SlideShare a Scribd company logo
Youtube marketing digital 
In this file, we share with you all information that related to youtube 
marketing digital such as video marketing tips, video marketing tools, 
video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
While YouTube is certainly an ideal place to while away the hours 
before quitting time at work, many people also view it as the place to 
head when they want to learn about…pretty much anything. Of course, 
all of this translates into a lot of people spending a lot of time viewing 
and posting content on YouTube every hour of every single day of the 
week. With all of these people looking to YouTube to guide them in 
everything from their choice of car to the finer points of craft beer 
making, unless your brand includes YouTube as part of its strategy, you 
are likely missing out on valuable opportunities to expand awareness of 
your brand, increase your online visibility, attract new customers, and 
deepen relationships with current customers. Embarking on a new or 
amplified content strategy can be daunting, but rest assured that 
YouTube success is well within reach. 
Video marketing. Free pdf download examples Page 1
With a little research, some help from this reliable YouTube guide, and 
some creativity, your brand can maximize its YouTube success within a 
short period of time. 
In order to help you on your way to YouTube glory, we have assembled 
a list of tried and true approaches, as well as some case studies of 
businesses that are succeeding in the world of video marketing. 
Approach 1: Extend Your Brand’s Narrative: 
Your video marketing strategy should seek to deepen your brand’s 
unique story, but it should not attempt to create an entirely new 
narrative. Doing so risks alienating loyal customers and followers and 
will go a long way to foster mistrust of your brand. This is exactly what 
you do notwant to happen. Instead of attempting to recast your brand via 
video, a better strategy is to capitalize on positive aspects of your 
brand’s story that are proven crowd pleasers. If, for example, your 
organization is known for its aversion to sweatshop labor, then this is an 
angle to explore in your video strategy. In this way, your brand deepens 
a reputation that already exists rather than casting about for a new story 
to capture viewers. 
Case Study: Unlike many a fast food chain, Chipotle advertises a 
commitment to “food with integrity.” Accordingly, they are quick to 
remind customers of their reliance on local farmers and artisans, and to 
present themselves as healthier and more ethical than competitors. The 
brand’s YouTube channel has little in common with other fast food 
chains — no discussion of big deals, or cheap menus, or huge portions. 
Instead, the company leads with sustainability. Their video selection 
includes footage of trips to the farms the company uses, compelling 
Video marketing. Free pdf download examples Page 2
How it all Began stories, and clever animated shorts that highlight the 
company’s commitment to ethical food production. The brand 
demonstrates coherence of message throughout their marketing 
strategies, and their video content deepens and extends that narrative. 
Approach 2: Post Videos that Add Clear Value 
Many of the rules that govern content production across other media 
platforms hold for video marketing as well. As with a blog post, video 
content should provide something of immediate use value to the viewer. 
(“But what about all of those videos of cats playing pianos and of double 
rainbows,” you might object — until you realize that those do provide 
value. They’re funny, and they provide viewers with a chance to share 
among their communities.) There are all sorts of ways that video content 
can provide value: it can make someone laugh, introduce them to a new 
thought leader, teach them how to do something, get them to make a 
donation they can feel good about, etc. In addition to increasing trust in 
what you have to offer, an additional bonus of creating highly valuable 
content is that viewers are more likely to share something that was 
useful to them with their contacts, thus increasing your reach. 
Case Study: Khan Academy is one of the great YouTube success stories. 
That story goes that Sal Khan began tutoring his cousins remotely in 
math and was such a good tutor that suddenly he was tutoring more kids 
than he could handle while still working his hedge fund job. His solution 
was to post instructional videos on YouTube the kids could watch 
anytime. He was surprised at how many strangers started to watch his 
videos and Khan Academy was born. Of course, all of the videos are 
instructional, but that is not what Khan Academy such a good case 
study. What makes their approach to video so innovative is that they 
Video marketing. Free pdf download examples Page 3
enhance value in each video by ensuring that each module is more useful 
than a traditional “How To.” This means that there are lots of graphics, 
lots of opportunities to watch someone doing or thinking about the 
process, and a real commitment to breaking down complicated concepts 
into easily digestible bits. 
Approach 3: Develop an Organized Brand Channel: 
If you only intend to have one or two videos on YouTube, then this tip 
might not make much sense for you to pursue, but if video is a large 
component of your content strategy, then consider developing a brand 
channel that viewers can subscribe to. A brand channel is your brand’s 
home within YouTube, where all your videos are housed together in a 
neatly organized library. The brand channel interface also allows you to 
integrate your other social media accounts with your YouTube content. 
The benefits of this are many, including ease of search for viewers who 
want to watch your videos and an activity feed that shows viewers what 
you’ve been up to. 
Case Study: The XBox brand channel organizes materials across a 
variety of games and platforms in a way that remains user-friendly 
despite the amount of content that is posted. Through their carefully 
curated channel, they are able to organize a vast array of material that 
appeals to wildly different audiences in a non-chaotic and organized 
fashion. (While all viewers on the site are probably interested in gaming, 
some might be interested in Forza Motorsport 5, while others want all 
the latest information on Call of Duty, for example.) One thing to note 
particularly from this example is the way that the videos titles and 
descriptions are optimized for search: all the titles include specific key 
words (XBox One, Splinter Cell Blacklist, etc.), and all the video 
Video marketing. Free pdf download examples Page 4
descriptions do this as well. In this way, a Forza fan, for example, need 
not waste his time slogging through search results irrelevant to his 
interests. 
The Takeaway: 
Video marketing doesn’t need to be everything to everybody. In fact, it 
shouldn’t aim to be that at all. Instead, your YouTube efforts should aim 
to tell your brand’s story in a compelling way, offering useful 
information that viewers will want to share along the way. Remember: 
your video doesn’t need to go viral to be successful. Leave that to the 
cats and babies of the world. With some strategic planning and the 
creativity you bring to all of your other marketing efforts, you are bound 
to meet with success. Good luck! 
II. Video marketing tips 
#1: Take advantage of video’s 
branding opportunities 
For branding purposes, have your 
company logo displayed 
prominently somewhere on the 
screen. You can do this at all 
times, or during key times in your 
video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#2: Include your URL in your video 
Video marketing. Free pdf download examples Page 5
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#3: Make your title count 
Just like a headline to a blog post, video titles can pull powerful traffic. 
There are two main reasons why the title is so important. One, a great 
title can instantly grab a viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#4: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand 
#5: Always provide an HTML link 
Video marketing. Free pdf download examples Page 6
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 7

More Related Content

What's hot

Use youtube marketing tool
Use youtube marketing toolUse youtube marketing tool
Use youtube marketing tool
SimonFuller678
 
Youtube on marketing
Youtube on marketingYoutube on marketing
Youtube on marketing
selinasimpson_66
 
Youtube marketing tricks
Youtube marketing tricksYoutube marketing tricks
Youtube marketing tricks
selinasimpson530
 
Youtube marketing strategy
Youtube marketing strategyYoutube marketing strategy
Youtube marketing strategy
CameronMackintosh99
 
Audio video marketing
Audio video marketingAudio video marketing
Audio video marketing
selinasimpson719
 
Youtube marketing disadvantages
Youtube marketing disadvantagesYoutube marketing disadvantages
Youtube marketing disadvantages
CarrieUnderwood678
 
Video content marketing 2014
Video content marketing 2014Video content marketing 2014
Video content marketing 2014
Leavingtogether
 
Video marketing guide
Video marketing guideVideo marketing guide
Video marketing guide
selinasimpson513
 
Youtube marketing disadvantages
Youtube marketing disadvantagesYoutube marketing disadvantages
Youtube marketing disadvantages
selinasimpson366
 
Video content marketing agency
Video content marketing agencyVideo content marketing agency
Video content marketing agency
selinasimpson_176
 
Social media video marketing
Social media video marketingSocial media video marketing
Social media video marketing
selinasimpson719
 
Youtube marketing plan
Youtube marketing planYoutube marketing plan
Youtube marketing plan
selinasimpson_66
 
Youtube marketing metrics
Youtube marketing metricsYoutube marketing metrics
Youtube marketing metrics
selinasimpson899
 
Marketing qua youtube
Marketing qua youtubeMarketing qua youtube
Marketing qua youtube
selinasimpson131
 
video marketing domination
video marketing dominationvideo marketing domination
video marketing domination
SandeepSawant42
 
E book - video marketing domination
E book - video marketing dominationE book - video marketing domination
E book - video marketing domination
JuliusRieciciar
 
Youtube marketing value
Youtube marketing valueYoutube marketing value
Youtube marketing value
selinasimpson33
 
ebook wideo_4 (1)
ebook wideo_4 (1)ebook wideo_4 (1)
ebook wideo_4 (1)
Lauren Gouin
 
Web marketing video
Web marketing videoWeb marketing video
Web marketing video
Randyeisnei345
 
Youtube marketing internet
Youtube marketing internetYoutube marketing internet
Youtube marketing internet
selinasimpson534
 

What's hot (20)

Use youtube marketing tool
Use youtube marketing toolUse youtube marketing tool
Use youtube marketing tool
 
Youtube on marketing
Youtube on marketingYoutube on marketing
Youtube on marketing
 
Youtube marketing tricks
Youtube marketing tricksYoutube marketing tricks
Youtube marketing tricks
 
Youtube marketing strategy
Youtube marketing strategyYoutube marketing strategy
Youtube marketing strategy
 
Audio video marketing
Audio video marketingAudio video marketing
Audio video marketing
 
Youtube marketing disadvantages
Youtube marketing disadvantagesYoutube marketing disadvantages
Youtube marketing disadvantages
 
Video content marketing 2014
Video content marketing 2014Video content marketing 2014
Video content marketing 2014
 
Video marketing guide
Video marketing guideVideo marketing guide
Video marketing guide
 
Youtube marketing disadvantages
Youtube marketing disadvantagesYoutube marketing disadvantages
Youtube marketing disadvantages
 
Video content marketing agency
Video content marketing agencyVideo content marketing agency
Video content marketing agency
 
Social media video marketing
Social media video marketingSocial media video marketing
Social media video marketing
 
Youtube marketing plan
Youtube marketing planYoutube marketing plan
Youtube marketing plan
 
Youtube marketing metrics
Youtube marketing metricsYoutube marketing metrics
Youtube marketing metrics
 
Marketing qua youtube
Marketing qua youtubeMarketing qua youtube
Marketing qua youtube
 
video marketing domination
video marketing dominationvideo marketing domination
video marketing domination
 
E book - video marketing domination
E book - video marketing dominationE book - video marketing domination
E book - video marketing domination
 
Youtube marketing value
Youtube marketing valueYoutube marketing value
Youtube marketing value
 
ebook wideo_4 (1)
ebook wideo_4 (1)ebook wideo_4 (1)
ebook wideo_4 (1)
 
Web marketing video
Web marketing videoWeb marketing video
Web marketing video
 
Youtube marketing internet
Youtube marketing internetYoutube marketing internet
Youtube marketing internet
 

Similar to Youtube marketing digital

Youtube marketing internship
Youtube marketing internshipYoutube marketing internship
Youtube marketing internship
selinasimpson534
 
Youtube marketing strategy
Youtube marketing strategyYoutube marketing strategy
Youtube marketing strategy
selinasimpson842
 
Video marketing ideas
Video marketing ideasVideo marketing ideas
Video marketing ideas
TaylorSwift345
 
Youtube marketing 3.0
Youtube marketing 3.0Youtube marketing 3.0
Youtube marketing 3.0
selinasimpson670
 
Youtube marketing google
Youtube marketing googleYoutube marketing google
Youtube marketing google
selinasimpson876
 
Video content marketing
Video content marketingVideo content marketing
Video content marketing
KatyPerry678
 
Marketing video
Marketing videoMarketing video
Marketing video
CelineDion999
 
Video marketing strategies
Video marketing strategiesVideo marketing strategies
Video marketing strategies
selinasimpson689
 
Youtube marketing forum
Youtube marketing forumYoutube marketing forum
Youtube marketing forum
JessieJames012
 
Youtube marketing real estate
Youtube marketing real estateYoutube marketing real estate
Youtube marketing real estate
WillReturn456
 
Youtube marketing real estate
Youtube marketing real estateYoutube marketing real estate
Youtube marketing real estate
BrunoMars678
 
Youtube marketing jobs
Youtube marketing jobsYoutube marketing jobs
Youtube marketing jobs
selinasimpson842
 
Youtube marketing expert
Youtube marketing expertYoutube marketing expert
Youtube marketing expert
selinasimpson366
 
Video marketing toronto
Video marketing torontoVideo marketing toronto
Video marketing toronto
selinasimpson692
 
Youtube marketing plr
Youtube marketing plrYoutube marketing plr
Youtube marketing plr
selinasimpson_66
 
Video marketing youtube
Video marketing youtubeVideo marketing youtube
Video marketing youtube
selinasimpson659
 
Web video marketing tips
Web video marketing tipsWeb video marketing tips
Web video marketing tips
Randyeisnei345
 
Video internet marketing
Video internet marketingVideo internet marketing
Video internet marketing
selinasimpson719
 
Marketing yourself youtube
Marketing yourself youtubeMarketing yourself youtube
Marketing yourself youtube
SimonFuller678
 
Youtube marketing ppt
Youtube marketing pptYoutube marketing ppt
Youtube marketing ppt
BrunoMars678
 

Similar to Youtube marketing digital (20)

Youtube marketing internship
Youtube marketing internshipYoutube marketing internship
Youtube marketing internship
 
Youtube marketing strategy
Youtube marketing strategyYoutube marketing strategy
Youtube marketing strategy
 
Video marketing ideas
Video marketing ideasVideo marketing ideas
Video marketing ideas
 
Youtube marketing 3.0
Youtube marketing 3.0Youtube marketing 3.0
Youtube marketing 3.0
 
Youtube marketing google
Youtube marketing googleYoutube marketing google
Youtube marketing google
 
Video content marketing
Video content marketingVideo content marketing
Video content marketing
 
Marketing video
Marketing videoMarketing video
Marketing video
 
Video marketing strategies
Video marketing strategiesVideo marketing strategies
Video marketing strategies
 
Youtube marketing forum
Youtube marketing forumYoutube marketing forum
Youtube marketing forum
 
Youtube marketing real estate
Youtube marketing real estateYoutube marketing real estate
Youtube marketing real estate
 
Youtube marketing real estate
Youtube marketing real estateYoutube marketing real estate
Youtube marketing real estate
 
Youtube marketing jobs
Youtube marketing jobsYoutube marketing jobs
Youtube marketing jobs
 
Youtube marketing expert
Youtube marketing expertYoutube marketing expert
Youtube marketing expert
 
Video marketing toronto
Video marketing torontoVideo marketing toronto
Video marketing toronto
 
Youtube marketing plr
Youtube marketing plrYoutube marketing plr
Youtube marketing plr
 
Video marketing youtube
Video marketing youtubeVideo marketing youtube
Video marketing youtube
 
Web video marketing tips
Web video marketing tipsWeb video marketing tips
Web video marketing tips
 
Video internet marketing
Video internet marketingVideo internet marketing
Video internet marketing
 
Marketing yourself youtube
Marketing yourself youtubeMarketing yourself youtube
Marketing yourself youtube
 
Youtube marketing ppt
Youtube marketing pptYoutube marketing ppt
Youtube marketing ppt
 

Youtube marketing digital

  • 1. Youtube marketing digital In this file, we share with you all information that related to youtube marketing digital such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! While YouTube is certainly an ideal place to while away the hours before quitting time at work, many people also view it as the place to head when they want to learn about…pretty much anything. Of course, all of this translates into a lot of people spending a lot of time viewing and posting content on YouTube every hour of every single day of the week. With all of these people looking to YouTube to guide them in everything from their choice of car to the finer points of craft beer making, unless your brand includes YouTube as part of its strategy, you are likely missing out on valuable opportunities to expand awareness of your brand, increase your online visibility, attract new customers, and deepen relationships with current customers. Embarking on a new or amplified content strategy can be daunting, but rest assured that YouTube success is well within reach. Video marketing. Free pdf download examples Page 1
  • 2. With a little research, some help from this reliable YouTube guide, and some creativity, your brand can maximize its YouTube success within a short period of time. In order to help you on your way to YouTube glory, we have assembled a list of tried and true approaches, as well as some case studies of businesses that are succeeding in the world of video marketing. Approach 1: Extend Your Brand’s Narrative: Your video marketing strategy should seek to deepen your brand’s unique story, but it should not attempt to create an entirely new narrative. Doing so risks alienating loyal customers and followers and will go a long way to foster mistrust of your brand. This is exactly what you do notwant to happen. Instead of attempting to recast your brand via video, a better strategy is to capitalize on positive aspects of your brand’s story that are proven crowd pleasers. If, for example, your organization is known for its aversion to sweatshop labor, then this is an angle to explore in your video strategy. In this way, your brand deepens a reputation that already exists rather than casting about for a new story to capture viewers. Case Study: Unlike many a fast food chain, Chipotle advertises a commitment to “food with integrity.” Accordingly, they are quick to remind customers of their reliance on local farmers and artisans, and to present themselves as healthier and more ethical than competitors. The brand’s YouTube channel has little in common with other fast food chains — no discussion of big deals, or cheap menus, or huge portions. Instead, the company leads with sustainability. Their video selection includes footage of trips to the farms the company uses, compelling Video marketing. Free pdf download examples Page 2
  • 3. How it all Began stories, and clever animated shorts that highlight the company’s commitment to ethical food production. The brand demonstrates coherence of message throughout their marketing strategies, and their video content deepens and extends that narrative. Approach 2: Post Videos that Add Clear Value Many of the rules that govern content production across other media platforms hold for video marketing as well. As with a blog post, video content should provide something of immediate use value to the viewer. (“But what about all of those videos of cats playing pianos and of double rainbows,” you might object — until you realize that those do provide value. They’re funny, and they provide viewers with a chance to share among their communities.) There are all sorts of ways that video content can provide value: it can make someone laugh, introduce them to a new thought leader, teach them how to do something, get them to make a donation they can feel good about, etc. In addition to increasing trust in what you have to offer, an additional bonus of creating highly valuable content is that viewers are more likely to share something that was useful to them with their contacts, thus increasing your reach. Case Study: Khan Academy is one of the great YouTube success stories. That story goes that Sal Khan began tutoring his cousins remotely in math and was such a good tutor that suddenly he was tutoring more kids than he could handle while still working his hedge fund job. His solution was to post instructional videos on YouTube the kids could watch anytime. He was surprised at how many strangers started to watch his videos and Khan Academy was born. Of course, all of the videos are instructional, but that is not what Khan Academy such a good case study. What makes their approach to video so innovative is that they Video marketing. Free pdf download examples Page 3
  • 4. enhance value in each video by ensuring that each module is more useful than a traditional “How To.” This means that there are lots of graphics, lots of opportunities to watch someone doing or thinking about the process, and a real commitment to breaking down complicated concepts into easily digestible bits. Approach 3: Develop an Organized Brand Channel: If you only intend to have one or two videos on YouTube, then this tip might not make much sense for you to pursue, but if video is a large component of your content strategy, then consider developing a brand channel that viewers can subscribe to. A brand channel is your brand’s home within YouTube, where all your videos are housed together in a neatly organized library. The brand channel interface also allows you to integrate your other social media accounts with your YouTube content. The benefits of this are many, including ease of search for viewers who want to watch your videos and an activity feed that shows viewers what you’ve been up to. Case Study: The XBox brand channel organizes materials across a variety of games and platforms in a way that remains user-friendly despite the amount of content that is posted. Through their carefully curated channel, they are able to organize a vast array of material that appeals to wildly different audiences in a non-chaotic and organized fashion. (While all viewers on the site are probably interested in gaming, some might be interested in Forza Motorsport 5, while others want all the latest information on Call of Duty, for example.) One thing to note particularly from this example is the way that the videos titles and descriptions are optimized for search: all the titles include specific key words (XBox One, Splinter Cell Blacklist, etc.), and all the video Video marketing. Free pdf download examples Page 4
  • 5. descriptions do this as well. In this way, a Forza fan, for example, need not waste his time slogging through search results irrelevant to his interests. The Takeaway: Video marketing doesn’t need to be everything to everybody. In fact, it shouldn’t aim to be that at all. Instead, your YouTube efforts should aim to tell your brand’s story in a compelling way, offering useful information that viewers will want to share along the way. Remember: your video doesn’t need to go viral to be successful. Leave that to the cats and babies of the world. With some strategic planning and the creativity you bring to all of your other marketing efforts, you are bound to meet with success. Good luck! II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video Video marketing. Free pdf download examples Page 5
  • 6. When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link Video marketing. Free pdf download examples Page 6
  • 7. When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 7