Amul is a dairy cooperative in India owned by millions of milk producers. It began in 1946 in Anand, Gujarat and has grown to become the largest food brand in India. Amul played a key role in India's white revolution by establishing a cooperative model for milk production and processing. It transformed India from a milk-deficient to the largest milk producer in the world. Amul utilizes a multi-level cooperative structure involving village, district, and state levels to economically empower milk producers.

1. food processing
industries
BY KAVITA KUMAWAT

3. introduction
Amul (Anand Milk Union Limited), formed in 1946, is a dairy
cooperativemovement in India.It is a brand name managed by an apex
cooperative organisation, Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF), which today is jointly owned by
some 2.6 millionmilk producers in Gujarat, India.
AMUL is based in Anand, Gujarat and has been a sterling example of a
co-operativeorganization's success in the long term.
It is one of the best examples of co-operative achievement in the
developing economy.Amul has spurred the White Revolution of
IndIndia the largeproducerof milk and milk products in the world.
It is also the world's biggest vegetarian cheese brand.
Amul is the largest food brand in India and world's Largest Pouched
Milk Brand with anannual turnover of US $1050 million (2006-07).

4. Vision
44th Annual General Body Meeting held on 23rd June 2018 44th Annual General Body
Meeting held on 23rd June 2018 Madam and Gentlemen, The “Father of Our Nation”,
Mahatma Gandhi, hailed the Indian farmer as ‘father of the world, who in his true greatness,
is not even aware of this fact’. The Mahatma further proclaimed that “real India lives .
45th Annual General Body Meeting on 28th May, 2019 vision of Sardar Vallabhbhai Patel,
“Iron Man of India”, to remove distinctions of high and low, rich and poor, caste and creed. A
dairy farmer does not only supply milk but also contributes in improving the quality of life of
the people he serves. Hence, the White Revolution has also helped .
10 reasons why Dr Verghese Kurien deserved a Bharat Ratna vision was translated to the
brand when the iconic Amul girl came into existence with her celebrated tagline “Utterly
Butterly Delicious”. More than anything else, when we now look at the Amul girl, we feel like
home.
Iconic Ads of Amul celebrating Dr Verghese Kurienvision has made the Amul brand one of
the best in the industry. Thanks to Dr. Verghese Kurien, Amul has become a brand that has
an emotional connect to millions in India. We're going to list down few Amul ads that were
dedicated to the pioneer of the White Revolution and the Milkman of India.
Milk Man of India vision for farmers. This cooperation led to the White Revolution and the
creation of India's prominent dairy brand, Amul. Kurien was given the title ‘The Milkman of
India' because he created milk powder using buffalo milk when the world was still using milk.
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5. • GCMMF will be an outstanding marketing organization, with
specialization in marketing of food and dairy products both
fresh and long life with customer focus and IT integrated. The
network would consist of over 100 offices, 7500 stockiest
covering at least every Taluka. Head quarter servicing nearly 10
lakh outlets with a turnover of Rs.10,000 Cr and serving several
co-operatives. GCMMF shall also create markets for its products
in neighboring countries.

6. mission
• We at GCMMF endeavor to satisfy the taste and nutritional
requirements of the customer of the world through excellence
in the marketing by our committed team. Through
cooperative networking, we are committed to offering quality
product that provides best value for money.

7. Structure of organization
Organization Structure is divided into two parts:
• External Organization Structure
• Internal Organization Structure
• External Organization Structure
External Organization Structure is the organization structure
that affects the organization
from the out side.
State Level Marketing Federation
District Milk Product Union Ltd.
Village Milk Product Union Ltd.
Villagers

11. Amul business strategies

12. Marketing Stretegies of Amul

15. Sources
• Https://www.ibef.org/industry/agriculture-india/showcase/amul
• Http://www.amul.com
• https://www.slideshare.net/PrathameshNarkar/project-amul-the-
taste-of-india
• https://www.slideshare.net/ajaykrgupta12/amul-ppt-presentation-
largest-food-brand-in-india-asia