The document outlines 10 tips for using online marketing to sell tickets and get people to attend events. It discusses testing different ad variants, managing social media profiles and content, using photos and videos to promote events, optimizing websites and mobile experiences for ticket purchases, using email marketing best practices, leveraging Facebook advertising, and analyzing test results to improve online strategies. The overall goal is providing venues and event organizers strategies to boost ticket sales and attendance through their online marketing efforts.

1. CASSIE ROBERTS | PARTNERSHIP DIRECTOR

3. WEBSITES?
Why do we have

4. TO MAKE MORE MONEY!To inform.To promote.To educate.To entertain.

7. SOMETHING
BUT
WAS MISSING

8. HELP MORE PEOPLE!
We wanted to

10. SINCE THEN WE’VE BEEN ROLLING!

16. Over 120 Events, Venues & Destinations trust Saffire!

17. OVER 120 CLIENTS TRUST SAFFIRE!
0 10 20 30 40 50 60 70 80 90
2009
2010
2011
2012
2013
2014

18. WE’D LOVE TO HELP YOU TOO!

19. TOP 10
ONLINE TIPS
TO GET BUTTS IN SEATS

20. 1
TESTING 123…
TESTING 123

21. A/B TESTING
• Figure out what works best.
• One of the best parts about online marketing.
• Can do multi-variant if you want!
• Use what you learned online to change your offline
marketing.

23. AD EXAMPLE

24. AD- BEST PERFORMER
• 35-64 year olds within 50 miles
• 43 clicks, 35 page likes

25. GOOGLE HEAT MAP
BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR

26. 2
CONTROL YOUR
OWN DESTINY

27. DO YOU KNOW THIS MAN?

28. MANAGE YOUR CONTENT

29. …BUT ALSO HERE…

30. …AND ALSO HERE!

31. EMAIL MANAGEMENT

32. TEXT MANAGEMENT

33. 3
JOIN THE “CLIQUE”

34. HANG WITH THE COOL KIDS
• Make a fun, small to click on your website.
• This will increase big clicks like purchases!

35. SOCIAL BUTTERFLY

36. VISITED
WHAT’S THE MOST
BESIDES HOMEPAGE?

37. EVENT SCHEDULE
NEXT TO YOUR SALES 

38. 4
LET’S MAKE
A DEAL

39. GET TICKETS
HERE!
BUY
TICKETS!
TICKET DEALS
& DISCOUNTS
WHICH DOOR WOULD YOU CLICK?
1 2 3

40. STEAL OF A DEAL
• Make people feel like they’re getting a great deal.
• Family 5-pack

41. BUNDLE TICKETS
• Four shows, one price
• Three small names, one big name
• Additional discount for more

42. BUTTON NAMES

43. ADD COUNTDOWN TO TIX

44. 5
CONSIDER PHILOSOPHY
OF THE WHEEL O’ CRAP

45. THE PHILOSOPHIES:PEOPLE LOVE WINNINGPEOPLE LOVE FREE STUFF

46. PROMO CODES
• Tie directly in the purchase process.

47. PROMO CODES

48. 6
A PICTURE IS
WORTH 1000 WORDS

50. PHOTO GALLERIES

51. 12 TIMES
Video watchers are
more likely to purchase.

52. VIDEOS BY TICKETS!

53. PERFORMER VIDEO INVITE

54. 7
MAXIMIZE
THE SOFA

55. My Parents
The Late 90’s
Now

56. IMPORTANCE FOR REVENUE
• Customers increasingly use mobile search to shop.
• 95% of all mobile searches are for local goods.
• 61% of all local searches result in a purchase.

57. MOBILE PURCHASE

58. DON’T FORGET TABLET!

59. WHAT LEADS TO MOBILE PURCHASE?

60. SAFFIRE MOBILE & TABLET

61. 8
BRING EMAIL
BACK FROM THE DEAD

62. WHEN DID IT DIE?
WHEN YOUR GRANDMA
STARTED USING FACEBOOK
WHEN EVERYONE, EVEN YOUR
MOM, STARTED TEXTING.

63. MOST PREDICTAVE OF A SALE

64. TO SELL: Get lots of OPENS
Good subject line + From name

65. BEST PRACTICES
Subject recognizable
Action words
Not too spammy
Test Name vs. Venue Name

66. TO SELL: Get lots of CLICKS
Good content & images

67. USER RESPONSE
I want to buy a ticket so I can experience that too!

69. 9
FACE THE NEW FACE
OF FACEBOOK

70. THE NEW FACE
• Facebook now only shows 3% of posts from businesses
organically in the newsfeed.
• Post and advertise or don’t post.
• Advantages: Great reach & targeting

71. YOUR SOCIAL STRATEGY
• Don’t focus on Vanity Statistics.
• Instead focus on likes, shares & comments.
• Organic way to boost posts

72. YOUR SOCIAL STRATEGY
Leverage pop culture:
• Show customers you love the music, shows, etc. they do
• Be Ready when something happens you can use
• Examples: Harlem Shake, What does the Fox Say, etc.
• Be relatable-could even be the weather!

73. YOUR SOCIAL STRATEGY
• Post and advertise or don’t post.
• Advantages: Great reach & targeting
• Don’t focus on Vanity Statistics
• Instead focus on likes, shares & comments
• Organic way to boost posts

74. SELFIES

75. TAKE A CROWD PHOTO
SAY CHEESE!
On Facebook & Instagram: #EAMC2014

76. 10
IF AT FIRST YOU
DON’T SUCCEED...

77. RUN FORREST RUN
• Go back to reevaluate your tests.
• Phone a friend.
• CALL SAFFIRE! WE CAN HELP!
• Unique position of working with so many venues.

78. GET A FREE CONSULTATION!

79. FREE ONLINE MARKETING TIPS
Website www.saffireevents.com
The Amplifier www.saffireevents.com/podcast
Facebook Saffire Events
Twitter @SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
Questions?

80. LEAVE US YOUR CARD
We’ll send you:
• These slides
• A free subscription to The Dirt online marketing newsletter
• Invitation to ongoing educational webinars

81. 512-430-1123
info@saffireevents.com
www.saffireevents.com/customers.aspx