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1. INTERNATIONAL
MEN'S DAY
SOCIAL MEDIA
STRATEGY
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4. TABLE OF CONTENTS
01
04
02
05
03
06
PLANNING CONTENT
CREATION
REVIEW AND
EDITING
SCHEDULING FORMAT AND
DESIGN
FINAL REVIEW

5. WHAT IS SOCIAL MEDIA?
Overall, social media is a versatile tool that can enrich your
life, facilitate connections, and offer a window into the
broader world. It's a platform where you can learn, share,
and engage in meaningful ways, enhancing both your online
and offline experiences. Here you have some purposes of
social media:
● Personal connections: Connect with others, share
moments, and express yourself
● Information and entertainment: Stay informed,
discover diverse content, and enjoy entertainment
● Learning and social impact: Learn, contribute to
causes, and engage in diverse communities

6. PLANNING
01

7. PLANNING
Begin by outlining your objectives,
whether it's sharing personal moments,
promoting a cause, or growing your
online presence. Consider who your
audience is, whether they're followers,
supporters, or friends, and understand
their interests to tailor your content
OBJECTIVES AND
AUDIENCE YOUR MESSAGE
Select a theme and tone that resonate
with your audience, whether it's your
Instagram followers, environmental
enthusiasts, or friends. Create engaging
content, like images, videos, or text, that
aligns with your goals and speaks to the
preferences of your target audience

8. QUALITY PLATFORMS CAPTIONS
CONTENT CREATION
Produce high-quality content
for individuals, organizations,
or causes. Mix images,
videos, and captions to keep
it engaging and dynamic.
Showcase personal
experiences or organizational
impact
Tailor content to each
platform's characteristics and
user expectations. Adapt
visuals and messages to the
platform's nuances for better
resonance
Enhance content with
concise, engaging captions.
Share stories that resonate
with your audience. For
causes, emphasize your
mission. Utilize relevant
hashtags to amplify reach

9. Before sharing, review your content for accuracy.
Whether you're an individual sharing personal
stories or an environmental organization spreading
awareness, ensure details are correct
Proofread for grammar and spelling errors. Even
personal accounts benefit from error-free content.
For organizations or causes, polished content
boosts professionalism and credibility
Edit for clarity and consistency. Whether it's your
personal experiences or your organization's
initiatives, ensure your message is easy to
understand. Use a consistent tone that aligns with
your content's purpose
Check visuals for quality. Ensure images and
videos are clear and visually appealing. Strong
visuals enhance your content's impact and
engagement
REVIEW AND EDITING
ACCURACY CHECK
CLARITY AND CONSISTENCY
GRAMMAR AND SPELLING
VISUAL APPEAL

10. TIME ZONES
VARIED TIMING CONTENT TYPE
OPTIMAL TIMING
PLATFORMS
INSIGHTS CONSISTENCY
SCHEDULING
For individuals, consider when
your audience is most active.
Organizations promoting causes
should align posts with peak
engagement times
Experiment with posting times.
Test different slots and observe
engagement patterns. Adapt your
schedule based on results
Consider your audience's time
zones. Schedule posts to reach
them when they're most likely to
be online
Study platform analytics. Know
when your content gets the most
attention. Post accordingly for
maximum impact
Maintain a consistent posting
schedule. For personal accounts,
regular updates keep followers
engaged. Consistency builds
trust
Match post types with optimal
times. Share longer content when
your audience is more receptive.
Use short posts when attention
spans are limited

11. 123,123
Keep track of interactions with your posts

12. SOCIAL MEDIA IS ALL ABOUT PEOPLE

13. ENGAGEMENT SHARE
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
PINTEREST
TIKTOK
INSTAGRAM
TWITTER
90
34
45
60

14. A TABLE FOR YOUR SCHEDULES
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
TIKTOK Idea Idea Idea Idea Idea
INSTAGRAM Idea Idea - Idea Idea
TWITTER Idea Idea Idea Idea -
PINTEREST Idea Idea Idea - Idea
EMAIL - Idea - Idea Idea
FACEBOOK Idea - Idea Idea -

15. 1
2
3
THIS IS WHAT
YOUR PAGE WILL
LOOK LIKE
Your username
Remember that web pages must be optimized to
work on phones, since 80% of people only visit
websites from their smartphones
1. Your username should be the first thing they
see
2. Select your best photo for the front page
3. Use creative captions for your posts!

16. BUYER PERSONA INFOGRAPHIC
BIO
Our average client is outdoorsy,
has creative jobs and a passion
for the environment and the
planet
JANE DOE
26, teacher
“I want to support the planet
with each buy. That’s why I
support companies that are
eco-friendly”
PERSONALITY
● Strong ideas in favor of
ecology, sustainability,
recycling and upcycling
● Avid user of social media,
specifically TikTok and
Twitter
● Keeps up to date with
trends and follows brands
that do so
MOTIVATIONS
Self-improvement
PAIN POINTS
Programmed obsolescence,
difficulty repairing products and
too much usage of unnecessary
plastics
Organization
Ecology
1
2
3

17. ROADMAP INFOGRAPHIC
INITIATIVE OBJECTIVE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Initiative 1
In this section, describe the objective
of your initiative
Initiative 2
In this section, describe the objective
of your initiative
Initiative 3
In this section, describe the objective
of your initiative
Initiative 4
In this section, describe the objective
of your initiative
Initiative 5
In this section, describe the objective
of your initiative
Initiative 6
In this section, describe the objective
of your initiative

18. SHOWCASE
SOME
PICTURES!
You know what they say: a picture
is worth a thousand words — use
them!

19. —LAURA PATTERSON
—JOHN NELSON
—PETER JAMES
"I was amazed by how this strategy reshaped my social media game — it's
like I found the missing puzzle piece for audience engagement!"
"Before discovering these techniques, I underestimated the power of social
media. Now, I'm witnessing real results and meaningful connections"
TESTIMONIALS
“My social media presence took a remarkable turn after following this advice.
The growth in interactions and followers speaks for itself”

20. SOCIAL MEDIA ANALYTICS
XXX BILLION
Users worldwide
XH XMIN
Average time spent
WORLDWIDE REACH
Country 1 users Country 2 users
XXX BILLION XXX BILLION
PLATFORMS WITH MOST USERS
Follow the link in the graph to modify its data and then paste the new
one here. For more info, click here
XX
Number of platforms

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