1.
Online TV
Platform
A complete, end-to-end
video communication

2.
Contents
The
solution
About Us Highlights
OnlineTV
Platform
Case User
Studies Experience
2

3.
The Solution
OnlineTV The
solution
Platform
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4.
Modules – 1 / Ingestion & Management
Content Ingestion
User friendly interface for uploading VOD
content and transmit live feeds
• Automatic trans-coding engine
• Indexing and integration of custom
metadata
• Definition of advertising rules
• Storage of logs and back-up of acquired files
Content Management
DAM Console (Digital Asset Management)
• Semantic-based and relational content organization
• Granular access policies
• Definition of playlists and content syndication policies
• Definition of promotional campaigns on social media
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5.
Modules – 2 / Delivery & Playout
Distribution Distribute your contents
Multiple delivery options according to your
communication needs and
• On-Site installation of delivery platforms in budget:
integration with existing infrastructure
• On-site installation to
• Cloud Hosting Serving mode maximize control
• Multi-channel Support (Web, IPTV, Mobile) • Cloud serving to minimize
infrastructure investment
• On site installation and
Playout scalability to cloud serving
for large-scale events
Dynamic and interactive user experience
• Web applications and desktop clients based on Flash Video
• Custom interfaces
• Control and content protection for any context of use
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6.
Modules - Measurement and Reporting
Reports
• Monitoring of access and all forms of interaction (user requests, rating,
etc.)
• Multi-format data
• Oracle, CSV, XML...
• Holistic view of data
Analysis
• Drill-down reports
• Chronological navigation
Dashboard
• Monitor KPIs / metrics
• Customized reports for internal reference or external content providers
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7.
Highlights
OnlineTV Highlights
Platform
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8.
Semantic Intelligence
Online TV organizes contents according to semantic and relational criteria
• Using semantic tags
• Mapping relationships between contents
• The system reconstructs the semantic ties by introducing a further level of
meaning parallel to the visual communication
• Improve the navigability and search-ability of content and broaden the
possibilities for data re-use and mash-up
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9.
Flash Video
Online TV is based on market-leading video technologies
• Adobe technologies are able to reach the largest Online TV integrates several
number of web users: 97% worldwide, 80% on all components of the Flash
Server family and
online video markets harmonizes the video
• Flash Player adoption is growing steadily, with 8 workflow
millions new installations per week (statistics from • Various management
beginning 2009) interfaces from a single
• The family of Flash Technology Server is technology platform
• Redundant architecture
characterized by and end-to-end approach, from
• Delivered to desktop
content acquisition to delivery and user applications, web sites,
experience set top boxes with Flash
support
. • Video conferencing and
remote collaboration
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10.
ROI
Online TV maximizes the effectiveness of communication and the
economic return
• Through the analysis of user behavior, you can configure delivery
strategies according to your defined targets
• Opportunities for monetization:
• Promotional Campaigns
• Channel subscription
• Video rental services and video downloads
• Advertising space
• With flexible setup of channels, zones, campaigns, and content
targeting, you can ensure your users a live and on demand experience
optimized according to their preferences - over the web up to full HD
formats
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11.
User Experience
OnlineTV User
Experience
Platform
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12.
User Experience
Based on web applications or desktop clients, user interfaces provide a
dynamic and engaging user experience in accordance with your brand
identity
• Maximum content security and total control of delivery processes
and content usage in any context
• Customization of all interfaces, both in the back-end and in the front-
end
• Full integration with other engagement tools, such as social
networks, via embedding, linking, mailing, sharing, RSS feeds, etc.
• Advertising can be easily managed with maximum flexibility by
including linear and nonlinear video clips, texts and all the standard IAB
formats
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13.
Case Studies
OnlineTV Case
Studies
Platform
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14.
Web TV
&
Asset Management
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15.
Banca d’Italia – Central Bank of Italy
Project goal: to create a multimedia platform
based on Adobe® Flash ® Media Server
technology, which incorporates streaming video,
real-time communication and corporate TV
Roll out: 3-6 months
Features
Media Portal
• Linear environment able to offer a wide range of live and on demand
contents
• Portal design and multimedia management based on Interact Asset
Management solutions
Streaming Platform
• Video on Demand onto intranet and Internet networks
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16.
Enel – Enelbin Digital Asset Management
Project goal: To develop a platform for Enel
management and sharing of media assets
Roll out: 1-2 Months
Features
• Ingestion and management of assets
provided by the internal communication
department – based on interact Media Asset
Manager (MAM) Xmanager.
• Portal dedicated to sharing content with
partners
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17.
Eni – Corporate TV
Project goal: to create a multimedia platform based on
Adobe ® Flash ® Media Server technology, which
incorporates streaming video, real-time communication
and corporate TV
Roll out: 3-6 months
Features
• Video on demand onto intranet and Internet
networks
• Integration with existing content management
system and IT architectures
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18.
WIND
Project goal: To develop a platform for video
streaming and video download for mobile.libero.it
and www.libero.it portals, and provide content
protection for the video sharing community
video.libero.it
Roll out: 3-6 months
Features
• Automated workflow for the acquisition and publication of a wide
range of contents coming from different content providers.
• Contents delivered by channel on the basis of a schedule defined by
the operator
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Rich Internet
Applications
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20.
Enel - Museum of Larderello/video
Project goal: To provide Enel Geothermal Energy Museum with a strong multimedia footprint
including a large number of interactive videos.
The museum represents the leading edge of Enel
communication, thanks to a wide use of interactive
sensors, projectors, monitors, piloted lighting and
other highly interactive tools, all in compliance with
the standards of energy saving.
Roll out: 3-6 months
Features
Design
• Design of video narrative storyboards
• Content editing for texts inside videos and for the rest of the communication inside the
museum (captions, panels, etc.).
Video Production
• Creation of 24 videos (introductory video and in-depth clips) with Adobe Production
Premium
• Creation of animated graphics for video, starting with static graphics for the museum
• The flexibility of the Adobe Suite has ensured the final delivery of various formats and
an optimal management of changes during construction
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21.
Enel – Museo di Larderello/Website
Project goal: To present and enhance the visibility of Enel Geothermal Energy
Museum. Just like the Museum, which deploys the most advanced audio/video
technologies, the website has been developed upon a
highly dynamic, interactive and involving user interface
Roll out: 1 month
Features
Design
• Design of site navigation paths, selection of the most significant works,
translation of subjects of the museum rooms into topics that work for the web
user
Web design
• 3D Interface for navigation of content: creation of an abstract 3D virtual
environment based on Adobe Flash and Papervision with static (images) and
dynamic (video, slideshow) contents, in-depth descriptions and full-screen
display.
• Maintenance of coordinated graphic displayed in the museum, to create a web
deja-vu in the user / visitor of the museum
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22.
Video Marketing
&
Content Production
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23.
Chamber of Deputies - Videochat Presidente Fini
Project goal: To open the online dialogue
between institutions and citizens through
the first video-chat held by President of
the Chamber of Deputies - live on the
Camera dei Deputati site at www.camera.it
Roll out: 15 days
Features
• Scene set-up, shooting and live
direction with cine-tv crew
• Live Internet Streaming
• Dedicated application development
for the event (dedicated webpage, question forms, customized
player)
• Online Audit
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24.
Enel – “Luce & Gas” Ad sitcom Viral Video
Project goal: to create a viral video marketing campaign “Luce & Gas” for the
launch of Enel new commercial offer “Energia Tutto Compreso” (Energy All-
Inclusive )
Luce & Gas is an ad sitcom centered on the
energy consumption of major household
appliances in an interior
Roll out: 3 months
Features
• Coverage of all the campaign creative and productive steps: target
definition, planning, audience mapping and targeting, Creative,
Production, Seeding, Cross Promotion and Tracking, Reporting
• Positioning: over 50 video sharing sites and 200 social media sites
covered
• Results: more than 400,000 views in 30 days.
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25.
Gxt – Gamebuster
Project goal: production of a TV sitcom called
“Gamebuster “ set in a videogame shop for SAT
channel GXT (Sky 146/147)
Roll out: 12 months
Features
• Coverage of all the creative and production phases: pre-production,
casting, location, cine-tv crew, organization, production, graphics,
postproduction
• Entirely filmed in interactvstudio1
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Social Media
Marketing
&
Monitoring
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27.
Camera dei Deputati - Internet Audit
Project goal: To analyze the way the Web
and the blogosphere covered a specific
political statement - the debate about
the racial laws following the statements
of Chamber of Deputies President Fini
on 16.12.2008
Roll out: 15 days
Features
• Monitoring of online newspapers, blogs and the main social media,
supported by a statistical analysis of Chamber websites traffic and
accesses
• Keywords Analysis and semantic consistency of results
• Sentiment Analysis throughout the blogosphere
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Interactive TV /
Mobile TV
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29.
Wind Hellas (Greece)
Project goal: To develop and implement a platform for wireless multimedia
that broadcast over GPRS network a variety of live and on demand
contents.
Roll out: 3-6 months
Features
Live broadcasting
• TV channels streaming on customers’ mobile phones 24 hours a
day, 7 days a week
• Automatically switches from live TV source to a “program not
available” source for contents with copyright constraints
Video on Demand
• Access to a wide variety of on demand contents automatically
ingested from different content providers
• Extensive network support – delivered to 2.5 and 3G devices
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30.
Mobinil
Project goal: To develop and implement a
technological platform for wireless multimedia
that broadcast over GPRS network 10 TV
channels, 4 FM radios and a variety of
on demand contents.
Video streaming and video download services
enrich the Wap portal Mobinil Life with best
up to date contents from channels such El Arabia, El Mehwar, Moha comedy
Roll out: 3-6 months
Features
• Live Broadcasting of 10 TV and 4 FM radio channels
• Automatic ingestion and publishing workflow of on demand contents
coming from different providers
• Ready for GPRS and Edge
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31.
Mobilink (Pakistan)
Project Goal: To provide, along with
Arpu+ (Mobizone), a turnkey solution
including MobilinkTV, the mobile portal
designed for streaming services.
The platform is capable of delivering live
and on demand multimedia contents.
Roll out: 3-6 months
Features
• Easy-to-use environment offering a wide set of live and on demand media.
• Portal integration entirely based on X-manager content management
system, which allows content aggregation and service delivery
• interact Video System for multimedia management and mobile TV delivery
leveraging MPEG-4 and 3GPP mobile streaming
• Integration with the existing Web and WAP portal
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32.
Djezzy (Algeria)
Project goal: To build rich multimedia service offerings and open OTA network to
hundreds of content providers, enterprise and communities via an innovative
multimedia mobile portal featuring headline news, sports, games and mobile TV
contents.
Roll out: 3-6 months
Features
Mobile Portal
• Easy-to-use environment offering a wide set of live and on demand media.
• Portal design and management entirely based on X-manager content management
system, which allows content aggregation and service delivery
• interact Video System for multimedia management and mobile TV delivery
Mobile TV
• Live Broadcasting (streaming of 8 TV and 8 radio FM channels)
• Video on Demand
• Video Download
• Ready for GPRS and Edge
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Interact SpA
Via Bargoni 78 – 00153
Roma
http://www.interact.it
Thank you! + 39 06-58318301
sales@interact.it
33 04/05/2010