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EDWARD T. HALL 
Intercultural Communication 
Indrani Krishnamoorthy, Nicole Hecker-Michel, Maria Loktionova, Henri Juntunen, Alex Nguyen, Nataliya Shchepina.
Intercultural Misunderstanding : Video 1
Agenda 
• Brief on Edward T. Hall 
• Context 
• Time 
• Space 
• Personal Experiences 
• Role as an international manager 
• Summary 
• Video on Intercultural Misunderstanding
Edward Twitchell Hall, Jr. 
• 1914 – 2009 in Missouri (US) 
• Ph.D. in 1942 in Columbia University 
• Anthropologist 
• Founding father of Intercultural Communication 
• High and low context cultural factors, time and space 
orientation
High context 
• Adopted for a stable environment where culture is being 
developed overtime 
• Much nonverbal communication (Physical context) 
• No drastic changes in the people 
• Contextual elements unterstand the rules 
• Understand the unwritten rules, instead is confusing 
• Rely on their history, status, relationship.
Low context 
• Applicable for a mobile environment where people come 
and go 
• More explanation is needed 
• Less a chance of misunderstandings 
• More focus on verbal communication than body language
Time 
Time as 
Structure 
Monochronic 
Polychronic 
Time as 
Communication 
Appointments, 
advance time 
Speed of 
actions
Time as Structure 
Monochronic Time Polychronic Time 
Linear Cyclical 
Segmented Simultaneous events 
Start-end / poin to point Completing events 
Serial Parallel
Time as communication 
• Rhythm and speed, time needed for making decisions 
• Action transmits information in different speeds 
Fast Messages e.g. Prose, Headlines, TV Commercial, 
Ideologies 
Slow Messages e.g. Poetry, Books, TV documentary, 
Print, Culture
Space 
The study called Proxemics 
concerning about space: personal body space, space in the 
office, parking space, home. 
 The need for space: some people need more space, who 
trespass is seen as a threat. 
 High territoriality: some people are more territorial than 
others 
 Low territoriality: lower territoriality, less ownership of 
space; boudaries are less important.
Distances 
• Intimate distance (0 - 0,60 m) of wrestling, 
comforting and protecting 
• Personal distance (0,60 – 1,20 m) is keeping someone at 
”arms’ lenght” 
• Social distance (1,20 – 3,70 m): used in business 
transaction, meeting new people 
• Public distance ( > 3,70 m) is well outside the circle 
of personal involvement
Personal experiences
Role as an International Manager 
• Being on time for meetings 
• Giving the personal space 
• Being cautious when offering an individual something to 
eat 
• Being aware of the hand gestures used on an individual 
• Offering welcome gifts
Summary 
• Important to understand the various culture 
• Act according to the culture’s aspects 
• Not to offend the people we are dealing with 
• Keeping the distance according to the different culture 
• According to the different time orientations 
• Speed of actions
Intercultural Misunderstanding : Video 2
Thank you for your attention!

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Intercultural communication endversion

  • 1. EDWARD T. HALL Intercultural Communication Indrani Krishnamoorthy, Nicole Hecker-Michel, Maria Loktionova, Henri Juntunen, Alex Nguyen, Nataliya Shchepina.
  • 3. Agenda • Brief on Edward T. Hall • Context • Time • Space • Personal Experiences • Role as an international manager • Summary • Video on Intercultural Misunderstanding
  • 4. Edward Twitchell Hall, Jr. • 1914 – 2009 in Missouri (US) • Ph.D. in 1942 in Columbia University • Anthropologist • Founding father of Intercultural Communication • High and low context cultural factors, time and space orientation
  • 5. High context • Adopted for a stable environment where culture is being developed overtime • Much nonverbal communication (Physical context) • No drastic changes in the people • Contextual elements unterstand the rules • Understand the unwritten rules, instead is confusing • Rely on their history, status, relationship.
  • 6. Low context • Applicable for a mobile environment where people come and go • More explanation is needed • Less a chance of misunderstandings • More focus on verbal communication than body language
  • 7. Time Time as Structure Monochronic Polychronic Time as Communication Appointments, advance time Speed of actions
  • 8. Time as Structure Monochronic Time Polychronic Time Linear Cyclical Segmented Simultaneous events Start-end / poin to point Completing events Serial Parallel
  • 9. Time as communication • Rhythm and speed, time needed for making decisions • Action transmits information in different speeds Fast Messages e.g. Prose, Headlines, TV Commercial, Ideologies Slow Messages e.g. Poetry, Books, TV documentary, Print, Culture
  • 10. Space The study called Proxemics concerning about space: personal body space, space in the office, parking space, home.  The need for space: some people need more space, who trespass is seen as a threat.  High territoriality: some people are more territorial than others  Low territoriality: lower territoriality, less ownership of space; boudaries are less important.
  • 11. Distances • Intimate distance (0 - 0,60 m) of wrestling, comforting and protecting • Personal distance (0,60 – 1,20 m) is keeping someone at ”arms’ lenght” • Social distance (1,20 – 3,70 m): used in business transaction, meeting new people • Public distance ( > 3,70 m) is well outside the circle of personal involvement
  • 13. Role as an International Manager • Being on time for meetings • Giving the personal space • Being cautious when offering an individual something to eat • Being aware of the hand gestures used on an individual • Offering welcome gifts
  • 14. Summary • Important to understand the various culture • Act according to the culture’s aspects • Not to offend the people we are dealing with • Keeping the distance according to the different culture • According to the different time orientations • Speed of actions
  • 16. Thank you for your attention!