The document discusses several topics related to global marketing management including: - In the 1970s-1990s, companies debated between standardization vs. adaptation and globalization vs. localization when expanding globally. - Today, forward-looking companies are able to both standardize and localize simultaneously to different markets. - When expanding to new global markets, companies must carefully evaluate and adapt their marketing mix, including their products, to the target country by considering cultural and regulatory differences. - Maintaining high product quality is essential for success in competitive global markets.

1. Global marketing management

11. Planning for global markets

12. Planning for global markets

16. Alternative market entry strategies

17. Alternative market entry strategies

18. Alternative market entry strategies

19. Alternative market entry strategies

20. Alternative market entry strategies

21. Alternative market entry strategies

22. Alternative market entry strategies

23. Alternative market entry strategies

24. Alternative market entry strategies

25. Alternative market entry strategies

26. Alternative market entry strategies

27. Organizing for global competition

29. Product, Geographic and Functional approaches

30. Organizing for global competition

31. Organizing for global competition

32. Products and Services for Consumers