interact SpA digital signage software solution for dynamic digital displays. Ideal for retail, educational, corporate communication, bank and finance, hospitality, entertainment and government. Picture Show is our powerful and easy to use digital signage solution.

1. Picture Show
Digital Signage

2. What is Digital Signage?
• A new and unique medium that
q
combines the power of mass
media with the precision of niche
marketing
• Remotely controlled
distribution and playback of
digital content across networks
di it l t t t k
of TV‐like devices
• Used for delivering visual
g
messages and advertising
content to individual displays
and groups of displays
and groups of displays
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3. Why Digital Signage?
• Reach your audience with the
y
right information at the right
time … and keep in touch
• Use it to:
• Inform
• Promote
• Influence
• Interact
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4. Why Picture Show?
End-to-end solution
Control content display, distribution, and management
Leverage interact all‐round professional services, from content production to
architecture design , system deployment and support
architecture design system deployment and support
Scalability and customization
Fully configurable solution custom‐tailored to your business objectives, needs and
culture
High-end technology in an easy-to-use product
Manage all media: animated text, audio‐video clips, live feeds, interactive sources,
mobile, GPS
mobile GPS
Support True HD content
Full web‐based implementation: easy and fast content upload and delivery
Robust d future-proof f
R b t and f t f foundation
d ti
Proven software platform extending Knowledge Management concepts and functions
to Digital Signage domain
Easy and fast content upload and delivery
Easy and fast content upload and delivery
Open to innovation (Web 2.0, HTML5, ..)
Cost/Performance
Extremely competitive compared with other implementations
l ii d ih h i l i
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5. How Picture Show can enhance your communication
Refine your target
Leverage a distributed network of playout devices for localized message delivery
Involve your public
High impact mutltimedia contents: full motion, full‐color video, sound
Enhance users participation and feedback with support of interactive tools
Optimize time-to-market
time to market
Update message in real‐time based on time of the day, day of the week, location, target
audience
Reduce costs related to communication
Centralized management lowers initial and on‐going costs compared to other advertising
media
Increase Revenues
Impact on direct sales for retails: CAGR (compound annual growth rate)= 21%, faster than
Internet (18%) and traditional media advertising (2%) ‐ Source Deloitte
Add new revenue channel selling spaces to 3rd party advertisers
Add new revenue channel selling spaces to 3rd party advertisers
Enhance Brand Awareness
Enhance user experience branding the organization, products, services, location or
personnel
personnel
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6. Picture Show workflow and functionalities
Design & Organize Program & Schedule Connect & Go Live!
Assemble programs for each
window of the layout by dragging
layout, Profile and configure y
g g
your digital
multi-window
Create multi window layouts within a
signage network, by connecting
display, with each window playing and dropping selected assets into a
displays and setting playback
independent content. Add window and defining the order you
options. Content will be delivered
background colors, re-adjust windows want them to appear. Add timing,
automatically, with each player
and reposition them with a simple transitions and animations; you can picking only the files that are new or
c c a d drag.
click and d ag also include interactivity
interactivity. have changed.
h h d
Transfer your multimedia assets to Order programs into playlists, Control the playback on any player
the central library by using a user- define their cycle periods and of the network and monitor system
friendly interface and organize them schedule media playback for any performance via real-time network
according to your preferences
preferences. d t and ti
date d time. health reports.
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7. System Architecture & Components
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8. Architecture
Display
Local Computer
Media Player
WEB
Central Server
Scheduled multimedia content
broadcasted to targeted audiences
from one control center
f t l t
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9. Central Server
A powerful broadcasting resource
XML-based media repository.
Flexible media lifecycle management tools, from
assembling to organizing, storing, and delivering to
addressable audiences.
Template-based presentation to achieve complete
independence between content and presentation.
Easily accessible to authorized users, from
anywhere at anytime.
h t ti
All software upgrades and patches automatically
distributed and installed on individual Media Players.
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10. Media Player
Highly optimized digital signage appliance
A large format display to create an impressive, immersive experience
for customers.
A local embedded PC with web browsing capabilities
⁻ Runs and updates high-impact dynamic content on displays
according to the plan set in place by the central server
⁻ Reports back on its health and on its content to ensure that the
network is operating reliably
Touch screen option to facilitate efficient deployments
Optional i
O ti l image recognition f
iti functions
ti
Easy and flexible customization
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11. Channel Programming
By creating, collecting, using and re-using a set of elementary
components (no programming required):
Display Layout ‐ a template that contains variable data fields, organized as
independent zones, that authorized users can populate with media
content and preview.
content and preview
Playlist ‐ a collection of media contents created by assembling any
combination of text, graphics, animation, video, sound and special
effects.
ff
Timetable ‐ an organized list built by filling one‐time or recurring time
slots with specific variable start/end dates for each zone of the display
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12. Content Management
State-of-Art Functions
Unchallenged capabilities in the areas of "easy publishing", profiling and
classification, format conversion, search and more
The same proven, reliable engine powering portals and web communities
of our top customers
Easy to Use Interface
Users navigate the platform quickly and easily with an intuitive and
friendly user interface. The user interface makes extensive use of context
friendly user interface The user interface makes extensive use of context
menus, rich web‐interfaces with drag and drop features, and widgets
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13. Broadcast Distribution
Smart,
Smart optimized and cost-effective approach
Based on channel plan/schedule programming, contents are
automatically distributed to all designated players
Players can be grouped by criteria (geography, demographics, etc.) and
content assigned to one or more players or group of players
Network control is simplified, minimizing the resources required to
control and maintain the infrastructure
Bidirectional control /monitoring eliminates downtime
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14. Interactive functionalities
Picture Show easily integrates:
Touch screen
Bluetooth
Bl t th
SMS
RFID
Smart Card
Wi-fi GPS
QRcode
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15. The "No-Programming" Model
Display
WEB
Media Player
C t lS
Central Server Local Computer
Any authorized user can act as "editor"
and access the central server functions
from any web-connected computer to:
Intranet Develop the screen layout for a specific
display,
display or for a group or class of displays
Create playlists, by assembling content and
effects to play in specific areas of the screen
No scripting or p g
p g programming
g Define timetables
Combine and schedule playlists on target
displays according to specific timetables
Control the operation remotely
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16. System Highlights
Open Architecture
p
Web-based, bi-directional communication,
seamless integration with third party sytems
Flexibility
Powerful tools enable easy adaptation to customer's workflow and business
rules
Scalability
Thousand of content channels supported from one control center
Security
Role functionality allows users/groups to be assigned different access rights
for i
f improved security.
d i
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17. Case: Mondadori
Customer: Mondadori Franchising, mainItalian
g,
bookshop network
Project Goal: To develop a Digital Signage system
j p g g g y
able to promote products and events throughout the
shop networks
Deployment and Results:
Covers over 300 sales point all through Italy
Multi-level management
– Central Management by Mondadori Marketing
Division
– Upload and Integration of local contents by single
sales points
l i t
Integration of 3rd party ads
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18. Business Model
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19. Picture Show is available as..
Licensed Software
Customers hosts Picture Show software at their site, with no limitation
Price tag depending on the number of players
⁻ Starter Edition - up to 10 players
⁻ Corporate Edition - up to 100 players
⁻ Professional Edition - up to 500 players
⁻ Custom Edition - more than 500 players
Software as a Service
Provides an on-line digital signage network
Allows customers to access Picture Show software for a monthly subscription
fee
No software installation, no server hardware at customer's site
Interact takes care of all the back-end work including implementation set up
back end implementation, up,
monitoring, updates, back-ups, server maintenance, and system recovery
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20. Professional services
Development
Technical consulting Deployment and Support
Design
workshops Installation
Strategic roadmaps Project implementation p y
Field deployment
Baseline code generation for Testing
Product architectures
quick start application Integration
Requirements
development
d l t Maintenance and support
Specifications
Audio and Video production services
High-level design
Enhancements and Content management
customized feature
development
Next generation upgrades
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21. Calculating Digital Signage ROI (Return of Investment)
Revenues
for indoor digital signage ad display typically ranges between €1-9,000 per month per
display.
Sample retailer h 5 000 customers each week,
S l t il has 5,000 t h k
1 display
The average customer spends 10 minutes in the store.
Digital signage content loop is 10 minutes long, (consisting of 100% advertising)
long advertising).
Cost Per impression is €0.03 and our cost per thousand visitors is about €30.00
(CPM)
A single spot (10“) in the loop costs €150 per week
40 spots in the loop per week costs €6.000
Scenario
pricing of €150 per 15 second ad applied in a 90 second loop with the loop being expanded
loop,
to accommodate more than six 15 second ads. 280 plays are guaranteed per day. An
€45,000 contract minimum is expected based on €150 per display (i.e. locations) X 100
store locations for a 3 month minimum insert.
! 98% of customers buy in stores 91% of customers shop without a list, 70%+ of purchase decisions are made in-store and in-store
marketing vehicles are proven to lift up to 65% sales
Digital signage displays have a 47.7% effectiveness on brand awareness, increase the average purchase amount by 29.5%, create a
31.8%
31 8% upswing i overall sales volumes, generate a 32 8% growth i repeat b
i in ll l l t 32.8% th in t buyers and generate 32 8% more i t
d t 32.8% in-store traffic
t ffi
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22. Picture Show combines interact SpA expertise in multimedia Design with
Quintetto proven software platforms
p p
Interact SpA
Technology provider specialized in the creation, management and delivery of rich media
contents over mobile and IP networks
Founded in 1995, HQ in Italy and Egypt
A team of 60 professionals with different professional backgrounds and skills working together
in teams organized on the basis of market needs
Committed to innovation, pro-active R&D approach, world-wide network of technology partners
and suppliers
Quintetto
Software company focused on technical consultancy, software development and system
integration
Operating in Italy and in the international market
Offering a robust, secure and reliable platform for control and automation of web content
acquisition, management and distribution
Quintetto platfroms interfaces with any client device: personal computers, palm devices,
cellular phones, TV digital displays
ll l h TVs, di it l di l
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23. Interact SpA
Via A. Bargoni, 78
00153 Roma
sales@interact.it
@
GRAZIE