it too?
76. #seoPM at #MozCon by @Aleyda
Wake Up and Remember! If you keep these
guidelines into consideration along your SEO project,
you will have much more chances to be sucessful
Qualify Communicate Educate Validate Document Agilize
The SEO Project
77. #seoPM at #MozCon by @Aleyda
... Nonetheless, have you
already realized the most
fundamental aspect in an
SEO Project?
What is it, Master Yoda?
78. #seoPM at #MozCon by @Aleyda
An SEO Project is always ultimately about the PEOPLE.
The PEOPLE is the key!
The Director The Salesperson The Writer The Developer The SM The User You
You
Are you paying enough attention to the people in your SEO projects?
79. #seoPM at #MozCon by @Aleyda
Make sure you understand and connect with the PEOPLE to
work well together and reach your shared goals.
Interact with each one of the team members and your SEO projects’ stakeholders.
80. #seoPM at #MozCon by @Aleyda
As you can see, there are no magical tricks but good
practices and consistent work. Now is up to you...
Too much You can do it if
work! you propose to!
If you continue handling your SEO Projects as before you will always suffer from the same issues...
81. #seoPM at #MozCon by @Aleyda
Stop!
I know I can do #seoPM
... and you can too!
It’s time to change. This is your opportunity. Start now.
82. #seoPM at #MozCon by @Aleyda
Not in a long time in this galaxy...
There is hope with you ahead for #seoPM.... Thanks!