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Global marketing management
Global marketing management ,[object Object],[object Object],[object Object]
Global marketing management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global marketing management ,[object Object],[object Object],[object Object]
Global marketing management ,[object Object],[object Object],[object Object]
Benefits of global marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of global marketing ,[object Object],[object Object],[object Object],[object Object]
Planning for global markets ,[object Object],[object Object]
Planning for global markets ,[object Object],[object Object],[object Object]
Planning for global markets ,[object Object],[object Object],[object Object]
Planning for global markets
Planning for global markets
International planning process ,[object Object],[object Object],[object Object]
International planning process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International planning process ,[object Object],[object Object],[object Object]
Alternative market entry strategies
Alternative market entry strategies
Alternative market entry strategies
Alternative market entry strategies
Alternative market entry strategies
Alternative market entry strategies
Alternative market entry strategies
Alternative market entry strategies
Alternative market entry strategies
Alternative market entry strategies
Alternative market entry strategies
Organizing for global competition
Organizing for global competition ,[object Object],[object Object]
Product, Geographic and Functional  approaches
Organizing for global competition
Organizing for global competition
Products and Services for Consumers
What Should You Learn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Perspective Hong Kong – Disney Rolls the Dice Again ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Global competition ,[object Object],[object Object],[object Object],[object Object]
Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Maintaining Quality ,[object Object],[object Object]
Maintaining Quality ,[object Object],[object Object]
Physical or Mandatory  Requirements for a new market ,[object Object],[object Object],[object Object]
Physical or Mandatory  Adaptation ,[object Object],[object Object],[object Object]
Green Marketing  and Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products and Culture ,[object Object],[object Object],[object Object]

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