This document outlines 5 important concepts of SEO: SEO is an ongoing process that requires evaluation and refinement over time, not just a single tactic. Proper image optimization is important, including using descriptive alt text. Link building is influenced by the number of relevant backlinks from other sites. Mobile experience is key, ensuring usability, removing unnecessary content, and passing mobile tests. User interface and experience should focus on understanding users and their goals through an easy to scan interface with a clear call to action.

1. 5 IMPORTANT
CONCEPTS OF
SEO
bizanalytics.ca

2. SEO is the practice of increasing the
quantity and quality of traffic to
your website through organic
Search Engine Results.
WHAT IS SEO ?

3. SEO IS AN ONGOING
PROCESS
• There instead one specific tactic that you can
implement at the start to succeed in the race.
• It required many efforts to be evaluated,
tweaked, and refined.

4. IMAGE
OPTIMISATION
• The Alt tag is probably the most
important image-optimization factor.
• Is displayed in place of the image if the
image cannot be shown or is taking too
long to load.

5. LINK BUILDING
The number of backlinks, the
relevance of the linking pages,
and the keywords influence
the position of your page
Natural links are links that
are given by websites that
choose to link to your
content
Backlinks are links from
other websites to your
website.

6. MOBILE
EXPERIENCE
• Improve mobile usability
• Remove unplayable content and
blocked resources.
• Take the Mobile-Friendly Test.
• Eliminate intrusive pop-ups and interstitials.

7. USER INTERFACE
(UI)
• Get your priorities straight
• Understand your users and their
phases
• Create an experience based on the
goals
• Make the interface follow the user,
not the process.

8. • Focus on the Experience
• Make it Easy
• Make it Scannable
• Use a Clear Call to Action
• Assure SEO Fundamentals
are in Place
USER EXPERIENCE
(UX)