Digital signage & employee communications

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This presentation was presented as part of a webinar in February 2010. MediaTile is an award-winning digital signage provider and was accompanied in the presentation by Eli Lilly & Company, one of the world's largest pharmaceutical companies.

The webinar focused on the importance of implementing digital signage to enhance employee communications on a global and local effort.

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  • Why its IMPORTANT to localize… examples of sites who thought of it only as corporate vehicle, vs. sites that embraced it and localize content…
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  • Digital signage & employee communications

    1. 1. Move Your Message <br />Digital signage to enhance <br />employee communications<br />
    2. 2. Delivering your message<br />Employees are a fickle audience.<br />Engage them and deliver communication where they work.<br />Communicate dynamically.<br />Deliver the right messages to the right workers at the right time. <br />
    3. 3. Digital signage 101<br /><ul><li>A network of intelligent video displays placed in a variety of out-of-home (OOH) settings to communicate targeted, up-to-the-minute messages to defined audiences.
    4. 4. Delivers more dynamic and cost effective communication than other visual communications.
    5. 5. Attracts employees’ attention, creates ambience, informs, and educates.</li></li></ul><li>Connecting the screens<br />Three networking options<br />Cellular<br />Wi-Fi<br />Ethernet/LAN<br />Wi-Fi<br />Cellular<br />Ethernet/LAN<br />
    6. 6. Digital Sign in a Box<br />LCD provides an all-in-one solution.<br />Commercial grade<br />High-definition<br />Four different size options.<br />Portrait or landscape<br />Touch screen available<br />Everything included.<br />Comes with 2-year repairor replace warranty.<br />
    7. 7. MediaCast Broadcast Portal<br />Web-based command & control system for your entire network.<br />Upload content, build playlists & schedule to your screens.<br />No limit on users and customized rights & privileges.<br />Control groups of screens or individual ones.<br />
    8. 8. Heard from our customers…<br />Relevant<br />Powerful<br />Simple<br />
    9. 9. Eli Lilly & Company<br />LillyTV<br />Digital signage on a global scale<br />
    10. 10. Global reach<br />Lilly needed a truly global communications tool<br />Close to 40k employees<br />Clinical research conducted in more than 50 countries<br />Research and development facilities located in 8 countries<br />Manufacturing plants located in 13 countries<br />Products marketed in 143 countries<br />
    11. 11. Getting started…<br />Lilly’s history with digital signage<br />13+ years<br />In locations that reached roughly ½ of employees<br />Survey results<br />64% said they watched screens at least once a day<br />68% said they saw something on the screens that caused them to take action<br />35% said they might not get company news without it<br />CEO’s support<br />
    12. 12. An international network<br />Many little networks that feed from the larger network<br />Needs at internationaloffices vs. U.S. offices<br />Local editors/resources<br />Translations<br />Importance of localizing content<br />
    13. 13. Content is king. . . System-wide<br />Breaking news<br />Product news<br />Quarterly financial information<br />HR-related announcements<br />High-level employee recognition<br />Business wins / losses<br />Health and safety information<br />Stock price / competitor information<br />Industry news<br />
    14. 14. Content is king. . . locally<br />Manually localized:<br />Local safety information<br />Local events – blood drives, etc.<br />Company-sponsored cultural events<br />Country/local news (RSS feed)<br />Community news (RSS feed)<br />Local weather (service)<br />Feeds from dynamic sources<br />Automatically localized:<br />
    15. 15. Employee communicators around the world<br />Admin rights grant access to specific screens and content<br />Localize content on the screens by:<br />Country<br />Division/Component<br />Buildings<br />Individually<br />The users<br />
    16. 16. Where we put the displays…<br />Cafeterias<br />Coffee shops<br />Break rooms<br />Lobbies and elevator lobbies<br />Credit unions<br />Manufacturing areas<br />Shuttle buses<br />
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    26. 26. Q&A and resources<br />www.mediatile.com<br />blog.mediatile.com<br />@MediaTile<br />Search MediaTile<br />YouTube.com/MediaTile<br />

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