Need improved audience engagement - stat? Find out what interactive video content is and how to improve click-through rates, completion, and overall engagement.
Interactive Video Content - To The Rescue! Robin Buchanan
Need to boost your audience engagement? Interactive video content could be the fix you've been searching for! Higher click throughs, completion, and engagement compared to traditional linear video.
The document discusses video marketing and provides tips for an effective video marketing strategy. It notes that video marketing involves incorporating videos into marketing campaigns to promote a company, product, or service. It also advises staying consistent with branding, focusing on engaging quality content for target audiences, and using video sharing platforms like YouTube to reach users faster.
The Do's and Don'ts of Video Marketing for your Businessjane GARDNER
Don’t forget to include a call to action:
Include a call to action in your video to engage them.
Don’t create just one video:
Creating one video is not enough.
You can create many versions of it and you can check which one is working for you.
Don’t ignore sound quality:
Video is much more than just visual content.
Don’t include too many messages:
If you have included too many messages in your videos,
it will confuse your audience, and they won’t know what is useful
This document discusses the importance of branding and video content for advertisers. It notes that eyeballs are open to new visual experiences across multiple screens. Short-form video is best for getting a big audience as it is easily consumed and forces getting to the point quickly. Long-form video works if it tells a compelling story, uses the right platforms, and already has an audience. The document emphasizes getting viewers to share content in order to reach new audiences, as users are in control of their experiences across different devices.
Video Is Branding by BUZZEFF MEA; ArabNet Beirut 2015ArabNet ME
Branding is important for advertisers to connect products with consumers. Short-form video is easily created and consumed, getting the biggest audiences by forcing creators to get straight to the point. To succeed with online video in 2015, creators should tell a story using the right platforms and formats, get viewers to share content to reach new audiences, and give users what they want across devices by being meaningful.
Vidyard's Complete Guide to Video ProductionVidyard
Creating B2B video content to use across all your digital channels is more important than ever. It's also more accessible than ever for anyone to become a video content creator. No matter your skill level (or even your role), this production guide will help you create great video content from pre-production through to the final product.
You can dive deeper over on the Vidyard blog: https://bit.ly/3vtk6a4
Best practices for video ads on LinkedInTina Rødahl
This document provides best practices for creating LinkedIn video ads. It recommends:
- Testing different video content types and lengths to see what works best for your audience.
- Capturing audience attention within the first 2-3 seconds with compelling imagery and subtitles.
- Using video length strategically - shorter videos have better completion rates but longer videos can still perform well.
- Choosing content that matches your marketing objectives, such as thought leadership for brand awareness or customer stories for demand generation.
Interactive Video Content - To The Rescue! Robin Buchanan
Need to boost your audience engagement? Interactive video content could be the fix you've been searching for! Higher click throughs, completion, and engagement compared to traditional linear video.
The document discusses video marketing and provides tips for an effective video marketing strategy. It notes that video marketing involves incorporating videos into marketing campaigns to promote a company, product, or service. It also advises staying consistent with branding, focusing on engaging quality content for target audiences, and using video sharing platforms like YouTube to reach users faster.
The Do's and Don'ts of Video Marketing for your Businessjane GARDNER
Don’t forget to include a call to action:
Include a call to action in your video to engage them.
Don’t create just one video:
Creating one video is not enough.
You can create many versions of it and you can check which one is working for you.
Don’t ignore sound quality:
Video is much more than just visual content.
Don’t include too many messages:
If you have included too many messages in your videos,
it will confuse your audience, and they won’t know what is useful
This document discusses the importance of branding and video content for advertisers. It notes that eyeballs are open to new visual experiences across multiple screens. Short-form video is best for getting a big audience as it is easily consumed and forces getting to the point quickly. Long-form video works if it tells a compelling story, uses the right platforms, and already has an audience. The document emphasizes getting viewers to share content in order to reach new audiences, as users are in control of their experiences across different devices.
Video Is Branding by BUZZEFF MEA; ArabNet Beirut 2015ArabNet ME
Branding is important for advertisers to connect products with consumers. Short-form video is easily created and consumed, getting the biggest audiences by forcing creators to get straight to the point. To succeed with online video in 2015, creators should tell a story using the right platforms and formats, get viewers to share content to reach new audiences, and give users what they want across devices by being meaningful.
Vidyard's Complete Guide to Video ProductionVidyard
Creating B2B video content to use across all your digital channels is more important than ever. It's also more accessible than ever for anyone to become a video content creator. No matter your skill level (or even your role), this production guide will help you create great video content from pre-production through to the final product.
You can dive deeper over on the Vidyard blog: https://bit.ly/3vtk6a4
Best practices for video ads on LinkedInTina Rødahl
This document provides best practices for creating LinkedIn video ads. It recommends:
- Testing different video content types and lengths to see what works best for your audience.
- Capturing audience attention within the first 2-3 seconds with compelling imagery and subtitles.
- Using video length strategically - shorter videos have better completion rates but longer videos can still perform well.
- Choosing content that matches your marketing objectives, such as thought leadership for brand awareness or customer stories for demand generation.
This document provides information and tips about video internet marketing. It discusses free materials that are available about video marketing, including tips, tools, and sites. It also outlines several tips for effective video marketing, such as making titles attention-grabbing, providing excellent content, including your URL in the video, using branding opportunities, always including an HTML link in descriptions, and going beyond just YouTube by embedding videos on your own website.
Travel Restrictions Got You Stuck? Video for Sales to the RescueVidyard
Are you experiencing sales-wide travel bans like we are? The power of video lets you stand out and build relationships, even when you can't be there in person. If interested, you can access the recording to this webinar here: https://www.vidyard.com/resources/video-to-the-rescue-webinar-series/
The document discusses an upcoming lecture on YouTube captioning technology. The lecture will cover Google's automatic caption generation system, which aims to caption every YouTube video uploaded. It will be given by Ken Harrenstien, a Senior Software Engineer at Google who leads the development of captioning technology across Google video services. The document also provides tips for effective video marketing on YouTube, such as using branding, including URLs in videos, optimizing titles and descriptions, creating valuable content, and embedding videos on external websites.
The document discusses using video content marketing strategies. It provides tips for creating effective video marketing content, including taking advantage of branding opportunities by including logos in videos, adding URLs to videos, writing attention-grabbing titles, providing valuable educational content, including links in video descriptions, distributing videos beyond just YouTube, and embedding videos on websites. Research findings are presented showing that most companies now use video marketing and three-quarters of people share video content on social media platforms like Facebook and Twitter.
This document provides a guide to video marketing. It discusses various video marketing platforms like Vine, Instagram, YouTube, Vimeo and Google Hangouts. It provides tips for using each platform effectively and compares their pros and cons. It also lists top tips for video marketing, including making titles count, providing excellent content, including your URL in videos, taking advantage of branding opportunities, always providing an HTML link and going beyond YouTube.
The document provides information about using video marketing effectively. It discusses tips for video marketing such as taking advantage of branding opportunities by including logos in videos, adding URLs, writing attention-grabbing titles, providing valuable content, including links in video descriptions, sharing videos beyond YouTube by embedding on websites, and how video marketing can improve brand perception and engagement. The results of a survey found that over two-thirds of companies now use video marketing and most plan to use more video content.
Video content marketing involves using video in various forms to promote brands, products, and services. It has been empowered by increased bandwidth and video consumption. Videos can be used for advertising by buying ad space or posting on platforms like YouTube. There are many types of video marketing including brand films, educational videos, explainer videos, testimonials, 360 videos, email videos, animated videos, and product videos. Research shows that video outperforms other content, increases the chances of front page Google results, and the human brain processes visuals much faster than text. As video traffic continues to grow significantly, it will dominate future marketing strategies.
How Non-Profit Organizations Can Create Accessible Video3Play Media
This webinar covers legal compliance, video accessibility lawsuits, the creation of accessible video, explanation of caption formats and video player compatibility, as well as an overview of automated workflows and integrations with video platforms.
This document provides information about video marketing tips, tools, and sites. It discusses using YouTube for cause marketing campaigns and shares tips for optimizing video marketing through YouTube and other channels. Specific tips include branding videos with your logo, including your URL in videos, optimizing video titles and descriptions for search, providing valuable content, and embedding videos on your own website to drive more views. A webinar is also promoted that will cover YouTube cause marketing case studies and tactics for building a channel and using analytics.
Marketing & Tech Innovation Conference - Paul CasinelliBrightcove
This document provides an overview of video marketing strategies and recommendations for driving business results with video. It discusses how video has become a powerful marketing tool as digital channels now drive over half of buyer journeys. It then summarizes different video marketing approaches like relying solely on YouTube or building out an in-house solution, highlighting challenges with each. The document recommends evaluating five key questions around video and business results, audience experiences, and integration with other tools. Finally, it outlines quick wins companies can implement immediately with video and introduces Brightcove's comprehensive video marketing suite.
When it comes to how long your videos should be, the rule of thumb is to keep most videos under two minutes, but optimal video length varies depending on where you share or embed it.
This deck provides tips for the optimal length for videos on different social and digital channels and length recommendations for different types of marketing video types.
To get more in-depth recommendations on video lengths and engagement data, head over to the Vidyard blog: https://bit.ly/3tAht4Q.
The document discusses the power of video marketing and provides tips for effective video marketing. It outlines that video marketing is an important tactic, with stats showing 46% of people are more likely to seek information after seeing a video and the average user spends 88% more time on websites that include video. The document then provides 6 tips for video marketing, including taking advantage of branding opportunities in videos, including the URL in the video, using keywords in titles, providing valuable content, always including an HTML link, and embedding videos on websites in addition to platforms like YouTube.
This document provides tips and resources for video marketing on YouTube and online. It discusses creating valuable content like how-to videos that establish expertise. The document also gives specific tips for video marketing, such as including your URL in the video, using branding opportunities like logos, and driving viewers to your website through links and embedded videos. Resources mentioned include top video marketing tips, sites for uploading videos, and free tools.
Video marketing provides a way out- explainer videos that detail the features and use of the product including a brief introduction of the brand are an apt answer to any question a new buyer could have in hindsight.
This document provides information and tips about video marketing. It discusses inexpensive video marketing ideas like creating videos that solve customer pain points without using words. Videos should integrate with a company's core sales strategy to build emotional bonds with customers. The document also provides tips for video marketing, such as including the company logo and URL in videos, writing attention-grabbing titles with keywords, providing valuable content, and embedding videos on a company website in addition to posting on YouTube.
This document discusses common mistakes made with online videos and provides strategies to avoid them. The top 5 mistakes are: 1) videos being too long, 2) videos being too boring, 3) poor presentation quality, 4) low production quality, and 5) lacking a clear call to action. It then profiles a company, HuStream, that creates interactive videos to deeply engage viewers and increase conversions. A customer case study shows how HuStream's solutions helped a software company increase engagement time by 281% and conversion rates by 0.22%.
5 Things You Need To Know about video content marketing including video over photo, the power of it, what consumers want, using live video, and video application use.
Este documento presenta la campaña de vacunación antigripal de 2016 en Cantabria. La campaña se llevará a cabo del 20 de octubre al 16 de diciembre, con el objetivo de prevenir las complicaciones de la gripe en la población vulnerable. La vacuna se administrará a personas mayores de 60 años y personas de más de 6 meses con enfermedades crónicas. Los servicios sanitarios de Atención Primaria y Especializada se encargarán de organizar la vacunación.
This document is a multi-part guide from Kim Fulcher, President and CEO of Compass, on developing a life balance kit. It provides tools and resources to help effectively balance life and achieve dreams. Part one discusses establishing personal and professional priorities to guide time investments. Part two discusses evaluating one's calendar based on priorities and realigning commitments accordingly. It emphasizes authenticity, self-care, and knowing one's own worth to say no to non-priority tasks. The overall document aims to help the reader reconnect with passion and motivation by managing priorities over time.
This document provides information and tips about video internet marketing. It discusses free materials that are available about video marketing, including tips, tools, and sites. It also outlines several tips for effective video marketing, such as making titles attention-grabbing, providing excellent content, including your URL in the video, using branding opportunities, always including an HTML link in descriptions, and going beyond just YouTube by embedding videos on your own website.
Travel Restrictions Got You Stuck? Video for Sales to the RescueVidyard
Are you experiencing sales-wide travel bans like we are? The power of video lets you stand out and build relationships, even when you can't be there in person. If interested, you can access the recording to this webinar here: https://www.vidyard.com/resources/video-to-the-rescue-webinar-series/
The document discusses an upcoming lecture on YouTube captioning technology. The lecture will cover Google's automatic caption generation system, which aims to caption every YouTube video uploaded. It will be given by Ken Harrenstien, a Senior Software Engineer at Google who leads the development of captioning technology across Google video services. The document also provides tips for effective video marketing on YouTube, such as using branding, including URLs in videos, optimizing titles and descriptions, creating valuable content, and embedding videos on external websites.
The document discusses using video content marketing strategies. It provides tips for creating effective video marketing content, including taking advantage of branding opportunities by including logos in videos, adding URLs to videos, writing attention-grabbing titles, providing valuable educational content, including links in video descriptions, distributing videos beyond just YouTube, and embedding videos on websites. Research findings are presented showing that most companies now use video marketing and three-quarters of people share video content on social media platforms like Facebook and Twitter.
This document provides a guide to video marketing. It discusses various video marketing platforms like Vine, Instagram, YouTube, Vimeo and Google Hangouts. It provides tips for using each platform effectively and compares their pros and cons. It also lists top tips for video marketing, including making titles count, providing excellent content, including your URL in videos, taking advantage of branding opportunities, always providing an HTML link and going beyond YouTube.
The document provides information about using video marketing effectively. It discusses tips for video marketing such as taking advantage of branding opportunities by including logos in videos, adding URLs, writing attention-grabbing titles, providing valuable content, including links in video descriptions, sharing videos beyond YouTube by embedding on websites, and how video marketing can improve brand perception and engagement. The results of a survey found that over two-thirds of companies now use video marketing and most plan to use more video content.
Video content marketing involves using video in various forms to promote brands, products, and services. It has been empowered by increased bandwidth and video consumption. Videos can be used for advertising by buying ad space or posting on platforms like YouTube. There are many types of video marketing including brand films, educational videos, explainer videos, testimonials, 360 videos, email videos, animated videos, and product videos. Research shows that video outperforms other content, increases the chances of front page Google results, and the human brain processes visuals much faster than text. As video traffic continues to grow significantly, it will dominate future marketing strategies.
How Non-Profit Organizations Can Create Accessible Video3Play Media
This webinar covers legal compliance, video accessibility lawsuits, the creation of accessible video, explanation of caption formats and video player compatibility, as well as an overview of automated workflows and integrations with video platforms.
This document provides information about video marketing tips, tools, and sites. It discusses using YouTube for cause marketing campaigns and shares tips for optimizing video marketing through YouTube and other channels. Specific tips include branding videos with your logo, including your URL in videos, optimizing video titles and descriptions for search, providing valuable content, and embedding videos on your own website to drive more views. A webinar is also promoted that will cover YouTube cause marketing case studies and tactics for building a channel and using analytics.
Marketing & Tech Innovation Conference - Paul CasinelliBrightcove
This document provides an overview of video marketing strategies and recommendations for driving business results with video. It discusses how video has become a powerful marketing tool as digital channels now drive over half of buyer journeys. It then summarizes different video marketing approaches like relying solely on YouTube or building out an in-house solution, highlighting challenges with each. The document recommends evaluating five key questions around video and business results, audience experiences, and integration with other tools. Finally, it outlines quick wins companies can implement immediately with video and introduces Brightcove's comprehensive video marketing suite.
When it comes to how long your videos should be, the rule of thumb is to keep most videos under two minutes, but optimal video length varies depending on where you share or embed it.
This deck provides tips for the optimal length for videos on different social and digital channels and length recommendations for different types of marketing video types.
To get more in-depth recommendations on video lengths and engagement data, head over to the Vidyard blog: https://bit.ly/3tAht4Q.
The document discusses the power of video marketing and provides tips for effective video marketing. It outlines that video marketing is an important tactic, with stats showing 46% of people are more likely to seek information after seeing a video and the average user spends 88% more time on websites that include video. The document then provides 6 tips for video marketing, including taking advantage of branding opportunities in videos, including the URL in the video, using keywords in titles, providing valuable content, always including an HTML link, and embedding videos on websites in addition to platforms like YouTube.
This document provides tips and resources for video marketing on YouTube and online. It discusses creating valuable content like how-to videos that establish expertise. The document also gives specific tips for video marketing, such as including your URL in the video, using branding opportunities like logos, and driving viewers to your website through links and embedded videos. Resources mentioned include top video marketing tips, sites for uploading videos, and free tools.
Video marketing provides a way out- explainer videos that detail the features and use of the product including a brief introduction of the brand are an apt answer to any question a new buyer could have in hindsight.
This document provides information and tips about video marketing. It discusses inexpensive video marketing ideas like creating videos that solve customer pain points without using words. Videos should integrate with a company's core sales strategy to build emotional bonds with customers. The document also provides tips for video marketing, such as including the company logo and URL in videos, writing attention-grabbing titles with keywords, providing valuable content, and embedding videos on a company website in addition to posting on YouTube.
This document discusses common mistakes made with online videos and provides strategies to avoid them. The top 5 mistakes are: 1) videos being too long, 2) videos being too boring, 3) poor presentation quality, 4) low production quality, and 5) lacking a clear call to action. It then profiles a company, HuStream, that creates interactive videos to deeply engage viewers and increase conversions. A customer case study shows how HuStream's solutions helped a software company increase engagement time by 281% and conversion rates by 0.22%.
5 Things You Need To Know about video content marketing including video over photo, the power of it, what consumers want, using live video, and video application use.
Este documento presenta la campaña de vacunación antigripal de 2016 en Cantabria. La campaña se llevará a cabo del 20 de octubre al 16 de diciembre, con el objetivo de prevenir las complicaciones de la gripe en la población vulnerable. La vacuna se administrará a personas mayores de 60 años y personas de más de 6 meses con enfermedades crónicas. Los servicios sanitarios de Atención Primaria y Especializada se encargarán de organizar la vacunación.
This document is a multi-part guide from Kim Fulcher, President and CEO of Compass, on developing a life balance kit. It provides tools and resources to help effectively balance life and achieve dreams. Part one discusses establishing personal and professional priorities to guide time investments. Part two discusses evaluating one's calendar based on priorities and realigning commitments accordingly. It emphasizes authenticity, self-care, and knowing one's own worth to say no to non-priority tasks. The overall document aims to help the reader reconnect with passion and motivation by managing priorities over time.
1) The document provides suggestions for coping with stress during difficult financial times, including communicating with others, reopening your heart through kindness, and practicing gratitude.
2) It recommends finding a support group to help lift spirits and release stress, as interacting with others can prevent health problems caused by stress overload.
3) Additional tips include decreasing drama by avoiding excessive worrying or blame, which can drain energy and block solutions, and instead focusing on encouraging conversations and action plans.
Este documento trata sobre las conexiones inalámbricas y dispositivos móviles. Explica que los dispositivos móviles pueden comunicarse sin una ubicación fija y ofrecen movilidad y conectividad instantánea. También describe varios tipos de conexiones inalámbricas como RFID, Bluetooth, Wi-Fi y WiMax, e indica sus características y usos principales.
Este documento resume los diferentes aspectos de la naturaleza, incluyendo las clases de seres vivos como animales y plantas, el cielo y la atmósfera, y los ecosistemas. Explica que pretende mostrar de forma dinámica lo que la naturaleza nos ofrece a través de sus interacciones y componentes como los reinos biológicos.
CABAÑA MONTE GRANDE - Catalogo de VentasLuis Bruno
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
The document outlines the curriculum and course requirements for several concentrations within the Cameron School of Business at UNCW, including Finance, Economics, International Business, and Real Estate & Insurance. It provides the required courses and elective options for each concentration, along with notes on course prerequisites, when courses are offered, and other admission requirements to the business school.
Este documento presenta las recomendaciones para la vacunación contra la gripe en Aragón para la temporada 2016-2017. El objetivo es proteger a las personas con mayor riesgo de complicaciones graves por la gripe, como personas mayores de 65 años, residentes en instituciones, y personas con ciertas enfermedades crónicas. Se utilizarán dos tipos de vacunas trivalentes contra la gripe, y la campaña de vacunación comenzará el 24 de octubre de 2016.
Crítica al modelo de cambio de paradigma de KuhnAl Cougar
La estructura de las revoluciones científicas (Thomas Kuhn, 1962) es un análisis sobre la historia de la ciencia. Su publicación marca un hito en la sociología del conocimiento y epistemología, y significó la popularización de los términos paradigma y cambio de paradigma.
II-SDV Emmanuelle Fortune - SMEs as Patent Applicants in France in 2014 Dr. Haxel Consult
SMEs represent a prime target for public authority awareness-raising policies especially as regards innovation and filing patents. Yet it is not always easy to get a handle on this population in terms of statistics, meaning that it is particularly difficult to systematically identify in the patent databases those SMEs that do file patent applications.
Two census of SMEs conducted in 1999 and 2007, organised jointly by Bpifrance and INPI, allow the INPI to yearly identify SMEs among the companies that filed a patent application at the French patent office.
This study reveals the importance of SMEs among the total patent applicant population. They show that in France, in 2014, SMEs represented 67% of the French corporate bodies that filed patent applications, but only accounted for 23% of the patent applications published in 2014. This share of SMEs and large companies in the patent applications of French corporate bodies are stable since 2011. The figures highlight the fact that in 2014, on average, an SME filed 1.4 patents, compared to 15.2 for a large company (more than 5,000 employees). We observe regional disparities: regions such as Alsace, Languedoc-Roussillon, Pays de la Loire and Poitou-Charentes are characterised by the highest share of patent application from SMEs. And SMEs are more specialised in medical technologies.
The fifth presentation in the series called Political Ideologies. It is suitable for History and International Relations from Year 9 to university level. It contains the following: Marx, The Capital, Communist Manifesto, dialectical materialism, socialism, forms of Marxism, classical Marxism, the utopians, Hegels, mode of production, Hegel's thesis, Hegelian dialectic, Marx theory of history, stages of Marxism, communism, classless society,
class conflict, exploitation, capitalism, proletariat, the proletarian revolution, orthodox communism, Marxism, Leninism, Stalinism, reification, Frankfurt School.
E-Commerce Video Marketing Case Studies & TipsSwoop Digital
This document provides examples and tips for creating effective e-commerce video content. It summarizes 8 case studies of companies that have used video marketing successfully, including Dollar Shave Club, Blendtec, Wine Library TV, Zappos, Advance Auto Parts, Luxy Hair, Zazzle, and Best Buy. Some key takeaways are to create unique, original, and entertaining content that makes people smile; keep videos between 60-90 seconds; use video across multiple channels; and create an emotional connection with customers. The document also outlines 5 types of product-based video content and 7 pointers for effective e-commerce video creation focusing on highlighting unique value and benefits and creating shareable, multi-purpose content.
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
This document discusses strategies for effective YouTube marketing. It provides tips for video content marketing on YouTube, including producing diverse videos in various lengths, integrating YouTube videos onto websites, engaging communities through comments and responses, and using YouTube advertising. The top YouTube marketers produce many videos across different categories and embed videos on their own sites to increase views and engagement. Paid advertising on YouTube can deliver high click-through rates, especially when targeting audiences contextually or behaviorally. An effective video content marketing strategy treats YouTube as both a video hosting platform and powerful social media network.
Content and Commerce converge through online videoChris Reighley
Content and Commerce converge through online video - a Webinar with Do-Ipse, Invodo and MarketLive.
Presented by Chris Reighley, Russ Somer and Kristi Burton
This document provides information about video marketing online, including tips and tools. It discusses why online video marketing is important, how video can evoke feelings like trust and curiosity. Popular video formats are listed, such as testimonials and tutorials. Six tips for effective video marketing are outlined: take advantage of branding opportunities; include your URL; make titles count; provide excellent content; always include an HTML link; and go beyond YouTube by embedding videos on your own website.
This document provides tips and strategies for successful video marketing on YouTube. It discusses three key approaches: 1) extending an existing brand narrative with video content, using Chipotle as an example; 2) creating videos that add clear value for viewers like Khan Academy's instructional videos; and 3) developing an organized brand channel on YouTube like Xbox's channel. The document concludes that video marketing should tell a brand's story compellingly while offering useful information for viewers to share.
Record Legends Studios is a multimedia entertainment company which will supply profitable, positive, audio and visual entertainment to a diverse, international consumer group. Record Legends Studios is committed to wholesome entertainment across the board and firmly believes that quality, palatable entertainment can be realized without compromising commercial appeal.
This document discusses video marketing systems and provides tips for real estate agents to use video marketing effectively. It explains that video allows agents to directly deliver content to home buyers and sellers on their mobile devices. Interactive video allows buyers to schedule appointments or submit offers with a personalized video. The tips section provides best practices for video marketing, such as branding videos with your company logo, including your URL, optimizing titles with keywords, providing valuable content to position as an expert, and embedding videos on your own website to increase views.
This document provides information about a YouTube and online marketing internship opportunity. The internship would involve working with a marketing team at a VC-backed startup focused on international online video distribution. As an intern, responsibilities would include helping to manage and grow the company's YouTube channel, develop expertise in internet marketing and online video, and learn about growing an internet business. The ideal candidate would have strong critical thinking, problem-solving, and communication skills, as well as an interest in technology and media. Compensation includes hourly pay and company perks like snacks and ping pong.
Driving B2B Engagement with Personalized ContentUberflip
The live webinar discussed how B2B marketers are using personalized content to drive engagement. Topics included trends driving personalized content, challenges in deploying it, and how companies are being successful. Speakers from Spear Marketing Group, Uberflip, and Vidyard discussed auditing content, creating personalized content experiences, and measuring the impact. Key takeaways were that irrelevant content hurts engagement, leverage and repurpose existing content, give content a personal touch to avoid being creepy, and measure engagement to show success with personalized content.
Softex would like to share our experience in creating animated promotional videos with you. With this document, we explore the process of this innovative marketing tool.
Animated videos can be an effective marketing strategy as research shows people remember 50% of what they see and hear, versus only 10% of what they read. An animated video allows information to be presented in a visually appealing way that engages different learning styles. When creating an animated video, it is important to define the target audience and key message, develop a cohesive story, include the right visual elements like animation, and keep the video short between 1-2 minutes to maintain viewer attention. The video should include a clear call-to-action at the end to ensure viewers are prompted to engage with the brand or message.
This document provides tips for improving video marketing in the new year. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first few seconds of videos wisely to engage viewers. It also suggests spicing up B2B messaging in videos, implementing a process based on video analytics, combining video data with marketing automation, and considering the speaker/presenter when casting videos.
GM Voices is a video marketing company that provides various video marketing services including script writing, video production, voice acting, and editing. They have experience creating many types of marketing videos for businesses such as promotional videos, event videos, animated videos, and more. Their services allow businesses to effectively tell their story and communicate their message through video.
This document provides tips for improving video marketing in 2014. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first 8 seconds of a video to qualify the audience. It also suggests spicing up B2B videos with creative content, implementing a process to measure video performance using analytics, and combining video data with marketing automation.
The document provides information on using YouTube for video marketing. It discusses tips for creating effective video marketing content on YouTube, including appealing to your target niche by watching other videos in your field and using keyword tools to find relevant topics. It also emphasizes the importance of mastering the YouTube medium by varying video types and including branding, calls to action, descriptive titles and links in videos. Several specific video marketing tips are outlined, such as including your URL, using keywords, providing valuable content, and embedding videos on your own website.
Similar to Interactive Video = More Engagement = Get into it! (20)
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
4. ● Gestures
● Voice
● Touch
● Clicks
What is Interactive Video Content?
Viewers can interact inside the video
By playing with game-like experiences,
filling out forms, following along with
interactive tutorial using:
5. Consumers are more likely to engage with content that caters to their existing
interactive habits. As marketers think about the type of content your audience
enjoys.
Are they gamers, quizzers, puzzlers, social media butterflies, do they like virtual
tours? Do they want more video, quicktips, or coupons?
6. Storytelling and Interactive Video
Interactive video is navigable, empowering users to personalize their
experience, heightening engagement. This is an example:
http://futureofstorytelling.org/video/interactive-video-101/
7.
8. For Best Results
● Audience should match to content type
● Ad content should meet brand goals
● Interactive content should be shareable
9. Benefits of using
interactive video
● Measurable results
● More memorable (the consumer is engaged)
● Multiple targeting (eliminates need to create multiple videos for
multiple target groups
10. Try adding a menu and chapters,
viewers stay engaged longer
because they can access the
content they desire.
Hey Marketers,
Need to increase
engagement?
Interactive Video can help!
11. Ask viewers questions to qualify
leads and gain valuable customer
insights to share with your sales
team.
Hey Marketers - Need
to qualify your leads?
Interactive Video can help!
12. Try adding polls or surveysInteractive Video can help!
Hey Marketers,
Need more viewer
feedback?
13. No...it’s not too late to add interactive components to your existing videos! The
best way is to integrate most commonly sought after info and combine it with
helpful tools such as:
Does this mean the video you’re already using is ineffective?
● Store locators
● Product try-ons
● Social media feeds
14. 3 layers of interactive video
Embed Code
Interactive Layer
Video Clip
16. The con of interactive video is that the interactivity
function does not work on iPhones (yet)!
Some marketers forecast that
interactive video will be incorporated
with virtual reality environments -
Beyond Cool!
18. Keepin’ it Reel!
3 Fresh steps to finding your brand’s voice for your video
Step 1 - Express one idea in at least 5 different ways for example:
“You can’t control the way things are going to happen”
1. That’s the way the cookie crumbles
2. “Stuff” happens
3. Everything happens for a reason
4. You just can’t win them all!
5. Que sera sera! Whatever will be - will be!
Notice how each expression has its own tone and energy?
19. Share your company’s unique success stories
about:
● Meeting client’s needs in a timely manner
● Delivering on special orders
● Before and after results
● Client testimonials
Step 2
Ditch your research.
Share experiences not data.
Step 3
Mind your own business.
Avoid looking at other companies
examples, it influences your tone. You
don’t want to sound like everyone else.
Say what you want to say in your own
voice.
20. 1. What kind of interactive video have you experienced, did it keep you engaged?
2. Can anyone think of a video your company already uses that can be made interactive?
3. If you were developing a new video, what add-ons would benefit your company’s campaign?
Questions