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The power of video marketing 
In this file, we share with you all information that related to the power of 
video marketing such as video marketing tips, video marketing tools, 
video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
You don’t need me tell you how much marketing has changed and how 
fast things are going. Although you might want to know where it’s all 
heading. When it comes to getting the edge on online marketing, video 
is where it’s at! And if you need convincing, I’ve compiled some 
commanding stats to prove it. Here are the top 10 reasons why video 
marketing is so powerful. 
· About 46% of people say they’d be more likely to seek out 
information about a product or service after seeing it in an online 
video. 
· Video is now the sixth most popular content marketing tactic, as 
70% of B2B marketers use some form of online video with their 
overall strategies. 
Video marketing. Free pdf download examples Page 1
· Of the 80% of internet users who watched a video ad, 46% took 
some sort of action after viewing the ad. 
· The average user spends 88% more time on a website with video. 
· Video and e-mail marketing can increase click-through rates by 
more than 90%. 
· Video equals higher viewer retention. The information retained in 
one minute of online video is equal to about 1.8 million written 
words. 
· Video attracts two to three times as many monthly visitors, doubles 
their time spent on the site and has a 157% increase in organic 
traffic from search engines. 
· Blog posts incorporating video attract three times as many inbound 
links as blog posts without video. 
· 59% of senior executives prefer video over text. (Source: 
Brainshark) 
· Having video on the landing page of your site makes it 53% more 
likely to show up on page 1 of Google. 
II. Video marketing tips 
#1: Take advantage of video’s 
branding opportunities 
For branding purposes, have your 
company logo displayed 
prominently somewhere on the 
screen. You can do this at all 
times, or during key times in your 
video. 
Video marketing. Free pdf download examples Page 2
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#2: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#3: Make your title count 
Just like a headline to a blog post, video titles can pull powerful traffic. 
There are two main reasons why the title is so important. One, a great 
title can instantly grab a viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#4: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand 
Video marketing. Free pdf download examples Page 3
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 4

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The power of video marketing

  • 1. The power of video marketing In this file, we share with you all information that related to the power of video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! You don’t need me tell you how much marketing has changed and how fast things are going. Although you might want to know where it’s all heading. When it comes to getting the edge on online marketing, video is where it’s at! And if you need convincing, I’ve compiled some commanding stats to prove it. Here are the top 10 reasons why video marketing is so powerful. · About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. · Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. Video marketing. Free pdf download examples Page 1
  • 2. · Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. · The average user spends 88% more time on a website with video. · Video and e-mail marketing can increase click-through rates by more than 90%. · Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. · Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. · Blog posts incorporating video attract three times as many inbound links as blog posts without video. · 59% of senior executives prefer video over text. (Source: Brainshark) · Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. Video marketing. Free pdf download examples Page 2
  • 3. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand Video marketing. Free pdf download examples Page 3
  • 4. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 4