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Video Marketing
Why should you care?!
Well...
Video rules the world of content.
All major brands are curating some form of
video content as part of their integrated
marketing campaign. The pixels included!
Plus...
Videos are great for businesses that want to
improve their customer experience.
Need more convincing?
1. Video Engages
Unlike other forms of content, video entices
viewers to interact -
whether instantly, through their social
network, or encouraging them to solidify
their opinions in a comment.
2. Video Educates
Video is extremely useful for explaining
difficult concepts in a clear and succinct
way.
It is the fulfillment of the ideal, “show don’t
tell”.
3. Video Entertains
Video amuses viewers.
It keeps boredom at bay. It gives audiences
instant emotional satisfaction.
And if you tie something of substance and
educational value at the same time, you’re
on to a winner.
3. Video Entices
Videos are visceral.
Audiences are visual creatures - and the
most efficient and effective way to absorb
and retain information is through the
medium of video.
So, now that you’re
convinced...
Imagine yourself as a movie director and let
your smartphone record the action.
Here are our five tips to create an amazing
video marketing campaign.
Top Tip
1. Get to grips with product and service
promotion
Take a page from direct from the great
marketing handbook.
Explain your product or service and show
your audience how to use it.
Advertisements are designed to drive sales -
use it, but find a niche that is unique to your
brand.
Top Tip
2. Be the man-on-the-street reporter
Extend live events with video.
Whether you’ve launched a new product,
attended an awards ceremony, or have an
in-house success - involve your audience.
Your brand will instantly gain more
personality.
Top Tip
3. Create tutorials
A short video does wonders to help
audiences digest information quickly.
Give potential buyers an up close and
personal view of your product. You could
establish your brand as the go-to leader for
advice, and improve your business
reputation in the process.
Top Tip
4. Invigorate customer testimonials
Shoppers seek product reviews. Businesses
seek testimonials.
So give them what they want!
Create video testimonials to demonstrate
your trustworthiness. Adding a video
reinforces the transparency and personality
of your brand.
Top Tip
5. Let your brand shine!
WIth the power of smartphone technology,
we all have the power to be film producers
at our fingertips.
Experiment. Play. Practice.
Find a style that reflects your brand and
suits your skillset.
You can get started with
these....
•iMovie
The benchmark video app, iMovie should
have a home on every marketer’s iOS
device.
You can get started with
these....
•Pinnacle Studio
This has been around since the 90s on
desktop. Pinnacle adds more complex
transitions between clips and some fancy
picture-in-picture effects.
You can get started with
these....
•Vine
Vine has played a huge part in bringing
videos back on the scene. It is a great
social media platform and is perfect for
spur of the moment creative ideas.
But just remember...
The bottom line is that your current
audience craves your video marketing
content. Don’t wait. Get out there and
create it using these 5 video marketing
tricks.
If you want some extra
help
Has your brand experimented with video
marketing yet? Have you encountered any
stumbling blocks along the way?
Share your experiences with us and let
our integrated marketing team help you
to produce some amazing video content.

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5 top viral video tips

  • 1.
  • 3. Well... Video rules the world of content. All major brands are curating some form of video content as part of their integrated marketing campaign. The pixels included!
  • 4. Plus... Videos are great for businesses that want to improve their customer experience. Need more convincing?
  • 6. Unlike other forms of content, video entices viewers to interact - whether instantly, through their social network, or encouraging them to solidify their opinions in a comment.
  • 8. Video is extremely useful for explaining difficult concepts in a clear and succinct way. It is the fulfillment of the ideal, “show don’t tell”.
  • 10. Video amuses viewers. It keeps boredom at bay. It gives audiences instant emotional satisfaction. And if you tie something of substance and educational value at the same time, you’re on to a winner.
  • 12. Videos are visceral. Audiences are visual creatures - and the most efficient and effective way to absorb and retain information is through the medium of video.
  • 13. So, now that you’re convinced... Imagine yourself as a movie director and let your smartphone record the action. Here are our five tips to create an amazing video marketing campaign.
  • 14. Top Tip 1. Get to grips with product and service promotion
  • 15. Take a page from direct from the great marketing handbook. Explain your product or service and show your audience how to use it. Advertisements are designed to drive sales - use it, but find a niche that is unique to your brand.
  • 16. Top Tip 2. Be the man-on-the-street reporter
  • 17. Extend live events with video. Whether you’ve launched a new product, attended an awards ceremony, or have an in-house success - involve your audience. Your brand will instantly gain more personality.
  • 18. Top Tip 3. Create tutorials
  • 19. A short video does wonders to help audiences digest information quickly. Give potential buyers an up close and personal view of your product. You could establish your brand as the go-to leader for advice, and improve your business reputation in the process.
  • 20. Top Tip 4. Invigorate customer testimonials
  • 21. Shoppers seek product reviews. Businesses seek testimonials. So give them what they want! Create video testimonials to demonstrate your trustworthiness. Adding a video reinforces the transparency and personality of your brand.
  • 22. Top Tip 5. Let your brand shine!
  • 23. WIth the power of smartphone technology, we all have the power to be film producers at our fingertips. Experiment. Play. Practice. Find a style that reflects your brand and suits your skillset.
  • 24. You can get started with these.... •iMovie The benchmark video app, iMovie should have a home on every marketer’s iOS device.
  • 25. You can get started with these.... •Pinnacle Studio This has been around since the 90s on desktop. Pinnacle adds more complex transitions between clips and some fancy picture-in-picture effects.
  • 26. You can get started with these.... •Vine Vine has played a huge part in bringing videos back on the scene. It is a great social media platform and is perfect for spur of the moment creative ideas.
  • 27. But just remember... The bottom line is that your current audience craves your video marketing content. Don’t wait. Get out there and create it using these 5 video marketing tricks.
  • 28. If you want some extra help Has your brand experimented with video marketing yet? Have you encountered any stumbling blocks along the way? Share your experiences with us and let our integrated marketing team help you to produce some amazing video content.