Amul Chocolates' market share has decreased significantly compared to the market leader. The document discusses Amul Chocolates' integrated marketing communication strategy to increase awareness, understand consumer behavior, and formulate a plan to gain market share. It analyzes Amul Chocolates' products, competition, advertising trends, and provides recommendations like introducing new products, increasing promotion through celebrity endorsements, and expanding distribution.

1. IMC STRATEGY OF AMUL CHOCOLATES IMC STRATEGY OF AMUL CHOCHOLATES

10. AMUL PRODUCT RANGE

11. AMUL CHOCOLATES

12. SALES TURNOVER

13. MARKET SHARE

19. AMUL AD ON INDRAJAL(1970 80)

21. 1990s AMUL ADVERTISEMENT Introduced newer varities of chocolates, like ‘Bindas’, ‘Nuts About You’ and others, targeting teenagers

40. Perceptual Map

43. TARGET AUDIENCE

45. Modified Marketing Mix

54. DIRECT SCHOOL PROGRAM As a part of the customer contact programme ,Amul must do direct school program for Amul chocolates . They can sampling their latest offering - among kids.