1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
Amul is an Indian dairy cooperative established in 1946 that is managed by the Gujarat Cooperative Milk Marketing Federation. It collects 447,000 liters of milk daily from 3.9 million farmers and converts it into branded dairy products. Amul has a diverse product range including milk, butter, cheese, and ice cream. It follows a cooperative business model and competitive pricing strategy. Amul has a large distribution network across India and promotes its brand through digital marketing, social media, and sarcastic advertisements commenting on current events.
This document is an internship report submitted by Rohit Pathak analyzing Amul's product development and customer feedback. It includes an executive summary, industry profile on the food industry in India focusing on dairy processing, company profile of Amul, description of Amul Pro, research methodology used, findings, and conclusion. The main task of Rohit's internship was promoting the new Amul Pro product and making it available in stores while gathering feedback from 50 retailers on their views of the product.
To Download this presentation :- https://drive.google.com/open?id=1frXqauSVRYVDYSaC6RfVYGrkeobuQwaO
for more information contact me on instagram at :- @jigar__bheda
Analysis of products and the functioning of the product in the market.
It includes the product's launch and success in the market and how a sustained P.R. helped it to develop as a well known 'Brand'.
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses that Amul was formed in 1946 in Gujarat and now has over 3 million producer members. Amul has become the largest milk producer in India and inspired the country's White Revolution. The document outlines Amul's vision, locations, organizational structure, wide range of dairy products, financial and operational performance, SWOT analysis, market share and achievements.
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
Amul is an Indian dairy cooperative established in 1946 that is managed by the Gujarat Cooperative Milk Marketing Federation. It collects 447,000 liters of milk daily from 3.9 million farmers and converts it into branded dairy products. Amul has a diverse product range including milk, butter, cheese, and ice cream. It follows a cooperative business model and competitive pricing strategy. Amul has a large distribution network across India and promotes its brand through digital marketing, social media, and sarcastic advertisements commenting on current events.
This document is an internship report submitted by Rohit Pathak analyzing Amul's product development and customer feedback. It includes an executive summary, industry profile on the food industry in India focusing on dairy processing, company profile of Amul, description of Amul Pro, research methodology used, findings, and conclusion. The main task of Rohit's internship was promoting the new Amul Pro product and making it available in stores while gathering feedback from 50 retailers on their views of the product.
To Download this presentation :- https://drive.google.com/open?id=1frXqauSVRYVDYSaC6RfVYGrkeobuQwaO
for more information contact me on instagram at :- @jigar__bheda
Analysis of products and the functioning of the product in the market.
It includes the product's launch and success in the market and how a sustained P.R. helped it to develop as a well known 'Brand'.
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses that Amul was formed in 1946 in Gujarat and now has over 3 million producer members. Amul has become the largest milk producer in India and inspired the country's White Revolution. The document outlines Amul's vision, locations, organizational structure, wide range of dairy products, financial and operational performance, SWOT analysis, market share and achievements.
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat owned by 2.6 million milk producers. It pioneered the White Revolution in India that made India the largest milk producer in the world. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It became successful due to the leadership of Dr. Verghese Kurien who established the cooperative model that empowered milk producers and increased India's milk production dramatically. Amul's brand was built on providing high quality products at affordable prices nationwide.
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Amul is a dairy cooperative brand managed by the Gujarat Cooperative Milk Marketing Federation. It was formed in 1946 and is jointly owned by 2.6 million milk producers in Gujarat. Amul spurred the white revolution in India, making the country the largest producer of milk and milk products in the world. Amul has a wide portfolio of dairy products and is the market leader in categories like butter, milk powder, cheese, and chocolate drinks. It maintains its brand identity through its mascot and tagline "Amul, the taste of India".
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's business model of collecting milk from farmers and converting it into branded dairy products. Amul uses a low pricing strategy and distributes products across rural and urban India as well as internationally. It promotes its brands through advertisements and billboards. While Amul faces competition from companies like Britannia and Nestle in various dairy segments, it has grown to become the world's largest vegetarian cheese brand based on the cooperative business model developed in Anand, Gujarat.
This document provides an analysis of product development for Amul. It begins with an acknowledgement and introduction. It then discusses the dairy processing industry and major players in India. The document provides an overview of Amul, including its founding, achievements, and wide range of dairy products. It analyzes Amul's major competitors and concludes with a discussion of promoting its new product, Amul Pro.
Amul ice cream has been in existence since 1946 when the Amul dairy cooperative was established. The document discusses Amul ice cream's marketing mix, including its widespread availability across India. It also describes an "ad war" between Amul and Kwality Walls ice cream, where Amul's ads comparing ice cream to frozen desserts prompted a legal challenge. While Amul intended to promote its products as healthier, the case revealed an underlying brand competition between the companies. Amul ice cream is now India's top brand with 38% market share.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history as a cooperative formed in 1946. It then outlines Amul's business model as a cooperative that collects milk from 2.6 million farmers and converts it into branded products. The document also lists Amul's major products such as milk, butter, cheese, ice cream, and curd. It performs a basic SWOT analysis and discusses Amul's position as a cash cow using the BCG matrix model.
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMULSamiirr Ali
The presentation aims to provide an insight of an analysis to Advertisements of the brand 'AMUL' and understand its Segmentation, Target Market and Positioning.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
Amul is the largest dairy cooperative in India and the world's largest pouch milk brand. Formed in 1946, Amul now has an annual turnover of over Rs. 4300 crore. Amul has experienced rapid growth through its robust supply chain, low cost strategy, and diverse product portfolio. Its business model centers on collecting and processing raw milk from rural farmers before packaging and distributing dairy products.
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
This document summarizes the corporate social responsibility efforts of Amul, an Indian dairy cooperative. It discusses Amul's history beginning in 1946 with a goal of serving milk producers and providing quality, affordable products to consumers. Amul's CSR initiatives include forming relief funds to aid earthquake recovery, conducting large-scale tree planting campaigns, empowering women through cooperative participation, and awarding scholarships to academic achievers. The conclusion emphasizes Amul's leadership, values, networks, coordination, and technology have enabled its successful CSR programs.
Amul is India's largest food brand and the world's largest pouched milk brand. It was formed in 1946 as a dairy cooperative based in Anand, Gujarat. Amul leads the market in products like butter, milk powder and ghee, with a wide portfolio that also includes cheese, desserts, beverages and more. The brand is known for high quality at affordable prices. It uses the recognizable "Amul girl" mascot and tagline "Utterly Butterly Delicious" in its advertising campaigns. Amul has a large network of farmers, distributors and retailers that helps ensure widespread availability.
Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is jointly owned by 2.8 million milk producers and has an annual turnover of over $1 billion. Amul follows a three-tier cooperative structure comprising village dairy societies, district milk unions, and the Gujarat Cooperative Milk Marketing Federation which markets Amul products nationally and internationally. Key to Amul's success is its ability to eliminate exploitation of milk producers and ensure fair prices through its cooperative model.
Amul was founded in 1946 in Anand, Gujarat as a cooperative effort to end exploitation of farmers by middlemen. It procures over 14.85 million liters of milk per day and has over 3.37 million milk producer members across Gujarat. Led initially by Sardar Vallabhbhai Patel and later Dr. Verghese Kurien, Amul provides remunerative prices to farmers and high quality, good value products to consumers. It is India's largest food brand and aims to grow its annual turnover to over 50,000 crores by 2020.
Amul is an Indian dairy cooperative formed in 1948 that is jointly owned by 3.6 million milk producers in Gujarat. It procures milk from 18,554 village cooperative societies across 33 districts, totaling around 18 million liters per day. Amul produces and exports a wide range of dairy products, including milk, butter, cheese, and ice cream. It has the largest market share in India's ice cream segment and is the country's largest exporter of dairy products.
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
Amul is a dairy cooperative in India owned by millions of milk producers. It has grown to become the largest food brand in India through a unique business model that collects milk directly from farmers and converts it into branded products. Amul uses a low-cost marketing strategy, emphasizing low prices and advertising campaigns like the iconic Amul girl. It faces competition from other major brands but has expanded its product range and international markets to maintain its leading position in India's dairy industry.
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat owned by 2.6 million milk producers. It pioneered the White Revolution in India that made India the largest milk producer in the world. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It became successful due to the leadership of Dr. Verghese Kurien who established the cooperative model that empowered milk producers and increased India's milk production dramatically. Amul's brand was built on providing high quality products at affordable prices nationwide.
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Amul is a dairy cooperative brand managed by the Gujarat Cooperative Milk Marketing Federation. It was formed in 1946 and is jointly owned by 2.6 million milk producers in Gujarat. Amul spurred the white revolution in India, making the country the largest producer of milk and milk products in the world. Amul has a wide portfolio of dairy products and is the market leader in categories like butter, milk powder, cheese, and chocolate drinks. It maintains its brand identity through its mascot and tagline "Amul, the taste of India".
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's business model of collecting milk from farmers and converting it into branded dairy products. Amul uses a low pricing strategy and distributes products across rural and urban India as well as internationally. It promotes its brands through advertisements and billboards. While Amul faces competition from companies like Britannia and Nestle in various dairy segments, it has grown to become the world's largest vegetarian cheese brand based on the cooperative business model developed in Anand, Gujarat.
This document provides an analysis of product development for Amul. It begins with an acknowledgement and introduction. It then discusses the dairy processing industry and major players in India. The document provides an overview of Amul, including its founding, achievements, and wide range of dairy products. It analyzes Amul's major competitors and concludes with a discussion of promoting its new product, Amul Pro.
Amul ice cream has been in existence since 1946 when the Amul dairy cooperative was established. The document discusses Amul ice cream's marketing mix, including its widespread availability across India. It also describes an "ad war" between Amul and Kwality Walls ice cream, where Amul's ads comparing ice cream to frozen desserts prompted a legal challenge. While Amul intended to promote its products as healthier, the case revealed an underlying brand competition between the companies. Amul ice cream is now India's top brand with 38% market share.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history as a cooperative formed in 1946. It then outlines Amul's business model as a cooperative that collects milk from 2.6 million farmers and converts it into branded products. The document also lists Amul's major products such as milk, butter, cheese, ice cream, and curd. It performs a basic SWOT analysis and discusses Amul's position as a cash cow using the BCG matrix model.
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMULSamiirr Ali
The presentation aims to provide an insight of an analysis to Advertisements of the brand 'AMUL' and understand its Segmentation, Target Market and Positioning.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
Amul is the largest dairy cooperative in India and the world's largest pouch milk brand. Formed in 1946, Amul now has an annual turnover of over Rs. 4300 crore. Amul has experienced rapid growth through its robust supply chain, low cost strategy, and diverse product portfolio. Its business model centers on collecting and processing raw milk from rural farmers before packaging and distributing dairy products.
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
This document summarizes the corporate social responsibility efforts of Amul, an Indian dairy cooperative. It discusses Amul's history beginning in 1946 with a goal of serving milk producers and providing quality, affordable products to consumers. Amul's CSR initiatives include forming relief funds to aid earthquake recovery, conducting large-scale tree planting campaigns, empowering women through cooperative participation, and awarding scholarships to academic achievers. The conclusion emphasizes Amul's leadership, values, networks, coordination, and technology have enabled its successful CSR programs.
Amul is India's largest food brand and the world's largest pouched milk brand. It was formed in 1946 as a dairy cooperative based in Anand, Gujarat. Amul leads the market in products like butter, milk powder and ghee, with a wide portfolio that also includes cheese, desserts, beverages and more. The brand is known for high quality at affordable prices. It uses the recognizable "Amul girl" mascot and tagline "Utterly Butterly Delicious" in its advertising campaigns. Amul has a large network of farmers, distributors and retailers that helps ensure widespread availability.
Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is jointly owned by 2.8 million milk producers and has an annual turnover of over $1 billion. Amul follows a three-tier cooperative structure comprising village dairy societies, district milk unions, and the Gujarat Cooperative Milk Marketing Federation which markets Amul products nationally and internationally. Key to Amul's success is its ability to eliminate exploitation of milk producers and ensure fair prices through its cooperative model.
Amul was founded in 1946 in Anand, Gujarat as a cooperative effort to end exploitation of farmers by middlemen. It procures over 14.85 million liters of milk per day and has over 3.37 million milk producer members across Gujarat. Led initially by Sardar Vallabhbhai Patel and later Dr. Verghese Kurien, Amul provides remunerative prices to farmers and high quality, good value products to consumers. It is India's largest food brand and aims to grow its annual turnover to over 50,000 crores by 2020.
Amul is an Indian dairy cooperative formed in 1948 that is jointly owned by 3.6 million milk producers in Gujarat. It procures milk from 18,554 village cooperative societies across 33 districts, totaling around 18 million liters per day. Amul produces and exports a wide range of dairy products, including milk, butter, cheese, and ice cream. It has the largest market share in India's ice cream segment and is the country's largest exporter of dairy products.
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
Amul is a dairy cooperative in India owned by millions of milk producers. It has grown to become the largest food brand in India through a unique business model that collects milk directly from farmers and converts it into branded products. Amul uses a low-cost marketing strategy, emphasizing low prices and advertising campaigns like the iconic Amul girl. It faces competition from other major brands but has expanded its product range and international markets to maintain its leading position in India's dairy industry.
The document discusses the history and establishment of Amul milk in India. It details that Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union in Anand, Gujarat by dairy farmers who were frustrated by exploitation from private milk traders. Amul was formally registered as a co-operative in December 1946. It initially collected 250 liters of milk per day but has since grown significantly. Amul helped empower dairy farmers and establish a cooperative model of milk production and distribution in India. Today, Amul collects over 11 lakh liters of milk daily and has expanded its product portfolio beyond milk to include butter, ghee, cheese and other dairy products.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and collects and processes over 3 million liters of milk per day from millions of farmer members. Amul operates multiple dairy plants across Gujarat to process milk into products like butter, milk powder, ghee, cheese and ice cream. It has pioneered the White Revolution in India through its cooperative model that empowers milk producers.
Amul is India's largest food brand and milk cooperative. It is known for its low prices and high quality products like milk, butter, cheese and ice cream. Amul pioneered cooperative dairy development in India through the Anand model. It uses effective branding strategies like innovative advertising featuring the Amul girl mascot, product diversification, and segmentation to appeal to consumers across segments. Amul's success is largely attributed to Dr. Verghese Kurien's vision of farmer-owned dairy cooperatives and competitive pricing to make dairy products accessible to all.
Amul has been a leading food brand in India since 1946. It started as a dairy cooperative in Anand, Gujarat and is jointly owned by 2.6 million milk producers. Amul products such as butter, milk powder, ghee, cheese, and ice cream are high quality and affordable. The brand is managed by the Gujarat Cooperative Milk Marketing Federation. It has the moppet girl as its mascot and the tagline "The taste of India". Amul has over 50 dairy products and holds the majority market share in categories like butter, milk powder, and cheese in India.
- The document summarizes a presentation on sugar free ice cream and competitor products in the same market segment.
- It analyzes Amul's sugar free ice cream range and observes competitors' products and flavors. Key factors like health consciousness influence sales.
- The document also summarizes a study on chemist wholesale distributors (WDs) as an alternate distribution channel for wellness products. It recommends deploying dedicated salesmen at WD points to promote products and create awareness. Increased branding activities at point-of-purchase is suggested for both studies.
AMUL (Anand Milk Union Limited) is a dairy cooperative in India owned by 3 million milk producers. It was formed in 1946 in Anand, Gujarat and is now one of the largest food conglomerates in India. AMUL focuses on corporate social responsibility through various activities. It established the Amul Relief Trust after the 2001 Gujarat earthquake to reconstruct damaged schools. AMUL also organizes annual tree plantation drives involving its milk producers and encourages women's participation and leadership development in the dairy cooperatives.
GCMMF (Gujarat Cooperative Milk Marketing Federation), known for its Amul brand, was founded in 1946 in Gujarat, India. It is a cooperative owned by millions of milk producers. GCMMF collects milk daily from producers, processes it into products like milk, butter, cheese and markets them nationwide. It provides remunerative prices to farmers and quality affordable products to consumers. GCMMF has become the largest food products marketing organization in India, collecting over 4.6 million liters of milk daily from 2.1 million producers.
This document discusses the concepts and history of corporate social responsibility (CSR). It defines CSR as companies voluntarily contributing to society and the environment through business activities and social investments. The concept of CSR gained popularity in the 1990s when a German pharmaceutical company implemented CSR strategies to differentiate itself. The document outlines the economic, legal, ethical, and discretionary responsibilities that make up CSR and examines arguments for and against companies adopting CSR practices. It concludes that CSR should demonstrate a commitment to societal values by addressing issues caused by business operations.
Amul strategic brand management by Dheeraj ED and Lavanya AB Dheeraj ED
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's origins in 1946 to address exploitation of milk producers. Amul organized milk producers into village cooperatives and established a dairy to process and market milk. It has since expanded to include over 2 million producers organized into village societies that supply milk to unions which are marketed by GCMMF. Amul pioneered many practices like payment to farmers and providing veterinary services to support producers. It focuses on low costs and prices to be accessible to consumers while supporting producers.
The document provides information about Amul, an Indian dairy cooperative. It discusses that Amul spurred India's white revolution and made India the largest producer of milk and milk products in the world. It is headquartered in Anand, Gujarat and jointly owned by 3 million milk producers. It then lists the various product lines that Amul offers, including milk, butter, cheese, ice cream, yogurt, ghee and other dairy products. It provides details on the packaging sizes available for different products.
Amul is a dairy cooperative in India that was established based on the vision of Dr. Verghese Kurien to empower milk producers. Amul has successfully branded itself through memorable elements like its name, mascot character Amul Girl, and slogan "The Taste of India". Its packaging and advertising reinforce the brand's identity and help distinguish Amul's dairy products in the market.
The document provides background information on Amul, including:
1) Amul was established in 1946 as the Kaira District Cooperative Milk Producers' Union Limited in Anand, Gujarat by dairy farmers who were previously exploited by private milk traders.
2) It was founded with the help of Sardar Vallabhbhai Patel and started pasteurizing milk for the Bombay Milk Scheme in 1948.
3) In 1955, Amul set up a milk processing plant to manufacture milk powder and butter to handle excess supply, marking its transition from a cooperative to a processed food brand.
Amul is the largest food brand and business in India. It has an annual turnover of over Rs. 4,300 crore and aims to reach Rs. 10,000 crore in the next three years. Formed in 1946, Amul is jointly owned by 2.6 million milk producers and manages various dairy cooperatives. It produces a wide range of dairy products including milk, butter, cheese, ice cream, and beverages.
Dheeraj Agrawal's document discusses Amul, an Indian dairy cooperative. It provides details on Amul's history, founding in 1946. Amul has established itself as a model for rural development in India. It is one of the largest manufacturers of milk and dairy products in the country. The document also discusses Amul's vision, mission, objectives, brands, products, competitive advantages, and the success of its mascot, marketing strategies, and robust supply chain management.
This document discusses brand extension strategies used by the Tata Group, a large Indian conglomerate. It defines brand extension as using an existing brand name to promote products in new categories. The Tata Group has successfully extended many of its brands, such as Tata Chemicals, Tata Motors, Tata Power, Tata Consultancy Services, and Tata Steel, into related industries. The document analyzes factors for successful brand extensions and concludes that extensions are most likely to succeed when the parent brand has a strong position and stands for general qualities that can translate to new product categories.
Amul - research paper - March 15, 2015Nidhi Sharma
Amul is India's largest dairy cooperative with $2.5 billion in annual turnover. It has achieved this success through a customer-centric marketing strategy that focuses on market research, segmentation, branding, and competitive positioning. Amul communicates its brand values of trust, quality, and Indianness through memorable advertising campaigns featuring the Amul girl. Its low-cost, innovative ads create high reach and build loyalty among customers.
Colgate Plax is Colgate's flagship mouthwash brand in India available in 7 variants. It has a 46.1% market share in the oral care category led by toothpaste. The mouthwash category is growing rapidly at 29% annually and expected to reach Rs. 2,231 billion by 2018. Colgate Plax is positioned as a mouthwash that provides 12 hours of fresh breath and kills 99.9% of germs. It faces competition from Listerine, Pepsodent, and Himalaya but differentiates itself through multiple variants, freshness promise, and trusted brand value.
Amul is an Indian dairy cooperative founded in 1946 in Anand, Gujarat. It is owned by 3.6 million milk producers. Amul produces milk and dairy products and is the largest food brand in India. Amul pioneered the white revolution in India through its cooperative model. It created the iconic Amul girl character in 1966 to advertise its butter and positioned itself as an affordable yet high quality brand for all Indians. Amul has had tremendous success through consistent advertising campaigns using the Amul girl and commenting on current affairs. It now sells a wide range of dairy products through over 6,000 Amul parlors across India.
1) Amul was established in 1946 in Anand, Gujarat as a cooperative effort between local milk producers and the government to end exploitation by middlemen.
2) Under the leadership of Sardar Vallabhbhai Patel and Dr. Verghese Kurien, Amul grew to become the largest food brand in India, leading the "White Revolution" and benefiting millions of farmers.
3) Today, Amul procures over 26 million liters of milk daily and has a turnover of over $5 billion. It produces and markets milk, milk powders, cheese, butter, and other dairy products across India and internationally through a cooperative model.
Amul was founded in 1946 in Anand, Gujarat with a mission to stop exploitation of farmers. It is managed by GCMMF which is jointly owned by 3.6 million milk producers. Amul has made India the largest producer of milk in the world through the white revolution. Today it is the largest dairy brand in Asia. Dr. Verghese Kurien is known as the father of the white revolution in India and founded Amul dairy. Amul has a diverse product portfolio and a strong rural distribution network across India. It uses innovative advertising campaigns featuring the Amul girl mascot to promote its products.
This an overall View one of the leading Brand of Dairy Industry...
And Asia Topmost Dairy ...... Its My MBA Presentation,
Kindly See it on Microsoft Office 13...
1. Amul was established in 1946 as a cooperative in response to exploitation of milk producers. It is now India's largest food brand and the world's largest pouched milk brand.
2. Amul has a vision to provide satisfaction to farmers, customers, employees and distributors. Their mission is to produce wholesome, safe and high quality foods through innovation and eco-friendly operations.
3. Amul has high brand equity, a large network of milk producers, and markets affordable products across India. It is credited with India's white revolution and successful advertising campaigns featuring the iconic Amul girl.
Kaira District Co-operative Milk Producers' Union, commonly known as Amul, was registered in 1946 in India. It began pasteurizing milk for Bombay in 1948 and opened a dairy in Anand in 1950 with assistance from UNICEF and New Zealand. Amul brand products were first launched in 1955. Led for over 30 years by Dr. Varghese Kurian, Amul became very successful and is now India's largest food brand, with the highest market shares in products like butter, milk powder, and cheese. It utilizes a low cost strategy along with strong branding to be profitable while providing affordable dairy.
This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
Amul was established in 1946 as a milk cooperative in Anand, Gujarat. It was founded to provide farmers an alternative to private milk traders and prevent exploitation. Amul now collects over 23 million liters of milk daily from 3.6 million milk producers. Led by Verghese Kurien, Amul pioneered the cooperative model of dairy development in India, known as the Anand Pattern. It produces dairy products under the Amul brand, which are popular across India. Amul has become a symbol of high quality and affordable products through farmers' cooperation.
Amul was formed in 1946 as a dairy cooperative in India. It is owned by 3 million milk producers and led to India becoming the largest milk producer in the world. Amul has over 150 chilling centers and is the largest food brand in India, controlling over 50% market share in products like butter, cheese, and sweets. Amul's success is attributed to its cooperative model where milk producers control procurement, processing, and marketing with professional management.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 3 million farmer members. Amul sparked the White Revolution in India, making India the largest milk producer in the world. Today, Amul is the largest dairy in Asia and second largest in the world. The Amul model provides benefits to farmers by cutting out middlemen and involving farmers in every step of the process.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
The Amul dairy cooperative was formed in 1946 in Anand, India. It began pasteurizing milk for Bombay in 1948 and opened the Amul dairy in 1950 with assistance from UNICEF and New Zealand. Amul first launched branded products in 1955 under the leadership of Dr. Varghese Kurian. Amul now has the largest market share in India for products like butter, milk powder, cheese, and ice cream. The Amul girl mascot and creative advertising campaigns made Amul a highly recognizable brand across India. Amul has expanded its product portfolio and distribution network over the decades to become a $3.2 billion organization, maintaining its focus on high quality and low prices.
Amul was formed in 1946 as a dairy cooperative in India managed by the Gujarat Cooperative Milk Marketing Federation. It is based in Anand, Gujarat and helped spur India's white revolution. As of 2012, Amul held a 25% market share in the Indian dairy industry and had an annual turnover of $2.2 billion. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management. The document discusses Amul's product strategies, competitors, growth, and opportunities to expand its youth segment.
This document provides an overview of Amul butter's marketing mix strategies as presented by Abdullah Shahid, Md. Khalid Khan, Md. Tauqir Khan, and Abhijeet Saha. It discusses Amul butter's product offerings, pricing approach, distribution network, and promotional strategies. For product, it outlines Amul butter, AmulLite, and Delicious Table Margarine. For pricing, it notes Amul's strategy of affordable prices to appeal to common masses. For place, it describes Amul's global distribution and domestic network. For promotion, it highlights Amul's initial use of the iconic "Amul Moppet" character in advertisements along with its use of funny slogans.
Formed in 1946, Amul is India's largest dairy cooperative and the world's largest vegetarian cheese brand. It began as a cooperative of milk producers in Kaira District, Gujarat who were receiving unfairly low prices from private dairies. Led by Dr. Verghese Kurien, the cooperative expanded into the Gujarat Cooperative Milk Marketing Federation (GCMMF) which today connects over 3 million milk producers across Gujarat. Amul controls 30 dairy plants, has annual revenues of over $2 billion, and markets its products domestically and internationally. The cooperative structure has empowered small farmers, increased milk production, and contributed significantly to India's "White Revolution".
AMUL was founded in 1946 as a dairy cooperative in India led by Dr. Verghese Kurien. It follows a unique three-tier business model where milk producers are members of Village Dairy Cooperative Societies, which are then part of District Milk Unions, and finally the State Milk Federation acts as the distributor. This model ensures farmers have control and receive fair prices while consumers get high quality products at competitive rates. AMUL is now India's largest food brand, known for its iconic "Amul girl" mascot and humorous advertising campaigns.
AMUL was founded in 1946 as a dairy cooperative in India led by Dr. Verghese Kurien. It follows a unique three-tier business model where village dairy cooperatives are owned and controlled by milk producers. These village cooperatives sell milk to district unions which process and package dairy products that are then sold to consumers through state milk federations. AMUL is now India's largest food brand and dairy products include milk, butter, ghee, cheese and ice cream. It uses the iconic Amul girl mascot in humorous advertising campaigns with catchy slogans to promote its competitive prices and quality products.
During the visit, students toured the Kurian Memorial Museum to learn Amul's history. They also visited production facilities for milk powder, pasteurized milk, cheese, and butter to observe the manufacturing and packaging processes.
This is our Advertising project. We were asked to compare the advertising strategies of two competitors - one a public sector firm and other a private sector firm. Since the target market of these two brands are not the same we chose them so that there will be identifiable difference between the strategies that they adopt. We ha also shown tv ads of both the brands along with the power point presentation.
Heritage Conservation.Strategies and Options for Preserving India HeritageJIT KUMAR GUPTA
Presentation looks at the role , relevance and importance of built and natural heritage, issues faced by heritage in the Indian context and options which can be leveraged to preserve and conserve the heritage.It also lists the challenges faced by the heritage due to rapid urbanisation, land speculation and commercialisation in the urban areas. In addition, ppt lays down the roadmap for the preservation, conservation and making value addition to the available heritage by making it integral part of the planning , designing and management of the human settlements.
2. INTRODUCTION
• The largest food brand in India and world's Largest Pouched Milk Brand
‘Amul’ is a brand name managed by Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF).
• This name has its origin in the Sanskrit word "Amoolya," (meaning
Priceless) and was actually suggested by an employee of Gujarat Co-
operative Milk Marketing Federation Ltd. (GCMMF)
• With a turnover of INR 67.11 billion GCMMF has created an economic
network that links :
3. • millions of consumers in India and abroad,
• 2.8 million village milk producers,
• a cooperative system that includes 13,141 Village Dairy
Cooperative Societies (VDCS) at the village level,
• further affiliated to 13 District Cooperative Milk Producers’
Unions at the District level and GCMMF at the State level.
5. HISTORY
• Condition of dairy farmers
• Role of Sardar Vallabh Bhai Patel
• Formation of first District Co-operative ‘Kaira’
• Formation of ‘GCMMF’
6. CONDITION OF DAIRY FARMERS
• There was exploitation of marginal milk producers by traders or agents of existing
dairies in the small town named Anand (in Kaira District of Gujarat) and Polson
Dairy .
• Other problems faced by dairy farmers in Gujarat.
7. ROLE OF A SARDAR VALLABH BHAI PATEL
• Unfair trade practices and minimal returns angered dairy farmers.
• So under the leadership of Tribhuvandas Patel dairy farmers approached
Sardar Vallabh Bhai Patel for a solution.
8. FORMATION OF DISTRICT CO-OPERATIVE
“KAIRA”
• Thus the first District Cooperative was established to collect and process
milk in the District of Kaira in 1946.
• Milk collection was also decentralized and village level cooperatives were
established to organize the marginal milk producers in each of these
villages.
• The brand Amul was formally registered on December 14th, 1946
• This union selected the brand name AMUL in 1955
9. FORMATION OF “GCMMF”
(GUJARAT CO-OPERATIVE MILK
MARKETING FEDERATION LTD.)
• Later on with the help of Dr. Verghese Kurien and Shri H M Dalaya this
revolution spread to most of the districts in Gujarat.
• Thus GCMMF came into being in the year 1973.
• Initially, the brand name Amul was with Kaira district dairy cooperative,
but later they decided to give it to GCMMF
10. FATHER OF WHITE REVOLUTION
Born: November 26, 1921 in Kozhikode, Kerala
Achievement: Known as the "father of the white revolution"
in India; Winner of Ramon Magsaysay Award; Awarded with
Padma Shri (1965), Padma Bhushan (1966), and Padma
Vibhushan (1999).
He is also called as the Milkman of India.
He graduated with Physics from Loyola College, Madras in
1940. Subsequently, he did his B.E.(Mechanical) from the
Madras University and went to USA on a government
scholarship to do his Masters in Mechanical Engineering from
Michigan State University.
When he was returned from America in 1948 and joined the
Dairy Department of the Government of India. In May 1949, he
was posted as Dairy Engineer at the Government Research
Creamery , in Anand, Gujarat.
In 1965, Prime Minister Lal Bahadur Shastri, created the
(NDDB) under the leadership of Dr. Verghese Kurien to
replicate the success story of Amul throughout the country.
13. AMUL BUSINESS MODEL
• Objective :
• Deliver profitable and equitable returns to a large number
of farmers for a long period of time
• Additional objective
• Develop the supplier over the long term through social
change.
14. THE MEANING OF FOUR HAND’S
First hand of
FARMERS
Second hand of
PROCESSORS
Fourth hand of
CUSTOMERS
Third hand of
MARKETER
16. AMUL’S SUCCESS DEPENDS ON
High collection rate of milk
Required increasing membership with more village societies
Better Cattle management- Better milk yield
Ensure cost to farmers and high quality to customer at low prices
17. Q. Where is the first milk plant of amul was
established ?????
A. In “ANAND”
25. SOME HISTORICAL MOVEMENTS OF
AMUL
Pt. Jawahar lal Nehru visiting the Amul’s milk plant
with
Dr. Verghese Kurien
Dr. Radhakrishnan visited Amul Dairy at Anand in
1962
With Dr. Verghese Kurien
26. MARKETING AND ADVERTISING STRATEGIES
1. Quality :-
• No brand can survive long if it’s quality is not equal or exceed
customer expectations.
• Incase of food product hygienic, taste, bacteriological &
organoleptic standard –main essence.
2 . Value for Money :-
• Customers get more than what they pay.
• Keep price fair & do best to ensure that retailers don’t
gain at the expense of customer.
27. 3.) Availability :-
• Brand available when and where customers want.
• Amul has nation’s finest distribution network.
4.) Service :-
• Committed to total quality.
28. PRODUCT POSITIONING
• India’s First Pro-Biotic Wellness Ice cream & Sugar Free
Delights For Diabetics.
• Low Priced Amul Ice Creams made
Kwality Walls life hell.
29. Flank Attack.. Age Wise..
Aug 25 2007
• Amul launches Chocolate milk under brand name of ‘Amul Kool
Koko’.
• This is targeted at teenagers and youths.
30. Nov 11, 2007
• Amul in Multinational Arena With Snack Launch:
“Munch Time”.
Flavors: Masala , Mint and Tomato
New Product Activity.
Nov 26, 2007
• Amul Launches “Fresh Paneer” (Free From Any Harmful
Chemicals)
Flank Attack—Expanding its Cheese Segment.
Current market share 65%.
31. PRODUCT REPOSITIONING
Amul marketed bottled water product named “JALDHARA”
but due to less potential in the market it turned out to be
blunder.
Now Amul is all set to launch bottled water “NARMADA
NEER”.
33. SEGMENTATION
• Wide range of product categories caters to consumers across all
market segments. For example, Amul Kool is targeted at
children, while teenagers prefer Kool Café, as it has a cool
imagery associated with it.
• Segmentation is not as easy in curd and low fat products, due to
mixed audiences, various culinary applications , eg. ghee,
butter and cheese.
“In India, the most used spread is ghee, then butter, cheese, low
fat butter, margarine, cheese spread and mozzarella cheese.
34. TARGETING
• Changing retail environment
• Striking out on its own, with Amul Outlets or parlors to deliver
consumers total brand experience
• Launched in 2002, there are now 400 Amul parlors across the
country, which contributed 3% to the brand’s total turnover last
year.
High profile locations: Amul parlors are today present on
campuses of Infosys, Wipro, IIM-A, IIT-B, Temples, Metro rail
and railway stations in Gujarat.
35. PROMOTION
• Given this wide product portfolio, Amul’s approach is to
promote its brands in a rotational cycle of two to three years.
• After ice-creams were launched in 1996, the category was re-
visited in 1999, in order to improve availability of the product
and make it affordable.
• Below-the-line activity has grown too — such as the Amul food
festival, which has been held for the last four year between
October and December in about 50,000 retail outlets.
• The Chef Of India promo invites hotel chefs to come up with
recipes using as many Amul products as possible, and is
conducted at city, state and national level
36. THE FIRST ADVERTISING STRATEGY
• 1966 sees the creation of the Amul girl by Sylvester da Cunha of the
ASP Advertising agency as a rival to the Polson .
• In 1967 the first hoarding was put up in Mumbai with the Amul girl.
• The tag line of “Utterly Butterly Delicious” came out in October of
1967.
• The first Topical ad came out in 1969 at the beginning of the Hare Rama
Hare Krishna movement.
• One of the most conservative FMCG entities — GCMMF — spends a mere
1% of its turnover on promotions.
• Amul butter girl is one of the longest run ad campaigns in the country for
43 years.
• Entered in the Guinness Book Of World Records for being the longest
running campaign ever.
47. MISSION 2020 OF AMUL
• Amul envisages that the dairy cooperatives of Gujarat will
have a group turnover of Rs. 27000 crores by the year 2020.
This will be a three-fold increase over its current group
turnover of approx. Rs. 9600 crores. Milk production in milk
shed area will increase to 231 lakh kg per day (23.1 million kg
per day), at an annual growth rate of 4%.
• Plan to double to processing capacity of dairy plants to 20.7
million kg per day, by 2020. This would include multi-fold
capacity expansion for major product categories including milk
powders, Ice-cream, paneer, cheese, ethnic sweets, curd, ghee
and other dairy products.
48. “SWOT” ANALYSIS OF AMUL
Strength
•Demand profile
•Flexibility of product mix
•Technical manpower
•Trust enjoyed by its products
•Strong cooperative organization
•Introduced TQM
Weakness
•Logistics of procurement
•Competition
•Short self life of its products
•Completely dependent on villages
for its raw material
•Salaries offered is less compared to
competitors
Opportunities
•Value addition
•Export potential
•Used internet to sell its products
•Introduced hybrid products in the
market
•Exploring foreign markets
Threat
•Milk vendors, the un-organized sector
•Strong competition from MNCs
• Competition from private dairies and
local milk suppliers.