This document discusses advertising opportunities in the Happy Farm 2 social game. It outlines the game's demographic information and activities players can engage in, such as taking care of farms, animals, and fish. It then describes various advertising options brands can utilize within the game, including static ads through decorations and product placements, as well as dynamic ads through presents and quests. Integration with game play mechanics and inclusion in mini-games are also covered. Metrics for measuring campaigns and contact details are provided.

1. Advertising in Happy Farm 2 By Web Business Development 28/10/2011

2. Agenda 2 http://open.zing.vn

3. New Section 3 About Happy Farm 2 http://open.zing.vn

5. URL: http://me.zing.vn/apps/ntvv2

6. Launched: Oct 2010

7. Traffic

8. Monthly Active User(A30): ~ 2,5 Mil

9. Major services

10. Farm, Zoo, FishFarm Fish breeding Animal breeding http://open.zing.vn

11. Demographic 5 Age Gender Job Place http://open.zing.vn

12. New Section 6 Social Game Activities http://open.zing.vn

13. Take care farm… Plant, tend, harvest and sell crops to expand your virtual farm. Feed and care for your animals and remember to lend your farmer friends a helping hand. Help your farmer friends by caring, harvest.. 7 http://open.zing.vn

14. Social game activities Buy virtual goods Seeds, animals, fishes… Extra goods: grass, dog… 8 http://open.zing.vn

15. Decoration 9 Dog House, Gate Decorate your farm by using… Butterfly Theme http://open.zing.vn

16. Social game activities Production Amount of crops will be processed by factory for getting more benefits. Play mini game Receive virtual goods. More exp. 10 http://open.zing.vn

17. Why they do that? Connecting friends. Visit your farmer friends Give their friends some virtual goods. Extremely like getting free virtual goods. Nice. More % Production. More Exp. 11 http://open.zing.vn

18. New Section 12 Brands Can Do… http://open.zing.vn

19. Brands can do… Static advertising Decorations: Theme House, gate. Special bugs, animals. Other: billboard, poster Product placement: Booth Products Place in game Put your name on branded virtual goods. 13 http://open.zing.vn

20. Decorate your farm by using… 14 Items can be customized with your brand palette. House Theme Items Booth Dog http://open.zing.vn

21. Brands can do… Dynamic advertising Presents Virtual goods: seed, fish, animal with high benefit. Quest Users must plant some seeds. After harvest, users uses machine in factory for processing real product in life: Coke, Poca Snack, Merino Ice-cream… Users will be received some presents like: Nice theme with high benefit. A real product: a Coke, Merino… 15 http://open.zing.vn

22. Game-Play Integration 16 Poka Snack can… Potato Theme House Brand mascot Seed Magic potion Booth … http://open.zing.vn

23. Brands can do… Brand game Mini game Your brand image will be a slot, cell in game. Background mini game. Create another brand mini game and integrated in to NT2 like: Lucky Draw Caro Bejeweled Tetris … 17 http://open.zing.vn

24. How to promote from Zing Me? Notice on top link in game HF2. Fanpage HF2: Blog, Photo... Splash advertising. Zing News Icon in game Zing Ads 18 http://open.zing.vn

25. How to measure Monthly Active Users (campaign): A30 Event: Item Shopping Quest Finishing Item Producing % users complete event 19 http://open.zing.vn

26. Contact to Hoàng Hường E: huonght@vng.com.vn T: (+84) 83 – 866 4666 (ext 6195) 20 http://open.zing.vn

27. 21 Q&A http://open.zing.vn