- Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946 and is jointly owned by 3.6 million milk producers. - It led India's "white revolution" making the country the world's largest milk producer. - Amul is now the largest food brand in India with products like milk, butter, cheese, and ice cream and has expanded overseas.

2. • Amul is an Indian dairy cooperative, based at Anand in the
state of Gujarat, India.
• It was formed in 1946 by Dr. Verghese Kurien, it is a brand
managed by a cooperative body, the Gujarat co-operative milk
Marketing Federation Ltd.(GCMMF), which today is jointly
owned by 3.6 million milk producers in Gujarat.
• Amul encouraged India's white revolution, which made the
country the world's largest producer of milk and milk products.
• In the process Amul became the largest food brand in India and
has ventured into markets overseas.
• Amul's product range includes milk powders, milk,
butter, ghee, cheese, dahi, yoghurt, buttermilk, chocolate, ice
cream, cream, shrikhand,paneer,gulab jamuns, flavoured milk,
basundhi and others.
INTRODUCTION

3. ANY TIME MILK (ATM) MACHINE
•Amul has installed a "any time milk" machine which dispenses a 300-ml
pouch of fresh milk for Rs 10, at Anand's Amul Dairy.
•As a first step, amul planned to install six such ATMs in Anand itself.
Amul wants to add a whole range of dairy products, which could be
dispensed through these machines.

4. PRODUCTS OF AMUL

5. AMUL
Facebook Ad’s

6. Facebook Page

7. Facebook Post of Amul Regarding the GST Bill

8. Facebook Post of Amul in Relation With Kabali Movie

9. AMUL ON TWITTER
On twitter, the brand has almost replicated the content plan it had
followed on Facebook (see the image below). There is very little on
this platform which is different from the things there on Facebook.
Still it has 12,962 followers, which surpasses the follower base of
many Indian brands.

10. There had been occasions where people have engaged with the
brand. It was especially in times of high-energy events (like in the
first image). And like on Facebook, here also you can hear the
voice of dissent from its followers, which had been duly taken
care of by the social media team of Amul , unlike some of the
brands in India.