Business model Learning/finding Company information Project description work summary Sector information Gdp growth and contribution Porters five force analysis Objective of the project

1. WINTER INTERNSHIP PROGRAMME
Sales and Marketing
OF AMUL ‘HAPPY TREATS’ IN PUNE
Presented by
Raman Bang

2. SECTOR INFORMATIONFMCG
Food and
beverages
19%
Healthcare 31%
Household and
personal care
50%
14
86
GDP Contribution
F&B
Others
Source :- IBEF.ORG

3. COMPANY INFORMATION
 AMUL
 Founded in 1946 to stop exploitation
 Inspired from ‘White Revolution’
 Key people for foundation of Amul are:
 Tribhuvandas Patel
 Verghese Kurian
 Sardar Patel
 Managed by GCMMF(Gujrat co-operative of milk marketing federation)

4. BUSINESS MODEL
VILLAGE LEVEL
200 Member
Committee of 8-9 member
District level
Board of director – 12
900 member (approx.)
State federation
Member are chairpersons of district level co-operative & Ex official
member
Representative from NDDB

5. PORTER’S FIVE FORCE MODEL
Competitor rivalry:
High
Threat of substitute:
High
Bargaining power of
buyer:
High
Threat of new
entrants:
Medium
Bargaining power of
supplier:
Low

6. INTERNSHIP SUMMARY
PROMOTION OF PRODUCT MARKET SURVEY
DATA ENTRY

7. OBJECTIVE OF THE PROJECT
PRIMARY OBJECTIVE
To know awareness level among the consumer for the AMUL MILK
To Promote the frozen product of Amul ‘HAPPY TREATS’
To check the daily consumption of Amul Fresh Product
To check availability of Amul products among retailers
SECONDARY OBJECTIVE
To find out level of competition Amul facing in fresh products
To check which different brand does retailers keep in the store
To take order and sale the Frozen product ‘HAPPY TREAT’

8. • Amul milk has high awareness among customers and consumers
• Amul ice cream is available at low price compared to other brand
• Retailer are disappointed by Amul in term of service
• Regional brand of fresh product have captured good market
• Happy treats is selling less and facing high competition from Mc’cain
• Amul Butter is the market leader.
• Less effort by company to promote the “happy treat” ready to cook food product
FINDING

9. LEARNING
 Communicating and Convincing retailers
 Competitive analysis of Ready to cook food
 Promotional Strategy
 Listening ability and make them to buy the product

10. Suggestion’s
Credit payment facility
Replacement service
Providing them refrigerator at zero payment
Providing them promotional tools

11. THANK YOU