1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
This project report is to study various internal and external factors affecting AMUL company.
It can be referred by the one working on business environment subject.
detailed summer internship project on amul
contents:-
introduction
history
vision and mission
overview and competitors
swot analysis
pestel analysis
porters 5 force model
learning from internship
conclusion
This presentation is about different distribution channel used by company called by AMUL, also explains about what is distribution channel and importance of distribution channels.
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
This project report is to study various internal and external factors affecting AMUL company.
It can be referred by the one working on business environment subject.
detailed summer internship project on amul
contents:-
introduction
history
vision and mission
overview and competitors
swot analysis
pestel analysis
porters 5 force model
learning from internship
conclusion
This presentation is about different distribution channel used by company called by AMUL, also explains about what is distribution channel and importance of distribution channels.
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
1. SUMMER TRAINING PROJECT
AT G.C.M.M.F. (AMUL SAGAR)
CONSUMER BUYING BEHAIVOUR MAPPING
WITH RESPECT TO AMUL MILK
PRESENTED BY:-
SANJEET PATNAYAK
MBA II YEAR
2. WHITE REVOLUTION (1946)
26 November 1921
Calicut, Madras
Presidency, British
Born
India
(now Kozhikode,
Kerala)
9 September 2012
(aged 90)
Died
Nadiad, Gujarat,
India
Cause of death Illness
Nationality Indian Dr.Verghese
Other names "Milkman of India"
Kurien
“PROFIT GOES TO FARMERS AND NOT TO MIDDLE MAN”
3. INTRODUCTION
AMUL (ANAND MILK UNION
LIMITED) formed in 1946, is a diary
cooperative movement in India.
brand name managed by GCMMF
owned by approx 2.6 million milk
producers in Gujarat India
4. VISION
GCMMF will be an outstanding marketing
organization,with specialization in marketing of food and
dairy products both fresh and long life with customer
focus and IT integrated. The network would consist of
over 100 offices, 7500 stockiest covering at least every
Taluka. Head quarter servicing nearly 10 lakh outlets
with a turnover of Rs.10,000 Cr and serving several co-
operatives. GCMMF shall also create markets for its
products in neighboring countries.
5. MISSION
GCMMF endeavor to satisfy the taste and
nutritional requirements of the customer
of the world through excellence in the
marketing by our committed team.
Through co-operative networking, we are
committed to offering quality product that
provides best value for money.
6. GCMMF :- Some facts
Year of Establishment 1973
17 District Cooperative Milk Producers' Unions (16
Members
Members & 1 Nominal Members)
No. of Producer Members 3.18 Million
No. of Village Societies 16,117
Total Milk handling capacity per day 13.67 Million litres per day
Milk Collection (Total - 2011-12) 3.88 billion litres
Milk collection (Daily Average 2011-12) 10.6 million litres (peak 13 million)
Milk Drying Capacity 647 Mts. per day
Cattlefeed manufacturing Capacity 3690 Mts. per day
Sales Turnover -(2011-12) Rs. 11668 Crores (US $2.5 Billion)
7. AREAS OF OPERATION
Besides India, AMUL has entered
overseas markets such as Mauritius,
UAE, USA, Bangladesh, Australia, China,
Singapore, Hong Kong and a few South
African nations.
Other potential markets being considered
include Sri Lanka.
12. OTHER RANGE OF PRODUCTS
MILK POWDER
Sweetened Condensed Milk
Curd Products
Amul Ice creams
Chocolate & Confectionery
Brown Beverage
Milk Drink
Health Beverage
Ready to Serve Soups
Recently launched
• Amul Ganthiya
13. REASON TO CHOOSE
As Gujarat Cooperative Milk Marketing Federation
Ltd. (GCMMF), is India's largest food product marketing
organisation with annual turnover (2011-12) US$ 2.5 billion.
Its daily milk procurement is approx 13 million lit (peak
period) per day from 16,117 village milk cooperative societies,
17 member unions covering 24 districts, and 3.18 million
milk producer members thats why I have chosen this
company.
The consumer plays an important part in any organisation
thus a study on consumer buying behaviour would be a great
learning from this project.
I always wanted to work in F.M.C.G. sector related to
market work. This project helped me to study the consumer
buying behaviour of a huge F.M.C.G. Brand i.e. Amul as it is
a growing company it helped me to get a gist of this sector.
14. Objective of the project
Primary Objective:
To know the awareness level among the consumer for the
“Amul Milk.”
To find out the causes of buying the “Amul Milk.”
Secondary Objective :
To find out the causes of not buying the “Amul Milk.”
To know the awareness level of Amul Gold & Amul
Double Toned milk
To study the usage pattern and buying behavior of “Amul
Milk.”
15. Purpose of project
The main aim of the study was to find the
consumer buying behaviour of Amul Milk.
To know the consumer satisfaction level.
To know the consumer response to the
quality of the product.
To know the competitors position in
Nagpur market.
To collect the valuable suggestions of the
consumer in terms of quality of product
and services of AMUL.
23. ANALYSIS & FINDINGS
During the first seven days of the project I have
daily visited at 4.30 a.m. morning to the
distribution place of AMUL milk at MEDICAL
SQUARE, Nagpur to know all the activities takes
place regarding to the distribution of milk.
During fifteen days I have done survey by filling
up scheduled questionnaire carried out at
MEDICAL SQUARE retail outlets , sweet
marts , tea stalls Newspapers Stalls.
24. ANALYSIS & FINDINGS
Thirty days convenience to the retailers , sweet mart
holders tea stallholders , Newspapers stall holder to
keep the AMUL milk & milk products for the sale in their
outlets , by visiting their outlet as per the particular areas
given to me by my external guide (AMUL Sr sales
executive).
During eight day we have done group activity like
distribution of boarder , sticker of AMUL ads , posters as
well as publicity of AMUL product at the retail outlet. We
have also distributed discount coupon to the customer to
increase sale.
25. Limitations of the Study
Limited time available for interviewing the respondents.
As a result of this it was not possible to gather full
information about the respondents.
The respondents were not very comfortable while
revealing their correct usage pattern, no cause they may
feel that they would be called or visited again and again.
Non-cooperative approach and rude behavior of the
respondents.
Language barrier
The time constraint was a major limitation to the study.
26. FINDINGS
During the survey, it was found that the market share was approximately
70%.
It was found that Amul Taaza is the most preferred brand of Amul Milk.
It was found that consumers buy Amul Taaza more than Amul Gold.
Generally people buy the product because of better quality and brand name.
During the survey, it was found that still there consumer that are unaware
about the “Amul Gold Milk.”
27. FINDINGS
The awareness of Amul Gold Milk was because of Shopkeepers.
The price of the "Amul Gold Milk" is Comparatively high as compare
to products of other company of same quality.
Generally people do not buy" Amul Gold Milk" because of higher
price and because Amul Gold is Buffalo Milk which is not been
preferred to give to the infants.
The awareness of "Amul Double Tonned Milk" was Zero.
Advertisement should be given to increase the level of awareness
and sale of the product.
28. SUGGESTIONS
The price of Amul Gold Milk is high as compared to other
brands of same quality(higher fat percentage). So the
price should be decreased to increase the sale of the
product.
The G.C.M.M.F. should advertise for the product to
increase the awareness level and sales of the products
specially for Amul Double Toned milk.
The G.C.M.M.F. should launch beneficial schemes for
the retailers.
29. CONCLUSION
From the survey it was found that the
awareness level among the customer is high
but the market share is comparatively low.
The consumer buying of Amul milk because of
its Brand name and better taste. Some
consumer are unaware of Amul Gold Milk.
The awareness level of Amul Double Toned
Milk is zero.
Consumer do not buy Amul Gold Milk mainly
due to higher price of the same category of
milk.