E-Marketing For Entrepreneurs                        Fady Ramzy                 Interact Egypt country Manager            ...
InteractPlay Innovation
Who is Fady Ramzy?-   Interact Egypt Country Manager-   E-Marketing consultant & speaker-   13+ Digital Media experience- ...
Interact Egypt-       Launched in June 2009 as the headquarter for        MEA region operations-       Backed up by 15 yea...
LetsInteract
Lets go out of this room!!                                    #Ebda2               @Ebda2 @InteractEgypt                Sl...
A simple Challenge!How far can you spread this video?!http://t.co/iSsQg7Jw   7                                      14/12/...
So, who is most influencial here??! 8   E-Marketing for Entrepreneurs   14/12/2011
Great, so whatsE-Marketing??!
From Web 1.0 to Web 3.0 (The web of data)10                                   14/12/2011     E-Marketing for Entrepreneurs
From E-marketing to Online Identity      Online                       Newsletters                                Website  ...
Your Social Media “Identity”                                          Facebook          Linkedin                          ...
Title Text13                                                14/12/2011     E-Marketing for Entrepreneurs
What can social mediado for your business?
15                                   14/12/2011     E-Marketing for Entrepreneurs
Note 1:E-Marketing is now a         Title Text   paradigm shift
Step 0:Set your goals
What’s Your   Goal!?                                     Business Relations?                                     Building ...
What’s Your            Budget?     Cost Effective     Necessary not Complementary19                                     14...
TargetDo you know yourAudience!?Know them wellUnderstand their languageand their Mediums20                                ...
Message you                            What is the                            want to send?!                            Re...
Step 1:Build your identity
23   E-Marketing for Entrepreneurs   14/12/2011
Twitter24   E-Marketing for Entrepreneurs   14/12/2011
Linkedin25   E-Marketing for Entrepreneurs   14/12/2011
Flickr26   E-Marketing for Entrepreneurs   14/12/2011
YouTube27   E-Marketing for Entrepreneurs   14/12/2011
SlideShare28   E-Marketing for Entrepreneurs   14/12/2011
Finally – Integrate!29   E-Marketing for Entrepreneurs   14/12/2011
Step 2:Promote it
31   E-Marketing for Entrepreneurs   14/12/2011
EmailMarketing32   E-Marketing for Entrepreneurs   14/12/2011
Blog 33   E-Marketing for Entrepreneurs   14/12/2011
Email signature34   E-Marketing for Entrepreneurs   14/12/2011
Cross Promote35   E-Marketing for Entrepreneurs   14/12/2011
Note 2:  atience  ersistence   Title Text  assion
Step 3:Listen - Engage
Note 3: No listening without     EngagementNo Engagement without      listening
LISTEN                                     People want their service/Product                                     Providers...
EngageBe Yourself onlyAnswer questions & give feedbackInitiate a Conversation!Give a SOUL to your Online identity!   40   ...
Build Trust & Credibility                               portray yourself as an Expert                      it shows how es...
Step 4:Build a strategy
The Magical Methodology                                              Plan                                               Do...
Share “Valuable” ContentContent is   KINGExert effort and time in building and sharing itBlog, tweets, posts, photos, vide...
Involve!Maintain your level of involvement with your audience!!Create a dynamic online persona.No one wants to read a Twit...
Measure & MonitorThe KPIsTrue reach: Your network size & dynamicsSocial Media influence: How influential you are?Amplifica...
47                                   14/12/2011     E-Marketing for Entrepreneurs
48                                   14/12/2011     E-Marketing for Entrepreneurs
True Stories from        a    Web 3.0    Smart-up
50                                   14/12/2011     E-Marketing for Entrepreneurs
51                                   14/12/2011     E-Marketing for Entrepreneurs
52                                   14/12/2011     E-Marketing for Entrepreneurs
Interact Egypt               http://Egypt.interact.it     Grazie!   Twitter: @interactegypt               Facebook & Linke...
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E-marketing for Entrepreneurs (Start with Google crash course)

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E-Marketing for entrepreneurs presented during "Start with Google" crash course, Cairo December 15.

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E-marketing for Entrepreneurs (Start with Google crash course)

  1. 1. E-Marketing For Entrepreneurs Fady Ramzy Interact Egypt country Manager Cyberzizo Fady Ramzy Cairo, December 15th
  2. 2. InteractPlay Innovation
  3. 3. Who is Fady Ramzy?- Interact Egypt Country Manager- E-Marketing consultant & speaker- 13+ Digital Media experience- Egyptair.com- PMP, Boeing scholarship 14/12/20113 E-Marketing for Entrepreneurs
  4. 4. Interact Egypt- Launched in June 2009 as the headquarter for MEA region operations- Backed up by 15 years of Italian experience- Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana- One-Stop-Shop for online services - Web/Mobile Portal development - Mobile apps development - Streaming platforms - E-marketing - Web video productions 4 14/12/2011 E-Marketing for Entrepreneurs
  5. 5. LetsInteract
  6. 6. Lets go out of this room!! #Ebda2 @Ebda2 @InteractEgypt Slideshare.net/interactspa/6 E-Marketing for Entrepreneurs 14/12/2011
  7. 7. A simple Challenge!How far can you spread this video?!http://t.co/iSsQg7Jw 7 14/12/2011 E-Marketing for Entrepreneurs
  8. 8. So, who is most influencial here??! 8 E-Marketing for Entrepreneurs 14/12/2011
  9. 9. Great, so whatsE-Marketing??!
  10. 10. From Web 1.0 to Web 3.0 (The web of data)10 14/12/2011 E-Marketing for Entrepreneurs
  11. 11. From E-marketing to Online Identity Online Newsletters Website Video Blog Social Title Text Media Identity Your SEO Brand Web Data Analytics Mobile 14/12/2011 11 E-Marketing for Entrepreneurs
  12. 12. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 14/12/2011 12 E-Marketing for Entrepreneurs
  13. 13. Title Text13 14/12/2011 E-Marketing for Entrepreneurs
  14. 14. What can social mediado for your business?
  15. 15. 15 14/12/2011 E-Marketing for Entrepreneurs
  16. 16. Note 1:E-Marketing is now a Title Text paradigm shift
  17. 17. Step 0:Set your goals
  18. 18. What’s Your Goal!? Business Relations? Building Awareness? Selling?18 14/12/2011 E-Marketing for Entrepreneurs
  19. 19. What’s Your Budget? Cost Effective Necessary not Complementary19 14/12/2011 E-Marketing for Entrepreneurs
  20. 20. TargetDo you know yourAudience!?Know them wellUnderstand their languageand their Mediums20 14/12/2011 E-Marketing for Entrepreneurs
  21. 21. Message you What is the want to send?! Remember to keep your Tone and Style aligned with your Brand Image.21 14/12/2011 E-Marketing for Entrepreneurs
  22. 22. Step 1:Build your identity
  23. 23. 23 E-Marketing for Entrepreneurs 14/12/2011
  24. 24. Twitter24 E-Marketing for Entrepreneurs 14/12/2011
  25. 25. Linkedin25 E-Marketing for Entrepreneurs 14/12/2011
  26. 26. Flickr26 E-Marketing for Entrepreneurs 14/12/2011
  27. 27. YouTube27 E-Marketing for Entrepreneurs 14/12/2011
  28. 28. SlideShare28 E-Marketing for Entrepreneurs 14/12/2011
  29. 29. Finally – Integrate!29 E-Marketing for Entrepreneurs 14/12/2011
  30. 30. Step 2:Promote it
  31. 31. 31 E-Marketing for Entrepreneurs 14/12/2011
  32. 32. EmailMarketing32 E-Marketing for Entrepreneurs 14/12/2011
  33. 33. Blog 33 E-Marketing for Entrepreneurs 14/12/2011
  34. 34. Email signature34 E-Marketing for Entrepreneurs 14/12/2011
  35. 35. Cross Promote35 E-Marketing for Entrepreneurs 14/12/2011
  36. 36. Note 2: atience ersistence Title Text assion
  37. 37. Step 3:Listen - Engage
  38. 38. Note 3: No listening without EngagementNo Engagement without listening
  39. 39. LISTEN People want their service/Product Providers, to listen to what they need! They need Care and Attention! They will stick to you..If you listen to them!39 14/12/2011 E-Marketing for Entrepreneurs
  40. 40. EngageBe Yourself onlyAnswer questions & give feedbackInitiate a Conversation!Give a SOUL to your Online identity! 40 14/12/2011 E-Marketing for Entrepreneurs
  41. 41. Build Trust & Credibility portray yourself as an Expert it shows how established and reliable you are! That’s promotion, too!41 14/12/2011 E-Marketing for Entrepreneurs
  42. 42. Step 4:Build a strategy
  43. 43. The Magical Methodology Plan Do Check Act 43 14/12/2011 E-Marketing for Entrepreneurs
  44. 44. Share “Valuable” ContentContent is KINGExert effort and time in building and sharing itBlog, tweets, posts, photos, videos, articles, sky is the limitKeeps your image as the field expertMeasure how your audience respond to your content 44 14/12/2011 E-Marketing for Entrepreneurs
  45. 45. Involve!Maintain your level of involvement with your audience!!Create a dynamic online persona.No one wants to read a Twitter stream that only deals with menuupdates or sales — people want to engage with a brand.Make it Personal! 45 14/12/2011 E-Marketing for Entrepreneurs
  46. 46. Measure & MonitorThe KPIsTrue reach: Your network size & dynamicsSocial Media influence: How influential you are?Amplification: The likelihood that your content will be acted upon. 46 14/12/2011 E-Marketing for Entrepreneurs
  47. 47. 47 14/12/2011 E-Marketing for Entrepreneurs
  48. 48. 48 14/12/2011 E-Marketing for Entrepreneurs
  49. 49. True Stories from a Web 3.0 Smart-up
  50. 50. 50 14/12/2011 E-Marketing for Entrepreneurs
  51. 51. 51 14/12/2011 E-Marketing for Entrepreneurs
  52. 52. 52 14/12/2011 E-Marketing for Entrepreneurs
  53. 53. Interact Egypt http://Egypt.interact.it Grazie! Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 14/12/201153

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