The document discusses Entourage Media, a company that provides digital out-of-home advertising solutions. It offers three main platforms: 1) Entourage Digital Destinations software for managing digital signage networks, 2) Entourage Media Network which aggregates various signage networks into a unified platform, and 3) Entourage Advertising, a portal that allows advertisers to plan and target audiences across different digital signage networks. The company aims to solve fragmentation in the digital out-of-home industry through its unified platforms.
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Entourage Media Kit
1. E NTOURAGE MEDIA KIT End-to-End Digital Destination Advertising Solutions
2. The Power to Reach
hcaeR ot rewoP ehT
the challenge
■ An entire industry of disparate digital signage networks
■ Fragmentation across all advertising platforms
■ Account management nightmare
■ Lack of efficiency
Efficiency has been challenging to achieve in digital out-
of-home because there are so many networks in this
space with impressive numbers of screens but no unifying
platform of intelligent distribution to maximize that
powerful reach.
evident solutions
■ A unifying platform
■ A versatile and dynamic advertising tool
■ Innovative audience profiling systems
■ Marketing intelligence
■ Content transformation capabilities across
multiple platforms
■ An ROI-driven methodology
Digital Advertising Technologies™
E NTOURAGE
Digital Destination Software
• •
Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
www.EntourageAds.com
3. Who is D.A.T?
™
Digital Advertising Technologies creates robust solutions that connect brands with relevant audiences
and increases revenues for digital multimedia networks.
Networks: We create solutions that make digital signage networks run more efficiently and help
increase their advertising revenues.
Advertisers: We help brands align their objectives with digital out-of-home media so they
maximize budgets.
Digital Advertising Technologies is the parent of three revolutionary platforms
Entourage Digital Destinations Entourage Media Network Entourage Advertising
What is Entourage Digital Destinations ?
Entourage Digital Destination Software (THE SOFTWARE) is the most advanced content management and
monitoring solution for:
■ Digital asset allocation
■ Display monitoring E NTOURAGE
Digital Destinations
■ Playlist optimization
■ Reporting
Entourage Digital Destination Software brings maximum efficiency and
versatility to your digital destination network.
Digital Advertising Technologies™
E NTOURAGE • •
Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
www.EntourageAds.com
4. ®
What is Entourage Media Network ?
ENTOUR AGE
EGA RUOTNE ®
Entourage Media Network is the largest digital destination platform and the smartest digital out-of-
home network in the world. Join the Entourage to grow your business, get more customers and increase
advertising revenues.
■ A unified digital out-of-home platform
■ Creates intelligent pathways of distribution
■ Enhances your networkʼs reach and relevance
STRENGTHS / BENEFITS
■ Aligns your network with advertising dollars
■ Harness the Entourage Media Network
■ Connects your venues and screens directly to brands and agencies
■ Delivers ad revenue so you can concentrate on your business
■ EMN unifies all digital destination networks to create the ultimate multimedia distribution platform.
■ You join the Entourage to make your network and venue screens available to advertisers
Digital Advertising Technologies™
E NTOURAGE • •
Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
www.EntourageAds.com
5. What is Entourage Advertising® ?
®
Entourage Advertising (THE ADVERTISING TOOL) is a web-based portal that offers full media planning and
audience targeting solutions for global brands and advertisers. This portal is what connects advertisers
to screen.
The first universal digital destination platform that dynamically delivers advertising content across any
digital out-of-home network Anywhere with a Pixel. Through the platform, you can execute and optimize
campaigns in a fraction of the time, hyper-target unique audiences any way you want.
■ Reach the audience that cares about your brand
■ Organizes the vast universe of digital out-of-home networks
■ Streamlines campaigns
■ Maximizes efficiency & advertising budgets
■ Capable of advanced demographic and psycho graphic audience profiling
It’s not about how large a network is. It’s
about smart media planning and execution
through precision targeting. Entourage
Advertising empowers the entire Digital
Destination advertising industry with its
ability to unify major networks, putting the
power of efficient delivery back in the hands
of the advertisers.
Digital Advertising Technologies™
E NTOURAGE • •
Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
www.EntourageAds.com
6. Ad Distribution
Brand
Message
Content Entourage Audience Profiling
Transformation Advertising portal and Targeting
Entourage Media Network Aggregator
Venue and Audience Profiling
Screen selection and Distribution
the power to deliver
Entourage Advertising has a unique user interface
that is created for media planners, by media
planners. It is built with marketing in mind.
Creating a plan is simple yet comprehensive.
Buying media in Digital Destination Networks
becomes as effective as buying online advertising.
Media Creative Delivery Analysis
Planning and and and
and Buying Trafficking Tracking Optimization
Digital Advertising Technologies™
E NTOURAGE • •
Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
www.EntourageAds.com
7. start
Simplify each step of planning and buying Digital
Destination media with Entourage Advertisingʼs
Campaign Manager.
criteria
Quickly locate the audience you want to reach,
target by demographic, deliver by geography, or
communicate to an entire DMA.
assets
Entourage enables you to simply upload existing
creative materials, or build your own ad step by
step. Deliver multiple campaigns with complimentary
ads across a variety of digital destinations.
map
Entourage allows you to set specific demographic
ranges to every profile you create, allowing powerful and
accurate media distribution based on your audience
criteria. Campaign optimization is efficient because you
know where your ad is seen, who is watching, and how it
is delivered.
Digital Advertising Technologies™
E NTOURAGE • •
Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)
www.EntourageAds.com