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E NTOURAGE MEDIA KIT   End-to-End Digital Destination Advertising Solutions
The Power to Reach
hcaeR ot rewoP ehT
                                                                                              the challenge
                                                              ■ An entire industry of disparate digital signage networks
                                                              ■ Fragmentation across all advertising platforms
                                                              ■ Account management nightmare
                                                              ■ Lack of efficiency

                                                              Efficiency has been challenging to achieve in digital out-
                                                              of-home because there are so many networks in this
                                                              space with impressive numbers of screens but no unifying
                                                              platform of intelligent distribution to maximize that
                                                              powerful reach.




                                                                                     evident solutions
                                                              ■ A unifying platform
                                                              ■ A versatile and dynamic advertising tool
                                                              ■ Innovative audience profiling systems
                                                              ■ Marketing intelligence
                                                              ■ Content transformation capabilities across
                                                                multiple platforms
                                                              ■ An ROI-driven methodology


                                                                Digital Advertising Technologies™
  E NTOURAGE
  Digital Destination Software
                                 •                                                              •
                                     Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
                                                                       www.EntourageAds.com
Who is D.A.T?



                                                                                 ™




   Digital Advertising Technologies creates robust solutions that connect brands with relevant audiences
   and increases revenues for digital multimedia networks.

   Networks:      We create solutions that make digital signage networks run more efficiently and help
                  increase their advertising revenues.

   Advertisers:   We help brands align their objectives with digital out-of-home media so they
                  maximize budgets.

                  Digital Advertising Technologies is the parent of three revolutionary platforms



       Entourage Digital Destinations          Entourage Media Network                   Entourage Advertising




  What is Entourage Digital Destinations ?




 Entourage Digital Destination Software (THE SOFTWARE) is the most advanced content management and
 monitoring solution for:


 ■ Digital asset allocation
 ■ Display monitoring                             E NTOURAGE
                                                  Digital Destinations
 ■ Playlist optimization
 ■ Reporting

 Entourage Digital Destination Software brings maximum efficiency and
 versatility to your digital destination network.




                                                                Digital Advertising Technologies™
E NTOURAGE                       •                                                              •
                                     Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
                                                                       www.EntourageAds.com
®
What is Entourage Media Network ?




                                      ENTOUR AGE
                                      EGA RUOTNE                           ®


Entourage Media Network is the largest digital destination platform and the smartest digital out-of-
home network in the world. Join the Entourage to grow your business, get more customers and increase
advertising revenues.

■ A unified digital out-of-home platform
■ Creates intelligent pathways of distribution
■ Enhances your networkʼs reach and relevance
                                                                      STRENGTHS / BENEFITS
■ Aligns your network with advertising dollars   
■ Harness the Entourage Media Network
■ Connects your venues and screens directly to brands and agencies
■ Delivers ad revenue so you can concentrate on your business
■ EMN unifies all digital destination networks to create the ultimate multimedia distribution platform.
■ You join the Entourage to make your network and venue screens available to advertisers




                                                               Digital Advertising Technologies™
E NTOURAGE                      •                                                              •
                                    Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
                                                                      www.EntourageAds.com
What is Entourage Advertising® ?




                                                                         ®


Entourage Advertising (THE ADVERTISING TOOL) is a web-based portal that offers full media planning and
audience targeting solutions for global brands and advertisers. This portal is what connects advertisers
to screen.

The first universal digital destination platform that dynamically delivers advertising content across any
digital out-of-home network Anywhere with a Pixel. Through the platform, you can execute and optimize
campaigns in a fraction of the time, hyper-target unique audiences any way you want.

■ Reach the audience that cares about your brand
■ Organizes the vast universe of digital out-of-home networks
■ Streamlines campaigns
■ Maximizes efficiency & advertising budgets
■ Capable of advanced demographic and psycho graphic audience profiling




                                                                        It’s not about how large a network is. It’s
                                                                        about smart media planning and execution
                                                                        through precision targeting. Entourage
                                                                        Advertising empowers the entire Digital
                                                                        Destination advertising industry with its
                                                                        ability to unify major networks, putting the
                                                                        power of efficient delivery back in the hands
                                                                        of the advertisers.




                                                               Digital Advertising Technologies™
E NTOURAGE                      •                                                              •
                                    Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
                                                                      www.EntourageAds.com
Ad Distribution
                                               Brand
                                              Message




      Content                               Entourage                                  Audience Profiling
   Transformation                        Advertising portal                              and Targeting




                         Entourage Media Network Aggregator




    Venue and                                                                        Audience Profiling
  Screen selection                                                                    and Distribution




                                                                    the power to deliver
                                                          Entourage Advertising has a unique user interface
                                                          that is created for media planners, by media
                                                          planners. It is built with marketing in mind.
                                                          Creating a plan is simple yet comprehensive.
                                                          Buying media in Digital Destination Networks
                                                          becomes as effective as buying online advertising.




     Media            Creative                 Delivery              Analysis
    Planning            and                      and                    and
   and Buying        Trafficking               Tracking             Optimization




                                                        Digital Advertising Technologies™
E NTOURAGE               •                                                              •
                             Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
                                                               www.EntourageAds.com
start
Simplify each step of planning and buying Digital
Destination media with Entourage Advertisingʼs
Campaign Manager.




   criteria
Quickly locate the audience you want to reach,
target by demographic, deliver by geography, or
communicate to an entire DMA.




                                                                 assets
                                                              Entourage enables you to simply upload existing
                                                              creative materials, or build your own ad step by
                                                              step. Deliver multiple campaigns with complimentary
                                                              ads across a variety of digital destinations.




                                                                     map
                                                              Entourage allows you to set specific demographic
                                                              ranges to every profile you create, allowing powerful and
                                                              accurate media distribution based on your audience
                                                              criteria. Campaign optimization is efficient because you
                                                              know where your ad is seen, who is watching, and how it
                                                              is delivered.




                                                                  Digital Advertising Technologies™
 E NTOURAGE                        •                                                              •
                                       Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
                                                                         www.EntourageAds.com

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Entourage Media Kit

  • 1. E NTOURAGE MEDIA KIT End-to-End Digital Destination Advertising Solutions
  • 2. The Power to Reach hcaeR ot rewoP ehT the challenge ■ An entire industry of disparate digital signage networks ■ Fragmentation across all advertising platforms ■ Account management nightmare ■ Lack of efficiency Efficiency has been challenging to achieve in digital out- of-home because there are so many networks in this space with impressive numbers of screens but no unifying platform of intelligent distribution to maximize that powerful reach. evident solutions ■ A unifying platform ■ A versatile and dynamic advertising tool ■ Innovative audience profiling systems ■ Marketing intelligence ■ Content transformation capabilities across multiple platforms ■ An ROI-driven methodology Digital Advertising Technologies™ E NTOURAGE Digital Destination Software • • Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448) www.EntourageAds.com
  • 3. Who is D.A.T? ™ Digital Advertising Technologies creates robust solutions that connect brands with relevant audiences and increases revenues for digital multimedia networks. Networks: We create solutions that make digital signage networks run more efficiently and help increase their advertising revenues. Advertisers: We help brands align their objectives with digital out-of-home media so they maximize budgets. Digital Advertising Technologies is the parent of three revolutionary platforms Entourage Digital Destinations Entourage Media Network Entourage Advertising What is Entourage Digital Destinations ? Entourage Digital Destination Software (THE SOFTWARE) is the most advanced content management and monitoring solution for: ■ Digital asset allocation ■ Display monitoring E NTOURAGE Digital Destinations ■ Playlist optimization ■ Reporting Entourage Digital Destination Software brings maximum efficiency and versatility to your digital destination network. Digital Advertising Technologies™ E NTOURAGE • • Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448) www.EntourageAds.com
  • 4. ® What is Entourage Media Network ? ENTOUR AGE EGA RUOTNE ® Entourage Media Network is the largest digital destination platform and the smartest digital out-of- home network in the world. Join the Entourage to grow your business, get more customers and increase advertising revenues. ■ A unified digital out-of-home platform ■ Creates intelligent pathways of distribution ■ Enhances your networkʼs reach and relevance STRENGTHS / BENEFITS ■ Aligns your network with advertising dollars    ■ Harness the Entourage Media Network ■ Connects your venues and screens directly to brands and agencies ■ Delivers ad revenue so you can concentrate on your business ■ EMN unifies all digital destination networks to create the ultimate multimedia distribution platform. ■ You join the Entourage to make your network and venue screens available to advertisers Digital Advertising Technologies™ E NTOURAGE • • Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448) www.EntourageAds.com
  • 5. What is Entourage Advertising® ? ® Entourage Advertising (THE ADVERTISING TOOL) is a web-based portal that offers full media planning and audience targeting solutions for global brands and advertisers. This portal is what connects advertisers to screen. The first universal digital destination platform that dynamically delivers advertising content across any digital out-of-home network Anywhere with a Pixel. Through the platform, you can execute and optimize campaigns in a fraction of the time, hyper-target unique audiences any way you want. ■ Reach the audience that cares about your brand ■ Organizes the vast universe of digital out-of-home networks ■ Streamlines campaigns ■ Maximizes efficiency & advertising budgets ■ Capable of advanced demographic and psycho graphic audience profiling It’s not about how large a network is. It’s about smart media planning and execution through precision targeting. Entourage Advertising empowers the entire Digital Destination advertising industry with its ability to unify major networks, putting the power of efficient delivery back in the hands of the advertisers. Digital Advertising Technologies™ E NTOURAGE • • Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448) www.EntourageAds.com
  • 6. Ad Distribution Brand Message Content Entourage Audience Profiling Transformation Advertising portal and Targeting Entourage Media Network Aggregator Venue and Audience Profiling Screen selection and Distribution the power to deliver Entourage Advertising has a unique user interface that is created for media planners, by media planners. It is built with marketing in mind. Creating a plan is simple yet comprehensive. Buying media in Digital Destination Networks becomes as effective as buying online advertising. Media Creative Delivery Analysis Planning and and and and Buying Trafficking Tracking Optimization Digital Advertising Technologies™ E NTOURAGE • • Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448) www.EntourageAds.com
  • 7. start Simplify each step of planning and buying Digital Destination media with Entourage Advertisingʼs Campaign Manager. criteria Quickly locate the audience you want to reach, target by demographic, deliver by geography, or communicate to an entire DMA. assets Entourage enables you to simply upload existing creative materials, or build your own ad step by step. Deliver multiple campaigns with complimentary ads across a variety of digital destinations. map Entourage allows you to set specific demographic ranges to every profile you create, allowing powerful and accurate media distribution based on your audience criteria. Campaign optimization is efficient because you know where your ad is seen, who is watching, and how it is delivered. Digital Advertising Technologies™ E NTOURAGE • • Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448) www.EntourageAds.com