This document discusses advertising opportunities in the Happy Farm 2 social game. It outlines the game's demographic information and activities players can engage in, such as taking care of farms, animals, and fish. It then describes various advertising options brands can utilize within the game, including static ads through decorations and product placements, as well as dynamic ads through presents and quests. Integration with game play mechanics and inclusion in mini-games are also covered. Metrics for measuring campaigns and contact details are provided.
Zing Me - Build brand engagement with Zing Mezingopen
Zing Me is a social media platform in Vietnam with over 6.8 million young users who enjoy communicating through sharing photos, comments, and chat messages. The document provides tips for brands to engage with Zing Me users, including establishing a brand fan page to build a community, driving action with promotions and contests, and measuring success through metrics like reach, impressions, engagement, and actions. Brands are encouraged to understand what Zing Me users care about and provide value in order to effectively engage this social audience.
Integrating social media into your marketingzingopen
The document discusses integrating social media into marketing communications. It defines social media as using web and mobile technologies to enable interactive dialogue. It lists some key components of a social media marketing framework, including listening stations to monitor conversations, homebases like corporate websites, embassies on social sites to build communities, and seeders like influencers to amplify messages. It also provides tips for integrating social media, such as advertising social presences, integrating social sharing into email marketing, making websites more social through login and sharing features, and tracking shared content.
Building Customer Loyalty Through Branded Communityzingopen
This document discusses brand communities and customer loyalty. It defines a brand community as a group of people who share an interest in a brand, product, or service. It notes that within a brand community, people may want to buy the product, currently use the product, hate the brand, or not care. The document provides recommendations for building a brand community, such as joining customers wherever they are, providing a place for customers to share and connect, and having the brand announce, inform and study customers. It also discusses choosing platforms to build a community on, such as building your own or using existing platforms, and how to engage and interact with community members.
This document discusses advertising opportunities in the Happy Farm 2 social game. It outlines the game's demographic information and activities players can engage in, such as taking care of farms, animals, and fish. It then describes various advertising options brands can utilize within the game, including static ads through decorations and product placements, as well as dynamic ads through presents and quests. Integration with game play mechanics and inclusion in mini-games are also covered. Metrics for measuring campaigns and contact details are provided.
Zing Me - Build brand engagement with Zing Mezingopen
Zing Me is a social media platform in Vietnam with over 6.8 million young users who enjoy communicating through sharing photos, comments, and chat messages. The document provides tips for brands to engage with Zing Me users, including establishing a brand fan page to build a community, driving action with promotions and contests, and measuring success through metrics like reach, impressions, engagement, and actions. Brands are encouraged to understand what Zing Me users care about and provide value in order to effectively engage this social audience.
Integrating social media into your marketingzingopen
The document discusses integrating social media into marketing communications. It defines social media as using web and mobile technologies to enable interactive dialogue. It lists some key components of a social media marketing framework, including listening stations to monitor conversations, homebases like corporate websites, embassies on social sites to build communities, and seeders like influencers to amplify messages. It also provides tips for integrating social media, such as advertising social presences, integrating social sharing into email marketing, making websites more social through login and sharing features, and tracking shared content.
Building Customer Loyalty Through Branded Communityzingopen
This document discusses brand communities and customer loyalty. It defines a brand community as a group of people who share an interest in a brand, product, or service. It notes that within a brand community, people may want to buy the product, currently use the product, hate the brand, or not care. The document provides recommendations for building a brand community, such as joining customers wherever they are, providing a place for customers to share and connect, and having the brand announce, inform and study customers. It also discusses choosing platforms to build a community on, such as building your own or using existing platforms, and how to engage and interact with community members.
Bạn muốn tăng lượng traffic cho website của mình ? bạn muốn xây dựng chiến lược Content Marketing năm 2014 thật hiệu quả và đến với nhiều người hơn? Tham khảo một số thủ thuật hay dưới đây để giúp website của bạn thêm chất lượng và chuyên nghiệp hơn.
Building Consumer Loyaty Through Branded CommunityHieu Nguyen
This document discusses how to build consumer loyalty through branded communities. It recommends establishing an online community platform where customers can share content about a brand, connect with each other, and receive information from the brand. Key elements for a successful community include giving customers a place to share, connecting customers to the brand and each other, and allowing the brand to announce news and study customer activities. The document also provides tips for planning a brand community, such as defining unique selling points and telling a story to engage customers. Overall, the goal is to create a community run by and for customers to foster their love of the brand.
The document provides guidelines for building a community on Zing Me. It discusses planning content, understanding the Zing Me user base, growing fans, personalizing the page, encouraging sharing, refreshing content, rewarding fans, measuring engagement, moderating discussions, and maintaining conversations to build loyalty over time. The guidelines emphasize creating useful, interesting content while also integrating the brand's message.
I prepared this slide to teach at START CENTER (an incubator funded by World Bank), source file can be download here: http://blog.ngochieu.com/chia-se/bai-giang-design-for-startups/
The document summarizes Zing's technical architecture and job opportunities. It discusses Zing's products and usage statistics, as well as the technical stack including servers, programming languages, databases, caching, and real-time and detection systems. It also outlines open developer and designer positions working with technologies like PHP, Java, C++, and benefits like learning opportunities and compensation.
The Zing OpenPlatform APIs help apps and games integrate with the ZingMe social platform. They provide OAuth authentication, access to user data via Graph APIs, payment processing through ZingCredits, and social plugins. The APIs support multiple programming languages and have documentation. Building apps for ZingMe should focus on performance and both web/mobile experiences. Successful examples include games, e-commerce apps, and apps around content sharing.
Zing Me users are very active, with 750,000 photos uploaded daily. Brands can submit promotions to the community using the Promotion app. PR articles and banners on Zing Me can increase brand reputation and drive traffic to websites. Pricing plans include free basic services or custom packages for campaigns and tools to engage users, monitor engagement, and manage a brand page. Contact is provided to discuss tailored partnership plans.
Zing Me is a social networking site in Vietnam with over 8 million monthly active users. It is considered the most popular social site in the country. The document analyzed Zing Me user demographics and behaviors. It found that most users are ages 13-24, students or white-collar workers living in cities. Users are highly active on the site, uploading over 750,000 photos daily. The most shared content is about friends, family, society and culture. Personal content shared includes moods, feelings and greetings.
Google partnered with VNG to promote Chrome in Vietnam by introducing it to VNG's large user base. Chrome would provide a better browsing experience through increased speed, simplicity and security. The plan was to communicate Chrome's benefits through VNG's popular Zing music and Zing Me social media platforms, install Chrome directly from Zing Me, and set the Zing homepage as Chrome's default for easy access to popular Vietnamese websites. This would expose over 16 million Zing users and 25,000 internet cafes to Chrome.
Zing Me is a social networking site in Vietnam with over 8 million monthly active users. The document discusses Zing Me's target demographics, which are young and active online. It also outlines the tools Zing Me provides for brands, such as fan pages, applications, in-game advertising and metrics for measuring campaign success. Brands are encouraged to utilize these tools to build communities and engage with users on the open Zing Me platform.
Bạn muốn tăng lượng traffic cho website của mình ? bạn muốn xây dựng chiến lược Content Marketing năm 2014 thật hiệu quả và đến với nhiều người hơn? Tham khảo một số thủ thuật hay dưới đây để giúp website của bạn thêm chất lượng và chuyên nghiệp hơn.
Building Consumer Loyaty Through Branded CommunityHieu Nguyen
This document discusses how to build consumer loyalty through branded communities. It recommends establishing an online community platform where customers can share content about a brand, connect with each other, and receive information from the brand. Key elements for a successful community include giving customers a place to share, connecting customers to the brand and each other, and allowing the brand to announce news and study customer activities. The document also provides tips for planning a brand community, such as defining unique selling points and telling a story to engage customers. Overall, the goal is to create a community run by and for customers to foster their love of the brand.
The document provides guidelines for building a community on Zing Me. It discusses planning content, understanding the Zing Me user base, growing fans, personalizing the page, encouraging sharing, refreshing content, rewarding fans, measuring engagement, moderating discussions, and maintaining conversations to build loyalty over time. The guidelines emphasize creating useful, interesting content while also integrating the brand's message.
I prepared this slide to teach at START CENTER (an incubator funded by World Bank), source file can be download here: http://blog.ngochieu.com/chia-se/bai-giang-design-for-startups/
The document summarizes Zing's technical architecture and job opportunities. It discusses Zing's products and usage statistics, as well as the technical stack including servers, programming languages, databases, caching, and real-time and detection systems. It also outlines open developer and designer positions working with technologies like PHP, Java, C++, and benefits like learning opportunities and compensation.
The Zing OpenPlatform APIs help apps and games integrate with the ZingMe social platform. They provide OAuth authentication, access to user data via Graph APIs, payment processing through ZingCredits, and social plugins. The APIs support multiple programming languages and have documentation. Building apps for ZingMe should focus on performance and both web/mobile experiences. Successful examples include games, e-commerce apps, and apps around content sharing.
Zing Me users are very active, with 750,000 photos uploaded daily. Brands can submit promotions to the community using the Promotion app. PR articles and banners on Zing Me can increase brand reputation and drive traffic to websites. Pricing plans include free basic services or custom packages for campaigns and tools to engage users, monitor engagement, and manage a brand page. Contact is provided to discuss tailored partnership plans.
Zing Me is a social networking site in Vietnam with over 8 million monthly active users. It is considered the most popular social site in the country. The document analyzed Zing Me user demographics and behaviors. It found that most users are ages 13-24, students or white-collar workers living in cities. Users are highly active on the site, uploading over 750,000 photos daily. The most shared content is about friends, family, society and culture. Personal content shared includes moods, feelings and greetings.
Google partnered with VNG to promote Chrome in Vietnam by introducing it to VNG's large user base. Chrome would provide a better browsing experience through increased speed, simplicity and security. The plan was to communicate Chrome's benefits through VNG's popular Zing music and Zing Me social media platforms, install Chrome directly from Zing Me, and set the Zing homepage as Chrome's default for easy access to popular Vietnamese websites. This would expose over 16 million Zing users and 25,000 internet cafes to Chrome.
Zing Me is a social networking site in Vietnam with over 8 million monthly active users. The document discusses Zing Me's target demographics, which are young and active online. It also outlines the tools Zing Me provides for brands, such as fan pages, applications, in-game advertising and metrics for measuring campaign success. Brands are encouraged to utilize these tools to build communities and engage with users on the open Zing Me platform.
1) The document discusses social network usage in Vietnam based on data from comScore. It finds that social network usage has grown rapidly in Vietnam with the popular local platform Zing Me reaching over half of social network users.
2) Social media users in Vietnam tend to be younger, between 15-24 years old. They spend more time online on average than older users.
3) Key activities on social networks in Vietnam include photo sharing, instant messaging, and visiting entertainment and news sites. Usage is focused around aspirational younger demographics.
Zing Database is a distributed key-value database developed by Zing to handle their large volumes of data from feeds, user profiles, and comments in a highly available and scalable way. It uses a peer-to-peer architecture with consistent hashing for distributed addressing and data partitioning across multiple storage nodes, and supports features like caching, write-ahead logging, and replication for fault tolerance. The document discusses the architecture, distribution approach, and configuration options of the Zing Database system.
The document discusses using ZingMe, a social network, to promote Megastar cinema pages and increase fan engagement. It recommends using blogs, apps, ads, offline events and celebrity partnerships on ZingMe to attract new fans and encourage existing fans to be more active by sharing, discussing and creating content. Data collected from these campaigns on ZingMe can provide customer insights and help grow Megastar's fan base. The goal is to explore more opportunities to leverage the ZingMe community and treat the social network as a selling platform.
The document discusses social networks and open platforms in Vietnam. It notes that social networking services allow people to build social relationships and share interests online through profiles, friends lists, posts, photos, and blogs. It then discusses the history and growth of social networks in Vietnam. The rest of the document focuses on introducing Zing, a Vietnamese social network, and its open platform that allows content providers and external websites to integrate social components and reach Zing's large user base.
2. NỘI DUNG
Giới thiệu
Thông tin nhân khẩu học
Hành vi người dùng Zing Me
Nội dung người dùng Zing Me quan tâm, chia sẻ
3. NỘI DUNG
Giới thiệu
Thông tin nhân khẩu học
Hành vi người dùng Zing Me
Nội dung người dùng Zing Me quan tâm, chia sẻ
4. VỀ ZING ME
Thông tin trang Web
URL: me.zing.vn
Thành lập: 08 – 2009
Lượng users: 8.4 triệu *
Zing Me là website mạng xã hội thuần Việt, có lượng người dùng đông nhất Việt Nam.
* Source: Comscore March - 2012
5. NỘI DUNG
Giới thiệu
Thông tin nhân khẩu học
Hành vi người dùng Zing Me
Nội dung người dùng Zing Me quan tâm, chia sẻ
6. THÔNG TIN NHÂN KHẨU HỌC
Người dùng Zing Me
57% .
THÔNG TIN
CƠ BẢN
43%
39% Giới tính
Độ tuổi
24%
14%
12% 11%
13 16 18 25 35
đến đến đến đến +
15 17 24 34
7. THÔNG TIN NHÂN KHẨU HỌC
Người dùng Zing Me
Học sinh Nhân viên văn phòng
Chuyên viên (luật sư, kỹ sư…)
38% 39%
Nghề
Công nhân
nghiệp
Buôn bán
Sinh viên Nhân viên bán hàng/ bán thuốc
Chủ kinh doanh (kinh doanh lớn)
33% Trưởng phòng/ Phó phòng
23%
Tổng giám đốc/ Giám đốc
11%
9% 9%
Ngƣời đi làm 6% 4% 4%
2%
8. THÔNG TIN NHÂN KHẨU HỌC
Người dùng Zing Me
%
.
Địa lý
39.1
Thành phố
Vùng miền
% %
13 16.9 %
16.2
%
11.4 11.3 %
%
3.5
3.6 %
0.5
% 1.5 %
Tp. Tp. Tp. Đông Đông Nam Bắc Tây Tây Tây
HCM HN ĐN Nam Bắc Trung Trung Nam Nguyên Bắc
bộ bộ bộ bộ bộ bộ
9. THÔNG TIN NHÂN KHẨU HỌC
Người dùng Zing Me
. Trình độ
.
học vấn
%
46 Cấp 3
Trung cấp
33% Cao đẳng
Đại học
Sau Đại học
Khác
11%
5% 5%
1.5 %
10. NỘI DUNG
Giới thiệu
Thông tin nhân khẩu học
Hành vi người dùng Zing Me
Nội dung người dùng Zing Me quan tâm, chia sẻ
11. HOẠT ĐỘNG HÀNG NGÀY CỦA NGƢỜI DÙNG
Số lượt các hoạt động mỗi ngày của người dùng Zing Me
NGƢỜI DÙNG
ZING ME
NĂNG ĐỘNG
750,000 Đăng ảnh
Người dùng Zing Me
năng chia sẻ nội dung,
đặc biệt là chia sẻ ảnh.
380,000 Cập nhật status
. Mỗi ngày trên
24,000 Chia sẻ Link
Zing Me có đến
hơn 750 ngàn ảnh
đƣợc up lên.
15,000 Viết Blog
12. CÁC HOẠT ĐỘNG PHỔ BIẾN KHÁC
Phần trăm người dùng thường tham gia các hoạt động khác
Dùng ứng dụng 75% Chat
giải trí
75%
Hàng ngày
Comments
Chơi games 67% 65%
57%
Tìm & Kết bạn
13. NỘI DUNG
Giới thiệu
Thông tin nhân khẩu học
Hành vi người dùng Zing Me
Nội dung người dùng Zing Me quan tâm, chia sẻ
14. NỘI DUNG TRÊN ZING ME
Những dạng nội dung người dùng Zing Me quan tâm chia sẻ
Xã hội
1. Về bạn bè, gia đình
2. Về xã hội, cộng đồng
3. Về văn hóa, giải trí
4. Về sản phẩm, hàng hóa
52%
5. Về học tập
Về bản thân
34%
Nội dung khác
14%
15. NỘI DUNG TRÊN ZING ME
Những nội dung về “xã hội” người dùng thường quan tâm, chia sẻ
11.0%
9.8%
5.0%
4.6%
4.2%
3.5%
3.0%
2.2%
1.1% 1.0% 1.0%
0.8% 0.8% 0.8%
0.5% 0.3% 0.3%
Tình Game Mạng Học Bạn, Âm Ngày Truyện Hoạt Quảng Ăn Thể Tin Văn Công Di Phim
yêu xã tập Gia nhạc lễ cƣời Động cáo uống, thao tức, học, việc động ảnh
hội đình bên làm Xã Sách
ngoài đẹp hội truyện
16. NỘI DUNG TRÊN ZING ME
Những nội dung về “bản thân” người dùng thường quan tâm chia sẻ
Tâm trạng, Kể về
cảm xúc 9.3% bản thân
13.2%
Total = 34%
6.1% Chào hỏi,
Chúc mừng
5.3% ngƣời quen
Triết lý, châm ngôn
cá nhân quan tâm