SlideShare a Scribd company logo
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
7 Ways Not to Fail at
International SEO
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
* I’m Aleyda Solis SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
* remoters.net Co-Founder
I’m Aleyda Solis, SEO Consultant
& Founder at Orainti
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Targeting
International
markets can be a
great way to scale
your business
online
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
However,
ranking across
competitive
industries in
international
markets can be
tough
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
There are very common well known challenges
that are critical to avoid to not fail in the process
LAUNCHING IN
TOO MANY,
NON-
PROFITABLE
MARKETS
CHOOSING
THE WRONG
INTL
TARGETING
FOR YOUR
BUSINESS
NOT
LOCALIZING
YOUR
INTERNATION
AL CONTENT
INCORRECTLY
SETTING
HREFLANG
ANNOTATIONS
CHOOSING
THE WRONG
WEB
STRUCTURE
FOR YOUR
INTL MARKETS
REDIRECTING
USERS (AND
BOTS)
AUTOMATICAL
LY BASED ON
THEIR IP
ONLY RELYING
ON HREFLANG
ANNOTATIONS
TO
GEOLOCATE
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
1. Launching in too
many non-profitable
markets
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
You don’t need to target *all* international markets
just because your industry leaders are doing it so
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Or enabling all language versions for every country you
target since most won’t bring meaningful search traffic
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
This is how you end up having this too very common
problem when doing International SEO
“I don’t have enough resources to localize
and optimize for all the markets”
- Someone who enabled too many international Web versions
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Validate your starting point, market search potential
as well as the relevance from a business standpoint
COUNTRY AND
LANGUAGE
CURRENT
ORGANIC
SEARCH
TRAFFIC
SEARCH
COMPETITION
LEVEL
SEARCH VOLUME
OPPORTUNITY
SEARCH
TREND IN
MARKET
SEARCH
ENGINE
USED
CAPACITY TO
PERFORM
BUSINESS
OTHER
TRAFFIC
DRIVES
Canada in
English
300 per month High
2,000,000 searches
per month
Positive Google High Affiliate
USA in English 500 per month Medium
3,000,000 searches
per month
Negative Google Medium
Social
Affiliate
USA in Spanish 200 per month Medium
2,500,000 searches
per month
Positive Google Low
Social
Affiliate
… … … … … … … …
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Assess if there’s a minimum of search traffic potential
for profitability using current conversions data
https://www.aleydasolis.com/english/international-seo-tools/roi-calculator/
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
2. Choosing the wrong
international targeting
for your business
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites
Google supports language and country targeting,
but not “continent level” one
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
What countries
should this EU
version in English
target if there’s
already a UK
version in
English?
If you use a .eu version you will have a harder time
geolocating it and end up running into duplication issues
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Yes No
Yes No
IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATIONS?
COUNTRY TARGETING LANGUAGE TARGETING
IS THERE ENOUGH TRAFFIC & CONVERSIONS TO
TARGET EACH COUNTRY?
An online
shop will
likely be
country
targeted
It’s critical to correctly identify your international
targeting, to make *everything else* consistent
A Tech blog
will likely
language
target
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Search demand behavior should be identified and
*compared* per market to assess similarities/differences
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
brand.eu/es-es/
brand.eu/fr-fr/
brand.eu/de-de/
brand.eu vs
If you really need to use .eu domains, use them as if they
were gTLDs, with country folders/subdomains with them
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Like Patagonia
does here
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
3. Choosing the wrong
Web structure for your
International Markets
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Many Internationally
targeted sites are
held back
by their
international Web
structure, since all
have pro’s and con’s
https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
No
Yes
Is the language of
the new market
different than the
one of your
current site?
Is the audience
purchase/search
behavior/preferences
(terms,
trends/seasonality,
etc.) of the new
market different than
the current one?
No
No
Is your site product
offering going to be
very different for the
new market
(availability,
conditions, pricing,
etc.)?
YOU MIGHT NOT NEED A
DIFFERENTIATED WEB
STRUCTURE FOR YOUR NEW
MARKET
YOU NEED A
DIFFERENTIATED/NEW
INTERNATIONAL WEB STRUCTURE
FOR YOUR NEW MARKET
Yes
Yes
Check first if you really need a new/differentiated Web
structure to target your new international markets
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Not the best to
scale targeting
multilingual or
localized
search
potential
Good first step
for
international
shopping
support
For example, SoleRebels supports international shipping
& multi-currency w/ the same URL structure
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Depending on industry/biz model & language variation,
you might prefer to language rather than country target
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Are your top
competitors in
new target
markets using
ccTLDs?
Yes
Yes
USE A NEW
CCTLD FOR THE
NEW COUNTRY
MARKET
No
No
USE GEOLOCALIZED
SUBDIRECTORIES IN
YOUR CURRENT GTLD. IF
YOU CAN’T, USE
SUBDOMAINS IN
CURRENT GTLD.
You’re using a ccTLD
You’re using a gTLD Are you using
a gTLD or
ccTLD for
your existing
market?
Yes
Yes
No
No
USE GEOLOCALIZED
SUBDIRECTORIES IN A
NEW GTLD. IF YOU
CAN’T, USE
SUBDOMAINS IN NEW
GTLD.
Is the
popularity/authorit
y of your
competition very
high/well
established?
Are your top
competitors in
new target
markets using
ccTLDs?
Is the
popularity/authori
ty of your
competition very
high/well
established?
USE A NEW
CCTLD FOR THE
NEW COUNTRY
MARKET
If you need a differentiated Web structure to target a new
country, what should be it?
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
JS Sports target countries via ccTLDs, which
are by default geolocated to each country
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Asos does it with sub-directories under a gTLD
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Avoid migrating your already established market when
targeting a new one, do it only if really necessary
.com/uk/
.co.uk
.com/us/
.com/au/
.co.uk
.com
.com/au/
.com/us/
or
Don’t Do
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
It’s also critical to be consistent with the Web
structure referring the user to the relevant URL
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
4. Not Localizing
your International
Content
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Going native can
make or break
global sales and
your international
site rankings!
https://www.shopify.com/enterprise/international-ecommerce-issues
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
The localization of your content is key to connect with
your international audience preferences/behavior
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Overlooking it will give a bad search and user experience,
negatively impacting rankings and CTR
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
The goal is to
localize the
different user
facing areas and
indexable
content of the
site
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
While taking into consideration each market search behavior
for each version content optimization
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
It’s about having an iterative/incremental approach,
from translation to localization up to transcreation
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Establishing multi-country patterns to generate
the main content elements for each page type
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
5. Redirecting your
users (and bots)
automatically based
on IPs locations
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Whatever the
international Web
structure, avoid
automatic redirects
based on the IP
location
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Automatic
redirects can
harm crawlability
of some of your
international Web
versions
https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Suggest the
relevant Intl Web
version instead,
and save the
value to redirect
the user based on
saved preference
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Always allow the user to switch (and the bot to find your
alternate versions) too with a crawlable navigation
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
6. Incorrectly Setting
Hreflang annotations
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Hreflang provide a method to signal Google about each
page and their alternates language & country target
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
It tends to be complex to implement since pages need
to self-refer and then refer to each other
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
It’s not only complex but also Google has deprecated
the hreflang report from Search Console
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Hreflang itself continues working though
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Most hreflang
implementation
issues happen
because we add
them to all pages,
we shouldn’t
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Focus on those that have misalignment issues, ranking
in non-relevant markets and indexable alternates
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Google.com for “womens socks” Google.co.uk for “womens socks”
<link rel="alternate" href="https://shop.lululemon.com/c/women-socks/_/N-8rc" hreflang="en-us" />
<link rel="alternate" href="https://www.lululemon.co.uk/en-gb/c/womens/socks" hreflang="en-gb" />
For those hreflang that you actually need, only map the
alternate pages with the issues, rather than all versions
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Use internationalization tools that automate
the hreflang implementation process
Weglot Hreflang Builder Hreflang Tags Generator
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Validate Hreflang with SEO crawlers before/after release
and monitor in real time with SEO monitoring tools
Screaming Frog
ContentKing
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
7. Only relying on
hreflang annotations
to geolocate
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
● ccTLDs
● Country in metadata
● Country, Address and Phone
numbers in pages copy
● Local language & currency
● Backlinks from local sites
● Connected Business Profile
● Hreflang specifying
alternates from stronger
same language country
version
Well aligned ccTLD Not Well aligned ccTLD
There are many more geolocation signals, which should
be as aligned as possible for consistent geolocation
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
● ccTLDs
● Country in metadata
● Country, Address and Phone
numbers in pages copy
● Local language & currency
● Backlinks from local sites
● Connected Business Profile
● Hreflang specifying
alternates from stronger
same language country
version
Well aligned gTLDs
This is also applicable to subdirectories/subdomains
under gTLDs, and not only to ccTLDs too!
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
By doing all of these activities is how you will avoid
these very common challenges and maximize success
LAUNCHING IN
TOO MANY,
NON-
PROFITABLE
MARKETS
CHOOSING
THE WRONG
INTL
TARGETING
FOR YOUR
BUSINESS
NOT
LOCALIZING
YOUR
INTERNATION
AL CONTENT
INCORRECTLY
SETTING
HREFLANG
ANNOTATIONS
CHOOSING
THE WRONG
WEB
STRUCTURE
FOR YOUR
INTL MARKETS
REDIRECTING
USERS (AND
BOTS)
AUTOMATICAL
LY BASED ON
THEIR IP
ONLY RELYING
ON HREFLANG
ANNOTATIONS
TO
GEOLOCATE
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
* I’m Aleyda Solis SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
* remoters.net Co-Founder
I’m Aleyda Solis, SEO Consultant
& Founder at Orainti
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI

More Related Content

What's hot

SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
Aleyda Solís
 
Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...
Rebecca Moss
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
Aleyda Solís
 
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupHow to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
Aleyda Solís
 
How to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese marketHow to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese market
GraceWeiHou1
 
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
Gianna Brachetti-Truskawa 🐙
 
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
Aleyda Solís
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
Aleyda Solís
 
Holistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyHolistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First Strategy
ArpunBhuhi
 
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
LazarinaStoyanova
 
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)
Kristina Azarenko
 
I Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO MistakesI Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO Mistakes
Tom Brennan
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google Discover
Felipe Bazon
 
BrightonSEO - Amanda Jordan.pptx
BrightonSEO - Amanda Jordan.pptxBrightonSEO - Amanda Jordan.pptx
BrightonSEO - Amanda Jordan.pptx
Amanda Jordan
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Aleyda Solís
 
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]
Chloe Smith
 
Google Sheets For SEO - Tom Pool - London SEO Meetup XL
Google Sheets For SEO - Tom Pool - London SEO Meetup XLGoogle Sheets For SEO - Tom Pool - London SEO Meetup XL
Google Sheets For SEO - Tom Pool - London SEO Meetup XL
Tom Pool
 
Web Server SEO: Make your TTFB faster!
Web Server SEO: Make your TTFB faster!Web Server SEO: Make your TTFB faster!
Web Server SEO: Make your TTFB faster!
Ash New
 
When Your Inventory Changes: SEO Tips For Changing Product Pages
When Your Inventory Changes: SEO Tips For Changing Product Pages       When Your Inventory Changes: SEO Tips For Changing Product Pages
When Your Inventory Changes: SEO Tips For Changing Product Pages
Aleyda Solís
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
Aleyda Solís
 

What's hot (20)

SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
 
Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
 
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupHow to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
 
How to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese marketHow to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese market
 
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
 
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
 
Holistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyHolistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First Strategy
 
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
 
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)
 
I Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO MistakesI Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO Mistakes
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google Discover
 
BrightonSEO - Amanda Jordan.pptx
BrightonSEO - Amanda Jordan.pptxBrightonSEO - Amanda Jordan.pptx
BrightonSEO - Amanda Jordan.pptx
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
 
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]
 
Google Sheets For SEO - Tom Pool - London SEO Meetup XL
Google Sheets For SEO - Tom Pool - London SEO Meetup XLGoogle Sheets For SEO - Tom Pool - London SEO Meetup XL
Google Sheets For SEO - Tom Pool - London SEO Meetup XL
 
Web Server SEO: Make your TTFB faster!
Web Server SEO: Make your TTFB faster!Web Server SEO: Make your TTFB faster!
Web Server SEO: Make your TTFB faster!
 
When Your Inventory Changes: SEO Tips For Changing Product Pages
When Your Inventory Changes: SEO Tips For Changing Product Pages       When Your Inventory Changes: SEO Tips For Changing Product Pages
When Your Inventory Changes: SEO Tips For Changing Product Pages
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
 

Similar to 7 Ways Not to Fail at International SEO

How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSS
Aleyda Solís
 
The Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFestThe Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFest
Aleyda Solís
 
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Marketing Festival
 
How to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBernHow to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBern
Aleyda Solís
 
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummitInternational SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
Aleyda Solís
 
Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18
Aleyda Solís
 
International SEO: How to Grow your Online Business Abroad #WAQ19
International SEO: How to Grow your Online Business Abroad #WAQ19 International SEO: How to Grow your Online Business Abroad #WAQ19
International SEO: How to Grow your Online Business Abroad #WAQ19
Aleyda Solís
 
Mobile Visibility to the Max - 2016 Edition #BigDigitalADL
Mobile Visibility to the Max - 2016 Edition #BigDigitalADLMobile Visibility to the Max - 2016 Edition #BigDigitalADL
Mobile Visibility to the Max - 2016 Edition #BigDigitalADL
Aleyda Solís
 
Conquering International Search Markets: #InternationalSEO at #SMConnect
Conquering International Search Markets: #InternationalSEO at #SMConnectConquering International Search Markets: #InternationalSEO at #SMConnect
Conquering International Search Markets: #InternationalSEO at #SMConnect
Aleyda Solís
 
Multinational SEO Success #SMS2017
Multinational SEO Success #SMS2017Multinational SEO Success #SMS2017
Multinational SEO Success #SMS2017
Aleyda Solís
 
3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...
Aleyda Solís
 
2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...
2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...
2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...
MnSearch, The Minnesota Search Engine Marketing Association
 
7 International SEO Dos & Dont's by @aleyda at #ionSearch
7 International SEO Dos & Dont's by @aleyda at #ionSearch7 International SEO Dos & Dont's by @aleyda at #ionSearch
7 International SEO Dos & Dont's by @aleyda at #ionSearch
Aleyda Solís
 
Taking your International SEO to the next level at #SMXParis
Taking your International SEO to the next level at #SMXParis Taking your International SEO to the next level at #SMXParis
Taking your International SEO to the next level at #SMXParis
Aleyda Solís
 
Estudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEO
Estudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEOEstudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEO
Estudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEO
William Renedo
 
Cross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFestCross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFest
Aleyda Solís
 
How to Succeed at Real International SEO Scenarios - #SearchLove London
How to Succeed at Real International SEO Scenarios - #SearchLove London How to Succeed at Real International SEO Scenarios - #SearchLove London
How to Succeed at Real International SEO Scenarios - #SearchLove London
Aleyda Solís
 
Aleyda Solis_SearchLove London 2013
Aleyda Solis_SearchLove London 2013Aleyda Solis_SearchLove London 2013
Aleyda Solis_SearchLove London 2013
Distilled
 
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...
Aleyda Solís
 
The SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfsThe SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfs
Aleyda Solís
 

Similar to 7 Ways Not to Fail at International SEO (20)

How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSS
 
The Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFestThe Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFest
 
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
 
How to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBernHow to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBern
 
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummitInternational SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
 
Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18
 
International SEO: How to Grow your Online Business Abroad #WAQ19
International SEO: How to Grow your Online Business Abroad #WAQ19 International SEO: How to Grow your Online Business Abroad #WAQ19
International SEO: How to Grow your Online Business Abroad #WAQ19
 
Mobile Visibility to the Max - 2016 Edition #BigDigitalADL
Mobile Visibility to the Max - 2016 Edition #BigDigitalADLMobile Visibility to the Max - 2016 Edition #BigDigitalADL
Mobile Visibility to the Max - 2016 Edition #BigDigitalADL
 
Conquering International Search Markets: #InternationalSEO at #SMConnect
Conquering International Search Markets: #InternationalSEO at #SMConnectConquering International Search Markets: #InternationalSEO at #SMConnect
Conquering International Search Markets: #InternationalSEO at #SMConnect
 
Multinational SEO Success #SMS2017
Multinational SEO Success #SMS2017Multinational SEO Success #SMS2017
Multinational SEO Success #SMS2017
 
3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...
 
2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...
2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...
2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...
 
7 International SEO Dos & Dont's by @aleyda at #ionSearch
7 International SEO Dos & Dont's by @aleyda at #ionSearch7 International SEO Dos & Dont's by @aleyda at #ionSearch
7 International SEO Dos & Dont's by @aleyda at #ionSearch
 
Taking your International SEO to the next level at #SMXParis
Taking your International SEO to the next level at #SMXParis Taking your International SEO to the next level at #SMXParis
Taking your International SEO to the next level at #SMXParis
 
Estudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEO
Estudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEOEstudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEO
Estudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEO
 
Cross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFestCross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFest
 
How to Succeed at Real International SEO Scenarios - #SearchLove London
How to Succeed at Real International SEO Scenarios - #SearchLove London How to Succeed at Real International SEO Scenarios - #SearchLove London
How to Succeed at Real International SEO Scenarios - #SearchLove London
 
Aleyda Solis_SearchLove London 2013
Aleyda Solis_SearchLove London 2013Aleyda Solis_SearchLove London 2013
Aleyda Solis_SearchLove London 2013
 
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...
 
The SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfsThe SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfs
 

More from Aleyda Solís

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Aleyda Solís
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKomm
Aleyda Solís
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO Strategy
Aleyda Solís
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
Aleyda Solís
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
Aleyda Solís
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
Aleyda Solís
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for Success
Aleyda Solís
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de Éxito
Aleyda Solís
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Aleyda Solís
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer Journey
Aleyda Solís
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
Aleyda Solís
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
Aleyda Solís
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Aleyda Solís
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Aleyda Solís
 
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXThe most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
Aleyda Solís
 
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosFrameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Aleyda Solís
 
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesThriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Aleyda Solís
 
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOSEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
Aleyda Solís
 
SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021
Aleyda Solís
 
SEO Success in 2021 for #SEObytes @semrush and @_nitman
SEO Success in 2021 for #SEObytes @semrush and @_nitman SEO Success in 2021 for #SEObytes @semrush and @_nitman
SEO Success in 2021 for #SEObytes @semrush and @_nitman
Aleyda Solís
 

More from Aleyda Solís (20)

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKomm
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO Strategy
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for Success
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de Éxito
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer Journey
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
 
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXThe most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
 
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosFrameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
 
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesThriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
 
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOSEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
 
SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021
 
SEO Success in 2021 for #SEObytes @semrush and @_nitman
SEO Success in 2021 for #SEObytes @semrush and @_nitman SEO Success in 2021 for #SEObytes @semrush and @_nitman
SEO Success in 2021 for #SEObytes @semrush and @_nitman
 

Recently uploaded

Outsourcing digital marketing Strategies
Outsourcing digital marketing StrategiesOutsourcing digital marketing Strategies
Outsourcing digital marketing Strategies
h03629750
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
SMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel Services
SMM OWL
 
Demapro: Your Partner in Strategic Market Insights
Demapro: Your Partner in Strategic Market InsightsDemapro: Your Partner in Strategic Market Insights
Demapro: Your Partner in Strategic Market Insights
arun mishra
 
AIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it worksAIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it works
DrRajeshkumarSatpath
 
Personalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John BourousPersonalizing in the Age of AI - John Bourous
How ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptxHow ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptx
Rakesh Jalan
 
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and FinishesE3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 Group ACP
 
8 Tips on Creating Compelling Content for Your Moment Marketing
8 Tips  on Creating Compelling Content for Your Moment Marketing8 Tips  on Creating Compelling Content for Your Moment Marketing
8 Tips on Creating Compelling Content for Your Moment Marketing
Maxsemo
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Beyond Cookies Preparing for a Privacy-First Future - Steve Krull
Beyond Cookies Preparing for a Privacy-First Future - Steve KrullBeyond Cookies Preparing for a Privacy-First Future - Steve Krull
Beyond Cookies Preparing for a Privacy-First Future - Steve Krull
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Integrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern MarketersIntegrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern Marketers
dmprachigupta
 
Research to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CROResearch to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CRO
VWO
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
utkarshkhera98
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Search Engine Journal
 
BLOCKCHAIN DEVELOPMENT COMPANY
BLOCKCHAIN      DEVELOPMENT      COMPANYBLOCKCHAIN      DEVELOPMENT      COMPANY
BLOCKCHAIN DEVELOPMENT COMPANY
clarksofia1578
 
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Outsourcing digital marketing Strategies
Outsourcing digital marketing StrategiesOutsourcing digital marketing Strategies
Outsourcing digital marketing Strategies
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
SMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel Services
 
Demapro: Your Partner in Strategic Market Insights
Demapro: Your Partner in Strategic Market InsightsDemapro: Your Partner in Strategic Market Insights
Demapro: Your Partner in Strategic Market Insights
 
AIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it worksAIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it works
 
Personalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John BourousPersonalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John Bourous
 
How ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptxHow ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptx
 
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and FinishesE3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
 
8 Tips on Creating Compelling Content for Your Moment Marketing
8 Tips  on Creating Compelling Content for Your Moment Marketing8 Tips  on Creating Compelling Content for Your Moment Marketing
8 Tips on Creating Compelling Content for Your Moment Marketing
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
 
Beyond Cookies Preparing for a Privacy-First Future - Steve Krull
Beyond Cookies Preparing for a Privacy-First Future - Steve KrullBeyond Cookies Preparing for a Privacy-First Future - Steve Krull
Beyond Cookies Preparing for a Privacy-First Future - Steve Krull
 
497 Page 1 Rankings in 7 Weeks - Ryan Brock
497 Page 1 Rankings in 7 Weeks - Ryan Brock497 Page 1 Rankings in 7 Weeks - Ryan Brock
497 Page 1 Rankings in 7 Weeks - Ryan Brock
 
Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...
 
Integrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern MarketersIntegrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern Marketers
 
Research to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CROResearch to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CRO
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
 
BLOCKCHAIN DEVELOPMENT COMPANY
BLOCKCHAIN      DEVELOPMENT      COMPANYBLOCKCHAIN      DEVELOPMENT      COMPANY
BLOCKCHAIN DEVELOPMENT COMPANY
 
Digital Trends 2024, Expand Your Digital Horizons - Fernando Angulo
Digital Trends 2024, Expand Your Digital Horizons - Fernando AnguloDigital Trends 2024, Expand Your Digital Horizons - Fernando Angulo
Digital Trends 2024, Expand Your Digital Horizons - Fernando Angulo
 
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
 

7 Ways Not to Fail at International SEO

  • 1. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI 7 Ways Not to Fail at International SEO
  • 2. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI * I’m Aleyda Solis SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO Newsletter Wrangler * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder I’m Aleyda Solis, SEO Consultant & Founder at Orainti #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
  • 3. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Targeting International markets can be a great way to scale your business online
  • 4. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI However, ranking across competitive industries in international markets can be tough
  • 5. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI There are very common well known challenges that are critical to avoid to not fail in the process LAUNCHING IN TOO MANY, NON- PROFITABLE MARKETS CHOOSING THE WRONG INTL TARGETING FOR YOUR BUSINESS NOT LOCALIZING YOUR INTERNATION AL CONTENT INCORRECTLY SETTING HREFLANG ANNOTATIONS CHOOSING THE WRONG WEB STRUCTURE FOR YOUR INTL MARKETS REDIRECTING USERS (AND BOTS) AUTOMATICAL LY BASED ON THEIR IP ONLY RELYING ON HREFLANG ANNOTATIONS TO GEOLOCATE
  • 6. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI 1. Launching in too many non-profitable markets
  • 7. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI You don’t need to target *all* international markets just because your industry leaders are doing it so
  • 8. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Or enabling all language versions for every country you target since most won’t bring meaningful search traffic
  • 9. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI This is how you end up having this too very common problem when doing International SEO “I don’t have enough resources to localize and optimize for all the markets” - Someone who enabled too many international Web versions
  • 10. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Validate your starting point, market search potential as well as the relevance from a business standpoint COUNTRY AND LANGUAGE CURRENT ORGANIC SEARCH TRAFFIC SEARCH COMPETITION LEVEL SEARCH VOLUME OPPORTUNITY SEARCH TREND IN MARKET SEARCH ENGINE USED CAPACITY TO PERFORM BUSINESS OTHER TRAFFIC DRIVES Canada in English 300 per month High 2,000,000 searches per month Positive Google High Affiliate USA in English 500 per month Medium 3,000,000 searches per month Negative Google Medium Social Affiliate USA in Spanish 200 per month Medium 2,500,000 searches per month Positive Google Low Social Affiliate … … … … … … … …
  • 11. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Assess if there’s a minimum of search traffic potential for profitability using current conversions data https://www.aleydasolis.com/english/international-seo-tools/roi-calculator/
  • 12. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI 2. Choosing the wrong international targeting for your business
  • 13. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites Google supports language and country targeting, but not “continent level” one
  • 14. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI What countries should this EU version in English target if there’s already a UK version in English? If you use a .eu version you will have a harder time geolocating it and end up running into duplication issues
  • 15. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Yes No Yes No IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATIONS? COUNTRY TARGETING LANGUAGE TARGETING IS THERE ENOUGH TRAFFIC & CONVERSIONS TO TARGET EACH COUNTRY? An online shop will likely be country targeted It’s critical to correctly identify your international targeting, to make *everything else* consistent A Tech blog will likely language target
  • 16. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Search demand behavior should be identified and *compared* per market to assess similarities/differences
  • 17. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI brand.eu/es-es/ brand.eu/fr-fr/ brand.eu/de-de/ brand.eu vs If you really need to use .eu domains, use them as if they were gTLDs, with country folders/subdomains with them
  • 18. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Like Patagonia does here
  • 19. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI 3. Choosing the wrong Web structure for your International Markets
  • 20. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Many Internationally targeted sites are held back by their international Web structure, since all have pro’s and con’s https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites
  • 21. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI No Yes Is the language of the new market different than the one of your current site? Is the audience purchase/search behavior/preferences (terms, trends/seasonality, etc.) of the new market different than the current one? No No Is your site product offering going to be very different for the new market (availability, conditions, pricing, etc.)? YOU MIGHT NOT NEED A DIFFERENTIATED WEB STRUCTURE FOR YOUR NEW MARKET YOU NEED A DIFFERENTIATED/NEW INTERNATIONAL WEB STRUCTURE FOR YOUR NEW MARKET Yes Yes Check first if you really need a new/differentiated Web structure to target your new international markets
  • 22. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Not the best to scale targeting multilingual or localized search potential Good first step for international shopping support For example, SoleRebels supports international shipping & multi-currency w/ the same URL structure
  • 23. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Depending on industry/biz model & language variation, you might prefer to language rather than country target
  • 24. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Are your top competitors in new target markets using ccTLDs? Yes Yes USE A NEW CCTLD FOR THE NEW COUNTRY MARKET No No USE GEOLOCALIZED SUBDIRECTORIES IN YOUR CURRENT GTLD. IF YOU CAN’T, USE SUBDOMAINS IN CURRENT GTLD. You’re using a ccTLD You’re using a gTLD Are you using a gTLD or ccTLD for your existing market? Yes Yes No No USE GEOLOCALIZED SUBDIRECTORIES IN A NEW GTLD. IF YOU CAN’T, USE SUBDOMAINS IN NEW GTLD. Is the popularity/authorit y of your competition very high/well established? Are your top competitors in new target markets using ccTLDs? Is the popularity/authori ty of your competition very high/well established? USE A NEW CCTLD FOR THE NEW COUNTRY MARKET If you need a differentiated Web structure to target a new country, what should be it?
  • 25. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI JS Sports target countries via ccTLDs, which are by default geolocated to each country
  • 26. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Asos does it with sub-directories under a gTLD
  • 27. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Avoid migrating your already established market when targeting a new one, do it only if really necessary .com/uk/ .co.uk .com/us/ .com/au/ .co.uk .com .com/au/ .com/us/ or Don’t Do
  • 28. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI It’s also critical to be consistent with the Web structure referring the user to the relevant URL
  • 29. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI 4. Not Localizing your International Content
  • 30. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Going native can make or break global sales and your international site rankings! https://www.shopify.com/enterprise/international-ecommerce-issues
  • 31. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI The localization of your content is key to connect with your international audience preferences/behavior
  • 32. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Overlooking it will give a bad search and user experience, negatively impacting rankings and CTR
  • 33. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI The goal is to localize the different user facing areas and indexable content of the site
  • 34. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI While taking into consideration each market search behavior for each version content optimization
  • 35. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI It’s about having an iterative/incremental approach, from translation to localization up to transcreation
  • 36. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Establishing multi-country patterns to generate the main content elements for each page type
  • 37. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI 5. Redirecting your users (and bots) automatically based on IPs locations
  • 38. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Whatever the international Web structure, avoid automatic redirects based on the IP location
  • 39. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Automatic redirects can harm crawlability of some of your international Web versions https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites
  • 40. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Suggest the relevant Intl Web version instead, and save the value to redirect the user based on saved preference
  • 41. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Always allow the user to switch (and the bot to find your alternate versions) too with a crawlable navigation
  • 42. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI 6. Incorrectly Setting Hreflang annotations
  • 43. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Hreflang provide a method to signal Google about each page and their alternates language & country target
  • 44. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI It tends to be complex to implement since pages need to self-refer and then refer to each other
  • 45. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI It’s not only complex but also Google has deprecated the hreflang report from Search Console
  • 46. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Hreflang itself continues working though
  • 47. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Most hreflang implementation issues happen because we add them to all pages, we shouldn’t
  • 48. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Focus on those that have misalignment issues, ranking in non-relevant markets and indexable alternates
  • 49. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Google.com for “womens socks” Google.co.uk for “womens socks” <link rel="alternate" href="https://shop.lululemon.com/c/women-socks/_/N-8rc" hreflang="en-us" /> <link rel="alternate" href="https://www.lululemon.co.uk/en-gb/c/womens/socks" hreflang="en-gb" /> For those hreflang that you actually need, only map the alternate pages with the issues, rather than all versions
  • 50. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Use internationalization tools that automate the hreflang implementation process Weglot Hreflang Builder Hreflang Tags Generator
  • 51. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI Validate Hreflang with SEO crawlers before/after release and monitor in real time with SEO monitoring tools Screaming Frog ContentKing
  • 52. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI 7. Only relying on hreflang annotations to geolocate
  • 53. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI ● ccTLDs ● Country in metadata ● Country, Address and Phone numbers in pages copy ● Local language & currency ● Backlinks from local sites ● Connected Business Profile ● Hreflang specifying alternates from stronger same language country version Well aligned ccTLD Not Well aligned ccTLD There are many more geolocation signals, which should be as aligned as possible for consistent geolocation
  • 54. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI ● ccTLDs ● Country in metadata ● Country, Address and Phone numbers in pages copy ● Local language & currency ● Backlinks from local sites ● Connected Business Profile ● Hreflang specifying alternates from stronger same language country version Well aligned gTLDs This is also applicable to subdirectories/subdomains under gTLDs, and not only to ccTLDs too!
  • 55. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI By doing all of these activities is how you will avoid these very common challenges and maximize success LAUNCHING IN TOO MANY, NON- PROFITABLE MARKETS CHOOSING THE WRONG INTL TARGETING FOR YOUR BUSINESS NOT LOCALIZING YOUR INTERNATION AL CONTENT INCORRECTLY SETTING HREFLANG ANNOTATIONS CHOOSING THE WRONG WEB STRUCTURE FOR YOUR INTL MARKETS REDIRECTING USERS (AND BOTS) AUTOMATICAL LY BASED ON THEIR IP ONLY RELYING ON HREFLANG ANNOTATIONS TO GEOLOCATE
  • 56. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI * I’m Aleyda Solis SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO Newsletter Wrangler * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder I’m Aleyda Solis, SEO Consultant & Founder at Orainti #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI