Tony truong zingopenplatformconference_20110827
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The document discusses integrating social media into marketing communications. It defines social media as using web and mobile technologies to enable interactive dialogue. It recommends advertising social media presences on all marketing materials, integrating social sharing into email campaigns to expand reach virally, making websites more social through features like social login and sharing, and tracking shared content on social networks to keep it fresh. The overall goal is to use social technologies to enable conversations and engage brands with ongoing discussions.
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LinkedIn: www.BeingMCuBE.com
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Social media refers to digital platforms and applications that enable users to create, share, and interact with content and connect with others. These platforms facilitate communication and collaboration through various forms of media, including text, images, video, and audio. Here are some key aspects and popular platforms within social media:
### Key Aspects of Social Media
1. **User-Generated Content**: Content created and shared by users, including posts, comments, videos, and images.
2. **Networking**: Connecting with friends, family, colleagues, and strangers to share experiences and ideas.
3. **Communication**: Direct messaging, group chats, and public posts facilitate real-time communication.
4. **Community Building**: Forming groups and communities around shared interests, hobbies, or causes.
5. **Content Discovery**: Algorithms and hashtags help users discover new content and trends.
6. **Engagement Metrics**: Likes, shares, comments, and views measure the popularity and reach of content.
7. **Influencer Culture**: Individuals who have large followings and can influence public opinion and trends.
8. **Monetization**: Advertising, sponsored posts, and e-commerce integrations allow users and businesses to generate revenue.
### Popular Social Media Platforms
1. **Facebook**: The largest social media platform, enabling users to create profiles, share updates, join groups, and connect with friends and family.
2. **Instagram**: Focuses on photo and video sharing, with features like Stories, Reels, and IGTV.
3. **Twitter**: Known for its short-form text posts (tweets), trending topics, and real-time news updates.
4. **LinkedIn**: A professional networking platform where users can connect with colleagues, search for jobs, and share industry insights.
5. **TikTok**: A video-sharing app known for its short, viral videos, popular among younger users.
6. **Snapchat**: Features ephemeral content, where messages and stories disappear after a set period.
7. **YouTube**: A video-sharing platform where users can upload, view, and comment on videos.
8. **Pinterest**: Allows users to discover and save ideas through images and links, commonly used for DIY projects, fashion, and recipes.
9. **Reddit**: A community-based platform where users can post and discuss content in various subreddits dedicated to specific topics.
### Impact of Social Media
1. **Communication and Connectivity**: Social media has transformed how people communicate and stay connected.
2. **Information Dissemination**: It plays a crucial role in spreading news, information, and awareness on a global scale.
3. **Marketing and Advertising**: Businesses leverage social media for targeted marketing and customer engagement.
4. **Social Movements**: It has been instrumental in organizing and mobilizing social and political movements.
5. **Mental Health**: While it can enhance social interaction, excessive use can lead to issues like anxiety, depression, and cyberbullying.
6. **Privacy an
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In today’s society, social media is extremely important for communication. In my opinion, over ninety percent of the population has either a computer, tablet, or smartphone device and is engaged in social media. Social media is a form of media used online where users can interact with one another while sharing words, pictures, videos, and other data. Social media is sometimes referred to as Web 2.0 (Kerin & Hartley, 2016) in the beginnings. The difference in social media and the world wide web is the ability for each user to edit and decide what to post, instead just one main user. Social media consist of blogs and user generated content. Many blogs are created by organizations or a single owner where the public can respond to it with their comments, complaints, and suggestions. The user generated content is a broad variety of over the internet social media that is created by an end user and usable to the public. One of the main characteristics is that the UGC is created by individuals independent from an organization. Facebook, Twitter, LinkedIn, and YouTube are all various forms of social media that are popular in today.
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Social media is used in marketing plans where it is integrated and measured. Most Companies generally want to use as much of a variety of social networks as possible to obtain their goals and measuring their effectiveness of using the media. Social media is the best avenue because companies want to reach active receivers and those who spread the brand name. Social media is selected by the types of visitors that visit the sites and the numbe.
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Tony truong zingopenplatformconference_20110827
- 1. Integrating Social Media into your marketing communication. Zing Open Platform Tony Truong Golden Digital
- 3. Quick review about social media marketing.
- 5. Social media The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. - Wikipedia/ August 2011.
- 6. Social media The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. - Wikipedia/ August 2011.
- 8. Those conversations are happening here
- 9. Social media is heating up in VN
- 10. Integrating social media means Using technology to enable conversations. How do you get your brands to be part of the ongoing conversations of the planet or your market?
- 11. Components of a social media marketing framework. (Chris Brogan)
- 12. Components of a social media marketing framework. (Chris Brogan)
- 13. Components of a social media marketing framework. (Chris Brogan)
- 14. Components of a social media marketing framework. (Chris Brogan)
- 15. Components of a social media marketing framework. (Chris Brogan)
- 16. Components of a social media marketing framework. (Chris Brogan)
- 17. Integrating social media means to integrate social components into existing marketing communication.
- 18. 1 Advertise your social presence Let users know you have a social presence in all marketing materials.
- 20. Corporate emails
- 21. Website
- 22. 2 Integrate social into your email marketing programs Allowing your direct mail materials to be easily shareable to target social networks.
- 23. The efficacy of a normal email campaign
- 24. Social networks expand virally
- 25. Social email is the new viral
- 26. 3 Make your website more social Enabling social features to allow faster access to social networks (friends, community)
- 27. Social login Allow your users to sign in via Facebook, Google, Twitter, Yahoo!, LinkedIn instead of having to build new profiles (registration).
- 28. Social Share Let your users share comments, purchases or other activities from your site to their friends on multiple social networks.
- 29. Instant community Enable your users to import their friends and contacts to your website to instantly build community and engagement.
- 30. Live commenting (more like chatting)
- 31. 4 Track your content Sometimes your content goes on social networks without you knowing it, so let’s track it, measure it and keep it fresh.
- 35. Thank you Tony Truong Managing Director Golden Digital Vietnam www.goldendigital.com.vn M: +84.90.809.1004 Twitter: tonytruongvn
Editor's Notes
- http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
- http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
- www.Mirnabard.com
- Facebook.com/zingopenplatform
- Viral marketing with share to social