This document discusses advertising opportunities in the Happy Farm 2 social game. It outlines the game's demographic information and activities players can engage in, such as taking care of farms, animals, and fish. It then describes various advertising options brands can utilize within the game, including static ads through decorations and product placements, as well as dynamic ads through presents and quests. Integration with game play mechanics and inclusion in mini-games are also covered. Metrics for measuring campaigns and contact details are provided.
Building Customer Loyalty Through Branded Communityzingopen
This document discusses brand communities and customer loyalty. It defines a brand community as a group of people who share an interest in a brand, product, or service. It notes that within a brand community, people may want to buy the product, currently use the product, hate the brand, or not care. The document provides recommendations for building a brand community, such as joining customers wherever they are, providing a place for customers to share and connect, and having the brand announce, inform and study customers. It also discusses choosing platforms to build a community on, such as building your own or using existing platforms, and how to engage and interact with community members.
This document discusses advertising opportunities in the Happy Farm 2 social game. It outlines the game's demographic information and activities players can engage in, such as taking care of farms, animals, and fish. It then describes various advertising options brands can utilize within the game, including static ads through decorations and product placements, as well as dynamic ads through presents and quests. Integration with game play mechanics and inclusion in mini-games are also covered. Metrics for measuring campaigns and contact details are provided.
Building Customer Loyalty Through Branded Communityzingopen
This document discusses brand communities and customer loyalty. It defines a brand community as a group of people who share an interest in a brand, product, or service. It notes that within a brand community, people may want to buy the product, currently use the product, hate the brand, or not care. The document provides recommendations for building a brand community, such as joining customers wherever they are, providing a place for customers to share and connect, and having the brand announce, inform and study customers. It also discusses choosing platforms to build a community on, such as building your own or using existing platforms, and how to engage and interact with community members.
Integrating social media into your marketingzingopen
The document discusses integrating social media into marketing communications. It defines social media as using web and mobile technologies to enable interactive dialogue. It lists some key components of a social media marketing framework, including listening stations to monitor conversations, homebases like corporate websites, embassies on social sites to build communities, and seeders like influencers to amplify messages. It also provides tips for integrating social media, such as advertising social presences, integrating social sharing into email marketing, making websites more social through login and sharing features, and tracking shared content.
Zing Me - Build brand engagement with Zing Mezingopen
Zing Me is a social media platform in Vietnam with over 6.8 million young users who enjoy communicating through sharing photos, comments, and chat messages. The document provides tips for brands to engage with Zing Me users, including establishing a brand fan page to build a community, driving action with promotions and contests, and measuring success through metrics like reach, impressions, engagement, and actions. Brands are encouraged to understand what Zing Me users care about and provide value in order to effectively engage this social audience.
Bạn muốn tăng lượng traffic cho website của mình ? bạn muốn xây dựng chiến lược Content Marketing năm 2014 thật hiệu quả và đến với nhiều người hơn? Tham khảo một số thủ thuật hay dưới đây để giúp website của bạn thêm chất lượng và chuyên nghiệp hơn.
Building Consumer Loyaty Through Branded CommunityHieu Nguyen
This document discusses how to build consumer loyalty through branded communities. It recommends establishing an online community platform where customers can share content about a brand, connect with each other, and receive information from the brand. Key elements for a successful community include giving customers a place to share, connecting customers to the brand and each other, and allowing the brand to announce news and study customer activities. The document also provides tips for planning a brand community, such as defining unique selling points and telling a story to engage customers. Overall, the goal is to create a community run by and for customers to foster their love of the brand.
The document provides guidelines for building a community on Zing Me. It discusses planning content, understanding the Zing Me user base, growing fans, personalizing the page, encouraging sharing, refreshing content, rewarding fans, measuring engagement, moderating discussions, and maintaining conversations to build loyalty over time. The guidelines emphasize creating useful, interesting content while also integrating the brand's message.
I prepared this slide to teach at START CENTER (an incubator funded by World Bank), source file can be download here: http://blog.ngochieu.com/chia-se/bai-giang-design-for-startups/
The document summarizes Zing's technical architecture and job opportunities. It discusses Zing's products and usage statistics, as well as the technical stack including servers, programming languages, databases, caching, and real-time and detection systems. It also outlines open developer and designer positions working with technologies like PHP, Java, C++, and benefits like learning opportunities and compensation.
The Zing OpenPlatform APIs help apps and games integrate with the ZingMe social platform. They provide OAuth authentication, access to user data via Graph APIs, payment processing through ZingCredits, and social plugins. The APIs support multiple programming languages and have documentation. Building apps for ZingMe should focus on performance and both web/mobile experiences. Successful examples include games, e-commerce apps, and apps around content sharing.
Zing Me users are very active, with 750,000 photos uploaded daily. Brands can submit promotions to the community using the Promotion app. PR articles and banners on Zing Me can increase brand reputation and drive traffic to websites. Pricing plans include free basic services or custom packages for campaigns and tools to engage users, monitor engagement, and manage a brand page. Contact is provided to discuss tailored partnership plans.
Zing Me is a social networking site in Vietnam with over 8 million monthly active users. It is considered the most popular social site in the country. The document analyzed Zing Me user demographics and behaviors. It found that most users are ages 13-24, students or white-collar workers living in cities. Users are highly active on the site, uploading over 750,000 photos daily. The most shared content is about friends, family, society and culture. Personal content shared includes moods, feelings and greetings.
Google partnered with VNG to promote Chrome in Vietnam by introducing it to VNG's large user base. Chrome would provide a better browsing experience through increased speed, simplicity and security. The plan was to communicate Chrome's benefits through VNG's popular Zing music and Zing Me social media platforms, install Chrome directly from Zing Me, and set the Zing homepage as Chrome's default for easy access to popular Vietnamese websites. This would expose over 16 million Zing users and 25,000 internet cafes to Chrome.
Zing Me is a social networking site in Vietnam with over 8 million monthly active users. The document discusses Zing Me's target demographics, which are young and active online. It also outlines the tools Zing Me provides for brands, such as fan pages, applications, in-game advertising and metrics for measuring campaign success. Brands are encouraged to utilize these tools to build communities and engage with users on the open Zing Me platform.
Integrating social media into your marketingzingopen
The document discusses integrating social media into marketing communications. It defines social media as using web and mobile technologies to enable interactive dialogue. It lists some key components of a social media marketing framework, including listening stations to monitor conversations, homebases like corporate websites, embassies on social sites to build communities, and seeders like influencers to amplify messages. It also provides tips for integrating social media, such as advertising social presences, integrating social sharing into email marketing, making websites more social through login and sharing features, and tracking shared content.
Zing Me - Build brand engagement with Zing Mezingopen
Zing Me is a social media platform in Vietnam with over 6.8 million young users who enjoy communicating through sharing photos, comments, and chat messages. The document provides tips for brands to engage with Zing Me users, including establishing a brand fan page to build a community, driving action with promotions and contests, and measuring success through metrics like reach, impressions, engagement, and actions. Brands are encouraged to understand what Zing Me users care about and provide value in order to effectively engage this social audience.
Bạn muốn tăng lượng traffic cho website của mình ? bạn muốn xây dựng chiến lược Content Marketing năm 2014 thật hiệu quả và đến với nhiều người hơn? Tham khảo một số thủ thuật hay dưới đây để giúp website của bạn thêm chất lượng và chuyên nghiệp hơn.
Building Consumer Loyaty Through Branded CommunityHieu Nguyen
This document discusses how to build consumer loyalty through branded communities. It recommends establishing an online community platform where customers can share content about a brand, connect with each other, and receive information from the brand. Key elements for a successful community include giving customers a place to share, connecting customers to the brand and each other, and allowing the brand to announce news and study customer activities. The document also provides tips for planning a brand community, such as defining unique selling points and telling a story to engage customers. Overall, the goal is to create a community run by and for customers to foster their love of the brand.
The document provides guidelines for building a community on Zing Me. It discusses planning content, understanding the Zing Me user base, growing fans, personalizing the page, encouraging sharing, refreshing content, rewarding fans, measuring engagement, moderating discussions, and maintaining conversations to build loyalty over time. The guidelines emphasize creating useful, interesting content while also integrating the brand's message.
I prepared this slide to teach at START CENTER (an incubator funded by World Bank), source file can be download here: http://blog.ngochieu.com/chia-se/bai-giang-design-for-startups/
The document summarizes Zing's technical architecture and job opportunities. It discusses Zing's products and usage statistics, as well as the technical stack including servers, programming languages, databases, caching, and real-time and detection systems. It also outlines open developer and designer positions working with technologies like PHP, Java, C++, and benefits like learning opportunities and compensation.
The Zing OpenPlatform APIs help apps and games integrate with the ZingMe social platform. They provide OAuth authentication, access to user data via Graph APIs, payment processing through ZingCredits, and social plugins. The APIs support multiple programming languages and have documentation. Building apps for ZingMe should focus on performance and both web/mobile experiences. Successful examples include games, e-commerce apps, and apps around content sharing.
Zing Me users are very active, with 750,000 photos uploaded daily. Brands can submit promotions to the community using the Promotion app. PR articles and banners on Zing Me can increase brand reputation and drive traffic to websites. Pricing plans include free basic services or custom packages for campaigns and tools to engage users, monitor engagement, and manage a brand page. Contact is provided to discuss tailored partnership plans.
Zing Me is a social networking site in Vietnam with over 8 million monthly active users. It is considered the most popular social site in the country. The document analyzed Zing Me user demographics and behaviors. It found that most users are ages 13-24, students or white-collar workers living in cities. Users are highly active on the site, uploading over 750,000 photos daily. The most shared content is about friends, family, society and culture. Personal content shared includes moods, feelings and greetings.
Google partnered with VNG to promote Chrome in Vietnam by introducing it to VNG's large user base. Chrome would provide a better browsing experience through increased speed, simplicity and security. The plan was to communicate Chrome's benefits through VNG's popular Zing music and Zing Me social media platforms, install Chrome directly from Zing Me, and set the Zing homepage as Chrome's default for easy access to popular Vietnamese websites. This would expose over 16 million Zing users and 25,000 internet cafes to Chrome.
Zing Me is a social networking site in Vietnam with over 8 million monthly active users. The document discusses Zing Me's target demographics, which are young and active online. It also outlines the tools Zing Me provides for brands, such as fan pages, applications, in-game advertising and metrics for measuring campaign success. Brands are encouraged to utilize these tools to build communities and engage with users on the open Zing Me platform.
1) The document discusses social network usage in Vietnam based on data from comScore. It finds that social network usage has grown rapidly in Vietnam with the popular local platform Zing Me reaching over half of social network users.
2) Social media users in Vietnam tend to be younger, between 15-24 years old. They spend more time online on average than older users.
3) Key activities on social networks in Vietnam include photo sharing, instant messaging, and visiting entertainment and news sites. Usage is focused around aspirational younger demographics.
Zing Database is a distributed key-value database developed by Zing to handle their large volumes of data from feeds, user profiles, and comments in a highly available and scalable way. It uses a peer-to-peer architecture with consistent hashing for distributed addressing and data partitioning across multiple storage nodes, and supports features like caching, write-ahead logging, and replication for fault tolerance. The document discusses the architecture, distribution approach, and configuration options of the Zing Database system.
The document discusses using ZingMe, a social network, to promote Megastar cinema pages and increase fan engagement. It recommends using blogs, apps, ads, offline events and celebrity partnerships on ZingMe to attract new fans and encourage existing fans to be more active by sharing, discussing and creating content. Data collected from these campaigns on ZingMe can provide customer insights and help grow Megastar's fan base. The goal is to explore more opportunities to leverage the ZingMe community and treat the social network as a selling platform.
The document discusses social networks and open platforms in Vietnam. It notes that social networking services allow people to build social relationships and share interests online through profiles, friends lists, posts, photos, and blogs. It then discusses the history and growth of social networks in Vietnam. The rest of the document focuses on introducing Zing, a Vietnamese social network, and its open platform that allows content providers and external websites to integrate social components and reach Zing's large user base.
1. The document discusses using Hadoop and Hive at Zing to build a log collecting, analyzing, and reporting system.
2. Scribe is used for fast log collection and storing data in Hadoop/Hive. Hive provides SQL-like queries to analyze large datasets.
3. The system transforms logs into Hive tables, runs analysis jobs in Hive, then exports data to MySQL for web reporting. This provides a scalable, high performance solution compared to the initial RDBMS-only system.
Zing Me cung cấp gói hỗ trợ miễn phí cho Doanh nghiệp
1.
2. Nội dung
Giới thiệu về Zing Me
Hành vi của user trên Zing Me
Nội dung gói hỗ trợ
Liên hệ
3. Nội dung
Giới thiệu về Zing Me
Hành vi của user trên Zing Me
Nội dung gói hỗ trợ
Liên hệ
4. Giới thiệu về Zing Me
Thông tin trang Web
URL: me.zing.vn
Thành lập: 08 – 2009
Lượng users: 8.4 triệu
5. Giới thiệu về Zing Me
75%
.
THÔNG TIN
66% CƠ BẢN
Giới tính
Độ tuổi
25%
16% 16%
2.2%
Dưới 15 25 35
15 đến đến +
24 34
6. Nghề nghiệp
Người trong nhóm đi làm chiếm gần 29%
Học sinh, sinh viên chiếm khoảng 71%
Học sinh 42.6%
71.15%
Sinh viên 28.6%
Làm việc văn phòng 10.3%
Làm nghề chuyên môn… 6.0%
Đang tìm việc 4.6%
Công nhân 3.8% 28.85%
Buôn bán 2.9%
Nông dân/ ngư dân 0.6%
Nội trợ /về hưu 0.6%
7. Trình độ học vấn
27.6%
24.8% 24.2%
21.7%
1.7%
Sau đại học Đại học Trung cấp / Lớp 10 -12 Lớp 1- 9
cao đẳng
9. Nội dung
Giới thiệu vê Zing Me
Hành vi của user trên Zing Me
Nội dung gói hỗ trợ
Liên hệ
10. Tần suất sử dụng Zing Me
Tần suất sử dụng Zing Me tăng lên theo thời gian.
71.8%
71.8%
2012
65.2%
2010
15.1%
6.4%
3.1% 3.7%
7 ngày / tuần 5 – 6 ngày / 3 – 4 ngày / 2 – 3 ngày / Ít thường
tuần tuần tuần xuyên hơn
11. Lượng user tham gia fanpage
Gần 70% user đã từng thích một fanpage nào đó. Các fanpage cộng đồng
được nhiều user quan tâm hơn.
Không biết fanpage là gì
12.3% Cộng đồng 54.0%
Chưa từng
18.15% Người nổi tiếng 36.0%
Đã từng
69.5%
Tổ chức/ Doanh nghiệp 14.0%
Lượng người dùng tham gia fanpage Loại fanpage thường quan tâm
12. Lý do thích fanpage doanh nghiệp
Gần 40% user đã từng thích các fanpage vì những lý do liên quan đến
thương hiệu hay sản phẩm của fanpage đó.
Có biết đến Doanh nghiệp đó 11.1%
Yêu mến sản phẩm 14.1% 39.3%
Cập nhật thông tin về DN 14.1%
Những cuộc thi hấp dẫn trên page 12.1%
Nội dung fanpage hay 18.0%
Bạn bè mời tham gia 8.6%
Muốn được kết bạn với nhiều trang Vip 8.0%
Fanpage trang trí đẹp 6.6% 60.7%
Thấy bạn bè “Thích” trang Vip đó 3.9%
Theo thói quen khi gặp 1 trang Vip bất kỳ 2.8%
13. Mức độ tương tác chủ động với fanpage
10.68% 6.72%
15.14%
24.12%
11.68%
19.47%
23.37%
Rất thường xuyên
32.73%
Thường xuyên
33.48%
36.24%
Không thường xuyên
33.04%
20.23% Rất không thường xuyên
Chưa từng dùng
18.34% 26.13%
16.83%
28.64%
15.26%
11.68%
11.62%
4.59%
Viết lên tường Đăng ảnh lên Viết bình luận Nhấn “thích” các
fanpage tường fanpage hoạt động của hoạt động của
fanpage fanpage
14. Mức độ tương tác bị động với fanpage
19.91% 18.91% 12.25%
34.17%
29.15%
Rất thường xuyên
31.85% 33.42%
Thường xuyên
Không thường xuyên
38.94%
29.08% Rất không thường xuyên
25.57%
29.02%
Chưa từng dùng
12.31% 17.46% 15.58%
11.62%
10.36%
7.04% 6.53% 13.94%
2.89%
Xem trang sản Xem blog Xem ảnh Xem ứng dụng
phẩm (Menu /
Cửa hàng) trong fanpage
(Location)
15. Lượng fan tham gia các loại cuộc thi
Những cuộc thi với cách thực hiện ĐƠN GIẢN chiếm đa số sự tham gia từ
user.
Các trò chơi nhỏ như trả lời câu hỏi, đoán ảnh 31.0%
53.8%
Cuộc thi “Nhấn nút chia sẻ trang fanpage cho bạn bè” 21.8%
Cuộc thi qua ảnh 15.8%
Cuộc thi viết blog 11.2%
Cuộc thi bằng video, clip 7.0%
Chưa từng tham gia bất kỳ cuộc thi nào 16.0%
16. Nội dung
Giới thiệu vê Zing Me
Hành vi của user trên Zing Me
Nội dung gói hỗ trợ
Liên hệ
17. Fanpage
1 Thiết lập fanpage cho account do doanh nghiệp yêu cầu
Tạo account Zing Me: http://id.me.zing.vn/fs/register
Đăng ký thiết lập fanpage: http://open.zing.vn/vi/home/fpreg
2 Tư vấn cách xây dựng fanpage
Cung cấp tài liệu về fanpage
Đào tạo cách quản lý fanpage
Tư vấn ý tưởng tổ chức cuộc thi hiệu quả
18. Community seeding
16 cộng đồng với hơn 5
triệu fans.
Hỗ trợ seeding 2 posts/ 1
cộng đồng/ 1 tuần.
Nội dung seeding doanh
nghiệp cung cấp cho Zing
Me.