This document provides tips and strategies for using Facebook advertising effectively. It discusses how Facebook changed its algorithm to reduce the reach of unpaid business posts to only 3% of followers. It recommends evaluating Facebook investment, optimizing posts for sharing, engaging fans elsewhere, and paying for advertising. Different types of Facebook ads are described like page post engagement, page likes, clicks to website, offer claims, and event responses. Targeting options and examples of each ad type are provided. Tips for contests and images to maximize engagement are also included.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
Selecting a Social Media Platform to be your business landing pageLeik Hong, Leow 廖翊翃
Selecting a right social media platform is essential for your business.
First as a business owner you need to understand and set clear goals and objective on your social media approach. It is for brand awareness, generating leads or even for personal branding?
Then select the proper landing page to drive the online traffics towards it.
Facebook Page is the most common social media landing page businesses choose, so setting a Likeable Facebook Page will be important as your first step to the social media's world.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
Selecting a Social Media Platform to be your business landing pageLeik Hong, Leow 廖翊翃
Selecting a right social media platform is essential for your business.
First as a business owner you need to understand and set clear goals and objective on your social media approach. It is for brand awareness, generating leads or even for personal branding?
Then select the proper landing page to drive the online traffics towards it.
Facebook Page is the most common social media landing page businesses choose, so setting a Likeable Facebook Page will be important as your first step to the social media's world.
Colorado State University\'s Social Media Communications Committee presented on how departments/colleges/units across campus can more effectively use Facebook.
PR for REALTORS: See Me, Know Me, Love MeMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
The Keys to Building a Successful End-of-YearGiving CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond & Brittany LaGanke will cover the necessary marketing components of a successful year end fundraising campaign and the importance of thinking outside of the box in order to cut through the noise of the giving season.
RSS and email marketing tips for bloggers and businesses. The second of a three-part webcast series organized by Bill Belew, in cooperation with Amy Vernon, after we all met at the 2013 #NMX expo.
YouTube Super Tactics- how to be a super hero with YouTube MarketingOwen Hemsath
YouTube Marketing has never been more available to brands and small businesses than right now! In this presentation, I'll show you the YouTube Super Tactics that will make your channel explode past the competition.
Learn more about me at http://thevideospot.net/blog
In this presentation on YouTube marketing, you'll learn the basic marketing tactics used by video marketing experts across the YouTube sphere. While you can't expect to master YouTube from a slide deck, you can expect to learn more than you've ever learned about YouTube.
This presentation goes WAY beyond "optimize your title with keywords" to actually reveal the strategies and tactics necessary to soar past the competition like a bird... or a plane... or a #supertuber !
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
Colorado State University\'s Social Media Communications Committee presented on how departments/colleges/units across campus can more effectively use Facebook.
PR for REALTORS: See Me, Know Me, Love MeMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
The Keys to Building a Successful End-of-YearGiving CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond & Brittany LaGanke will cover the necessary marketing components of a successful year end fundraising campaign and the importance of thinking outside of the box in order to cut through the noise of the giving season.
RSS and email marketing tips for bloggers and businesses. The second of a three-part webcast series organized by Bill Belew, in cooperation with Amy Vernon, after we all met at the 2013 #NMX expo.
YouTube Super Tactics- how to be a super hero with YouTube MarketingOwen Hemsath
YouTube Marketing has never been more available to brands and small businesses than right now! In this presentation, I'll show you the YouTube Super Tactics that will make your channel explode past the competition.
Learn more about me at http://thevideospot.net/blog
In this presentation on YouTube marketing, you'll learn the basic marketing tactics used by video marketing experts across the YouTube sphere. While you can't expect to master YouTube from a slide deck, you can expect to learn more than you've ever learned about YouTube.
This presentation goes WAY beyond "optimize your title with keywords" to actually reveal the strategies and tactics necessary to soar past the competition like a bird... or a plane... or a #supertuber !
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
19. THE NEW WORLD
A year ago, Facebook made a change to its algorithm, drastically reducing the reach of business posts.
In December, they did it again.
Now an estimated only 3% of your followers will see your posts if you don’t advertise.
21. NEW FACEBOOK STRATEGIES
1.Re-evaluate your Facebook investment.
2.Optimize posts for sharing.
3.Engage your fans elsewhere.
4.Pay up. (cheap… for now) Post and advertise, or don’t post.
22. ADVANTAGES OF ADVERTISING
•Greater reach
•Greater targeting
•Protection against wasting money
•It won’t run if people don’t click
23. FACEBOOK AD TARGETING
•Your Facebook followers
•Their friends
•Your email list (or even your phone list!)
•People who are “look-alikes” to your list
•People who went to your website
•Even specific pages
•People who are interested in related organizations
24. EXAMPLE AD TYPES
•PAGE POST ENGAGEMENT – Image, video or text
•PAGE LIKES – Get more Likes on your Facebook page
•CLICKS TO WEBSITE – Drive traffic to your website
•OFFER CLAIMS – Like a coupon, with “Get Offer” button
•EVENT RESPONSES – Includes event details and RSVP link
26. PAGE POST ENGAGEMENT AD
•Promoting your POST will get more INTERACTION.
•Why you should use it:
•To get more video plays and engagement on photos
•To let your customers know of sales and specials
28. PAGE LIKES AD
•Promoting your PAGE will get more LIKES.
•Why you should use it:
•It used to be important to appear in fans’ news feeds.
•Now it is good so you can advertise to your fans.
30. CLICKS TO WEBSITE AD
•Promoting your WEBSITE will get more WEB TRAFFIC.
•Why you should use it:
•There is something more to see on your business website or blog
•Prompt lead generation
32. OFFER CLAIMS AD
•Promoting your OFFER will get more REVENUE.
•Why you should use it:
•Allow customers to claim special deals you’re running
•Organic reach: Kendra claimed this deal!
•INSTANT GRATIFICATION!
34. EVENT RESPONSES AD
•Promoting your EVENT will get more ATTENDANCE.
•Why you should use it:
•Same as offers, but no purchase is made
•Organic reach: Kendra is going!
43. BOOSTING TIPS
1.Ride out the unpaid interaction
•Let the post’s natural appeal work for you
2.Once the interaction slows, boost it!
•You can spend as little as $5 and get engagement
53. POWER EDITOR
The most professional way to advertise on Facebook.
More nerdy than Ads Manager
54. WHY USE POWER EDITOR?
•Create “Dark Posts,” which are unpublished posts
•Great for testing!
•Ability to save and reuse all of your audiences
•Create Lookalike audiences – people who are similar to a Custom Audience (based on email or phone number upload)
•Bulk ad editing
•Place ads for specific mobile devices
63. THE DOS & DON’TS
DO
•Collect entries by Comments & Likes
•Collect entries by having users message you
•Utilize Comments/Likes as a voting mechanism
•Place contests on personal Facebook timeline
•Require people to tag themselves in promotions
•Use more than 20% text on your images
64. TOP 5 CONTEST TIPS
1. SET GOALS
•What are you trying to achieve? Ex: likes, comments, video watches, email addresses 2. CONSIDER THE AUDIENCE
•Important in determining your prize package Ex. Moms, teenagers, etc. 3. DETERMINE THE CONTEST TIME FRAME
•Run daily small contests for Likes & Comments or longer timeframe for more personal information
65. CONTEST TIPS, CONT.
4. CREATE A PRIZE PACKAGE
•If your prize is bigger, you can ask for more information 5. PLAN THE FUFILLMENT
•Know how quickly you can deliver & make sure it’s within the expiration date
89. PRIZE IDEAS
•Gate admission tickets
•Unlimited ride wristbands
•Season passes
•Experiences/meet and greets
•Behind the scenes tours (on a golf cart!)
•T-shirts and/or other promotional items
•Giveaways from sponsors NOTE: We’ve found that 70—80% claim prizes.
96. BIGGER CONTESTS
Four posts:
1.Announce that you’re going to have a contest “4 MORE DAYS! We'll be giving away 1 sheet of 24 carnival tickets to 5 lucky people later today! #FinalCountdown”
2.Announce contest
3.Announce that you’re going to announce the winners “We just drew the name of the first winner of the ULTIMATE FAIR EXPERIENCE! Are you ready to know who it is?”
4.Announce winners
a.If more than 10 winners, announce in groups of 5
98. “NEW” ADVICE
Mimic what you see on the platform. Content is King, but context is even more important.
Don’t interrupt or be intrusive. Talk about what they’re talking about.
Example: My late talking son.
99. “NEW” ADVICE
Share “jabs,” non-direct to your offering. Aim to hit an emotion so hard that the customer wants to share it, because it will say as much about them as your festival. Example: Remember when you were little and asked for ice cream. What happened?
100. “NEW” ADVICE
Be a real person, like a friend. Share:
• Entertainment to help them escape
• Useful information they can utilize
101. “NEW” ADVICE
Leverage pop culture
•Show customers you love the music, shows, etc. they do
•BE READY when something happens you can leverage
•Examples: Ponchos, Harlem Shake, Oreos, Sound of Music
110. FACEBOOK IMAGE GRID TOOL
If text covers more than 20% of your photo, Facebook won’t let you advertise it!
https://www.facebook.com/ads/tools/text_overlay