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Twitter Best Practices 2020


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Tips, Tricks, and Best Practices

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Twitter Best Practices 2020

  1. 1. Twitter Tips, Tricks, and Best Practices
  2. 2. • Introduction • Basics • Key Features • Best Practices • Analytics 2 Contents
  3. 3. Twitter for many can feel daunting, like the open range to some users, but for those who know how to use it there is still great reward. With over 145 million monetizable (ad seeing) daily active users, Twitter has the potential to connect you to new and loyal fans alike. 3 Introduction The biggest change we’ve seen this year from Twitter has been their new layout, making the site more accessible and a fresh experience for users. *image via techcrunch
  4. 4. 4 • Tweet – the messages posted on Twitter. • Retweet (RT) - when you repost something from another person. • Modified Tweet (MT) - when you share someone else’s tweet, but make edits to include your own thoughts. • Subtweet - a tweet written about a person without a direct mention of that person. • Trending Topic (TT) - discussed by many people at one time. • Direct Message (DM) - a private message that you send to a follower. • Handle – the name you choose to represent yourself on Twitter. • Verified Account- accounts that have certified that the user is who they claim to be. These profiles are marked with a blue checkmark. Terminology Your basic Twitter Encyclopedia
  5. 5. 5 • Write a clear description of yourself in your Twitter bio - including album pre-order/buy links • Have your name match your handle • Pin an important/informative tweet to the top of your page (album pre-order, video premiere, etc.) • Create a branded header with release information and images related to that release *If you’re looking to get your account verified, these are key points Twitter looks for Optimizations *image via @MAXMusic
  6. 6. Basics
  7. 7. • Character Limit: tweets can be up to 280 characters long • Exception: Japanese, Korean or Chinese tweets are 140 characters • Media Attachments: you can attach images, videos, GIFs, and polls to your tweets • Quote Tweets: when retweeting, you can choose to add your own caption to the retweeted content therefore “quoting” it 7 Basics How does it work?
  8. 8. Key Features
  9. 9. 9 • Videos up to 2 minutes and 20 seconds can be posted natively on Twitter • Videos auto-play on the platform, but are muted. Once a user clicks/taps a video to view, the sound comes on • Tweets with videos appear larger in user timelines than text tweets Key Features Auto-Playing Video *image via @MAXMusic
  10. 10. 10 • Go Live via periscope by composing a tweet and pressing the “Live” button • When users click/tap your video in their feed it will become full screen with sound • Uses: take fans behind the scenes of a concert or music video, show them the recording studio, bts of a photoshoot, or more . Key Features Live Video
  11. 11. 11 • Create a poll by clicking the “Poll” icon in your tweet composition • Polls can have up to 4 choices and can remain open from 5 minutes up to 7 days • Voting is anonymous • Uses: engage your fans by asking them anything from a silly question to what song they’d prefer to hear on tour Key Features Polls
  12. 12. 12 • If 280 characters are not enough, or you would like to serialize a story, use the “Threads” option to let fans easily find and follow multiple tweets • Click the plus button in the composition screen to activate, and your tweets will be connected and published at the same time Key Features Threads
  13. 13. 13 • The Explore tab showcases the top current stories happening on Twitter, allowing users to discover popular and relevant news in an instant • This tab is categorized by News, Sports, Entertainment, and more • Makes it easier to find and engage with relevant topics on the platform Key Features Explore Tab
  14. 14. 14 • On the composition page tap the “GIF” icon to search for GIF’s within the platform while composing a new tweet • Use a GIF to enhance your post with visual content Key Features GIF Search
  15. 15. 15 • Edit your photos directly on platform by tapping the smile icon • Twitter’s photo editor allows you to: • Select a filter • Edit brightness • Crop an image • Add Stickers Key Features Photo Editing *image via @Pitbull
  16. 16. Best Practices
  17. 17. • Engage your fans by replying to their questions and comments • Plan your tweets often - around 3 to 5 times a day • Keep tweets concise • Use relevant hashtags in posts to allow users tracking a hashtag to see your posts - even if they do not follow you • Tweet about relevant trending topics • Retweet yourself to bring new light to an old tweet • Engage with other Twitter accounts - be a part of the community 17 DO... • Over promote - excessive selling, self- promotions, and retweeting will clutter fan feeds and not engage - aim for 70% personal tweets, 30% promotional • Link to other social networks - sharing from Facebook and Instagram looks messy on this platform and is very unengaging for fans • Share news without a link • Use too many hashtags - aim for 3 or less per posts to avoid looking like spam DO NOT...
  18. 18. 18 • Tag retailer accounts - be sure to only tag one per tweet • Link out to releases, sales, or promotions • Posts tagging retailers should include a relevant photo, video, or GIF *All 3 of these bullets must be in place to be eligible for a retailer to retweet Promoting on Twitter Best Practices for Promotional Posts *image via @KelseaBellerini
  19. 19. Analytics
  20. 20. 20 • Access your analytics at • The homepage will give you a 28 Day Summary of your page, along with tweet highlights from that period • If you’re already using Analytics - please note the Events page will be removed as of January 30th 2020 Analytics *image via Twitter Analytics
  21. 21. 21 • Monitors your impressions, engagement rate, link clicks, retweets, likes, and replies over a certain amount of time • You can view the information by: the last 7 days, the last 28 days, by month, or for a customized amount of time • Use the Export Data feature to download a .csv file of all your data Analytics Tweets Page
  22. 22. 22 • Gives a look at your audience’s top interests, country, region, and demographic breakdown • View by your followers, all twitter users, or your organic audience • Use the ‘Comparison Audience’ to see how your fan’s interest match up with different audiences across Twitter based on: personas, demographics, lifestyle, consumer behavior, or mobile footprint Analytics Audience Insights
  23. 23. Thank You