By 2025, 75% of the global workforce will be made up of Millennials. Is the term Millennial overused? Yes, but that doesn't underscore the importance of understanding how to attract and sell to the most important generation since the baby boomers.

1. THE 5 IMMUTABLE LAWS TO
ATTRACTING MILLENNIALS
BRENT KELLY
CEO, BIZZGRIZZ

2. THE 5 IMMUTABLE LAWS OF ATTRACTING MILLENNIALS
INTERESTING MILLENNIAL FACTS
▸ The have a combined $1,000,000,000 in student
loan debt
▸ 75% have a social media profile
▸ 63% stay updated on brands through social networks
▸ 83% sleep with their cell phone at their bedside
▸ They send an average of 20 text messages per day

3. THE 5 IMMUTABLE LAWS OF ATTRACTING MILLENNIALS
EVEN MORE AMAZING MILLENNIAL FACTS
▸ 65% of millennials said losing their phone or computer
would have greater impact than losing their car!
▸ 84% say word of mouth in primary influencer when
making buying decisions
▸ 41% have made a purchase using their smartphones in
the past month
▸ By 2025, they will account for 75% of the global
workplace

4. IT IS ESTIMATED THAT MILLENNIALS
WILL SPEND $2.45 TRILLION THIS YEAR

5. BY 2018, THAT NUMBER WILL
RISE TO $3.4 TRILLION

6. THAT’S MORE THAN THE
COVETED “BABY BOOMERS”

7. EACH DAY MORE THAN
10,000 MILLENNIALS TURN
21

8. THE KEY DIFFERENCE ISN’T
JUST IN THE NUMBERS. IT’S
“HOW” THEY BUY THINGS

9. MILLENNIALS
DON’T……

10. HAVE LONG ATTENTION
SPANS

11. LIKE TO BE
INTERRUPTED

12. ANSWER
TELEMARKETING CALLS

13. WATCH TELEVISION
COMMERCIALS

14. READ THE NEWSPAPER (AT
LEAST THE PAPER KIND)

15. WHAT DOES ALL
OF THIS MEAN?

16. YOUR BUSINESS MUST
UNDERSTAND HOW TO MARKET AND
SELL TO MILLENNIALS TO SURVIVE

17. NOT JUST BECAUSE OF THEIR
NUMBERS AND BUYING HABITS, BUT
BECAUSE OF THEIR
INFLUENCE

18. YOU NO LONGER
CONTROL THE MESSAGE

19. WHAT ARE SOME SUCCESSES &
FAILURES YOUR BUSINESS HAS HAD
IN MARKETING/SELLING TO
MILLENNIALS?

20. SO HOW DO YOU MARKET TO
THE MOST IMPORTANT RISING
DEMOGRAPHIC IN THE U.S.?

21. BE OPEN MINDED

22. EVERY GENERATION BRINGS A NEW
SKILL SET, A FRESH PERSPECTIVE,
AND INNOVATIVE IDEAS.

23. The 5 Immutable Laws of
Attracting Millennials to
Your Business

24. 1) YOU MUST BE
TRUSTWORTHY AND
AUTHENTIC

25. AUTHENTICITY CANNOT
BE FAKED…..EVER

26. MILLENNIALS ARE
VERY WELL EDUCATED

27. EVERYTHING YOU SAY OR
PRESENT CAN AND WILL BE
FACT-CHECKED

28. THEY DON’T WANT TO BE
PANDERED, THEY WANT TO
ENGAGED

29. IF YOU BEND THE TRUTH…..EVEN
JUST A LITTLE, YOU WILL LOSE
THEIR TRUST….
FOREVER

30. INACCURACIES ARE NO LONGER
BLOWN OFF…THEY ARE
BLOWN UPIN SOCIAL MEDIA

31. EXPECTATIONS ARE
HIGH

32. 2) YOU MUST
LEVERAGE
TECHNOLOGY & CREATE
A DIGITAL PRESENCE

33. LEVERAGING IS DIFFERENT
THAN UNDERSTANDING

34. MILLENNIALS HAVE NEVER
KNOWN A WORLD WITHOUT
THE INTERNET

35. IN LESS THAN 20 YEARS
OUR ECONOMY HAS SHIFTED
FROM LOCAL TO GLOBAL

36. YOU MUST BUILD YOUR
ONLINE AND SOCIAL MEDIA
PRESENCE

37. YOUR WEBSITE AND
SOCIAL MEDIA PAGES ARE
YOUR NEW STOREFRONT

38. WHAT DOES YOUR DIGITAL
AND SOCIAL BRAND SAY
ABOUT YOUR BUSINESS?

39. INVEST IN A WEBSITE
YOU ARE PROUD OF

40. DEVELOP A PRESENCE ON
ONE SOCIAL NETWORK

41. DON’T OVERLOOK
THE POWER OF VIDEO

42. GO MOBILE OR GO
HOME

43. 3) YOU MUST
PROVIDE VALUE
THAT’S USEFUL TO
THEM

44. STOP WE WE AND ME
ME MARKETING

45. SOLVE THEIR
PROBLEMS

46. PRESENT NEW IDEAS

47. SHARE NEW
INFORMATION

48. PROVIDE “SECRETS”

49. MILLENNIALS BUY ON
“THEIR TIME” NOT YOURS

50. 24/7/365 PRESENCE

51. HOW MANY WAYS CAN
YOUR PROSPECTS/
CUSTOMERS REACH YOU?

52. ARE YOU MISSING
OPPORTUNITIES?

53. 4) YOU MUST
BUILD PERSONAL
RELATIONSHIPS

54. PROVIDE A DIGITAL SPACE
WITH A HUMAN
EXPERIENCE

55. MARKET TO EVERYONE,
MARKET TO NO ONE

56. WHO IS YOUR BEST
CUSTOMER?

57. YOU MUST BECOME A
MASTERFUL STORYTELLER

58. FACTS TELL:
STORIES SELL

59. ENGAGE AND
INSPIRE

60. FACTS ARE FORGOTTEN: A
GREAT STORY IS RETOLD

61. USE HUMOR

62. 5) YOU MUST STAND
FOR SOMETHING
BESIDES PROFIT

63. WHAT ARE YOUR
CORE VALUES?

64. HOW IS YOUR BUSINESS
HELPING THE COMMUNITY,
REGION, WORLD?

65. MILLENNIALS WANT TO BE
PART OF SOMETHING, NOT
JUST BUY SOMETHING

66. “PEOPLE DON’T BUY WHAT
YOU DO, THEY BUY WHY YOU
DO IT”

67. FIND YOUR WHY

68. THE 5 IMMUTABLE LAWS
FOR ATTRACTING
MILLENNIALS

69. 1) AUTHENTICITY

70. 2) LEVERAGE
TECHNOLOGY

71. 3) VALUE TO THEM

72. 4) BUILD PERSONAL
RELATIONSHIPS

73. 5) STAND FOR
SOMETHING

74. TIME TO
TAKE ACTION!

75. IDEAS ARE WORTHLESS
WITHOUT ACTION

76. EMAIL ME YOUR ONE ACTION
BRENT@BIZZGRIZZ.COM