Millennials are the single largest and most influential group of customers that automotive retailers can’t afford to lose. Learn about their demographics, behavioral tendencies, and approaches to capture and keep their attention. Learn more at www.autodealerchat.com/text

1. Meet the Most Powerful
Generation of Car Buyers
The Millennials

2. The millennials are a force to be reckoned with.

4. Nielsen
1.8
billion globally
There are a lot of them…

5. Nielsen
they have huge spending power…

6. Nielsen
78% own smart phones
they are technologically advanced…

7. 40% of potential car buying pop.
Source: www.dealermarke*ng.com/marke*ng/adver*sing-­‐menu/marke*ng-­‐solu*ons/3291-­‐the-­‐car-­‐buying-­‐decision-­‐new-­‐or-­‐used-­‐for-­‐millennials
and they are influential in the automotive industry.

8. Source: Forbes. www.forbes.com/sites/mattmiller/2012/07/03/why-you-should-be-hiring-millennials-infographic/
They have influence, and

9. Edelman Berland 8095 2.0 Survey 2012
74%
of millennials say they influence purchase
decisions of other generations

10. Source: Jumpstart Automotive Group. The Millennial Auto Shopper: A Look At How They’re Buying and Leasing Vehicles Today . July 2013
they are looking for cars.

11. So it’s time to pay attention.
But how do these millennials behave?

12. Behavior 1 | They shop across devices

13. Source: Comscore 2012
They are using more devices to shop.

14. Source: 2013 J.D. Power New Auto Shopper Study. www.jdpower.com/content/press-­‐release/DxowqaR/-­‐2013-­‐new-­‐autoshopper-­‐study.htm
They use smartphones while they
shop for cars.

15. Source: Jumpstart Automotive Group. The Millennial Auto Shopper: A Look At How They’re Buying and Leasing Vehicles Today . July 2013
They rely on the ability to research on-­the-­go.

16. Behavior 2 | Millennials prefer text-­based communication

17. 2013 Nielsen Mobile Consumer Report
764.2
164.2
Text Messages
Phone Calls
On average, people across generations
send many more texts than phone calls.

18. Source: 2012 Accenture Automotive Consumer Study
Most people want text-­based options.

19. Source: 2013 Contact At Once! Dealer Survey
They prefer the option to chat over
filling out a lead form.

20. Behavior 3 | They expect immediate response

21. Jumpstart Automotive Group :: Looking Back. Looking Ahead
http://www.jumpstartautomotivegroup.com/files/JAG-Insights-Book-022014.pdf
Automotive News :: Dealers Should Respond to Questions
Quickly or Internet Shoppers Will Leave
www.autonews.com/article/20140127/RETAIL/301279929/dealers-should-respond-to-questions-
quickly-or-internet-shoppers

22. How do we adapt to reach
customers with these new
behaviors?

23. Source:
Millward
Brown
Digital/Google
Vehicle
Shopper
Path
to
Purchase
Study,
September
2013
Online Shoppers reference 24 research touch points on average
Be everywhere they are.

24. Be easily accessible on any device.

25. Source: 2013 Contact At Once! Dealer Survey
Adopt a text-­based strategy.

26. • Establish some ground rules
• What’s expected from your team?
• Reinforce the importance of speedy response
• Empower your team with mobile
Implement a fast response strategy.

27. See more resources at…
autodealerchat.com/downloads