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IMR 300 – Lecture 5 Political environment Legal environment
The Political Environment
The Political Environment ,[object Object],[object Object],[object Object],[object Object]
Forms of government ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Political Environment ,[object Object],[object Object],[object Object],[object Object]
Political risk of global business ,[object Object],[object Object],[object Object]
Economic risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing political vulnerability ,[object Object],[object Object],[object Object],[object Object],[object Object]
Failed States Index 2010
Least risky countries, Score out of 100 ,[object Object],91.27 United States 7 10 91.95 Netherlands 8 9 91.95 Finland 9 8 92.25 Austria 10 7 92.36 Ireland 6 6 92.96 Sweden 5 5 93.39 Denmark 4 4 96.21 Switzerland 3 3 97.47 Norway 2 2 99.88 Luxembourg 1 1 Overall score Country Previous Rank
Kidnappings by country http://www.nationmaster.com 257 kidnappings  New Zealand # 10    281 kidnappings  Kuwait # 9    383 kidnappings  Romania # 8    432 kidnappings  Portugal # 7    491 kidnappings  Peru # 6    555 kidnappings  Tunisia # 5    994 kidnappings  Belgium # 4    2,933 kidnappings  Canada # 3    3,071 kidnappings  South Africa # 2    3,261 kidnappings  United Kingdom : # 1    Amount  Countries      Rank  
Assault victims by country http://www.nationmaster.com 1.2%  United States = 9    1.2%  Belgium = 9    1.4%  France = 7    1.4%  Denmark = 7    2.1%  Finland # 6    2.3%  Canada # 5    2.4%  New Zealand = 3    2.4%  Australia = 3    2.8%  United Kingdom # 2    3%  Saint Kitts and Nevis # 1    Amount Countries Rank  
MNC are generally positive when ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies to minimize political risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The international legal environment
Bases for legal systems ,[object Object],[object Object],[object Object],[object Object]
Common law ,[object Object],[object Object]
Code law ,[object Object],[object Object]
Islamic law ,[object Object],[object Object],[object Object]
Socialist law ,[object Object],[object Object]
International dispute resolution ,[object Object],[object Object],[object Object]
Protection of intellectual property ,[object Object],[object Object]
Bayer AG - Aspirin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Software piracy rate by country  http://www.nationmaster.com 85%  Iraq = 10    87%  Venezuela # 9    88%  Libya # 8    89%  Yemen # 7    90%  Sri Lanka # 6    91%  Zimbabwe # 5    92%  Bangladesh = 2    92%  Azerbaijan = 2    92%  Moldova = 2    93%  Armenia # 1    Amount      Countries      Rank  
International conventions ,[object Object],[object Object],[object Object]
Commercial law  ,[object Object],[object Object],[object Object]
Marketing laws: ,[object Object],[object Object],[object Object]
Alcohol law ,[object Object],[object Object],[object Object],[object Object]
Alcohol law ,[object Object],[object Object],[object Object],[object Object],[object Object]
Alcohol law ,[object Object],[object Object],[object Object],[object Object]
Alcohol law ,[object Object],[object Object],[object Object],[object Object]
Green marketing legislation ,[object Object],[object Object]
International marketing research
MARKET SCREENING
MARKET RESEARCH ,[object Object],[object Object]
MARKET RESEARCH ,[object Object]
MARKET RESEARCH ,[object Object]
Role of marketing research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The role of marketing research "DECIDE" model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification of marketing research ,[object Object],[object Object],[object Object]
Types of marketing research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Marketing Research (IMR) ,[object Object]
The process of international marketing research ,[object Object],[object Object],[object Object]
National Differences:  Cultural Differences ,[object Object],[object Object],[object Object]
National Differences:  Cultural Differences ,[object Object],[object Object]
Racial Differences   ,[object Object]
Top 9 of the market research sector 2009  (million  USD ) 5.9 400.0 Arbitron 9 0.8 425.8 Westat 8 6.6 665.0 IRI 7 9.5 739.6 Synovate 6 6.5 1,077.0 Ipsos 5 5.4 1,397.3 GfK AG 4 8.9 1,958.6 IMS Health Inc 3 2.5 4,692 WPP Group - Kantar Group, TNS, Millward Brown, BMRB, IMRB International and Ziment Group 2 2.6 5,056.0 Nielsen Company 1 Growth% Sales Company
The Nielsen Company ,[object Object],[object Object],[object Object]
Specialists vs. Generalists ,[object Object],[object Object]
Specialists vs. Generalists
Centralized vs. Decentralized Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Centralized vs. Decentralized Research ,[object Object],[object Object]
Centralized Research:  Parker Pen ,[object Object],[object Object],[object Object],[object Object]
Centralized Research:  Parker Pen ,[object Object],[object Object]
Research Across Countries  ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMR:  SURVEY ,[object Object],[object Object],[object Object],[object Object]
IMR:  SURVEY ,[object Object],[object Object],[object Object]
IMR: FOCUS GROUP   ,[object Object],[object Object],[object Object]
IMR: FOCUS GROUP ,[object Object],[object Object],[object Object],[object Object]
IMR: FOCUS GROUP ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMR: FOCUS GROUP ,[object Object],[object Object]
IMR: FOCUS GROUP ,[object Object],[object Object]
IMR: PERSONAL INTERVIEW ,[object Object],[object Object]
IMR: PERSONAL INTERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMR: OBSERVATION OF CONSUMERS ,[object Object]
Equivalence Issues in Primary Data Collection
Construct equivalence ,[object Object],[object Object]
Measurement equivalence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement equivalence ,[object Object],[object Object]
Sampling equivalence  ,[object Object],[object Object],[object Object],[object Object]

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International marketing 5

  • 1. IMR 300 – Lecture 5 Political environment Legal environment
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10.
  • 11. Kidnappings by country http://www.nationmaster.com 257 kidnappings  New Zealand # 10   281 kidnappings  Kuwait # 9   383 kidnappings  Romania # 8   432 kidnappings  Portugal # 7   491 kidnappings  Peru # 6   555 kidnappings  Tunisia # 5   994 kidnappings  Belgium # 4   2,933 kidnappings  Canada # 3   3,071 kidnappings  South Africa # 2   3,261 kidnappings  United Kingdom : # 1   Amount Countries   Rank  
  • 12. Assault victims by country http://www.nationmaster.com 1.2%  United States = 9   1.2%  Belgium = 9   1.4%  France = 7   1.4%  Denmark = 7   2.1%  Finland # 6   2.3%  Canada # 5   2.4%  New Zealand = 3   2.4%  Australia = 3   2.8%  United Kingdom # 2   3%  Saint Kitts and Nevis # 1   Amount Countries Rank  
  • 13.
  • 14.
  • 15. The international legal environment
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Software piracy rate by country http://www.nationmaster.com 85%  Iraq = 10   87%  Venezuela # 9   88%  Libya # 8   89%  Yemen # 7   90%  Sri Lanka # 6   91%  Zimbabwe # 5   92%  Bangladesh = 2   92%  Azerbaijan = 2   92%  Moldova = 2   93%  Armenia # 1   Amount   Countries   Rank  
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Top 9 of the market research sector 2009 (million USD ) 5.9 400.0 Arbitron 9 0.8 425.8 Westat 8 6.6 665.0 IRI 7 9.5 739.6 Synovate 6 6.5 1,077.0 Ipsos 5 5.4 1,397.3 GfK AG 4 8.9 1,958.6 IMS Health Inc 3 2.5 4,692 WPP Group - Kantar Group, TNS, Millward Brown, BMRB, IMRB International and Ziment Group 2 2.6 5,056.0 Nielsen Company 1 Growth% Sales Company
  • 49.
  • 50.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
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  • 63.
  • 64.
  • 65.
  • 66.
  • 67. Equivalence Issues in Primary Data Collection
  • 68.
  • 69.
  • 70.
  • 71.