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2 Cultural classifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2.1.1 Context based culture – nature of communication ,[object Object],[object Object],[object Object],[object Object],[object Object],High Context Low
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2.2.1 Hofstede’s dimension
2.2.2 Hofstede's categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2.2.3 Groupings
2.2.4 Cultural groups NB: Map and groupings precede liberalisation of Russia, E. Europe, and China
2.3 GLOBE framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. How doe culture matter to businesses?
3.1 Howard Perlmutter: Internationalization of MNCs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3.2 International Strategy: Chess or Go?
3.3 Expatriates & personal effectiveness
4. Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tutorial: Presentations &  LG-Nortel JV case

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Culture & International Business Part 2

Editor's Notes

  1. From Wikipedia: “ The object of the game is to control a larger portion of the board than the opponent. A stone or a group of stones is captured and removed if it has no empty adjacent intersections, the result of being completely surrounded by stones of the opposing color. Placing stones close together helps them support each other and avoid capture. On the other hand, placing stones far apart creates influence across more of the board. Part of the strategic difficulty of the game stems from finding a balance between such conflicting interests. Players strive to serve both defensive and offensive purposes and choose between tactical urgency and strategic plans.”