1. Accelerate enterprise ROI for
business critical video distribution applications
Rajiv Goel
IP Business Solution Manager
Alcatel-Lucent
All Rights Reserved © Alcatel-Lucent 2006, #####

2. High bandwidth business video applications
are becoming mandatory requirement
 Webcasting
 Business TV
 Digital Signage
 Distance Learning
 IP Video Surveillance
 Televised Financial Services
 Other similar applications …

3. CXO priorities
CXOs are looking for ways to cost optimize their business
aggressively
Business critical video applications help to accelerate their
goals by
 Reducing travel costs,
 Reducing per-site equipment and operational costs,
 Enabling business and competitive advantage

4. Service provider opportunity
Managed Video Distribution Services
1 2
Separate LANs One WAN
To To New Managed
or Leased Lines for Any Applications
Video Applications
Rich Video Applications Anywhere
Opportunity for service providers to unlock new revenue

5. Enterprise requirement:
Anywhere managed video service experience
Key challenges of doing it in-house
 IT video distribution application experience , know how and cost
 Application centric networking skills for multisite delivery
Enterprise video distribution requirements across WAN
 Delivery models: Managed, Hosted or Hybrid
 Layer-2 and/or Layer-3 VPN Services
 HQ, Regional, Partner, Remote and Internet Cloud Sites
 Any Access: DSLAM, Ethernet, Cable, Wireless or other
 Higher or usable rich media service bandwidth
 Business critical application quality and experience
 … and more

6. Not all video applications are alike!
Per Application Traffic Bandwidth Latency End-point Scale and Scope
Requirements Requirements Requirements Requirements Requirements Requirements
Video Point-to-Point, Very High Very Low HD, SD, PC, Varies by deployment size (10 to
Surveillance Point-to-Multipoint Mobile 10,000+ camera sources), camera
resolution & number of end-points
Video Webcasting Point-to-Point, Very High Very Low Immersive, HD, Number (upto 000s) of Mobile,
Point-to-Multipoint SD, PC, Mobile Web and Studio end-point displays,
intra-, inter-company and cloud
Distance Point-to-Multipoint High Low HD, SD, PC, Varies by number of intra- and
Training/Learning Mobile inter-company sites as well as end-
point requirements
Business TV Point-to-Point, High Very Low HD, SD, PC, Depends on number and type of of
Point-to-Multipoint Mobile end-points
Televised Point-to-Point, Low to High Extremely Low HD, SD, PC, Number of exchanges, offices, end-
Financial Services Point-to-Multipoint Mobile points and latency requirements
Digital Signage Point-to-Multipoint Low to Low 3D, HD, SD Varies by number of regions, sites,
Very High end-point monitors and types
Application-centric services are critical for successful adoption

7. Service Provider Video Distribution Solution
Considerations (1)
Application centric Application centric
service delivery service mechanisms
platforms (One or more)
• Integrated modular feature-set • Point-to-Point
• Reduce application complexity • Hierarchical
and costs • Multipoint
Open standard based Extended operations
application devices • Integrated
• TV (HD, SD), PC and Mobile • Service Aware
and other connected devices • Application Centric

8. Service Provider Video Distribution Solution
Considerations (2)
Multiservice delivery Per application traffic
(One or more) types (One or more)
• VPLS, IP-VPN, VLL and EIS • Interactive,
(cloud) on single interface • On-Demand,
• Streaming
• and more …
Application centric Any fixed and wireless
service attributes service access
• Bandwidth, QoS, Recovery, • DSL, Cable, Ethernet,
Reliability, Scale, Reach and Wireless (xG, LTE)
more

9. Service Deployment Example:
Managed Video Surveillance Service

10. Service Provider Managed Video Services for
European Nationwide Retail Chain
Retail Challenges SP Solution Business Benefits
• Uncoordinated • IP VPN (Unicast • Increased revenue
sales campaigns and Multicast) streams from in
store advertising
• Slow reaction to • Digital Signage
competitor moves • Increased revenue
• IP CCTV from improved
• IT servers in stores sales output
• Reduced IT cost

11. Service Provider Managed Digital Signage
Service in Europe
Service Provider Digital Signage
Advantages
Solution
• A system for editing, managing • Improved sales
from 1 single location and • In-store promotions and specials
broadcasting (unicast or • Reduced multiple channel
multicast) in real time selectively advertising complexity and costs
information to displays or groups
• Corporate communication -
via your network or via internet
training to employees
• Differentiate from competition

12. RECAP
 Video distribution services are key for enterprises looking
to optimize IT investment.
 Service provider have a real opportunity for delivering
Managed Video Services
 Application centric approach is critical to delivering a
successful end-to-end service.

13. Thank You