In this document, Socialxpand expresses the information about social media marketing that how Social Media Marketing helps the restot\rant business to grow.

1. Social Media Marketing and
Management for
Restaurants

2. Social media is the collective of online
communications channels dedicated to
community-based input, interaction,
content-sharing and collaboration.
Brands, companies and personalities use
social media to increase awareness and
exposure, broaden reach and generate
conversations.
Keyword: SHARE
What is
Social Media?

3. Facebook
A popular free social networking website
that allows registered users to create
profiles, upload photos and video, send
messages and keep in touch with friends,
family and colleagues.
Types of
Social Media

4. Twitter
A free micro blogging service that allows
registered members to broadcast short
posts called tweets. Twitter members can
broadcast tweets and follow other users'
tweets by using multiple platforms and
devices.
Types of
Social Media

5. LinkedIn
A social networking site designed
specifically for the business community.
The goal of the site is to allow registered
members to establish and document
networks of people they know and trust
professionally.
Types of
Social Media

6. Instagram
An online mobile photo-sharing, video-
sharing and social networking service that
enables its users to take pictures and
videos, and share them on a variety of
social networking platforms, such as
Facebook, Twitter, Tumblr and Flickr.
Types of
Social Media

7. Google+
Google’s social networking project,
designed to replicate the way people
interact offline more closely than is the
case in other social networking services.
The project’s slogan is “Real-life sharing
rethought for the web.”
Types of
Social Media

8. • To build and maintain a fan/customer
base for current and future marketing
activities to generate leads and to
monetize
• To conceptualize and execute social
media campaigns that will help The
Client to achieve deeper and more
dynamic relationships with their
customers
Objectives

9. Step 1: Increase number of fans on
Facebook/Linked in
Step 2: Create and post relevant content
to generate fan engagements
Step 3: Run mini contests to engage fans
and create viral questions and shares
Step 4: Share comments on multiple
digital platforms.
Social Media
Outreach Plan

10. Run various Facebook campaigns to
launch your products and services and
gain mindshare by driving engagement,
and create content for viral marketing
opportunities:
• Share your xx story
• Share educational tips for consumers
to learn
• Polls
• Event invitations
• Promotions
• Coupon redemptions
The left image shows what was done
for MOM’s Harmony At Workplaces
Inaugural Launch. In 3 weeks, we
Campaigns

11. Thank You