Digital signage uses electronic screens to display centrally-managed content like advertisements, information, and videos. It has largely replaced traditional printed signage. The document discusses how digital signage works using screens, players, and software. It can benefit many types of businesses by flexibly displaying updated content. Creating effective digital signage requires addressing the audience, using dynamic content, and keeping messages fresh. The document promotes a Screenspace webinar to learn how to easily set up digital signage.

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Introduction to
Digital Signage

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The revolution has started
Times Square and Piccadilly Circus have been synonymous with brightly illuminated signs
for nearly 100 years, captivating visitors with the logos and slogans of the world’s biggest
brands.
But, in the last few years, there has been a sea change. Fuelled by Internet connectivity and
the increasing availability of low-cost screens, Digital Signage is no longer restricted to
major brands with budgets to match.
So where does that leave you, and your business?
If, like many, you have been watching the Digital Signage revolution from the sidelines (or
maybe you have even stuck your toe in the water) – then these slides will provide you with
a solid foundation so you’re ready to take the plunge.

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What do we mean
by Digital Signage?
The term Digital Signage covers a confusingly broad range of technology, from electronic signs at a bus stop, right up
to the huge screens you might find at a sports stadium.
Ask an industry expert and he will tell you that
“Digital Signage is a network of electronic displays that are centrally managed and
individually addressable for the display of text, animated or video messages for
advertising, information, entertainment and merchandising to targeted audiences.”
Wow!
Put simply, Digital Signage enables you to create and display any kind of content on one or more TV screens – all
centrally controlled through the software.

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Who is Digital Signage for?
There are very few types of business where you won’t find Digital Signage being effectively employed today. If there
was a case for an advertising poster or an information board, there’s now a case for a digital signage screen that will
do the job more effectively.
Seven places you'll find Digital Signage
EducationRetail Healthcare
Hotels & hospitality Corporate
Events Fitness & wellbeing

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Who is Digital Signage for?
Retail
If you’re selling to the public, you’ll sell more with Digital Signage! Communicate special offers and promotions to
your customers while they’re exactly where you want them – in your store.
Events
In an environment where messages need to be frequently updated, or in temporary locations, Digital Signage provides
the flexibility you need.

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Who is Digital Signage for?
Healthcare
In hospitals, medical practices and dental surgeries Digital Signage is being used to provide timely information,
promote awareness and greatly reduce perceived waiting times.
Hotels & hospitality
No longer the sole domain of premium establishments, Digital Signage is now effectively employed in many hotel
lobbies, conference facilities, spas, bars and restaurants.

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Who is Digital Signage for?
Fitness & wellbeing
With a constant roster of changing class schedules to advertise along with event promotions, club news and other
health-related information, Digital Signage is very widely used
Corporate
Digital Signage provides a highly effective means of improving corporate communication and increasing motivation
among business teams.
Education
Much more effective than a noticeboard, Digital Signage will inform students and parents about school events.

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How does it work?
A typical Digital Signage set-up will consist of three elements:
Screens
A normal TV will do!
Digital Signage players
One per screen, usually a small box attached externally but sometimes built into the TV itself.
Software
A Content Management System for creating your content and sending it to your screens.
Digital Signage systems range from the super-simple to the exceedingly complex.
The one that’s right for you will depend on your needs, and your budget.

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Five reasons not to ignore
Digital Signage
In an increasingly competitive world, it’s more important than ever to make sure that you communicate effectively
with your audience, whoever they are. Here’s why you can no longer ignore the power of Digital Signage as a
medium for doing so:
1 It gets results.
All the evidence shows that Digital Signage is more effective than printed material at grabbing
the attention of your audience. Furthermore, recall of Digital Signage ads is higher than almost
any other kind of advertising. All this translates to more profit on your bottom line!
2 It’s flexible.
Have you ever wished you could change your printed ads at different times of the day, or make
the space on the wall work harder by displaying more than one ad at a time? Digital Signage
gives you the flexibility to do both at the click of a mouse.

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Five reasons not to ignore
Digital Signage
3 It’s better for the environment.
Change your ads as often as you like without incurring any printing or delivery costs, and without generating any
waste. Today’s energy-saving LED screens are extremely efficient so your running costs are low.
4 It’s easy to get started.
Switching to Digital Signage is easy – you can even re-use your existing content! Some systems offer a range of
templates to help you get started so all you need to do is edit the text and add a logo.
5 It’s surprisingly affordable.
The initial investment in Digital Signage is surprisingly low given the tumbling cost of TV screens. Prices vary
widely for Digital Signage players and software but if you make sure you’re not paying for sophisticated features that
you won’t necessarily need, the running costs can be very modest and will often be outweighed by the savings on
printed material.

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Digital Signage versus
traditional signage

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What features do I need?

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What features do I need?
Usually, your Digital Signage players will need to be connected to the Internet, either by Wi-Fi or Ethernet, so that
your software can deliver the content that you have created.
Most Digital Signage software enables you to easily create adverts from text, images and logos. Often you can use
video and animation effects to make your content more appealing. Some systems allow use of widgets for weather,
social media and news too. Others will provide a selection of templates that give you a head-start in your content-
creation. More sophisticated Digital Signage software allows the scheduling of playlists so that you can display
different content at different times during the day or week.
Generally speaking, the more sophisticated the feature-set you are buying, the more expensive your Digital Signage
will be. It is remarkable how much you can do with a simple solution.
Our top takeaways:
• Consider carefully what features you really need
• Start simple: you can always upgrade to a more sophisticated solution later.

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How much does it cost?
The cost of your Digital Signage setup will usually break down into two elements:
One-off costs
Your upfront investment will generally need to cover your screens, Digital Signage players & any installation and
configuration. Sometimes some of these costs are bundled into the recurring costs (see below).
Recurring costs
Normally you will pay a recurring cost for access to, and use of, the Digital Signage software that runs your
system. Sometimes this includes the cost of the players and sometimes not – take care to compare like for
like. Recurring costs can be as low as £10/month per screen or ten times that for sophisticated systems. Be sure to
check the minimum contract term too, to avoid getting tied into a solution before you have properly evaluated it.

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Three tips for creating
compelling Digital Signage content
When designing content for your Digital Signage, normal graphic design principles apply – but there are some
specific principles that you should bear in mind too:
1 Address your audience.
Get your message across in 2-3 seconds, unless it’s a waiting or queuing environment in which case you can provide
more depth.
2 Make it dynamic.
Ads featuring video or animation content perform considerably better than static ads – but be careful not to overdo it!
3 Keep it fresh.
The beauty of digital signage is the ease with which it can be updated. Make sure you keep your content fresh and
varied.

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How to get started?
Why not book a place on our Screenspace Webinar and let us show you just
how easy it is to set-up a Digital Signage system and use it to quickly and easily
publish your content to your screens.
You’ll see the process from end-to-end and have the opportunity to participate
in a Q&A where the Screenspace team will be on hand to answer your
questions.
Sign up to the webinar

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About Screenspace
Screenspace is a simple and affordable Digital Signage
system that can be set-up and operated by just about
anyone in a matter of minutes!
We've designed and built our digital signage solution from
scratch to do just one thing - and do it well. No third-party
hardware, no integrations - just one supplier with a clear
mission to make digital signage so simple that anyone can
use it.
SCREENSPACE™ is developed by Bitvu. For more
information on unique product features and pricing please
visit www.screenspace.live. If you have any question, don’t
hesitate to contact us.
© Bitvu Limited 2018. All rights reserved