How to Use Facebook Live for Growth and Influence

Advanced Facebook:
HOW TO BROADCAST & USE IT FOR GROWTH AND INFLUENCE
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers

@LisaLFlowers
• Strategist | Instructor | Keynote Speaker
• Marketing, business development and public speaking – 25+ years
• Teaching, tutoring, and mentoring – 15+ years
• Social media and business coaching – 8+ years
• Global - It all started with a tweet!
• Nigeria
• Malaysia

1,860,000,000
4th Quarter 2016

What is Facebook Live?
• A live video stream on Facebook
• Gives you the ability to go live on your Facebook (personal or business) page
and in Facebook groups – on the spot
• Offers live content will draw people who might not otherwise spend time on
your Facebook page or platform.

Why Facebook Live?
• Live-streaming has an immediacy that recorded video can’t match.
• People spend 3x longer watching Facebook Live videos compared to those that
are no longer live.
• Videos have a 135% greater organic reach compared to photo posts on average.
• Gives everyone a behind-the-scenes look at what’s going on in your office, FAQs,
etc.
• Doesn’t have to be a highly produced or scripted video. It’s better if it’s NOT.

Why Facebook Live? MORE Reasons!
• Users can interact instantly with your content.
• When they join your live stream, they can immediately participate in
the running commentary – immediate interaction!
• Users can communicate with other users
• Talk about (your) products, services and other key content that you want them to
engage with.
• Your AUDIENCE is already there.
• It’s FREE and EASY!

Source: http://www.reviewjournal.com/sports/football/twitter-scores-live-stream-bills-jets-thursday-night-game
Twitter - $10M = $50M
• Spent $10 million to live-stream select NFL
games
• Generated nearly $50 million in ad sales.

24,251,108 views
107,067 shares
410,000 reactions
378,000 comments
CNN Projecting Election Results

Source: https://www.facebook.com/VinDiesel/videos/10153697643728313/
9,031,243 views
54,867 shares
807,000 reactions
Vin Diesel and Son

Source: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
165,870,091 views
3,381,051 shares
2,900,000 reactions
15,000 comments
Candace Payne
in Chewbacca Mask

$500,000 and a Hasbro figure
All from one Live video.

Let’s go LIVE!

What Should I Broadcast?
• Meat the team/fans/staff
• Product launches
• FAQs
• Company tours
• Live events
• Host interviews
• Daily updates
• Behind the scenes – Here’s how we make it / build it

Campaign Launch and Press Event – Delaware Office of Highway Safety

Promoting Pedestrian Safety – Delaware Office of Highway Safety & University of Delaware Police Dept

Safe Teen Driving event with Ford Driving Skills for Life, Governor’s Highway Safety Association, and Delaware Office of
Highway Safety at Dover International Speedway

Promoting Drive Sober 200 Race, NASCAR Citizen Soldier Movie Launch, partnership w/ NASCAR driver, Ross Chastain
and discussion with Mark Rossi, VP of Sales & Mktng at Dover International Speedway

Promote your broadcast – before, during, & after
• On Facebook
• As an event
• In your Facebook groups
• On your business and personal Facebook page
• Via Facebook ads
• In an email or in your email newsletter
• On your website, blog, and social media channels (Twitter, LinkedIn, Instagram, etc.)
• Print ads
• Flyers

Brand yourself – use props!
• Photo booth props
• Pop-up banners
• Signage

Be HUMAN
• Don’t be afraid to be yourself
• It’s okay to stumble, mess up, etc.
• Yes, you can have a plan, but NOT a script.

Write a great headline
• Write it down or have it in your head in advance
• Learn How to Use Facebook Live
• Behind the Scenes at __________
• Tips & Tricks to __________

Do your best to make sure your connection is good
• Wi-Fi is okay
• 4G is best
• Be patient
• Keep talking

Plan for the unexpected
• Slow or no connection
• Try again
• You’re human!

Say HELLO!
• Recognize commenters by name
• Respond to their comments
• Ask them to LIKE/LOVE the feed

Ask your viewers to follow you
• Ask your viewers to follow you and receive notifications when you go live
• Tell them (during the event) to tap on the Follow button on live videos and
videos that were live
• And then opt-in to get notifications the next time you go live.

How long should I broadcast?
• At least 10 minutes and up to 90 minutes
• People will invite their friends to join in
• Promote
• Before you’re doing it
• While you’re doing it
• After you’ve done it

Once you’re finished
• The video is automatically saved to your timeline.
• Share it, tweet it, embed it in blog posts, or delete it

Ways to Use Facebook Live for GROWTH
• A peek behind-the-scenes
• Humanizes your company
• Gauge levels of interest
• Get new ideas
• FAQs
• Promote an upcoming event
• Engage with your Facebook group members
• A new level of trust = Sales & Growth

Ways to Use Facebook Live for INFLUENCE
• Find brand ambassadors
• Strengthen relationships with existing fans
• Partnering with other organizations to reach NEW audiences and markets
• It’s still relatively new – be seen as a leader

QUESTIONS?

Thank you!
• @LisaLFlowers on all platforms
• @LisaLFlowers1 on Instagram
• LFlowers@FlowersMediaMatters.com
• (703) 862-8743
• Join my Facebook Group!
• https://www.facebook.com/groups/MarketingStrategiesGroup/

How to Use Facebook Live for Growth and Influence

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