Socialn Media g
Tra sformin
Egypt
A report Compiled by Interact Egypt. February 2011

Social Media
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Social Media power in Egypt

Is not…
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Social Media power in Egypt

the
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Social Media power in Egypt

Virtual
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Social Media power in Egypt

Online World
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Social Media power in Egypt

Anymore..
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Social Media power in Egypt

Social Media
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Social Media power in Egypt

is
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Social Media power in Egypt

the
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Social Media power in Egypt

REAL
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Social Media power in Egypt

WORLD online
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Social Media power in Egypt

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Social Media power in Egypt

Social Media
From the Virtual to The Real World..
Facebook & Twitter became the most widely used social Media networks as
powerful means of communication between people in the Middle East, specially Egypt!
• Your voice gets heard on a large scale.
• Word of mouth spreads faster and faster.
• You talk to the people who talk like you.
• You talk to MANY people “At the same time”
• You are relatively freer to express.
A Month Ago.
• The number of Facebook users in Egypt was around 4,567, 660!
• The number of Twitter visitors in Egypt was approximately 360 K
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Social Media power in Egypt

Social Media to Spur Publics!
The 25th of Jan, 2011.

How it
started?
6th of April Youth Movement.
76,170
fans..!
6th of April Fan page was created to express anger towards the government & call out
for a protest.
Social media gave people a room for self-expression some “Freedom” and “Real Action”.
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Social Media power in Egypt

“We established this movement, because we do
believe that Egypt deserves an advanced place
in the world, and the Egyptian people deserves a
better life as well! we started together to
encourage people to express their opinion about
the previous regime, to break their own fears
and negativity! and to elevate their awareness
about the importance of participation in the
political life!” - 6th of April Youth Movement to
Interact Egypt
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Social Media power in Egypt

Later On...!
Kolena Khaled Said – (We Are All Khaled Said)
Fan Page.
It’s a fan page created on Facebook, mainly to
express the public rage that has occurred as result of
“Khaled Said” death ;the Alexandrian guy was beaten
to death by the “Egyptian police!”.
It encouraged people to go in a peaceful march, The police Martyr Khaled Said.
wearing black mainly in Alexandria and Cairo against
the Police, and to show Solidarity to Khaled Said’s
Family!
70,276
Fans
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A Daring Move!?
YES!
Facebook was people’s “Resort” & they “Expressed” how they “Felt”
towards “the given situation”.
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It continued ..
Until Jan 25. 2011.
With the help and the activity of those fan Pages
( 6th of April Movement and We’re All Khaled
Said, to name a few, more courage was
acquired though social Media Networks to
further express people’s dissent to political
matters concerning Egypt.
This has triggered the creation of the 25th Of
Jan Fan Page to encourage people to go on a
peaceful march on the 25th of Jan to express
their contempt from the police forces on the
“Egyptian Police national day”.
The page was created in Arabic & another in
English
The Main Arabic Fan Page has
57,014
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It simply started by
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I Like ..
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And more…
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Twitter – Before, During and After the Egyptian
Revolution.
#Tahrir
Egyptians were tweeting
insanely before the protest #Egypt
and live during the protest #Cairo
from Tahrir square, Cairo Downtown,
where the protest was destined to be…! #Jan25
Twitter was flooded with tweets about the approximate number of people,
their place, their directions, the police reaction towards the protesters, Etc!
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Twitter – Before, During and After the Egyptian
Revolution.
#Tahrir
#Egypt
#Cairo
#Jan25
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And ended here..
The biggest revolution in the Egyptian history!
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Online Media Coverage Of The Egyptian Revolution.

Some Media Channels that Covered the Egyptian
Revolution.
Constant Update!
Immediate Feedback!
Action & Reaction
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Some Media Channels that Covered the Egyptian
Revolution.
On Twitter
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How the
Egyptians
Reacted Over
Social Media..!
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Egyptians started discussing and creating
campaigns!
Martyrs
The
Egyptian
Elections
in Egypt
Army
Reconstruct
Title Text Egypt
Political 25 Jan
Parties 2011
News and
More
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Famous During-&-Post-Revolution Pages:
The official Page of the Supreme council of the Egyptian Armed Forces.
This was an initiative from the Egyptian Armed Forces to keep an open channel of
communication with the Egyptians on Facebook, to get direct feedback from the people
on anything.
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Famous During-&-Post-Revolution Pages:
An Initiative to support Tourism in Egypt After the Revolution in Egypt
An initiative from online Egyptians to bring back tourists to Egypt and re-encourage the
visiting of tourists to Egypt after the Revolution.
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Famous During-&-Post-Revolution Pages:
An initiative from the Famous Egyptian Radio Station to generate and collect ideas for a
better Egypt
The Radio station launched a new live program called “Mowaten Masry” (Egyptian
citizen to collect ideas and initiatives to make Egypt better.
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It’s a Digital Egyptian Revolution too!
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Total Facebook Users:
5,650,000+
1,1 million new users
In almost One MONTH!
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http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

Twitter Users approximately
450 K
Around 100,000+
new users
In almost One MONTH!
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http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

More twitter facts from Hootsuite . . .
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http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

More twitter facts from Hootsuite . . .
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http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

More twitter facts from Hootsuite . . .
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40 Social Media power in Egypt
http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

More twitter facts from Sysomos . . .
“We analyzed
52 million Twitter
users, and
discovered that
88.1% were
from Egypt.”
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http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

Compiled by Kovasboguta
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http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

Sysomous.
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http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/

The Online Video Revolution!
The Revolution
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The Online Video Revolution!
About the Martyrs
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The Online Video Revolution!
About Tourism
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Social Media is
Power . . .
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If you want to know more
about it . . .
Or
You want to utilize this
power for your business . . .
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Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
Contact us http://Egypt.interact.it
T +202 24149624
today F +202 26904981
@interactEgypt
Interact Egypt
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