This document provides information about video marketing tips, tools, and sites. It discusses using YouTube for cause marketing campaigns and shares tips for optimizing video marketing through YouTube and other channels. Specific tips include branding videos with your logo, including your URL in videos, optimizing video titles and descriptions for search, providing valuable content, and embedding videos on your own website to drive more views. A webinar is also promoted that will cover YouTube cause marketing case studies and tactics for building a channel and using analytics.