SDL Tridion allows users to manage rich media assets in a centralized repository, enrich assets through localization and interactive elements, and distribute assets across multiple channels to create engaging experiences for customers. It integrates with SDL Media Manager for a cloud-based service to add video that enhances websites. Media Manager's component-based architecture provides granular control over assets and reuse of content. Interactive features can be added to videos for global reach and extended lifecycles.

1. Product Brief
SDL Tridion
Building rich media experiences
Rich media assets have transformed customer experience. Captivating and compelling video,
audio and imagery are now some of the most important assets businesses have when creating real
interaction for the online experience.
Now a vital part of your customer interaction, these assets enrich the customer journey:
from brand recognition, to social campaigns and from product demonstrations to training
opportunities... the possibilities are endless
Centralized
The SDL Tridion integration with SDL Media Manager gives you access to a centralized corporate media
repository, the ability to localize and enrich your media assets and an online video platform that scales to
meet your needs.
SDL Media Manager, a cloud-based on-demand service for rich-media management, lets you easily add
video to enhance the visitor experience, publish rich media assets to multiple channels and reach your
audience on any site, mobile device or social media platform.
Efficient
SDL Media Manager shares many SDL Tridion concepts. Its component-based architecture lets you manage
video and image assets separately from audio and application overlays, giving you granular control over
each element. This lets you easily reuse the main video asset and simply modify or add value to any rich
media content.
This saves you substantial resource-heavy post-production costs. Rather than going back and forth with
your agency or video production team, you can localize and create lead generation possibilities directly
from your rich media content.
Interactive
You can add an application layer to enrich your content with interactive actionable layers right within the
context of a video player, including overlays, subtitles, product selectors, links, buttons and forms. This
extends the active life-cycle of any rich media asset by giving you full control over global reach and your
supporting application services.

2. Manage Enrich Distribute
Broad distribution and access to Video already has the ability With the SDL Tridion integration
your approved rich media assets to enthral visitors through its to SDL Media Manager, you
extends their value and reach. combination of imagery, music can take full advantage of all
and movement, since it creates an the opportunities of video and
Since all users can access a central accessible and sensory ‘story’. other rich media by publishing
media repository, they can upload to multiple channels to create a
and share and use video, audio Get global by transforming your rich campaign experience for your
and images based on their rights video source files and repurposing brand or products.
and permissions. them for global audiences
through localization, subtitles and Optimize images and encode
voiceovers. audio and video files for multi-
channel distribution. Because
Branded players with customizable videos are distributed within
skins ensure your content players, you can update video
reinforces your brand identity and content and even overlays even
organization’s image, consistently after distributed including videos
and powerfully. shared as embeds or on social
networks.
CDN-powered delivery ensures
dynamic publishing, updating
and management of distributed
Centralize access. Rather than content and global reach.
sharing content on multiple
disparate file servers, users have a
central environment and access to
the same tools and functionality.
You can organize and access assets
based on your business model,
departments or regions, giving the Capture customer attention
right people the capabilities they and create interaction through
need. In addition, you can export exciting interactive elements and
your source files or encoded assets applications.
to email, download or print. You can enrich the video
experience through forms,
You can tag assets with metadata, banners, buttons and controls Create social media impact
thereby optimizing SEO and to add calls to action, so your by distributing to social media
making it easier for your viewers can act on an offer, platforms. You can directly upload
employees to locate specific select preferences or get support your videos to your YouTube
assets. immediately. channel using the YouTube outlet.
Control encoding. SDL Media Like subtitles and overlays, this Media Analytics collects and
Manager encodes video to a wide content is stored on top of your exposes visitor interaction data,
range of formats, making them media content, letting you update displaying statistics for individual
ready for multi-channel and multi- or change the content based on distributions, including shared
device distribution. campaign or video preferences content. You can even expose this
and show localized versions data to other SDL products and
automatically. third-party applications using the
Analytics OData web service.
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