Integrated Social Media: Facebook
•Download as PPTX, PDF•
1 like•406 views
The document discusses strategies for using Facebook advertising and promotions to increase likes and engagement for an event page. It provides tips on setting up ads to drive likes to the page and promoted posts to generate engagement. Specific tactics covered include targeting ads by demographics, running contests on the page to collect leads, scheduling posts in advance, and including photos to boost engagement. The goal is to use a mix of fun and promotional content, while testing different posting frequencies, to engage followers and increase the visibility of event posts.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Integrated Social Media: Facebook
Similar to Integrated Social Media: Facebook (20)
More from Saffire
More from Saffire (20)
Recently uploaded
Recently uploaded (20)
Integrated Social Media: Facebook
- 5. saffireevents ® I know what you‘re thinking… BORING!
- 7. saffireevents ® YOU KNOW THE STATS • Over 1 BILLION monthly active users • One in every seven humans on earth is active on Facebook • 461 Million users are on Facebook mobile • 10 Million Facebook Apps
- 8. saffireevents ® $174 You make an estimated per Facebook like.
- 9. saffireevents ® 21% After seeing an item on Pinterest make a purchase.
- 10. saffireevents ® 1000 A FREE piece of pie for Instagram followers
- 11. saffireevents ® 1 2 3 Find ‗em: Get ‗em: Keep ‗em: Ads Likes Engage AGENDA
- 13. saffireevents ®
- 14. saffireevents ®
- 15. saffireevents ®
- 17. saffireevents ® Likes went from 3757 to 8140 in about a month
- 20. saffireevents ® 1 2 3 Find ‗em: Get ‗em: Keep ‗em: Ads LikesEngage AGENDA
- 21. saffireevents ® Only 30% of content on news feed is from brands Only about 16% of your fans see your posts
- 22. saffireevents ® HOW DOES FACEBOOK PICK?
- 23. saffireevents ® If other people like/share or comment on your post… FACEBOOK SHARES IT WITH MORE PEOPLE
- 25. saffireevents ®
- 26. saffireevents ® LIKES However, unless you already have No one will see your posts anyway.
- 28. saffireevents ® HOW DO I GET MORE LIKES?
- 29. saffireevents ® FACEBOOK ADVERTISING • Relatively inexpensive • Can start campaigns for as little as $5 • Many audience targeting options • Provides results tracking information
- 31. saffireevents ® PAGE ADS • Promoting your PAGE will get more LIKES. • This is done in two ways: • ADS on the right hand side. • SPONSORED STORIES, which appear in the newsfeed when their friend Likes (or checks in) to your page. • When you make an ad, you can choose to do either or both.
- 32. saffireevents ® HOW TO MAKE AN AD
- 34. saffireevents ® JUST A FEW OPTIONS
- 39. saffireevents ® PAGE AD-BEST PERFORMER • 35-64 year olds within 50 miles • 43 clicks, 35 page likes • $8.15-23 cents/like
- 40. saffireevents ® PAGE AD- 2nd Best • 18-35 year olds within 25 miles – 863 impressions • 17 clicks, 13 page likes • $2.09-16 cents/like
- 42. saffireevents ® PROMOTED POSTS • Promoting your POSTS will get ENGAGEMENT with your messages. • This is also done in two ways: • ADS on the right hand side, which are the same except with the message instead of page info. • SPONSORED STORIES, which are also
- 43. saffireevents ® HOW TO PROMOTE A POST
- 44. saffireevents ®
- 45. saffireevents ®
- 48. saffireevents ® PROMOTED POST • TOTAL REACH: 13,685 • TOTAL CLICKS 454
- 49. saffireevents ® PROMOTED POST ―We made it to 6,000 Facebook Fans so it's time for a giveaway! LIKE this status before midnight for a chance to win 1 of 6 Unlimited Ride Armbands! *Valid any one weekday (Monday-Friday)‖
- 51. saffireevents ® 1 2 3 Find ‗em: Get ‗em: Keep ‗em: Ads Likes Engage AGENDA
- 53. saffireevents ® THE DOS AND DON‘TS DO • Collect entries by comment/likes • Collect entries by having users message you • Utilize likes as a voting mechanism DON‘T • Place contests on personal Facebook timeline • Require people to tag themselves in promotions
- 54. saffireevents ® TOP 5 CONTEST TIPS 1. SET GOALS • What are you trying to achieve? Ex: likes, email addresses, comments, etc. 2. CONSIDER THE AUDIENCE • Important in determining your prize package 3. Determine the Contest Time Frame • Remember Story Bump! Can run daily small contests for likes & comments or longer timeframe for more personal information
- 55. saffireevents ® CONTEST TIPS, CONT. 4. CREATE A PRIZE PACKAGE • If your prize is bigger, you can ask for more information 5. PLAN THE FUFILLMENT • Know how quickly you can deliver and make sure it‘s within the expiration date
- 57. saffireevents ®
- 62. saffireevents ® USE TO GET EMAILS 467 Entries
- 63. saffireevents ® LATER… ―We just drew the name of the first winner of the ULTIMATE FAIR EXPERIENCE! Are
- 65. saffireevents ® 1 2 3 Find ‗em: Get ‗em: Keep ‗em: Ads Likes Engage AGENDA
- 66. saffireevents ® WHAT DO I POST?
- 67. saffireevents ® Whatever gets action from your audience. SIMPLE ANSWER:
- 68. saffireevents ® Ask questions in your posts that get people to talk about themselves in relation to your event. ANOTHER DEEP THOUGHT
- 70. saffireevents ® TEXT ―Happy Grandparents Day! If you have a special memory with your grandparent or grandkid at the fair, please share!
- 71. saffireevents ® EXAMPLE COMMENT ―Playing washer pull or draw a number. It was something my family could afford & it benefited a great group. We'd win a small plant or something & just could not walk away. We would just keep playing.‖
- 72. saffireevents ® 80-20 RULE Use the Make 80% of your posts FUN, and 20% PROMOTIONAL
- 74. saffireevents ®
- 78. saffireevents ® PROMOTIONAL POST ―Don't miss our CRAZY GOOD DEALS on the Weekend Pack and Weekend Super Pack. The savings on these online only specials can't be beat! BUY NOW! http://buff.ly/1fKA1BQ‖
- 79. saffireevents ® Now. Let‘s talk about that pie & what else you should post.
- 80. saffireevents ®
- 82. saffireevents ® HOW IT WORKS • With 1000 Instagram followers, Bang Bang Pie will give you a free piece of pie • After free dessert, users are encouraged (not forced) to post a picture to their Instagram. • Other businesses are joining in. For 40,000 followers, you can get a free skydive!
- 83. saffireevents ® CHICAGO. Right now Popular Pays is only in BUT—what can we learn?
- 84. saffireevents ® DO THIS YOURSELF If you want…
- 85. saffireevents ® EXAMPLE ―Are you a Facebook Fanatic? LIKE our page, and tag us in a photo while you‘re here and we‘ll give you a free t-shirt if you show us your post!‖
- 86. saffireevents ® PHOTOS The engagement rate on Facebook posts with averages .37%. WITHOUT PHOTOS The engagement rate on Facebook posts averages .27%.
- 87. saffireevents ® EVER TAKEN 10% of photos Were taken in the last 12 months.
- 88. saffireevents ® INSTAGRAM & PINTEREST Integrate with your Facebook page
- 92. saffireevents ® HOW OFTEN TO POST?
- 93. saffireevents ® 16% Remember only of your audience will see your post.
- 94. saffireevents ® IS INCREASING Publishing frequency for businesses
- 95. saffireevents ® SEVERAL TIMES You can post about the same topic. (Secret: Then you don‘t have to come up with new things to post all the time!)
- 97. saffireevents ® POST ONE: ―Take advantage of our CRAZY Labor Day Special: Buy 2 Adult Tickets, Get 1 Child Ticket FREE! Offer valid only through 9/2, so BUY NOW! http://buff.ly/1dYMMdW‖
- 98. saffireevents ® POST TWO: ―Remember our INCREDIBLE Labor Day Special: Buy 2 Adult Tickets, Get 1 Child Ticket FREE! http://buff.ly/1e4qozK‖
- 99. saffireevents ® POST THREE: ―The rumors are true, we are NOT selling tickets at Brookshires and Super One this year. All pre-sale tickets are online, but we have some GREAT deals for you, including a Labor Day Special!
- 103. saffireevents ® EXPERIMENTING to see what works best for you. Do some
- 105. saffireevents ® TAGGING If you want to use Try using FACEBOOK itself to schedule posts!
- 106. saffireevents ® Make sure you are acting as your page!
Editor's Notes
- Just because we’re entirely focusing on facebook doesn’t mean we can’t talk about how a few other types of social media can be integrated in with your facebook efforts. Pinterest is one of these very important options. Value of pinterest from an SEO standpoint as well as from a purchasing standpoint
- What is your strategy for getting people to learn about your page?- ADS, PostsWhat will you do to incentivize people to like your page? Contests, insider informationWhat will you do to keep people coming back to your page? A regular stream of posting
- For reference, here is ETSF Website
- And FB Page
- 1 DUDE=20 lIKES
- Information about Tyler Texas and the county size: Show it is a small town; need one more stat here. Add attendance
- What is your strategy for getting people to learn about your page?- ADS, PostsWhat will you do to incentivize people to like your page? Contests, insider informationWhat will you do to keep people coming back to your page? A regular stream of posting
- This obviously shows how ETSF got so many likes
- It’s a fancy algorithm facebook uses called EdgeRank
- Doesn’t it seem like once you get a few likes on a particular post (even on your personal page) that then the likes just escalate? That’s because the more likes you get, the more people Facebook sends it to, the more people have the CHANCE to like it without having to go to your page specifically
- STORY BUMP
- Time is also a factor; Story bump is if you’re getting a lot of comments and engagement, it will go to the top
- HARSH.
- So what can you do to get more likes? Seems like the classic problem. But remember how many likes ETSF has
- Ad goes on right hand column—Sponsored story at the same time, especially if you’re doing get more likes, that in the newsfeed shows “Cassie Roberts” likes Saffire Events. LIKE PAGES. Different options from a targeting perspective; MORE GEOGRAPHICAL TARGETING with Ads; Promoted post Friends of Friends. Promoted posts outperform ads; looking at the reach, it seems promoted posts/stories have better reach. Friends of Fans 9983 people 275 clicks; When it was targeted to Fans: 2889 got 156 clicks
- AUDIENCE: Can pick Country City or State with this optionSet a daily budget; you will spend this amount per day and get the estimated amount of likes shown, per day.
- As you are setting this up you can choose to have this be a sponsored story as well, which will show your ad in the news feed.
- Can do a LIFETIME budget of the ad that is optimized for clicks
- 18-35 year olds within 25 miles 863 people 17 clicks, 13 page likes $2.09 16 cents a like
- Figure out what works best for you; these are just a few things we tried; color, text, logo or no logo, in this case, it turned out that their RECOGNIZED logo worked best of all!
- Picking out one of recent posts, typically one that you’ve already done. You can promote a post as an AD, and do targeting, or show up in the newsfeed. Gives you different levels, friends and friends of friends. Most of friends are geographic; makes more sense. 300 new likes from promoted post.
- This is the EASIEST way to get in to the facebook advertising game. Budgets start at $5, and all you have to do is create a post, and then click this button.
- Recommend this one.
- We recommend using the “Friends of Friends” because they’re likely to be in geography, and interested in the same things as people that like your pageADD SAFFIRE REC
- TICKETS AND DEALS PROMOTED POST: Friends of Fans 9983 people 275 clicks; When it was targeted to Fans: 2889 got 156 clicks, 13,685Promoted post and sponsored story for “Remember, adult tickets will be $8 at the gate, but you get them ONLINE now for only $6!” reached 13,685 people( fans & non-fans) since 9/12 and generated 454 clicks.
- This is an example of a post you may want to boost. It is a promotion targeted toward your CURRENT likes
- What is your strategy for getting people to learn about your page?- ADS, PostsWhat will you do to incentivize people to like your page? Contests, insider informationWhat will you do to keep people coming back to your page? A regular stream of posting
- Facebook recently changed their rules about what you are allowed to do with contests. You CAN now use Facebook mechanisms as your method of entry. “Like” to enter, “Comment” to win.
- Contest for people that already like your page; REMEMBER: The more interactions you get the more people will see your posts
- Post related to contest
- What is your strategy for getting people to learn about your page?- ADS, PostsWhat will you do to incentivize people to like your page? Contests, insider informationWhat will you do to keep people coming back to your page? A regular stream of posting
- Why is it a sponsored story and not a promoted post? Because it’s going out to people that DO NOT already like your page. The purpose is to gain new fans.
- People are more likely to keep following you and not “hide” your posts
- Fair food; this gets action, and is in relation to THE PERSON. What do YOU like?
- Fair food whenever you post with a link back to your site, always track it with google analytics
- This is an example of a post you may want to boost. It is a promotion targeted toward your CURRENT likes
- The company believes that everyone is their OWN media channel, and that people trust their friends more so than ads.
- Cheyenne Frontier days I know does a lot of interesting promotions with Facebook, and you can do the same sort of thing
- This is due to FB’s algorithm and because people respond better to photos.
- INTEGRATE ONE WHEN POSSIBLE! The more engagement you get the more people will see your post organically, the more people would have the chance to buy from you if you are linking back to your tickets.
- An example of Facebook posts with photos
- AND you can get double the bang for your buck, because you’ll be posting in two places.
- How to integrate instagram
- Labor Day contest example
- This is awesome beca
- Exercized
- You’ll find all kinds of stats—some say better weekdays, some say NEVER post on weekends, it’s really all over the board
- You can add multiple accounts, like facebook twitter etc. Schedule posts in advance to “buffer” when most of your users are interacting online, OR schedule them to go out at a specific time!