Softex would like to share our experience in creating animated promotional videos with you. With this document, we explore the process of this innovative marketing tool.

1. Animated Videos
A New Approach to Your
Prospects
It works like
Magic

2. Overview…………………………………………….......4
Advantages of Animated Videos………………....5
The Main Components………………….…...........8
The Creative Process……….…….....................11
Softex Experience...........................................14
TABLE OF CONTENTS:
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3. Video Marketing is now one of the most effective tools for your Business. A
recent study has stated that 80% of viewers that have watched a video
online, 52% have taken some sort of action. It also stated that Video
reduces the time it takes a viewer to reach a buying decision by 70%.
Moreover, it improves your website’s search engine ranking because most
major search engines give preference to pages that include video.
In Softex Software House, we have use this new marketing approach
“Animated Promotional Video”, in presenting our products and services.
We have found out that animation or cartoon is really appealing to viewers
as they associate it with childish, non-business, and more importantly non-
sales related matters. In other words, a cartoon encourages you to lower
your guard and stop asking grown-up questions like: Do I like this
packaging? Am I familiar with this brand? Do I have any prior experience
with this vendor?
Overview
Therefore, we would like to share our
experience in creating animated
promotional videos with you. With this
document, we explore the process of this
innovative marketing tool.
Animated Promotional Video
4www.softexsw.com

4. Animated Promotional Video
Advantages
There are many reasons have led us to create the animated videos,
with which we have even built our YouTube Channel. The main
advantages are:
1. Animated Videos Are Eye-Catching and Attention-Grabbing:
Animation uses simple lines, bright colors, and constant movement to
keep your viewer’s attention glued to the screen. A cartoon allows you
present your marketing message in non-threatening and non pushy
way.
2. Animated Videos Are Easy To Understand:
Animation is perfectly suited to impart information is a clear, simple
manner. Your animated video can include charts and graphs that will
be easily comprehended because they move and flow along with a
verbal explanation.
3. Animated Videos Appeal to Everyone:
Unlike regular human actors, animation has no real age, race, or
nationality. As the Internet increasingly becomes a global marketplace,
you want your videos to appeal to all types
of people in all places.
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5. 4. Animated Videos Can Be Used For Any Product, Service, or Topic:
You may think that animation isn’t “serious” enough for some uses,
but animation makes a complex or difficult topic more accessible and
interesting, and less intimidating.
5. Animated Videos Are Excellent For Brand Development:
Animation allows you to seamlessly incorporate logos, color schemes,
and brand images into your video. With animation, your settings and
actors can evolve without fundamentally changing – this allows you to
build recurrent themes and brand icons over a series of videos.
6. Animated Videos Can Be Used In a Variety of Venues:
Your video can be used to promote your business on your website and
through social media like Facebook and YouTube. It can also be used
for a variety of other purposes like tradeshows, meetings, and
presentations.
Animated Promotional Video
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6. Animated Promotional Video
To make a point, take a look on the below two images. With each, be
aware of the first thoughts that cross your mind:
It’s a watch...Someone needs to
know the time.
Wow, what all these options for! I
bet it costs a ton as well,
it’s probably intended more for
professionals than for me.
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7. To make animated video that works like MAGIC, we have to pay great
attention to the following main components Before creating the
promotional video.
First, Presenting the Marketing Message
The most effective way is to coat your marketing message in a simple
and attractive story that will capture viewers’ imagination, engage them,
and inspire positive action towards you or your product.
Most of customers want to be sold a vision of how a particular product
or service “will benefit me.” They want to see themselves reaping
rewards... ideally lots of them.
Second, Addressing Customers
The Main Components
Animated Promotional Video
We have to always put ourselves in customer’s
shoe by establishing a dialogue with prospects
to make them pay attention. Therefore, in
creating any story, we should aim to tap into
that conversation going on in our prospects’
head.
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8. Third, Coherence between Eyes and Ears
If you want to fully engage viewers, coordinate images and
speech with music to get the full impact of the logical and
emotional sides. It is worth to be mentioned people read
faster than they hear. But you have to be careful with the text.
Too much text in a presentation can be distracting.
The human brain can process 275 words per minute in written
form, and it can only hear 150 words per minute. This means
that putting a lot of on-screen text can cause a mental
disconnect. Instead, “season” your cartoon with short phrases
or words to emphasize emotional triggers. This can be a very
powerful way of making your viewers pay attention at key
moments in your presentation.
The human brain
can process 275
words per minute in
written form”
Animated Promotional Video
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9. Fifth, Video Duration Length
The average attention span of the Facebook generation is 90
seconds. This is the time you have to get your message
across—and the first 7 seconds are the most crucial! That’s
when you have to convince viewers to actually continue
watching.
In the table below, it is shown that the number of words
should be in the video, according to its duration:
Duration Words
30 seconds 85 words
60 seconds 160 words
90 seconds 230 words
Animated Promotional Video
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10. The Creative Process
To create compelling promotional video, it is important to
understand, first, this creative process. There
are three main phases:
I. Capturing The Viewers’ Attention:
Do you know that most of promotional
videos lose 90% of their viewers in
the first SEVEN seconds?
Accordingly, you need to focus your effort on
these crucial seconds because your whole
effort depends on them.
You can do it many different ways; either shocking them, making
them laughs or even upsetting them. One of the most effective, to
influence your viewer to continue watching your video, is to
introduce them with their problem, which your product will help
them to solve.
Animated Promotional Video
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11. II. Engage Them With Your Marketing Message
If you have passed this crucial phase safe and sound, then you have
more few seconds (30:90 sec) to win more of your prospect
attention. Now, you can skillfully convince him/her
with your marketing message. You can present
the solution and the benefits, with
which your product or service will
provide them.
Gary Halbert, the legendary copywriter,
once said that if you can describe a customer's problem better than
he can describe it himself, he’ll immediately accept you as an
authority and hang onto your every word.
III. Make The Call -To- Action:
You have prepared your prospect to take the action, which you want
them to do. In this stage, the viewers realize that you are talking to
them, understanding their problem, and (more importantly) giving
them the right product to solve it. Then, you must clarify the action
you want them to take. This is referred to as the Call- To-Action.
Animated Promotional Video
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12. III. Make The Call -To- Action:
You have prepared your prospect to take the action, which you want
them to do. In this stage, the viewers realize that you are talking to
them, understanding their problem, and (more importantly) giving
them the right product to solve it. Then, you must clarify the action
you want them to take. This is referred to as the Call- To-Action.
There are FOUR Methods for encouraging your viewers to take the
right decision, in your favor:
1. The most common: a big RED sign such
as an arrow, a button or
a phrase “CLICK here to subscribe”.
2. The value offer: promise your viewer something in return for the
action taken. For example, “call us now and get two for one”.
3. Humor: if you have a creative and funny idea, do not get hesitated
to show it to your viewers because once they like it they will contact
you.
4. Ask your viewer that you need them to do certain thing. For
example, if you would like to know more about X product, please
contact us.
Animated Promotional Video
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13. Animated Promotional Video
We would like to share with you Softex Experience in creating and
producing our animated promotional videos. We have tried to apply
all the above steps on our videos. Let’s show you “How We Do It at
Softex Software House”.
I. Draw An Outline:
In this stage, we consider to highlight our
targeted customer. We have to state it clearly at
the beginning who will be interested to watch this video. For
Example, we have applied it on the promotional video for Market
Control Online, Softex ERP system.
This is link to Market Control video:
http://www.youtube.com/watch?v=F8RZCOMTjwE
Then, we start to convince the prospect that “we have all you need”
by:
- Point out that we understand clearly their problem
- Highlight their needs
- Demonstrate how they can fulfill their needs
- Tell them how they can benefit from our product or service, or
draw the light to the product features.
- Make the Call-to-action
Softex Experience
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14. II. Writing The Script:
In writing the script stage, we tried to be straightforward. We also
believe we cannot cover all the features of our product in maximum 90
sec. We emphasize on the unique selling points of our products; which
make us stand out among our competitors.
Animated Promotional Video
On the other hand, the voice narration has taken more effort from
us to figure out “how to do it in the right way”. It starts with
finding the suitable software for this mission.
The second step is to practice on the script. We discover that the
best way in recording the voiceover is to divide the script into
lines, then record each line individually. In this way, we have saved
a lot of time and effort.
Afterwards, we have to decide how to show this
script whether it will be turned into text or voice
narration. We have mentioned above, in this
document, how to use the text in creating the
promotional video, depending on its length
duration.
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15. Moreover, When you record a voiceover of your script, you get much
more accurate timing of the final story versus choosing the visuals
while basically guessing the timing (and having to retime everything
later).
Before starting the next creative phase, you have to choose suitable
background music. This will make your video more exciting and
enjoyable to your viewers.
To get the clear picture, watch this video:
http://www.youtube.com/watch?v=EjQabYzVFMM
III. Visualize The Storyboard:
From this stage, we can turn
the video story board in
to animated characters and figures.
We divide the story into slides
according to either the text or voice narration. Accordingly, we can
now create a compelling story of the promotional video; by adding
animations, graphics, background, props, images, and characters to
the slides. Then, we give them some movement and visual effects,
with taking into consideration the timing of the voice narration and
background music to produce a coherent animated promotional
video.
Animated Promotional Video
Made By
SOFTEX
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16. We have to thank Softex Team, who has created four animated promotional
video that get Softex YouTube Channel more views and more brand
awareness. Eventually, do not miss this opportunity to reach more
prospects around the world and “Go for the Gold”.
Animated Promotional Video
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