2. Video marketing is the process to
incorporate videos into your markeing
campaigns with the objective to promote
your company,product or services. Quite
often customer testimonials and live
events are also a part of this activity.

3. 1)
2)
3)
4)
5)
6)
Video Marketing Is Not Important
Online Videos Are Too Expensive To
Produce
Online Videos Won’t Help Sales
You Don’t Have a Lot to Say, So Online
Videos Won’t Work
Video Return On Investment (ROI) Is
Hard To Measure
It Is Hard To Create Online Videos

4. You Can’t Get Your Entire Message
Across in a Video
8) You Need To Be Photogenic To Use
Online Videos
9) Your Audience Is Not Interested In
Online Videos
10) Your Online Videos Should Only Be
Added To Your Website
7)

9. Upload fresh videos in popular
video sharing channels like
Youtube on a daily basis.

10. You should focus on
producing the content
in broad range.
Content should be
related to the several
aspects of the topic.

11. Using quality content in videos posted in
Youtube can convert such platfroms into
search engines. Embedding such videos
with your web pages would help your
campaign to reach your users faster.

12. Staying consistent in branding is the
key to success. Ensure that you use
Meta description, Meta tag, Titles etc
in your videos so that it is properly
optimized.

13. You can create more channels and add
content to them.But more channel does
not always mean more audience and
more traffic. Adding more content in the
channels directed towards your target
audience will be your key to success.

14. Customer engagement is the reason behind
success of digital marketing. Youtube get its
maximum traffic from social media.
Engaging the customer means prompting
them to share more content(read
comments).They will share what they want
to watch or read or what kind of review they

15. Integration is the key if you want
subscriptions growth.
Decide on creating new channels
based on your customers views.
Publish content to the specific
community who wants to share and
watch.
Practice it again and again.

17. Create the video that benefits the
audience.
Point viewers to your website for more
information.
Focus on content first and then branding.
Reveal information in a way that's
engaging.
A single call-to-action.

18. ●
Interviews
●
Music Video
●
Webinars
●
Comedy
●
Demonstration
●
Drama

19. ●
Short and Sweet.
●
Focus on First 10 Seconds.
●
Don't Edit The Live Videos.
●
Try Screen recording.

20. ●
●
●
●
Inexpensive is fine.
External Microphone
Jack.
HD is not required for
web.
Widescreen is a good
Idea.

21. ●
Lighting.
●
Cheaper Microphone.
●
Tripod.
●
Screen Recording.

22. ●
●
Use free software like Mac
iMovie or Windows movie
maker.
Allocate a time frame or
deadline by which you
complete the editing of
the video.

23. ●
Backlight or window backgrounds.
●
Expensive camera.
●
Tiles floor or empty room (echo!).
●
Expensive editing software.
●
Hard word in content.
●
Huge range of content.

25. ●
●
●
Tweet
about
it
(couple of times is
ok).
Use a short URL to
track.
Ask your company to
retweet it.

26. ●
●
●
Post the YouTube link in
your status.
Post your videos in your
pages/groups.
Post it in your company's
pages.

27. ●
Who is watching your videos?
●
What is the feedback on your videos?
●
Engagement rate of your videos?
●
●
How many visitors are coming from
YouTube, Facebook, Linkedin, Myspace,
Blogs and from other sources?
Check out the comments and the
recommendation from viewers.

28. Benefits Of Video Marketing
 Easy
to understand.
 Easy to promote.
 Easy to compress a huge massage in a
smaller video.
 Easy for search engine.
 Easy to become an expert.

29. Presented by:
Arindam Saha