SlideShare a Scribd company logo
IMR 300 – Lecture 5 Political environment Legal environment
The Political Environment
The Political Environment ,[object Object],[object Object],[object Object],[object Object]
Forms of government ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Political Environment ,[object Object],[object Object],[object Object],[object Object]
Political risk of global business ,[object Object],[object Object],[object Object]
Economic risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing political vulnerability ,[object Object],[object Object],[object Object],[object Object],[object Object]
Failed States Index 2010
Least risky countries, Score out of 100 ,[object Object],91.27 United States 7 10 91.95 Netherlands 8 9 91.95 Finland 9 8 92.25 Austria 10 7 92.36 Ireland 6 6 92.96 Sweden 5 5 93.39 Denmark 4 4 96.21 Switzerland 3 3 97.47 Norway 2 2 99.88 Luxembourg 1 1 Overall score Country Previous Rank
Kidnappings by country http://www.nationmaster.com 257 kidnappings  New Zealand # 10    281 kidnappings  Kuwait # 9    383 kidnappings  Romania # 8    432 kidnappings  Portugal # 7    491 kidnappings  Peru # 6    555 kidnappings  Tunisia # 5    994 kidnappings  Belgium # 4    2,933 kidnappings  Canada # 3    3,071 kidnappings  South Africa # 2    3,261 kidnappings  United Kingdom : # 1    Amount  Countries      Rank  
Assault victims by country http://www.nationmaster.com 1.2%  United States = 9    1.2%  Belgium = 9    1.4%  France = 7    1.4%  Denmark = 7    2.1%  Finland # 6    2.3%  Canada # 5    2.4%  New Zealand = 3    2.4%  Australia = 3    2.8%  United Kingdom # 2    3%  Saint Kitts and Nevis # 1    Amount Countries Rank  
MNC are generally positive when ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies to minimize political risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The international legal environment
Bases for legal systems ,[object Object],[object Object],[object Object],[object Object]
Common law ,[object Object],[object Object]
Code law ,[object Object],[object Object]
Islamic law ,[object Object],[object Object],[object Object]
Socialist law ,[object Object],[object Object]
International dispute resolution ,[object Object],[object Object],[object Object]
Protection of intellectual property ,[object Object],[object Object]
Bayer AG - Aspirin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Software piracy rate by country  http://www.nationmaster.com 85%  Iraq = 10    87%  Venezuela # 9    88%  Libya # 8    89%  Yemen # 7    90%  Sri Lanka # 6    91%  Zimbabwe # 5    92%  Bangladesh = 2    92%  Azerbaijan = 2    92%  Moldova = 2    93%  Armenia # 1    Amount      Countries      Rank  
International conventions ,[object Object],[object Object],[object Object]
Commercial law  ,[object Object],[object Object],[object Object]
Marketing laws: ,[object Object],[object Object],[object Object]
Alcohol law ,[object Object],[object Object],[object Object],[object Object]
Alcohol law ,[object Object],[object Object],[object Object],[object Object],[object Object]
Alcohol law ,[object Object],[object Object],[object Object],[object Object]
Alcohol law ,[object Object],[object Object],[object Object],[object Object]
Green marketing legislation ,[object Object],[object Object]
International marketing research
MARKET SCREENING
MARKET RESEARCH ,[object Object],[object Object]
MARKET RESEARCH ,[object Object]
MARKET RESEARCH ,[object Object]
Role of marketing research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The role of marketing research "DECIDE" model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification of marketing research ,[object Object],[object Object],[object Object]
Types of marketing research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Marketing Research (IMR) ,[object Object]
The process of international marketing research ,[object Object],[object Object],[object Object]
National Differences:  Cultural Differences ,[object Object],[object Object],[object Object]
National Differences:  Cultural Differences ,[object Object],[object Object]
Racial Differences   ,[object Object]
Top 9 of the market research sector 2009  (million  USD ) 5.9 400.0 Arbitron 9 0.8 425.8 Westat 8 6.6 665.0 IRI 7 9.5 739.6 Synovate 6 6.5 1,077.0 Ipsos 5 5.4 1,397.3 GfK AG 4 8.9 1,958.6 IMS Health Inc 3 2.5 4,692 WPP Group - Kantar Group, TNS, Millward Brown, BMRB, IMRB International and Ziment Group 2 2.6 5,056.0 Nielsen Company 1 Growth% Sales Company
The Nielsen Company ,[object Object],[object Object],[object Object]
Specialists vs. Generalists ,[object Object],[object Object]
Specialists vs. Generalists
Centralized vs. Decentralized Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Centralized vs. Decentralized Research ,[object Object],[object Object]
Centralized Research:  Parker Pen ,[object Object],[object Object],[object Object],[object Object]
Centralized Research:  Parker Pen ,[object Object],[object Object]
Research Across Countries  ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMR:  SURVEY ,[object Object],[object Object],[object Object],[object Object]
IMR:  SURVEY ,[object Object],[object Object],[object Object]
IMR: FOCUS GROUP   ,[object Object],[object Object],[object Object]
IMR: FOCUS GROUP ,[object Object],[object Object],[object Object],[object Object]
IMR: FOCUS GROUP ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMR: FOCUS GROUP ,[object Object],[object Object]
IMR: FOCUS GROUP ,[object Object],[object Object]
IMR: PERSONAL INTERVIEW ,[object Object],[object Object]
IMR: PERSONAL INTERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMR: OBSERVATION OF CONSUMERS ,[object Object]
Equivalence Issues in Primary Data Collection
Construct equivalence ,[object Object],[object Object]
Measurement equivalence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement equivalence ,[object Object],[object Object]
Sampling equivalence  ,[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Chap002
Chap002Chap002
Chap002
obeden
 
Global vision through marketing research
Global vision through marketing researchGlobal vision through marketing research
Global vision through marketing research
nalinar
 
Imc brand communities
Imc   brand communitiesImc   brand communities
Imc brand communities
Sumit Malhotra
 
Chapter 3 History and Geography The Foundations of Culture
Chapter 3   History and Geography The Foundations of Culture  Chapter 3   History and Geography The Foundations of Culture
Chapter 3 History and Geography The Foundations of Culture
Water Birds (Ali)
 
Corruption with Trading in China
Corruption with Trading in ChinaCorruption with Trading in China
Corruption with Trading in China
Thomas Liquori
 
International marketing
International marketingInternational marketing
International marketing
LALIT CHIKKER
 
Chapter 10 PowerPoint
Chapter 10 PowerPoint Chapter 10 PowerPoint
Chapter 10 PowerPoint
rogergomes14
 
International Marketing
International MarketingInternational Marketing
International Marketing
Divya Rajput
 
The Marketing Environment
The Marketing EnvironmentThe Marketing Environment
The Marketing Environment
Mehmet Cihangir
 
MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKET
MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKETMOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKET
MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKET
MBAnetbook.co.in
 
Global market place
Global market placeGlobal market place
Global market place
Ahsin Yousaf
 
Chapter 8 PowerPoint
Chapter 8 PowerPoint Chapter 8 PowerPoint
Chapter 8 PowerPoint
rogergomes14
 
Chương 6 qtkpp
Chương 6   qtkppChương 6   qtkpp
Chương 6 qtkpp
Tống Bảo Hoàng
 
International business environment.pptx
International business environment.pptxInternational business environment.pptx
International business environment.pptx
JayaSharma513136
 
Chapter 14 product_international_marketing_15th
Chapter 14 product_international_marketing_15thChapter 14 product_international_marketing_15th
Chapter 14 product_international_marketing_15th
nguyenansg
 
Vietjet Express Business Plan
Vietjet Express Business PlanVietjet Express Business Plan
Vietjet Express Business Plan
Tung Vu
 
Phân tích 2 thị trường Philippines và UAE cho sản phẩm G7 của cà phê Trung Ng...
Phân tích 2 thị trường Philippines và UAE cho sản phẩm G7 của cà phê Trung Ng...Phân tích 2 thị trường Philippines và UAE cho sản phẩm G7 của cà phê Trung Ng...
Phân tích 2 thị trường Philippines và UAE cho sản phẩm G7 của cà phê Trung Ng...
Phong Olympia
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
JeVaughn Ferguson
 
International Business_Chapter 1_Globalization_Charles W. Hill
International Business_Chapter 1_Globalization_Charles W. HillInternational Business_Chapter 1_Globalization_Charles W. Hill
International Business_Chapter 1_Globalization_Charles W. Hill
Md. Bellal Hossain Raju
 
Market entry strategies
Market entry strategiesMarket entry strategies
Market entry strategies
Vineet Sansare
 

What's hot (20)

Chap002
Chap002Chap002
Chap002
 
Global vision through marketing research
Global vision through marketing researchGlobal vision through marketing research
Global vision through marketing research
 
Imc brand communities
Imc   brand communitiesImc   brand communities
Imc brand communities
 
Chapter 3 History and Geography The Foundations of Culture
Chapter 3   History and Geography The Foundations of Culture  Chapter 3   History and Geography The Foundations of Culture
Chapter 3 History and Geography The Foundations of Culture
 
Corruption with Trading in China
Corruption with Trading in ChinaCorruption with Trading in China
Corruption with Trading in China
 
International marketing
International marketingInternational marketing
International marketing
 
Chapter 10 PowerPoint
Chapter 10 PowerPoint Chapter 10 PowerPoint
Chapter 10 PowerPoint
 
International Marketing
International MarketingInternational Marketing
International Marketing
 
The Marketing Environment
The Marketing EnvironmentThe Marketing Environment
The Marketing Environment
 
MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKET
MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKETMOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKET
MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKET
 
Global market place
Global market placeGlobal market place
Global market place
 
Chapter 8 PowerPoint
Chapter 8 PowerPoint Chapter 8 PowerPoint
Chapter 8 PowerPoint
 
Chương 6 qtkpp
Chương 6   qtkppChương 6   qtkpp
Chương 6 qtkpp
 
International business environment.pptx
International business environment.pptxInternational business environment.pptx
International business environment.pptx
 
Chapter 14 product_international_marketing_15th
Chapter 14 product_international_marketing_15thChapter 14 product_international_marketing_15th
Chapter 14 product_international_marketing_15th
 
Vietjet Express Business Plan
Vietjet Express Business PlanVietjet Express Business Plan
Vietjet Express Business Plan
 
Phân tích 2 thị trường Philippines và UAE cho sản phẩm G7 của cà phê Trung Ng...
Phân tích 2 thị trường Philippines và UAE cho sản phẩm G7 của cà phê Trung Ng...Phân tích 2 thị trường Philippines và UAE cho sản phẩm G7 của cà phê Trung Ng...
Phân tích 2 thị trường Philippines và UAE cho sản phẩm G7 của cà phê Trung Ng...
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
 
International Business_Chapter 1_Globalization_Charles W. Hill
International Business_Chapter 1_Globalization_Charles W. HillInternational Business_Chapter 1_Globalization_Charles W. Hill
International Business_Chapter 1_Globalization_Charles W. Hill
 
Market entry strategies
Market entry strategiesMarket entry strategies
Market entry strategies
 

Similar to International marketing 5

International marketing 1
International marketing 1International marketing 1
International marketing 1
Swarit Yadav
 
Ch3 boveec3
Ch3 boveec3Ch3 boveec3
Ch3 boveec3
jyc0287
 
Internation business
Internation businessInternation business
Internation business
SadiyaShahjadi
 
International marketing
International marketingInternational marketing
International marketing
Kusorgbor Raymond
 
2011.2.05 Marketing
2011.2.05 Marketing2011.2.05 Marketing
2011.2.05 Marketing
Stephan Langdon
 
Marketing principles 0310_1
Marketing principles 0310_1Marketing principles 0310_1
Marketing principles 0310_1
Anjali Rao
 
PDFen (1).pptx
PDFen (1).pptxPDFen (1).pptx
PDFen (1).pptx
JoshuaArboledadeVera
 
The international marketing environment
The international marketing environmentThe international marketing environment
The international marketing environment
Ashwin Didolkar
 
Individual Strategic AnalysisSwedish Match, ABTable of Conte.docx
Individual Strategic AnalysisSwedish Match, ABTable of Conte.docxIndividual Strategic AnalysisSwedish Match, ABTable of Conte.docx
Individual Strategic AnalysisSwedish Match, ABTable of Conte.docx
annettsparrow
 
Day 3
Day 3Day 3
Day 3
Day 3Day 3
Day 3
Day 3Day 3
International Business
International Business International Business
International Business
Vishnu Rajendran C R
 
1st unit International business.pdf
1st unit International business.pdf1st unit International business.pdf
1st unit International business.pdf
Dhruv Agarwal
 
International Business and Marketing
International Business and MarketingInternational Business and Marketing
International Business and Marketing
Qamar Farooq
 
Int To Mktng Ch5
Int To Mktng Ch5Int To Mktng Ch5
Int To Mktng Ch5
guestfa353b
 
Top 10 Problems Faced by International MarketingInternational ma.docx
Top 10 Problems Faced by International MarketingInternational ma.docxTop 10 Problems Faced by International MarketingInternational ma.docx
Top 10 Problems Faced by International MarketingInternational ma.docx
juliennehar
 
International Business and Marketing
International Business and Marketing International Business and Marketing
International Business and Marketing
Qamar Farooq
 
Chapter 4
Chapter 4Chapter 4
Chapter 4
Sumit Palwe
 
Political Legal & Ethical Dilemmas in the Pharmaceutical.pptx
Political Legal & Ethical Dilemmas in the Pharmaceutical.pptxPolitical Legal & Ethical Dilemmas in the Pharmaceutical.pptx
Political Legal & Ethical Dilemmas in the Pharmaceutical.pptx
AmrElBahnasawy1
 

Similar to International marketing 5 (20)

International marketing 1
International marketing 1International marketing 1
International marketing 1
 
Ch3 boveec3
Ch3 boveec3Ch3 boveec3
Ch3 boveec3
 
Internation business
Internation businessInternation business
Internation business
 
International marketing
International marketingInternational marketing
International marketing
 
2011.2.05 Marketing
2011.2.05 Marketing2011.2.05 Marketing
2011.2.05 Marketing
 
Marketing principles 0310_1
Marketing principles 0310_1Marketing principles 0310_1
Marketing principles 0310_1
 
PDFen (1).pptx
PDFen (1).pptxPDFen (1).pptx
PDFen (1).pptx
 
The international marketing environment
The international marketing environmentThe international marketing environment
The international marketing environment
 
Individual Strategic AnalysisSwedish Match, ABTable of Conte.docx
Individual Strategic AnalysisSwedish Match, ABTable of Conte.docxIndividual Strategic AnalysisSwedish Match, ABTable of Conte.docx
Individual Strategic AnalysisSwedish Match, ABTable of Conte.docx
 
Day 3
Day 3Day 3
Day 3
 
Day 3
Day 3Day 3
Day 3
 
Day 3
Day 3Day 3
Day 3
 
International Business
International Business International Business
International Business
 
1st unit International business.pdf
1st unit International business.pdf1st unit International business.pdf
1st unit International business.pdf
 
International Business and Marketing
International Business and MarketingInternational Business and Marketing
International Business and Marketing
 
Int To Mktng Ch5
Int To Mktng Ch5Int To Mktng Ch5
Int To Mktng Ch5
 
Top 10 Problems Faced by International MarketingInternational ma.docx
Top 10 Problems Faced by International MarketingInternational ma.docxTop 10 Problems Faced by International MarketingInternational ma.docx
Top 10 Problems Faced by International MarketingInternational ma.docx
 
International Business and Marketing
International Business and Marketing International Business and Marketing
International Business and Marketing
 
Chapter 4
Chapter 4Chapter 4
Chapter 4
 
Political Legal & Ethical Dilemmas in the Pharmaceutical.pptx
Political Legal & Ethical Dilemmas in the Pharmaceutical.pptxPolitical Legal & Ethical Dilemmas in the Pharmaceutical.pptx
Political Legal & Ethical Dilemmas in the Pharmaceutical.pptx
 

More from Ganpurev Ganbold

Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?
Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?
Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?Ganpurev Ganbold
 
төвд аргаар үнэлэхүй
төвд аргаар үнэлэхүйтөвд аргаар үнэлэхүй
төвд аргаар үнэлэхүйGanpurev Ganbold
 
International marketing 3 – 3 b
International marketing 3 – 3 bInternational marketing 3 – 3 b
International marketing 3 – 3 b
Ganpurev Ganbold
 
International marketing (7)
International marketing (7)International marketing (7)
International marketing (7)
Ganpurev Ganbold
 
International marketing (6)
International marketing (6)International marketing (6)
International marketing (6)
Ganpurev Ganbold
 
International marketing (5)
International marketing (5)International marketing (5)
International marketing (5)
Ganpurev Ganbold
 
International marketing (4)
International marketing (4)International marketing (4)
International marketing (4)
Ganpurev Ganbold
 
International marketing (3)
International marketing (3)International marketing (3)
International marketing (3)
Ganpurev Ganbold
 
International marketing (2)
International marketing (2)International marketing (2)
International marketing (2)
Ganpurev Ganbold
 
International marketing (1)
International marketing (1)International marketing (1)
International marketing (1)
Ganpurev Ganbold
 

More from Ganpurev Ganbold (10)

Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?
Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?
Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?
 
төвд аргаар үнэлэхүй
төвд аргаар үнэлэхүйтөвд аргаар үнэлэхүй
төвд аргаар үнэлэхүй
 
International marketing 3 – 3 b
International marketing 3 – 3 bInternational marketing 3 – 3 b
International marketing 3 – 3 b
 
International marketing (7)
International marketing (7)International marketing (7)
International marketing (7)
 
International marketing (6)
International marketing (6)International marketing (6)
International marketing (6)
 
International marketing (5)
International marketing (5)International marketing (5)
International marketing (5)
 
International marketing (4)
International marketing (4)International marketing (4)
International marketing (4)
 
International marketing (3)
International marketing (3)International marketing (3)
International marketing (3)
 
International marketing (2)
International marketing (2)International marketing (2)
International marketing (2)
 
International marketing (1)
International marketing (1)International marketing (1)
International marketing (1)
 

International marketing 5

  • 1. IMR 300 – Lecture 5 Political environment Legal environment
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10.
  • 11. Kidnappings by country http://www.nationmaster.com 257 kidnappings  New Zealand # 10   281 kidnappings  Kuwait # 9   383 kidnappings  Romania # 8   432 kidnappings  Portugal # 7   491 kidnappings  Peru # 6   555 kidnappings  Tunisia # 5   994 kidnappings  Belgium # 4   2,933 kidnappings  Canada # 3   3,071 kidnappings  South Africa # 2   3,261 kidnappings  United Kingdom : # 1   Amount Countries   Rank  
  • 12. Assault victims by country http://www.nationmaster.com 1.2%  United States = 9   1.2%  Belgium = 9   1.4%  France = 7   1.4%  Denmark = 7   2.1%  Finland # 6   2.3%  Canada # 5   2.4%  New Zealand = 3   2.4%  Australia = 3   2.8%  United Kingdom # 2   3%  Saint Kitts and Nevis # 1   Amount Countries Rank  
  • 13.
  • 14.
  • 15. The international legal environment
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Software piracy rate by country http://www.nationmaster.com 85%  Iraq = 10   87%  Venezuela # 9   88%  Libya # 8   89%  Yemen # 7   90%  Sri Lanka # 6   91%  Zimbabwe # 5   92%  Bangladesh = 2   92%  Azerbaijan = 2   92%  Moldova = 2   93%  Armenia # 1   Amount   Countries   Rank  
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Top 9 of the market research sector 2009 (million USD ) 5.9 400.0 Arbitron 9 0.8 425.8 Westat 8 6.6 665.0 IRI 7 9.5 739.6 Synovate 6 6.5 1,077.0 Ipsos 5 5.4 1,397.3 GfK AG 4 8.9 1,958.6 IMS Health Inc 3 2.5 4,692 WPP Group - Kantar Group, TNS, Millward Brown, BMRB, IMRB International and Ziment Group 2 2.6 5,056.0 Nielsen Company 1 Growth% Sales Company
  • 49.
  • 50.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67. Equivalence Issues in Primary Data Collection
  • 68.
  • 69.
  • 70.
  • 71.