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Instagram best practices 2019

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Best practices, tips, and tricks for Instagram in 2019

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Instagram best practices 2019

  1. 1. Instagram Tips, Tricks, and Best Practices
  2. 2. • Introduction • Posting • Key Settings • Instagram Stories • Highlights • Instagram Live • Insights • IGTV • Additional Apps 2 Contents
  3. 3. Instagram now has over 1 Billion monthly active users, making it the third most used platform after Facebook and YouTube. With an ever growing user base, Instagram keeps expanding what they offer and last year wasn’t any different! Last year we saw the addition of IGTV, new ways to interact with Spotify and Soundcloud, new Instagram Story stickers, Live Stickers, and so much more! Let’s hop in on how you can most effectively be using Instagram! 3 Introduction *stats via hootsuite
  4. 4. Instagram’s primary purpose is for posting photos or videos. Using either your own camera app, or the built in Instagram camera. You can take photos or record a video up to a minute long. Choose the size and filter, adjust the edit applications, add a caption, and you’re good to go! 4 Posting How it Works
  5. 5. Now that we’ve covered the basics, here are some tips to make your Instagram really shine! 5 Best Practices Instagram Posts Check out The Daily Rind for more tips on perfecting your content Before After
  6. 6. 6 • While Instagram can be used to post promotional photos and videos from press materials to clips of official music videos, this content doesn’t always make for the best fan experience • Aim for at 70% authentic, non promotional photo and video posts. Fans get excited by candid insight into the lives of their favorite artists • Use the multiple photo/video feature to show a plethora of content from events, tours, meet and greets, and more • Both Instagram and Facebook are making video content a priority in their algorithm, embrace video content Best Practices Types of Content *image via @ninanesbitt
  7. 7. 7 • Be sure to take well composed, well lit photos that catch the viewer’s attention • Consider adding a theme to your photos through color and filter choice to catch the viewer’s eye and distinguish yourself in their feed • Try different angled photos to vary your gallery layout Best Practices Quality Check *image via @TheRyanWhitman
  8. 8. It’s best practice to upload photo and video natively to each social platform • Though at times sharing content from your Instagram to Facebook and/or Tumblr can be a great way to cross promote you platforms • Both services have great Instagram integrations, and by sharing may let your fans know where to find you 8 Best Practices Social Sharing
  9. 9. • Posts using features like location tagging and hashtags tend to over-index in engagement • Hashtags help users from different communities find content they’d be interested in • Try expanding your community with some of these: • #TBT (Throwback Thursday): An older photo • #OOTD (Outfit of the Day): Fashion • #justgoshoot: Great for any high quality shot • #colorgram: Great for any high quality colorful shot 9 Best Practices Hashtags
  10. 10. 10 • Tagging location on posts adds them to the feed for that spot, boosting discovery and reach • You can tag cities, neighborhoods, even businesses • Try including venues for tour promo in advance Best Practices Location
  11. 11. 11 • Tagging accounts on photos will add your photo to their tagged section. This is great for expanding your reach • Tagging accounts in your captions and comments will just notify the person you tagged. • Be sure to like a few comments and reply to keep your audience engaged Best Practices Tagging Photos & Comments *image via @jorjasmith_
  12. 12. 12 • Decide whether to be a regular or business account – business accounts have access to analytics • Fill in all information • The website field is the only place on Instagram that allows a functioning hyperlink for unverified account under 10k followers. Don’t leave this field blank Key Settings Profile *image via @dietcigmusic
  13. 13. 13 • In Options you are able to link to multiple social media accounts through “Linked Accounts” • When linking Facebook you’ll link to your personal account, and from there you can choose to switch to your fan page • While linking accounts is a good idea, always post natively when possible Key Settings Options
  14. 14. Instagram Stories is a feature that lets you share all the moments of your day through pictures or 15 second videos that disappear after 24 hours. Just swipe left to open your camera, shoot, draw or type, add stickers, and post! Your stories are then archived if you want to add them to a Highlight later on. 14 Instagram Stories How it Works
  15. 15. • Just like tagging a post, type @ and the person’s handle to tag them on your story • Choose from an assortment of fonts, or freehand draw over your story • You can choose from different face filters and visual effects such as: Boomerang, Superzoom, Focus, Rewind, Hands- free, Type, and Music • Film up to 1 minute worth of footage (split into 15 second stories automatically) • Select multiple pieces of content from your camera role • Read more about interesting ways to play with the Stories feature on The Daily Rind 15 How It Works Part 2
  16. 16. Now that we know the basics, let’s go over some ways to make your Stories engaging and…tell a story! 16 Best Practices Instagram Stories
  17. 17. 17 • Poll: Get your audience’s opinion on Stories with Poll. Check out The Daily Rind for some fun Poll ideas. • Hashtag: Have your stories join a community hashtag page by including the hashtag sticker • Link: Verified accounts, or accounts over 10k followers, can add links to their stories, making it seamless to redirect Instagram followers to products • GIF: Add a GIF sticker to your story – or upload your own sticker to your GIPHY page to use • Music: Add music by your artist or others up to 15 seconds long • Location: Have your story join other stories taken in that location • Questions: Ask your audience a question or tell them to ask you anything • Countdown: create a countdown to an upcoming event – fans can then share your countdown on their story • Emoji poll: create an emoji slider on your story so fans can show you how “heart eyes” or “fire” they find your story • Read about optimizing your Stories on The Daily Rind Best Practices Instagram Stories (Instastories) – Stickers *image via @runthejewels
  18. 18. 18 • Spotify: While listening to a song on Spotify, you can click the share option button for the option to share the song to your Instagram story • Users can click the “Play on Spotify” option to listen on their own • Soundcloud: Click the share option while listening to a song to share it to your Instagram Story • This feature is not only great for showing off your catalogue, but to also highlight fan created remixes • Read more on this feature on The Daily Rind Best Practices Instagram Stories (Instastories) – Sharing Streaming
  19. 19. 19 • On your own post, or someone else’s, click the share button for the option to add the post to your story • Make the post take up as much or as little space as you want • It’s best to have a call to action: new post, click through, etc. Best Practices Instagram Stories (Instastories) – Sharing Posts
  20. 20. • Show off some of your best Instagram Stories with the Highlight feature • Create different buckets as an introduction to your brand for new followers, and to catch up older followers who might have missed important Stories • Check out The Daily Rind for more Highlight ideas! 20 Highlights How it Works *image via @theryanwhitman
  21. 21. 21 • Create highlights that make sense with your brand: Tour, New Music, etc. • Create and add custom Hightlight covers for each Highlight bucket • Don’t create too many – this feature should show a new user who you are and what you’re about as easily as possible • Have multiple stories in a Highlight – build out your stories Best Practices Highlights
  22. 22. 22 • Live allows you to connect with your followers in real time • To go Live just swipe right to open your camera and tap the “Start Live Video” button • You can go live for up to an hour, and once you finish the Live story from the app, or you can choose to add it to your story Best Practices Instagram Live *image via Instagram
  23. 23. 23 • You can request to join someone else’s Instagram Live to create a joint broadcast • You can share photos and videos from your camera roll while you’re going Live • Use the Sticker question during your Live to as fans a question to have them as you questions to answer • Read more about Instagram Live features on The Daily Rind Best Practices Instagram Live - Features
  24. 24. Instagram offers an array of stats for you on Instagram as a business account. To become a business account you’ll need a Facebook Fan Page to connect your account to. Go to your profile and tap the menu bar, tap settings, and then ’switch to Business Profile’. Current Instagram breaks down their Insights into 3 categories: • Activity • Content • Audience 24 Insights Measuring Success as a Business Account
  25. 25. 25 • Interactions – Measures the actions people take when engaging with your account • Profile Visits • Website Clicks/Email/Anything else you set up for your account • Discovery – How many people see your content ant where • Reach – Number of unique accounts that have seen any of your posts • Impressions – Total number of times all of your posts have been seen Insights Activity *image from AdEspresso
  26. 26. 26 • How many post you’ve made this week • Posts – measuring your posts by: Comments, Engagement, Follows, Impressions, Likes, Profile Visits, Reach, Saves, Shares, and more • Can view from 7 days up through 2 years • Stories – measures by backs, exits, link clicks, along with all the same measurements as posts • Can view from 24 hours, up to 7 days • Promotions – measures visits to profile, how many people viewed the promotion, impressions, engagements, demographics, and money spent Insights Content
  27. 27. 27 • Top Locations – by city or country • Age Range – in general or by sex • Gender • Followers • Hours – Average times when your followers are on Instagram for that day • Days- The days of the week your audience is most active Insights Audience *image from WordStream
  28. 28. 28 • IGTV is a beast of it’s own, you can either access your channel through the IG app or through the IGTV • IGTV is meant for longer form, high quality content • Like Stories, all content should be vertical • This function could be used for a series, interviews, vertical music videos, acoustic sets • Check out The Daily Rind for more IGTV ideas IGTV How it Works
  29. 29. 29 • Engagement • Views • Likes • Comments • Retention Rate – how much of the video the viewer watched Insights IGTV *image from later
  30. 30. Instagram has also created their own photo tool apps to help you create great content: • Hyperlapse: Create your own time-lapse videos • Boomerang: Make gif-like video posts • Layout: Create photo collages and comparisons 30 Additional Apps Apps Created by Instagram
  31. 31. 31 Not in the Instagram family, Later is an external app that allows you to plan, schedule, and publish your content to Instagram. It’s a great app for when you’re on the go, or want to work on gallery theme Additional Apps Later
  32. 32. 32 Repost, another external app, lets you share content from other galleries while still giving credit to the original photographer. This app is a nice way to give fans or partners a shout out on your feed Additional Apps Repost for Instagram
  33. 33. 33 • Instagram is all about quality content. Editing really comes down to what works best for you. Here are some free apps worth checking out: • VSCO • Snapseed • Darkroom • Afterlight • Enlight Quickshot • Lightroom • Unfold – for Instagram Stories Additional Apps Editing Apps
  34. 34. twitter.com/orchtweets facebook.com/theorchard linkedin.com/company/the-orchard Thank You 3

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