This document provides an overview of video marketing strategies and recommendations for driving business results with video. It discusses how video has become a powerful marketing tool as digital channels now drive over half of buyer journeys. It then summarizes different video marketing approaches like relying solely on YouTube or building out an in-house solution, highlighting challenges with each. The document recommends evaluating five key questions around video and business results, audience experiences, and integration with other tools. Finally, it outlines quick wins companies can implement immediately with video and introduces Brightcove's comprehensive video marketing suite.
We live in times where people are bombarded with information. In our everyday life, there are ads, product placement…etc. In business, there are cold calls, voicemails, emails, advertisements, retargeting…etc. and even our social channels are becoming monetized and commoditized. People are hungry for more human and personal connections, and marketers who pay attention to that have a lot to gain.
So let’s talk video. Video is the best way to make that human to human, social connection.
Why is that? The medium itself is the most engaging type that exists. Visual, audio, motion…personality.
Great video strategies engage socially with the audience by extending the brand in a human way.
What that means is providing meaningful, valuable interaction, not just product pitches.
How to Invest in Video and Demonstrate Marketing ROI Brightcove
Video + Brightcove = Business ROI, a presentation from Brightcove at Salesforce's Dreamforce conference (2016). Learn how to create a video marketing strategy that speaks to customers and prospects across the customer journey, how to create videos quickly and easily, and how to track engagement and measure the success/demonstrate ROI of your video marketing programs.
Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video.
In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.
How to Drive Engagement in a World of Content OverloadBrightcove
Content Marketing is a critical part of every best-in-class marketer’s strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers?
This presentation reviews ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You’ll learn how ExactTarget set themselves apart from their competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video rich marketing strategy.
This presentation will cover:
* Content overload and what that means for you and your customers
* How to break through the noise with meaningful content that engages and converts customers
* Tons of real world examples for every industry on what content is working for them and why
* How video improved ExactTarget’s website visitor engagement with brands and products and reduced page bounce rates by 12%
You can view the ExactTarget video case study here: http://go.brightcove.com/bc-exacttarget-lp-b
We live in times where people are bombarded with information. In our everyday life, there are ads, product placement…etc. In business, there are cold calls, voicemails, emails, advertisements, retargeting…etc. and even our social channels are becoming monetized and commoditized. People are hungry for more human and personal connections, and marketers who pay attention to that have a lot to gain.
So let’s talk video. Video is the best way to make that human to human, social connection.
Why is that? The medium itself is the most engaging type that exists. Visual, audio, motion…personality.
Great video strategies engage socially with the audience by extending the brand in a human way.
What that means is providing meaningful, valuable interaction, not just product pitches.
How to Invest in Video and Demonstrate Marketing ROI Brightcove
Video + Brightcove = Business ROI, a presentation from Brightcove at Salesforce's Dreamforce conference (2016). Learn how to create a video marketing strategy that speaks to customers and prospects across the customer journey, how to create videos quickly and easily, and how to track engagement and measure the success/demonstrate ROI of your video marketing programs.
Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video.
In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.
How to Drive Engagement in a World of Content OverloadBrightcove
Content Marketing is a critical part of every best-in-class marketer’s strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers?
This presentation reviews ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You’ll learn how ExactTarget set themselves apart from their competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video rich marketing strategy.
This presentation will cover:
* Content overload and what that means for you and your customers
* How to break through the noise with meaningful content that engages and converts customers
* Tons of real world examples for every industry on what content is working for them and why
* How video improved ExactTarget’s website visitor engagement with brands and products and reduced page bounce rates by 12%
You can view the ExactTarget video case study here: http://go.brightcove.com/bc-exacttarget-lp-b
Video marketing for Dummies: A beginner's Guide to Video MarketingParitoshSinha8
In this PPT we are going to show you how to do Video marketing and boost your business with the help of Video Marketing. Reference: https://www.appypie.com/video-marketing-strategy
Video marketing mastery || Video Marketing UnleashedSelinmohanty1
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.
Here is what you'll learn in this guide:
Video Marketing - An Overview
Video Marketing Made Effective
Video Marketing Essentials
Different Types of Video Marketing
Personality-Focused Videos
Marketing Videos on Social Media
Extend the Shelf Life of Your Content Marketing Program with VideoSkyword Inc.
You get that video is an important and powerful tool for getting visitors to engage with your content. But lack of time, budget, and creative talent is holding you back.
Justin Park, founder of Vidaao, a Skyword-owned marketplace for video production and animation services, will debunk myths like video is only for global brands with deep pockets, or quality video is too expensive to produce at scale.
This presentation consists of the most basic understanding and elements of video content marketing and what it all entails, in terms of brands. Video content is the future of communication and the branding environment.
LOHAS and Room 214 recently partnered together to put on an intensive social media workshop. This deck on YouTube is what was presented at the event. It includes information on why use YouTube and how to take advantage of it in addition to channel optimization, analytics, creator playbook, creator hub and academy, trends, advertising, and additional resources.
The power of personalised video experiences in a challenging advertising land...Savage Marketing
Guido explains how to overcome these challenges and explains what this demands from your organisation and workflows. By looking into best-practices of some of world’s best video advertisers.
Find out about Exaltus video marketing services
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
Scaling for Success: A Strategic Approach to Product VideoInvodo
View the slides from CEO Eric Engineer’s keynote presentation at Incrowd Executive Summit in April 2016. This slide deck includes key video statistics and benchmarks from 2016, as well as a step-by-step breakdown of video and the customer journey.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
Brightcove provides the most powerful cloud-based solutions for delivering and monetizing video across every connected device.
The partnership with Brightcove allows us to integrate their products and services into our solutions. Prisma IT is a Brightcove Consulting, Solutions and Training Partner.
Ai Addyson-Zhang — Unlocking the Power of LinkedIn VideoSemrush
These slides were presented at the SEMrush webinar "Unlocking the Power of LinkedIn Video". Video replay and transcript are available at https://www.semrush.com/webinars/unlocking-the-power-of-linkedin-linkedin-video/
Driving ABM Success and Revenue with VideoBrightcove
Overview of core components of Account-Based Marketing and how to effectively plan and roll out a phased ABM strategy to engage a targeted group of prospects. Covers account selection and target contact identification, account insight gathering and plan development, account-relevant messaging and content development, account-specific interaction execution, and orchestration of multi-channel account-focused plays.
Video marketing for Dummies: A beginner's Guide to Video MarketingParitoshSinha8
In this PPT we are going to show you how to do Video marketing and boost your business with the help of Video Marketing. Reference: https://www.appypie.com/video-marketing-strategy
Video marketing mastery || Video Marketing UnleashedSelinmohanty1
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.
Here is what you'll learn in this guide:
Video Marketing - An Overview
Video Marketing Made Effective
Video Marketing Essentials
Different Types of Video Marketing
Personality-Focused Videos
Marketing Videos on Social Media
Extend the Shelf Life of Your Content Marketing Program with VideoSkyword Inc.
You get that video is an important and powerful tool for getting visitors to engage with your content. But lack of time, budget, and creative talent is holding you back.
Justin Park, founder of Vidaao, a Skyword-owned marketplace for video production and animation services, will debunk myths like video is only for global brands with deep pockets, or quality video is too expensive to produce at scale.
This presentation consists of the most basic understanding and elements of video content marketing and what it all entails, in terms of brands. Video content is the future of communication and the branding environment.
LOHAS and Room 214 recently partnered together to put on an intensive social media workshop. This deck on YouTube is what was presented at the event. It includes information on why use YouTube and how to take advantage of it in addition to channel optimization, analytics, creator playbook, creator hub and academy, trends, advertising, and additional resources.
The power of personalised video experiences in a challenging advertising land...Savage Marketing
Guido explains how to overcome these challenges and explains what this demands from your organisation and workflows. By looking into best-practices of some of world’s best video advertisers.
Find out about Exaltus video marketing services
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
Scaling for Success: A Strategic Approach to Product VideoInvodo
View the slides from CEO Eric Engineer’s keynote presentation at Incrowd Executive Summit in April 2016. This slide deck includes key video statistics and benchmarks from 2016, as well as a step-by-step breakdown of video and the customer journey.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
Brightcove provides the most powerful cloud-based solutions for delivering and monetizing video across every connected device.
The partnership with Brightcove allows us to integrate their products and services into our solutions. Prisma IT is a Brightcove Consulting, Solutions and Training Partner.
Ai Addyson-Zhang — Unlocking the Power of LinkedIn VideoSemrush
These slides were presented at the SEMrush webinar "Unlocking the Power of LinkedIn Video". Video replay and transcript are available at https://www.semrush.com/webinars/unlocking-the-power-of-linkedin-linkedin-video/
Driving ABM Success and Revenue with VideoBrightcove
Overview of core components of Account-Based Marketing and how to effectively plan and roll out a phased ABM strategy to engage a targeted group of prospects. Covers account selection and target contact identification, account insight gathering and plan development, account-relevant messaging and content development, account-specific interaction execution, and orchestration of multi-channel account-focused plays.
Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...Filmteractive
Filmteractive Conference 2014 presentation - Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best Practices for Telling your Brand Story"
Is your content marketing really making a difference? Although many marketers have embraced the idea of content marketing, many still have questions about the real impact and if their content is truly performing.
To help, Brightcove and Aberdeen launched a global research initiative with more than 1,000 global digital marketers. This research addresses several questions, including:
* How does content marketing impact website conversions?
*Does content marketing with video reduce your cost per lead?
* What are the best firms doing with content marketing?
Download the full research report and view a video interview with Brightcove VP of Marketing, Steve Rotter, and Aberdeen's CMO-in-Residence, Trip Kucera, on what content marketing strategies are working for best-in-class global marketers here: http://go.brightcove.com/bc-aberdeen-analyzing-roi
Streamlining Video Across the EnterpriseBrightcove
As video usage becomes more pervasive, companies are striving to streamline processes on the front end and tech stacks on the back end. Join Brightcove as we discuss how to
-align sales and marketing by creating video-centric workflows with CMS, MAP, CRM, and analytics integrations
-ensure external videos have reach while internal ones remain secure
-meet the challenges posed by globalization, including government regulations and localization
Video marketing: what it is and how it can drive your salesMabox Marine
View the video marketing playbook, including the top 5 ways to gain most value from this tool, along with the top 5 types for maritime marketing success
Four Reasons Why Video Belongs In Your Marketing StrategyMarketo
Marketo Engage, Brightcove and SealedAir discuss the top four reasons for implementing a video strategy into your marketing mix. They provide great tips and examples for beginners in the space and enhancements that are useful for those with more experience.
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your SmartphoneSurefire Local
As a valued Gutter Helmet preferred marketing partner, we regularly host educational and informational webinars for Gutter Helmet dealers. This is the second event of the Gutter Helmet Digital Marketing Bootcamp series.
Surefire Local's CMO, Shashi Bellamkonda and Content Media & Producer, Michelle Lettmann gave an interactive discussion on how to shoot professional video with your smartphone to engage consumers.
- Give prospects a virtual tour of your projects
- Adjusting audio and video to get the best effects
- Script or no script...what works best
- How to keep your audience engaged from the get-go
This presentation covers ways that content marketers can use video with Marketo to achieve better conversion rates and greater insights about prospects and leads.
Video Marketing Rules reveals several quick tips for success with online video marketing.
This is normally a live webinar with audio, but I wanted to share the slides here - since you can still get a lot of great tips and tools for doing video right!
Video marketing is on the rise. Ensure your video efforts are on your prospects' radar in 2015 with 8 ways to build a buzz with your online marketing via video. The digital space is cluttered with constant conversations. Rather than telling, show using video. In fact, a minute of video is worth 1.8 million words according to Forrester Research.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® as she shares 8 ways video can help you tell your story faster and convince your audience more effectively.
Free Webinar: How YOU Can Create Videos for Your WebsiteJune Bachman
Incorporating video into your website will help you rank on page one of the search engines! Join Wendy and June of bWyse as they outline the strategy and tactics for effective use of video on your website and on your Social Media accounts. Learn how to make video blogs, update your YouTube channel and improve your Facebook videos.
Videos continue to be extremely important on the internet. Does your business use video effectively on your website? Do you know how to make quick and easy video blogs? Have you already created a YouTube channel? Don't know where or how to begin?
Join us as we explore the world of video and learn how to create, edit and add videos to your website.
Aesthetic Medicine 2018 : Image is everything, growing your business with videoJon Mowat
Slides from my talk at Aesthetic Medicine Live 2018, covering the basic principles of video marketing. The digital sales funnel, video types and an introduction to video activation and seeding.
Soundbites from studies on video use for online retailDuffy Agency
There is so much data on the results produced by video content that it can be overwhelming. Duffy Agency has combed over hundreds of articles to assemble a few fun facts and figures. This is not intended as a meta-analysis, but rather a filtering of results that may save you a little time on Google. As noted above take these remarks with a grain of salt. All are anecdotal, they span over a decade, and are often published by companies who are less than objective.
Read entire article "E-commerce: Video works, but how can it work best for your brand?" here: http://bit.ly/1zoMEgc
Content and Commerce converge through online videoChris Reighley
Content and Commerce converge through online video - a Webinar with Do-Ipse, Invodo and MarketLive.
Presented by Chris Reighley, Russ Somer and Kristi Burton
Game-Planning Your Online Video Strategy (Content Marketing Institute Webcast)Michael Kolowich
See the full interactive webcast of this presentation at http://www.knowledgevision.com/fresh-ideas/webinars-webcasts/gameplan-online-video-strategy.
In this Content Marketing Institute Webcast from June, 2013, CMI Founder Joe Pulizzi hosts KnowledgeVision CEO Michael Kolowich and VideoLink's Stuart Siegal in a discussion on how to formulate and implement online video strategy for content marketing.
Ali Noel is going to help you create your video strategy. Ali leads Wistia's customer success program, which aims to form delightful partnerships with customers and ensure they're achieving hardworking video goals through the optimization of Wistia's product. In addition to being users of the HubSpot Marketing product and CRM, Ali and her team work with customers to leverage both HubSpot and Wistia together in efforts throughout all stages of the funnel. She also leads teams on video marketing trainings, including HubSpot, and several of Wistia's agency partners.
Cleveland HubSpot User Group (HUG): Working Video into MarketingPR 20/20
Our target audiences are demanding video; it’s the way they prefer to consume content. Check out four trends to help you add video into your marketing strategy and tactics.
Learn how to drive revenue with video marketing with Paulo Martins, Head of Commercial Digital Marketing at Marketo an Adobe Company, and Greg Kelly, Strategic Partnerships Lead at Vidyard.
Brightcove has an extensive partner ecosystem of over 200 Technology Partnerships in over 20 ecosystem categories to create an end-to-end enterprise-wide solution that seamlessly integrates video with your existing technology stack.
Nothing can move a product or drive website conversions the way video can. Video helps people learn more about your product, understand its appeal, and feel more confident buying it.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
This is our introduction slide. We can set the tone here. The point of this webinar is to identify some common challenges to video strategies, some indicators that you may need to make a change, and how you can implement some quick wins to drive results immediately.
No change here. Setting up the pitch for video.
This will be where I say that given the importance of content for marketing, Brightcove is focused on helping you achieve your marketing goals through video marketing. And, we believe in video marketing because it has a demonstrable effect on driving real marketing results.
REASONS
SEO-Focused
It’s where the people are
Like and share content
It’s free!
CHALLENGES
Not your branded property
YouTube-land…
Give up control, security, scalability, integration and support.
REASONS
We have an IT department
We know our systems the best
We won’t have to invest a lot of time and money in this…
CHALLENGES
Clunky system with a bad experience
You invest a lot of time and energy…on something that is always outdated.
Video converting to business results?
Delivering great video experiences on every device?
Video content integrated into the web experience?
Video technology integrated with marketing tools?
Internal teams struggling with organizing and managing large video libraries?
UNDERSTAND YOUR AUDIENCE
Best-performing videos
Most popular video landing pages
Most popular days to publish videos
UNDERSTAND YOUR VIDEOS
What is engaging?
Where can I make changes?
What should I do next time?
HIGH QUALITY VIDEO IS MORE IMPORTANT THAN EVER
20% of total online video consumption is mobile … it will be 40% in 2018
32% of brands identified mobile optimization and content marketing as their main goals
A branded video player is superior to a generic, unbranded one. Why? When video is branded with Youtube and/or some other company’s brand, it impacts credibility. You also cannot create rich, in-player experiences with the Youtube player.
Secondly, why a portal is so important. Why? Video portals significantly accelerate the effects of video. Portals done right increase engagement and conversion immensely. Look at ExactTarget.
THE SOLUTION MUST SCALE AS YOU GROW
Content management
User management
Strategy Resources
Support organization to help you at a moment’s notice
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!