International marketing involves planning and executing business activities to direct the flow of goods and services to consumers in more than one country. It considers both uncontrollable factors like politics, economics, and competition, as well as controllable factors such as price, product, promotion and channels. Firms can have different orientations when conducting international marketing such as polycentric, regiocentric, or geocentric. The benefits of international marketing include potential for growth, sales, profits, and understanding global business operations.
Describes in important points how to enter in the market.
Six indicators of market potential.
Trends in international marketing.
Marketing environment.
Identifying marketing opportunities and threats.
This ppt covers evolution & nature, various stages, benefits, comparison between Domestic & International Marketing along with description of controllable and uncontrollable elements.
Describes in important points how to enter in the market.
Six indicators of market potential.
Trends in international marketing.
Marketing environment.
Identifying marketing opportunities and threats.
This ppt covers evolution & nature, various stages, benefits, comparison between Domestic & International Marketing along with description of controllable and uncontrollable elements.
International marketing mix: global products and servicesluispachon
International marketing mix: global products and services takes into account what are the characteristics that companies must consider in order to satisfy the local customer's needs.
Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
It operates in more than one country and captures R & D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.
International Marketing Management - International Marketing Research & Segme...SOMASUNDARAM T
Breadth and scope of international marketing research; multicultural research - a special problem; responsibility for conducting marketing research; communicating with decision makers. Identifying foreign markets; classification based on demand, based on the stage of development and other bases for division of world markets
6. International Marketing, Market Selection, Modes of Entry in International...Charu Rastogi
This presentation defines international marketing, international marketing decisions, challenges of international marketing, and driving and restraining forces of international marketing. It goes on to discuss the process of market selection, firm related, market related and other factors effecting market selection. It also reflects on various modes of entry into foreign markets such as exporting (commercial strategy, commercial mode), foreign direct investment (industrial strategy, integrated modes) and associated or contractual modes (contractual strategy, competitive alliances). The presentation closes with a case study on the experience of Proctor and Gamble (P&G) in various international markets like Japan, China and India.
International marketing mix: global products and servicesluispachon
International marketing mix: global products and services takes into account what are the characteristics that companies must consider in order to satisfy the local customer's needs.
Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
It operates in more than one country and captures R & D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.
International Marketing Management - International Marketing Research & Segme...SOMASUNDARAM T
Breadth and scope of international marketing research; multicultural research - a special problem; responsibility for conducting marketing research; communicating with decision makers. Identifying foreign markets; classification based on demand, based on the stage of development and other bases for division of world markets
6. International Marketing, Market Selection, Modes of Entry in International...Charu Rastogi
This presentation defines international marketing, international marketing decisions, challenges of international marketing, and driving and restraining forces of international marketing. It goes on to discuss the process of market selection, firm related, market related and other factors effecting market selection. It also reflects on various modes of entry into foreign markets such as exporting (commercial strategy, commercial mode), foreign direct investment (industrial strategy, integrated modes) and associated or contractual modes (contractual strategy, competitive alliances). The presentation closes with a case study on the experience of Proctor and Gamble (P&G) in various international markets like Japan, China and India.
Concept and scope of international and global marketing, Stages of International Marketing Involvement, Importance of international and global marketing, opportunities and challenges of international and global markets, participants in international and global marketing, Historical and Geographical perspective in Global business, Dynamics of Global Population Trends
the article I have written is all about the International Marketing. In this article Innovations are made in International Marketing are described. This article is also published by National Conference Magazine named as Innovative Practices in Business Management and Information Technology in New Millennium which ISBN no is 978-93-83587-12-4.
INTERNATIONAL ENTRY MODES
Criteria for Country selection :
Choosing Product to trade in International markets
Global Product Strategies
Strategy for new product launch
STANDARDIZATION VS ADAPTATION
FOREIGN MARKET ENTRY MODES
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
1.def of im
1.
2. Definition of International
Marketing
“International Marketing is the performance of
business activities that directs the flow of goods
and services to consumers or users in more than
one nation”
OR
“International marketing is the multinational
process of planning and executing the
conception, pricing, promotion and distribution
of ideas, goods and services to create
exchanges that satisfy individual and
organizational objectives”
3. Factors in International
Marketing
Uncontrollable factors
Political
Legal
Economic
Competition
Technology
Geography infrastructure
Structure distribution
Controllable Factor
Price
Product
Promotion
Channels
Research
4. • Evaluation of other cultures according to
preconceptions originating in the standards
and customs of one's own culture.
• Reliance on your own culture.
• Self-reference criterion.
• Approach another culture based on your
culture
Lookout
For
5. A political or cultural system which
contains many different centres, especially
centres of authority or control
Firms are guided by multi domestic market
concept.
All Marketing activities are performed in
each country independently of company
head quarters.
6. Regiocentrism is a transitional phase between
polycentric and geocentric orientation. • Firm accepts a
regional marketing policy covering a group of countries
which have comparable market characteristics. •
Operational strategies are formulated on the basis of the
entire region rather than individual countries
Firms with regiocentric orientation are guided by global
marketing concept.
View World region as distinct markets that share
economic, political, and or cultural trait
Ex-PepsiCo company in PAN european market.
7. Geocentric companies perceive the entire world-without
national or regional distinctions-as a potential market.
A company with offices in multiple nations that
operates to achieve global objectives as well as local
objectives. The subsidiaries contribute unique
competencies as part of a whole rather a set of separate
business units
McDonald’s has been successful as a result of its
geocentric philosophy.
8. International or Global
Task is complicated by the interference of
the domestic market vs. the foreign
market
Task is complicated when company has
multiple international markets
They also might and do contribute to the
a more favorable outcome
9. International Dimensions of Marketing
Domestic Marketing-Marketing practices
within the home country.
Foreign Marketing-It encompasses the
domestic operations within a foreign
country.
Comparative marketing-It involves two or
more marketing systems rather than
examining a particular marketing system
11. Domestic Vs International
Marketing
Differences
1. Sovereign political entities
2. Different legal system
3. Different monetary systems
4. Lower mobility of factors of production
5. Difference in market characteristics
6. Differences in procedures and documentation
7. Greater degree of risk.
12. Transition From Domestic to
International Business
A. Pre-export Behaviour
1.Firm Characteristics.
2.Percieved External Export Stimuli
3.Percieved Internal Export Stimuli
4.Level Of Organizational Commitment
B. Motivation to Export
1. Bulk Sales
2.Relative Profitability
3.Insuffisiency of domestic demand
4.Reducing Business Risk
5.Legal Restrictions.
6.Imported Inputs.
7.Social responsibilty
8.Increased productivity
9.Technological Improvement
13. Stages of International
Marketing
Domestic market extension, same as
domestic
Multi-domestic, product adaptation
Global marketing orientation
Standardized marketing mix
Markets segmented
Standardized product, country specific
advertising
Distribution
14. Process of Internationalization
No regular export activities
Export via Independent
representative
Establishment of overseas
Sales Subsidiary
Overseas
Production/Manufacturing.
15. Global Marketing
The entire world is the market
Coca-Cola
Boeing
IBM
Citibank
Uniliver
16. Kodak in China and the US
Previously Kodak film in the US nearly no
competition, until Fuji entered the market
With no competition in the US, Kodak could
invest heavily in China and other places
Fuji Photo made Kodak invest more in the US
market
Now, digital photography and use of cell phone
cameras do away with film all together
17. Amazon.com beat Apple to the punch Thursday
with a new service that lets customers download
movies to their computers and take them for on-
the-go viewing on portable media players -- but
not on Apple iPods.
Periodic maintenance, repair
18. Why Go International or Global?
Increase wealth
Profitability in business is selling to
customers
Understand the culture and customers in it
to increase wealth
19. Opportunities in Global Business
Develop a global awareness
Willingness to learn new ways
Tolerance of cultural differences
Knowledge
Culture
History
Economic, social, political trends
20. Benefits of International Marketing
Survival
Growth of Overseas Market
Sales and Profit
Diversification
Inflation and Price Moderation
Employment
Standards Of Living
Understanding of marketing process