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Amul
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
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Amul
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- 7. KAIRA DISTRICT CO-OPERATIVE MILKPRODUCERS UNION Sardar Vallabai Patel adviced Farmers 250 Litres per Day In 15 Nov 1954 , Dr.Rajendra Prasad laid foundation of Milk Powder Factory with help of UNICEF Shri Pandit Jawaharlal Nehru open Amul dairy on 20 Nov 1955 Dr. Verghese Kurien, Founder of AMUL
- 9. GUJARAT CO-OPERATIVE MILKMARKETING FEDERATION LIMITED – GCMMF – 1973 Members 17 district cooperative union No. of Producer Members 3.03 million No. of Village Societies 15,760 Total Milk handling capacity 13.67 million litres per day Milk collection (Total – 2010-11) 3.45 billion litres Milk collection (Daily Average 2010-11) 9.2 million litres Milk Drying Capacity 647 Mts. per day Cattle feed manufacturing Capacity 3690 Mts. per day
- 10. Sales Turnover Rs(million) US $ (in million) 1994-95 11140 355 1995-96 13790 400 1996-97 15540 450 1997-98 18840 455 1998-99 22192 493 1999-00 22185 493 2000-01 22588 500 2001-02 23365 500 2002-03 27457 575 2003-04 28941 616 2004-05 29225 672 2005-06 37736 850 2006-07 42778 1050 2007-08 52554 1325 2008-09 67113 1504 2009-10 80053 1700 2010-11 97742 2172
- 11. Some of themajor dairy cooperative federations • Andhra Pradesh Dairy Development Co-operative Federation Ltd (APDDCF) • Bihar State Co-operative Milk Producers Federation Ltd (COMPFED) • Gujarat co-operative Milk Marketing Federation Ltd (GCMMF) • Haryana Dairy Development Cooperative Federation Ltd. (HDDCF) • Himachal Pradesh State Cooperative Milk Producers Federation Ltd (HPSCMPF) • Karnataka Cooperative Milk Producers Federation Ltd (KMF) • Kerala State Cooperative Milk Marketing Federation Ltd (KCMMF) • Madhya Pradesh State Cooperative Dairy Federation Ltd (MPCDF) • Maharashtra Rajya Sahkari Maryadit Dugdh Mahasangh (Mahasangh) • Orissa State Cooperative Milk Producers Federation Ltd (OMFED) • Pradeshik Cooperative Dairy Federation Ltd (UP) (PCDF) • Punjab State Cooperative Milk Producers Federation Ltd (MILKFED) • Rajasthan Cooperative Dairy Federation Ltd (RCDF) • Tamilnadu Cooperative Milk Producers Federation Ltd (TCMPF)
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- 13. Vision : Liberate ourfarmers from economic oppression and lead them to prosperity. The taste of India is to be a part of everyone's life. Mission : Dairy cooperatives of Gujarat turnover of Rs. 27000 crore by the year 2020. Expansion of distribution network, creative marketing, consumer education and product innovation. Objective: To ensure that the maximum share of the consumer’s rupee goes back to the milk producers.
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- 19. CEO of AMUL P GBhatol GCMMF
- 22. 1) Product islasting distinctiveness from competitor's product. 2) Products have perishable distinctiveness from competitor's product. 3) Products have little distinctiveness from competitor's product.
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- 24. BANNERS TELEVISION AD NEWSAD POSTERS
- 25. Re- purchase Trial Preference Liking Knowledge Awareness 80% of Targeted Population 60%of Awareness 40% of Knowledge 20% of Liking 10% of Preference 5% of Trial As per the consumer responses hierarchy model. The calculation are like below.
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- 28. BREAD SPREADS CHEESE RANGE MITHAEERANGE PURE GHEE UHT MILK RANGE INFANT MILK RANGE MILK POWDERS FRESH MILK SWEETENED CONDENSED MILK AMUL ICE CREAMS CHOCOLATE AND CONFECTIONERY BROWN BEVERAGES MILK DRINK HEALTH BEVERAGE READY TO SERVE SOUPS
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- 32. Amul receives GreenGlobe Foundation Award Dr. V.Kurien honoured with Life Time Achievement Award GCMMF receives Srishti's G-Cube Award - 2010 Amul Bags International Dairy Federation Award Amul Bags Srishti G-cube Award For Good Green Governance - 2009 Amul Pro-Biotic Ice-cream Gets No. 1 Award At World Dairy Summit Ramkrishna Bajaj National Quality Award - 2003 Qimpro Gold Standard Award - 2003 Amul - The Taste Of India (GCMMF) Receives International CIO 100 Award For Resourcefulness Rajiv Gandhi National Quality Award - 1999
- 33. White Revolutionmovement is being replicated in70,000 villages in over 200 districts in India. Amul Dairy has organized over 10,000village cooperatives. Rise in export of Amul products. Every day Amul collects 4,47,000 litres of milk. Today, 173 milk producers cooperative unions and 22 federations play a major role. Overseas Markets –MAURITIUS, UAE,USA,HONG KONG,CHINA, BANGLADESH,SINGAPORE,SOUTH AFRICA,JAPAN & SRILANKA
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- 35. Amul Relief Trust: Chairmanship of Dr. V. Kurien in 2001 with a donation of Rs. 50 Millions for reconstruction of the school buildings damaged in the 2001 earthquake in the Kutch area.
- 36. GREEN GUJARAT TREEPLANTATION : The milk producers of Gujarat Dairy Cooperatives are conducting mass tree plantation drive every year on Independence Day for last five years. In last five years (2007 to 2011) the milk producers have planted around 311.98 lakh trees. "Green Revolution Day by Afforestation to Protect Mother Earth from Pollution, Climate change and Global Warming". Sr. No Year of tree plantation No. of trees planted (in lakhs) No. of trees Survived (in lakhs) Survival percentage 1 2007 18.90 11 58 2 2008 52.74 26 49 3 2009 84.24 38 45 4 2010 83.5 39 47 5 2011* 72.6 34 47 Total 311.98 148.122 47
- 39. REFERENCE WEBSITES : WWW.AMUL.COM WWW.WIKIPEDIA.COM WWW.SLIDESHARE.COM WWW.SCRIBD.COM WWW.WIKIANSWER.COM WWW.YAHOOANSWER.COM SEARCHENGINE : WWW.ASK.COM WWW.GOOGLE.COM WWW.BING.COM
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