46% of 18-24 drivers would choose internet access over their car (NYT 2012). Wait, how is that a choice? And what does the internet have to do with car ownership anyway?
Adapted from a presentation at Kain Automotive (kaintraining.com), I explore why exactly millennials aren't enamored with the ideal of cars--and how car dealerships and brands can change their mind. Feel free to tweet me with questions (@LindseyKirchoff) or email HowToMarketToMe@gmail.com. Enjoy!
Dude, where's my car? The "complicated" relationship between the automotive i...Good Rebels
We surveyed over 32,000 millennials, drilling deeply into the wider macro trends, to understand the current and future attitudes and behaviours of young people to mobility.
Do they want to own a car? Would they prefer to share through a car club? Do they want to learn to drive? Or does Uber and a future of driverless cars mean millennials can now spend their driving lessons fund on something else? Find out here.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
How to connect with urban millennials: results from a global research communityJoeri Van den Bergh
This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.
frAGILE - Is NextGen marketing more chemistry than science?Joeri Van den Bergh
In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh (Co-founder & NextGen expert) shares insights on brands that bond beyond disruption.
Dude, where's my car? The "complicated" relationship between the automotive i...Good Rebels
We surveyed over 32,000 millennials, drilling deeply into the wider macro trends, to understand the current and future attitudes and behaviours of young people to mobility.
Do they want to own a car? Would they prefer to share through a car club? Do they want to learn to drive? Or does Uber and a future of driverless cars mean millennials can now spend their driving lessons fund on something else? Find out here.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
How to connect with urban millennials: results from a global research communityJoeri Van den Bergh
This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.
frAGILE - Is NextGen marketing more chemistry than science?Joeri Van den Bergh
In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh (Co-founder & NextGen expert) shares insights on brands that bond beyond disruption.
DOLLARS, EUROS, YEN AND TRUST: VALUABLE CURRENCIES IN THE SHARE ECONOMY: Trust is the cornerstone of any successful relationship, be it personal or professional. But what happens when the lines between public and private get blurred in a sharing economy? Trust transitions from expected to essential.
Get more here: http://goo.gl/3GUwbK
Disrupt you! strategies for billion dollar success in the era of endless inn...Jay Samit
How can we make a difference with our lives when our world is changing faster than we can keep up? Technology, Science, the climate and even our jobs are transforming well beyond Darwinian rates. Our generation is being impacted by change like no other generation before it. We are the most educated and diverse in history. We are aware and adaptable, inspired and creative. We want our lives to have meaning, and we're not afraid to tweet, post, comment, like, swipe, or share them.
Our tablets are our TVs, and our phones are our teddy bears (show someone sleeping with phone). We believe in meaning over money, mentors over bosses. We are more concerned about making a difference, than making a buck. And if we’re not happy in the workplace…we will find or create a new one.
And with all this spirit, expectation, and energy that we invest in our careers, our generation also faces the biggest challenges: A shortage of jobs, lower wages, rising costs, crushing student debt, and a business landscape that is changing faster than most employees can adapt. Companies that survived for decades are being disrupted and put out of business seemingly overnight. Could your job, your company, your industry be next? How secure is your position? Are you really living life or just paying bills until you die?
Disrupt You will show you how every threat to the status quo is actually an opportunity in disguise. Disruption isn’t about what happens to you, it’s about how you respond to what happens to you.
The self-made billionaire in his twenties, an unheard of possibility a decade ago, now happens with regular frequency. The startup company, with little funding and a small staff, displaces hundred-year-old companies with billions in revenues virtually overnight. The consultant, with no background in technology or operating a business, makes millions of dollars online. This tightly interconnected world of the 21st century is exploding with new opportunities for personal empowerment and financial independence. What do all of these disruptions have in common? They were led by people who first disrupted internal assumptions about what they were capable of achieving and then unlocked that newly discovered potential to change their world.
Disrupt You will teach you how to master personal transformation, seize opportunity and thrive in this era of endless innovation. Disrupt You is an engaging, paradigm-shifting book that demystifies the mechanics of disruption and shows how anyone can thrive in an era of technological transformation.
You have a choice in life: pursue your dreams or be hired by someone else to help them fulfill their dreams. To change who you are, you must first change who you think you are.
startup, entrepreneur, motivation, career, personal transformation, book, author, best-seller, inspiration, jay samit, Disrupt You!, disruption, innovation, success, spe
The average car shopper today makes just two
dealership visits in the search for the perfect
vehicle. That’s because today car shoppers turn
to mobile to research models, find deals, and get
real-time advice.
In today’s connected world consumer experience IS your brand. Your brand is defined, not by a marketing team or agency, but by how people experience it. Our study shows unequivocally what we think the industry has known instinctively for some time; women are disenfranchised by the automotive industry.
In this ground-breaking research project, we surveyed over 48,000 women to establish the "state of the nation" of the female experience of automotive.
A deep dive that explores whether Lyft is more successful among college passengers Los Angeles because of its approachable branding strategy. This project was completed by Carolyn Huang and Hannah Kim for JOUR 463: Public Relations Research and Analysis in Fall 2014.
In today’s connected world consumer experience IS your brand. Your brand is defined, not by a marketing team or agency, but by how people experience it. Our study shows unequivocally what we think the industry has known instinctively for some time; women are disenfranchised by the automotive industry.
In this ground-breaking research project, we surveyed over 48,000 women to establish the "state of the nation" of the female experience of automotive. This is the executive summary.
Does automotive fail women? Goodwood event presentationGood Rebels
First presented at Goodwood automotive forum February 2016.
In today’s connected world consumer experience IS your brand. Your brand is defined, not by a marketing team or agency, but by how people experience it. Our study shows unequivocally what we think the industry has known instinctively for some time; women are disenfranchised by the automotive industry.
In this ground-breaking research project, we surveyed over 48,000 women to establish the "state of the nation" of the female experience of automotive. This is the executive summary.
The Future of Advertising: How brands can embrace miraculous new technologies...Leo Burnett
Leo Burnett Worldwide and Contagious Magazine present Wildfire, a look 60 months into the future to offer a head-start on the most significant technological innovations that they believe will redefine how brands connect with people.
Wildfire explores how technology might be empathetically applied to the natural cadence of our daily lives in order to make routine activities and behaviors more streamlined, meaningful or entertaining. This is a future where brands are ideally positioned to create the kinds of small and vital wonders that we soon won't imagine being able to live without.
Share or Die: End Of Ownership And Rise of The Sharing Economy in 2014Weleet
Conceptions of ownership are changing rapidly, with a steady move towards increased collaboration and sharing. Individuals and businesses who want to survive must adapt to and embrace the emerging reality of The Sharing Economy and Collaborative Consumption. Goodbye 2013. Hello Future.
Presentations from contestants in the Apartment Internet Marketing Conference's 2011 startup competition. Rentmineonline.com took home the victor's trophy.
DOLLARS, EUROS, YEN AND TRUST: VALUABLE CURRENCIES IN THE SHARE ECONOMY: Trust is the cornerstone of any successful relationship, be it personal or professional. But what happens when the lines between public and private get blurred in a sharing economy? Trust transitions from expected to essential.
Get more here: http://goo.gl/3GUwbK
Disrupt you! strategies for billion dollar success in the era of endless inn...Jay Samit
How can we make a difference with our lives when our world is changing faster than we can keep up? Technology, Science, the climate and even our jobs are transforming well beyond Darwinian rates. Our generation is being impacted by change like no other generation before it. We are the most educated and diverse in history. We are aware and adaptable, inspired and creative. We want our lives to have meaning, and we're not afraid to tweet, post, comment, like, swipe, or share them.
Our tablets are our TVs, and our phones are our teddy bears (show someone sleeping with phone). We believe in meaning over money, mentors over bosses. We are more concerned about making a difference, than making a buck. And if we’re not happy in the workplace…we will find or create a new one.
And with all this spirit, expectation, and energy that we invest in our careers, our generation also faces the biggest challenges: A shortage of jobs, lower wages, rising costs, crushing student debt, and a business landscape that is changing faster than most employees can adapt. Companies that survived for decades are being disrupted and put out of business seemingly overnight. Could your job, your company, your industry be next? How secure is your position? Are you really living life or just paying bills until you die?
Disrupt You will show you how every threat to the status quo is actually an opportunity in disguise. Disruption isn’t about what happens to you, it’s about how you respond to what happens to you.
The self-made billionaire in his twenties, an unheard of possibility a decade ago, now happens with regular frequency. The startup company, with little funding and a small staff, displaces hundred-year-old companies with billions in revenues virtually overnight. The consultant, with no background in technology or operating a business, makes millions of dollars online. This tightly interconnected world of the 21st century is exploding with new opportunities for personal empowerment and financial independence. What do all of these disruptions have in common? They were led by people who first disrupted internal assumptions about what they were capable of achieving and then unlocked that newly discovered potential to change their world.
Disrupt You will teach you how to master personal transformation, seize opportunity and thrive in this era of endless innovation. Disrupt You is an engaging, paradigm-shifting book that demystifies the mechanics of disruption and shows how anyone can thrive in an era of technological transformation.
You have a choice in life: pursue your dreams or be hired by someone else to help them fulfill their dreams. To change who you are, you must first change who you think you are.
startup, entrepreneur, motivation, career, personal transformation, book, author, best-seller, inspiration, jay samit, Disrupt You!, disruption, innovation, success, spe
The average car shopper today makes just two
dealership visits in the search for the perfect
vehicle. That’s because today car shoppers turn
to mobile to research models, find deals, and get
real-time advice.
In today’s connected world consumer experience IS your brand. Your brand is defined, not by a marketing team or agency, but by how people experience it. Our study shows unequivocally what we think the industry has known instinctively for some time; women are disenfranchised by the automotive industry.
In this ground-breaking research project, we surveyed over 48,000 women to establish the "state of the nation" of the female experience of automotive.
A deep dive that explores whether Lyft is more successful among college passengers Los Angeles because of its approachable branding strategy. This project was completed by Carolyn Huang and Hannah Kim for JOUR 463: Public Relations Research and Analysis in Fall 2014.
In today’s connected world consumer experience IS your brand. Your brand is defined, not by a marketing team or agency, but by how people experience it. Our study shows unequivocally what we think the industry has known instinctively for some time; women are disenfranchised by the automotive industry.
In this ground-breaking research project, we surveyed over 48,000 women to establish the "state of the nation" of the female experience of automotive. This is the executive summary.
Does automotive fail women? Goodwood event presentationGood Rebels
First presented at Goodwood automotive forum February 2016.
In today’s connected world consumer experience IS your brand. Your brand is defined, not by a marketing team or agency, but by how people experience it. Our study shows unequivocally what we think the industry has known instinctively for some time; women are disenfranchised by the automotive industry.
In this ground-breaking research project, we surveyed over 48,000 women to establish the "state of the nation" of the female experience of automotive. This is the executive summary.
The Future of Advertising: How brands can embrace miraculous new technologies...Leo Burnett
Leo Burnett Worldwide and Contagious Magazine present Wildfire, a look 60 months into the future to offer a head-start on the most significant technological innovations that they believe will redefine how brands connect with people.
Wildfire explores how technology might be empathetically applied to the natural cadence of our daily lives in order to make routine activities and behaviors more streamlined, meaningful or entertaining. This is a future where brands are ideally positioned to create the kinds of small and vital wonders that we soon won't imagine being able to live without.
Share or Die: End Of Ownership And Rise of The Sharing Economy in 2014Weleet
Conceptions of ownership are changing rapidly, with a steady move towards increased collaboration and sharing. Individuals and businesses who want to survive must adapt to and embrace the emerging reality of The Sharing Economy and Collaborative Consumption. Goodbye 2013. Hello Future.
Presentations from contestants in the Apartment Internet Marketing Conference's 2011 startup competition. Rentmineonline.com took home the victor's trophy.
The Future of Mobility: How We Connect to Our Cars by MRYDavid Berkowitz
MRY released new research in 2014 featuring first-party surveys and social listening to determine what people want out of connected cars, how their decision journey works when purchasing them, and how people value cars versus their smartphones.
Millennials & Driving: A Survey Commissioned by ZipcarZipcar_Inc
Zipcar, Inc. (Nasdaq: ZIP), the world’s leading car-sharing network, released its second annual independent study of Millennials (18-34-year olds), which examines this generation’s attitudes toward personal transportation and car ownership. The Zipcar membership base ranges in age from 18 to 80s; however, Millennials are an important segment for Zipcar, comprising more than half of all members. Millennials account for about 23 percent of the general population,
according to the 2010 US Census.
It turns out that most dealerships are using traditional marketing methods verses leveraging the power of Internet to market their products and services. This slideshow illustrates how the Internet is transforming some dealerships marketing efforts.
Nick Hummer presents "Turbocharging Your New Car Sales" at the Innovative Dealer Summit in Denver, CO.
In his presentation Nick discussed the promising outlook for new car sales, as well as ways to differentiate your store's brand through online reviews. With insights related to social, local and mobile shopping behavior, this deck is intended to help you craft your marketing efforts to align with the needs of today's consumers.
The Millennial Renter is Here! Are You Ready? (Property Management Industry)AppFolio
Millennials have taken rental housing by storm, making up more than 40% of the market. If you’re not prepared to attract and retain this modern renter, you’re going to lose out to a competitor that will--it’s that simple! In this presentation Aimee Miller, VP of Marketing from AppFolio shares statistics and data that will help you understand how the modern renter communicates and thinks, what's important to them and what you should be doing to attract and serve this growing demographic. Flip through the slides to learn more!
Social - A PEMCO story in under 20 minutesRod Brooks
A twenty minute hole appeared in the 2011 Social 301 Conference agenda and I got the call. This short story includes a video case and an example of how PEMCO has entered into social engagement with an integrated, online and offline approach.
How to Compete and Win in a Consolidating Marketing by Marketing to, Seliing ...Summit eMarketing Sherpas
In a rapidly consolidating industry independent and dealership auto body shops need to expand their sales and marketing activities with digital sales, marketing and customer service tools and technologies.
In these slides Frank Terlep, Founder and CEO of Summit eMarketing Sherpas presents important consumer and collision industry statistics and 10 digital sales, marketing and customer service tools every auto body shops should consider if they are going to market their businesses to today's connected consumer.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The collision repair industry is experiencing rapid consolidation businesses that don't market to, connect with, sell and service the "connected consumer" with the right tools, technologies and techniques are going to struggle to survive.
In these slides, Frank Terlep, CEO and Lead Sherpa of Summit Marketing Sherpas provides detailed statistics as well as dozens of ideas, tools and technologies auto body shops can use to compete in a consolidation collision repair market.
Frank's slides cover the importance of Strategy, a company's web presence, SEO, email and text marketing, social media marketing, the importance of online reviews and reputation management, point of sale marketing technologies, customer relationship management and much more...
How Lead Loyal are Women Car Buyers? And why it's important to care
In this session, Scott Pechstein, VP of Sales and lead trainer for Autobytel Inc., highlights the buying motivations of today?s women car buyers and tips to help retailers improve lead loyalty, enhance customer service, and ultimately sell more cars to women consumers.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Automotive Product & Marketing Innovation For MillennialsGood Rebels
The Spotify and Netflix generation is as comfortable sharing and subscribing to their driving options as they are to their entertainment. Smart players will place equal emphasis on monetising services as they will innovating their product range.
If the trends seen in this report become reality, a business based purely on production and volume sales will fail. Traditional OEMs must become service-based businesses to thrive.
Find out how to thrive if you are a product or marketing automotive professional.
Digital Dealer 18 Presentation by Todd Smith and David KainKainAutomotive
Todd Smith of ActivEngage and David Kain of Kain Automotive present 10 Awesome Tips to Improve your Digital Performance. Check out "The Wizard and the Silver Fox Deliver Digital Magic"
Similar to Why Millennials Aren't Buying Cars (20)
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
2. AGENDA
1 Why Millennials Aren’t Buying Cars
2 How This Affects the Car Industry
Change their mind: Before and After the
3 Dealership
4 What the Future Looks Like
28. More than 82% of millennials say they are
“excited” to shop for a vehicle.
(Only 71.2% of Gen X and 66.3%
of Baby Boomers claim the same).
Deloitte 2011
35. 1
Millennial
1 Web
Research
88%
Comparison
References
87% Manufacturer’s
86% website
Search
Engines
Deloitte 2011
36. 25% of millennials researched a vehicle
brand/model on social media in 2009.
In 2011, that number grew to 67%.
Deloitte 2011
37. 86%
skip TV ads
44%
of direct mail is
never opened
91%
unsubscribe
200m
Say DO NOT CALL
37
38. The new marketing playbook
SEO
Social Media
Blogging
Email Marketing
Lead Nurturing
Social CRM
Landing Pages
Video
Marketing Automation
Marketing Analytics
52. DO
• Start courting process
online
• Know comparative
data
• Focus on features,
not sales
• Woo Parents/Friends
• Follow-up ASAP
Auto News 2012
53. DO DON’T
• Start courting process • Haggle
online • Contradict
• Know comparative online/comparative
data data
• Focus on features, • Rely on brand
not sales loyalty
• Woo Parents/Friends
• Follow-up ASAP
Auto News 2012
54. Features We’re Looking For
• 59% prefer
hybrids
• Gas mileage
• Long-term value
Time 2012
55. Seal the Deal Messaging
Will having a car
make me more
attractive to
employers?
56. Seal the Deal Messaging
Will buying a car
now save me money
in the long term?
57. Seal the Deal Messaging
What
experiences can
you only have
with a car?
Music festivals, road trips, surprise visits, long-distance relation/friendships—>
Having a car helps me maintain the relationships I have online.
58. Seal the Deal Messaging
http://www.youtube.com/watch?v=-xznLjEdrzg
60. My Story
• 1 car per house
My car has great mileage, is fully
paid for—and sitting in my
driveway in my hometown. I
can’t find a place for it in my
new life in the city.
61. “
GENERATION
Y IS THE
MOST
MOBILE
GENERATION
EVER.
UrbanLand ”
21-34 year olds 1985: 38% new vehicles sold 2010: 27% new vehicles sold Source: http://www.theatlantic.com/magazine/archive/2012/09/the-cheapest-generation/309060/?single_page=true
Source: NYT http://www.nytimes.com/2012/03/23/business/media/to-draw-reluctant-young-buyers-gm-turns-to-mtv.html?pagewanted=all&_r=0
1998-2003
Drove to work at a “Blockbuster” with Pacey Took Joey on a date to the movie theater Joined the film club after school Drives to enter film festivals
Has a Netflix Follows @Stephen Spielberg Blogs about movies Online friends with film geeks around the world
The freedom that you once got behind the wheel…
is now behind a computer screen.
Talking points: -Public transportation Less need to leave the house! Want everything as close as possible -2/3 18-24 year olds prefer to live in walkable communities Source Atlantic Cities http://www.theatlanticcities.com/commute/2012/04/why-young-americans-are-driving-so-much-less-their-parents/1712/
-2/3 18-24 year olds prefer to live in walkable communities Source Atlantic Cities http://www.theatlanticcities.com/commute/2012/04/why-young-americans-are-driving-so-much-less-their-parents/1712/
Fundamental shift Not just convincing them to buy at your dealership instead of another, have to convince them to actually buy a car
How do we re-direct millennials back to car purchasing? How do you sell to an unsellable market? How do you bring “sexy back”?
Clarify that it happens before going in store Source: Deloitte http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/us_automotive_2011%20Deloitte%20Automotive%20Gen%20Y%20Survey%20FACT%20SHEET_012011.pdf
While 90% of car shoppers start their journey online— Less likely to be first activity buyers Larry just asked, “How much time would you spend researching a car?” Source AutoNews http://www.autonews.com/apps/pbcs.dll/article?AID=/20120806/RETAIL07/308069962/1422/marketing-to-millennials-make-it-online-fast-easy
Source Deloitte: http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/us_automotive_2011%20Deloitte%20Automotive%20Gen%20Y%20Survey%20FACT%20SHEET_012011.pdf 86% use search engines 87% visit manufacturers’ website 88% reference sites that compare prices/features
More than half of Gen Y shoppers classified negotiations with a car salesman as more painful than a trip to the dentist. Source Auto News: http://www.autonews.com/article/20120806/RETAIL07/308069962#ixzz2CAWR28xM
Millennials would rather spend time in the dentist's chair than negotiate with a car salesman, according to reporting by Automotive News . http://editorial.autos.msn.com/blogs/autosblogpost.aspx?post=7c132b23-6e4e-4ea2-85fe-c3728821d608 http://www.autonews.com/apps/pbcs.dll/article?AID=/20120806/RETAIL07/308069962/1422/marketing-to-millennials-make-it-online-fast-easy http://editorial.autos.msn.com/blogs/autosblogpost.aspx?post=7c132b23-6e4e-4ea2-85fe-c3728821d608
Forty percent move back home with their parents at least once. Average of seven jobs in their 20s Sources: The NYT http://www.nytimes.com/2010/08/22/magazine/22Adulthood-t.html
The internet has changed everything. Industry-wide fundamental change Adapt to millennials, ahead of the curve!