OnlineReputationManagementFady RamzyInteract Egypt Country Manager  Cyberzizo   Fady Ramzy                                ...
Going good so far ?                              #IOETI                 @IOETI @InteractEgypt                Slideshare.ne...
ORMIs the practice of              consistent research andanalysis of one’s personal or professional, businessor industry ...
5   Social Media Monitoring   19/12/2011
Why is that important?-   Your Customers are online-   Your Prospects are online-   Your Competitors are online-   Your Em...
The Process              Listen             Respond   Engage           Optimize                                     Measur...
One again ... Look, Listen & Learn!-   Improve customer satisfaction by gaining insights    from consumers about their rea...
Optimize                                 Social          Mainstream                                 Media             Medi...
Boost your influenceYour Brand, Trust and Expertise.Understanding each is imperative to measuring influence, which can bee...
11                                19/12/2011     Online Identity Management
Some tools-    Blog monitoring BlogPulse, Google Blog search-    Twitter Monitoring Tweetbeep, Tweetscan, Twitter search- ...
13                                19/12/2011     Online Identity Management
14                                19/12/2011     Online Identity Management
Lets check“Sharm el Sheikh”
Sources                               19/12/201116   Social Media Monitoring
Countries                               19/12/201117   Social Media Monitoring
Countries     Blogs                                 19/12/201118     Social Media Monitoring
Countries     Forums                                 19/12/201119     Social Media Monitoring
Countries     News                                 19/12/201120     Social Media Monitoring
Countries     Twitter                                 19/12/201121     Social Media Monitoring
Sentiment                               19/12/201122   Social Media Monitoring
Word Cloud                               19/12/201123   Social Media Monitoring
BuzzGraph                               19/12/201124   Social Media Monitoring
Most influencial Blogs                               19/12/201125   Social Media Monitoring
Blog Word cloud                               19/12/201126   Social Media Monitoring
Twitter influencers@Dima_Khatib                                                                @monaeltahawy              ...
Twitter Word Cloud                               19/12/201128   Social Media Monitoring
Twitter BuzzGraph                               19/12/201129   Social Media Monitoring
Twitter BuzzGraph - Arabic                               19/12/201130   Social Media Monitoring
“If you cant measure it, you cant manage it.”            Title Text       Peter Drucker
Interact Egypt               http://Egypt.interact.it     Grazie!   Twitter: @interactegypt               Facebook & Linke...
Social media monitoring for tourism (IOETI e-travel conference)
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Social media monitoring for tourism (IOETI e-travel conference)

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Social media monitoring for tourism (IOETI e-travel conference)

  1. 1. OnlineReputationManagementFady RamzyInteract Egypt Country Manager Cyberzizo Fady Ramzy Cairo, December 18th
  2. 2. Going good so far ? #IOETI @IOETI @InteractEgypt Slideshare.net/interactspa/2 Social Media Monitoring 19/12/2011
  3. 3. ORMIs the practice of consistent research andanalysis of one’s personal or professional, businessor industry reputation as represented by the contentacross all types of online media. 4 Social Media Monitoring 19/12/2011
  4. 4. 5 Social Media Monitoring 19/12/2011
  5. 5. Why is that important?- Your Customers are online- Your Prospects are online- Your Competitors are online- Your Employees are online- Your X-Employees are online- Your brand influencers are online6 19/12/2011 Online Identity Management
  6. 6. The Process Listen Respond Engage Optimize Measure7 19/12/2011 Online Identity Management
  7. 7. One again ... Look, Listen & Learn!- Improve customer satisfaction by gaining insights from consumers about their real needs- Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers.- Gain insights about competitors and their customers’ perceptions about their products and services.- Engage in more effective public relations by understanding who the real influencers are.- Provide early warning systems for reactive and defensive PR.8 19/12/2011 Online Identity Management
  8. 8. Optimize Social Mainstream Media Media User Search generated Engines Content Online reputation9 19/12/2011 Online Identity Management
  9. 9. Boost your influenceYour Brand, Trust and Expertise.Understanding each is imperative to measuring influence, which can beexpressed as:Influence = (Your Brand * Trust * Expertise)Of course, since Expertise = (Knowledge * Trust), we canfurther refine the equation to:Influence = (Personal Brand * Knowledge * Trust2) 10 19/12/2011 Online Identity Management
  10. 10. 11 19/12/2011 Online Identity Management
  11. 11. Some tools- Blog monitoring BlogPulse, Google Blog search- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search- Web Monitoring Google alerts, Google trends- Followers monitoring Friend and follow12 19/12/2011 Online Identity Management
  12. 12. 13 19/12/2011 Online Identity Management
  13. 13. 14 19/12/2011 Online Identity Management
  14. 14. Lets check“Sharm el Sheikh”
  15. 15. Sources 19/12/201116 Social Media Monitoring
  16. 16. Countries 19/12/201117 Social Media Monitoring
  17. 17. Countries Blogs 19/12/201118 Social Media Monitoring
  18. 18. Countries Forums 19/12/201119 Social Media Monitoring
  19. 19. Countries News 19/12/201120 Social Media Monitoring
  20. 20. Countries Twitter 19/12/201121 Social Media Monitoring
  21. 21. Sentiment 19/12/201122 Social Media Monitoring
  22. 22. Word Cloud 19/12/201123 Social Media Monitoring
  23. 23. BuzzGraph 19/12/201124 Social Media Monitoring
  24. 24. Most influencial Blogs 19/12/201125 Social Media Monitoring
  25. 25. Blog Word cloud 19/12/201126 Social Media Monitoring
  26. 26. Twitter influencers@Dima_Khatib @monaeltahawy @SultanAlQassemi 19/12/2011 27 Social Media Monitoring
  27. 27. Twitter Word Cloud 19/12/201128 Social Media Monitoring
  28. 28. Twitter BuzzGraph 19/12/201129 Social Media Monitoring
  29. 29. Twitter BuzzGraph - Arabic 19/12/201130 Social Media Monitoring
  30. 30. “If you cant measure it, you cant manage it.” Title Text Peter Drucker
  31. 31. Interact Egypt http://Egypt.interact.it Grazie! Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 19/12/201132

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