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Snapchat	
  
Tips,	
  Tricks,	
  &	
  Best	
  
Prac3ces	
  
2	
  
Introduc3on	
  
Who’s	
  It	
  For	
  
How	
  It	
  Works	
  
Snaps	
  
Best	
  Prac3ces	
  
Ideas	
  
Contents	
  
3	
  
	
  
You’ve	
  heard	
  of	
  Snapchat	
  by	
  now,	
  but	
  if	
  you’re	
  over	
  the	
  
age	
  of	
  25	
  th...
4	
  
Who’s	
  It	
  For	
  
Regular	
  Snapchat	
  users	
  are...	
  
…Young	
  
•  45%	
  are	
  between	
  18-­‐24	
  ...
5	
  
Pop	
   EDM	
  
Rap	
   R&B	
  
Who’s	
  It	
  For	
  
Remember	
  when	
  Pinterest	
  first	
  launched	
  and	
  e...
6	
  
Snapchat	
  works	
  off	
  of	
  taps	
  and	
  swipes	
  and	
  very	
  liFle	
  
text.	
  This	
  can	
  make	
  g...
7	
  
Ge`ng	
  Started	
  Checklist	
  
ü  Tap	
  the	
  ghost	
  to	
  
customize	
  
ü  Create	
  a	
  username	
  
ü...
8	
  
Ge`ng	
  Started	
  Checklist	
  
ü  Set	
  snaps	
  and	
  stories	
  
to	
  “everyone”	
  
ü  Turn	
  on	
  filte...
9	
  
Snapchat	
  works	
  a	
  lot	
  like	
  
Instagram.	
  Open	
  the	
  app	
  and	
  
take	
  a	
  photo	
  or	
  sh...
10	
  
You	
  can	
  also	
  submit	
  to	
  a	
  Live	
  
Story.	
  Live	
  Stories	
  are	
  
curated	
  collecBons	
  o...
11	
  
The	
  basics	
  of	
  Snapchat	
  are	
  simple:	
  take	
  a	
  photo	
  or	
  video	
  
and	
  share	
  it.	
  	...
12	
  
Snapchat	
  is	
  the	
  least	
  serious	
  of	
  the	
  social	
  plaorms	
  and	
  
their	
  fun	
  photo	
  fea...
13	
  
Use	
  the	
  text	
  icon	
  in	
  the	
  
upper	
  right	
  to	
  add	
  text	
  to	
  
your	
  photo.	
  	
  
Sn...
14	
  
Swipe	
  up	
  to	
  change	
  the	
  text	
  
style.	
  
	
  
	
  
Then	
  double	
  tap	
  your	
  text	
  to	
  ...
15	
  
Emojis	
  get	
  the	
  sBck	
  
treatment	
  in	
  Snapchat.	
  Try	
  
adding	
  some	
  to	
  your	
  photo	
  
...
16	
  
Visual	
  arBst?	
  Use	
  the	
  
drawing	
  tool	
  to	
  go	
  all	
  MS	
  
Paint	
  on	
  your	
  snap.	
  
Sn...
17	
  
Swiping	
  to	
  the	
  side	
  
shuffles	
  through	
  an	
  
assortment	
  of	
  filters	
  
like	
  photo	
  effects...
18	
  
You’ve	
  goFen	
  the	
  hang	
  of	
  
the	
  basics.	
  Now	
  it’s	
  Bme	
  to	
  
make	
  sure	
  you’re	
  g...
19	
  
Stories	
  are	
  a	
  lot	
  like	
  a	
  DVR	
  –	
  
everything	
  you	
  post	
  will	
  be	
  
available	
  fo...
20	
  
Snaps	
  can	
  last	
  for	
  a	
  max	
  of	
  10	
  seconds	
  and	
  once	
  they’re	
  
viewed,	
  they’re	
  ...
21	
  
Snapchat	
  feels	
  more	
  inBmate	
  than	
  other	
  socials:	
  
•  Short	
  format	
  
•  Self-­‐destrucBng	
...
22	
  
Snapchat’s	
  closest	
  relaBve	
  
might	
  be	
  Vine.	
  It’s	
  a	
  place	
  
where	
  humor	
  and	
  creaBv...
23	
  
Snapchat	
  isn’t	
  the	
  place	
  for…	
  
X  Formal	
  promoBonal	
  materials	
  
Instead,	
  show	
  a	
  sna...
24	
  
Need	
  some	
  ideas	
  to	
  get	
  started?	
  PosBng	
  regularly	
  but	
  
looking	
  to	
  get	
  more	
  cr...
25	
  
Fans	
  can	
  see	
  if	
  you’ve	
  opened	
  their	
  snap.	
  Try	
  asking	
  for	
  
snaps	
  of	
  them	
  l...
26	
  
Snapchat	
  can	
  be	
  a	
  place	
  for	
  interacBon.	
  Invite	
  your	
  fans	
  to	
  
send	
  snaps	
  dire...
27	
  
…or	
  just	
  share	
  your	
  own!	
  Video	
  
and	
  photo	
  snaps	
  can	
  be	
  saved	
  by	
  
tapping	
  ...
28	
  
We	
  now	
  know	
  that	
  
Snapchat	
  isn’t	
  the	
  
place	
  for	
  formal	
  
promoBonal	
  photos	
  
and	...
29	
  
Share	
  a	
  short	
  video	
  of	
  a	
  track	
  pulled	
  
up	
  in	
  Pro-­‐Tools	
  or	
  a	
  test	
  pressi...
30	
  
A	
  favorite	
  of	
  the	
  YouTube	
  community!	
  Invite	
  fans	
  to	
  ask	
  
quesBons	
  via	
  Snapchat....
31	
  
At	
  the	
  moment,	
  Snapchat	
  has	
  the	
  least	
  robust	
  analyBcs	
  
opBons	
  of	
  any	
  plaorm.	
 ...
twiFer.com/orchtweets	
  
facebook.com/theorchard	
  
linkedin.com/company/the-­‐orchard	
  
The	
  Orchard	
  and	
  its	...
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Snapchat Best Practices

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Get tips, tricks, and best practices in our guide to getting started with Snapchat.

Published in: Marketing
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Snapchat Best Practices

  1. 1. Snapchat   Tips,  Tricks,  &  Best   Prac3ces  
  2. 2. 2   Introduc3on   Who’s  It  For   How  It  Works   Snaps   Best  Prac3ces   Ideas   Contents  
  3. 3. 3     You’ve  heard  of  Snapchat  by  now,  but  if  you’re  over  the   age  of  25  there  is  a  good  chance  you’ve  never  used  it*.   Maybe  you  aren’t  sure  how  it  works  or  can’t  quite  see   the  point.  For  arBsts  looking  to  target  younger  fan  bases,   though,  Snapchat  can  be  a  fun  place  to  connect  with   fans  and  stand  out       *Snapchat  by  the  Numbers,  hFp://www.omnicoreagency.com/snapchat-­‐staBsBcs/   Introduc3on  
  4. 4. 4   Who’s  It  For   Regular  Snapchat  users  are...   …Young   •  45%  are  between  18-­‐24     •  71%  being  under  the  age  of  34     …Female   •  70%  of  users  are  women     …and  dedicated   •  Around  100  million  users  are  acBve  everyday   •  65%  share  their  own  snaps   •  More  than  800  million  photos  and  videos  are   uploaded  every  day  
  5. 5. 5   Pop   EDM   Rap   R&B   Who’s  It  For   Remember  when  Pinterest  first  launched  and  everyone  was  trying  to  find  a   way  to  use  it,  even  though  it  didn’t  make  sense  for  most?  Ask  yourself  this:   Are  my  fans  on  Snapchat?  If  they  aren’t,  then  focus  your  efforts  on  the   plaorms  they  are  using.    
  6. 6. 6   Snapchat  works  off  of  taps  and  swipes  and  very  liFle   text.  This  can  make  giving  wriFen  instrucBon  tricky,  so   we’ve  put  together  a  key  to  help  you  understand  how  to   use  or  find  a  feature.   How  It  Works   Tap  this  spot  or  icon   Swipe  in  this  direcBon  
  7. 7. 7   Ge`ng  Started  Checklist   ü  Tap  the  ghost  to   customize   ü  Create  a  username   ü  Add  an  image  to  your   snapcode   ü  Customize  se`ngs   How  It  Works  
  8. 8. 8   Ge`ng  Started  Checklist   ü  Set  snaps  and  stories   to  “everyone”   ü  Turn  on  filters  and   make  sure  locaBon   services  as  enabled   How  It  Works  
  9. 9. 9   Snapchat  works  a  lot  like   Instagram.  Open  the  app  and   take  a  photo  or  short  video.   Then,  either  send  it  directly   to  specific  people  or  add  it  to   your  general  feed  (or,  in   Snapchat  lingo  –  your  Story).   How  It  Works  
  10. 10. 10   You  can  also  submit  to  a  Live   Story.  Live  Stories  are   curated  collecBons  of  snaps   happening  in  a  specific   locaBon  or  about  a  certain   event.  You  must  enable   locaBon  services  to   contribute  to  Live  Stories.   How  It  Works  
  11. 11. 11   The  basics  of  Snapchat  are  simple:  take  a  photo  or  video   and  share  it.        …you  didn’t  think  you’d  get  off  that  easy,  did  you?     Like  any  social  plaorm,  Snapchat  has  its  own  best   pracBces.  The  following  slides  will  help  you  create  quality   Snapchat  content.   Snaps   “Okay…how  do  I  do  this  well?”  
  12. 12. 12   Snapchat  is  the  least  serious  of  the  social  plaorms  and   their  fun  photo  features  help  to  enhance  the   lighthearted,  silly  quality  to  the  best  content.  Aler   taking  your  photo  or  video,  try  some  of  the  following   edits.   Snaps   Enhancing  Photos  
  13. 13. 13   Use  the  text  icon  in  the   upper  right  to  add  text  to   your  photo.     Snaps   Enhancing  Photos  
  14. 14. 14   Swipe  up  to  change  the  text   style.       Then  double  tap  your  text  to   choose  a  different  color.   Snaps   Enhancing  Photos  
  15. 15. 15   Emojis  get  the  sBck   treatment  in  Snapchat.  Try   adding  some  to  your  photo   instead  of  just  including  in  a   text  capBon.   Snaps   Enhancing  Photos  
  16. 16. 16   Visual  arBst?  Use  the   drawing  tool  to  go  all  MS   Paint  on  your  snap.   Snaps   Enhancing  Photos  
  17. 17. 17   Swiping  to  the  side   shuffles  through  an   assortment  of  filters   like  photo  effects  and   locaBon  and  event   tags.  To  stack  filters,   hold  your  finger  down   on  your  first  choice   while  conBnuing  to   swipe  through.   Snaps   Enhancing  Photos  
  18. 18. 18   You’ve  goFen  the  hang  of   the  basics.  Now  it’s  Bme  to   make  sure  you’re  ge`ng  all   you  can  out  of  Snapchat.   Best  Prac3ces  
  19. 19. 19   Stories  are  a  lot  like  a  DVR  –   everything  you  post  will  be   available  for  24  hours  so   fans  can  (binge?)  watch  at   their  leisure.  Share  snaps   whenever  you  have  a   moment  that  deserves   capturing.     Best  Prac3ces   Frequency  
  20. 20. 20   Snaps  can  last  for  a  max  of  10  seconds  and  once  they’re   viewed,  they’re  gone.  What  do  people  want  to  see  on   Snapchat?     ü  Candid  content   ü  Humor     Best  Prac3ces   Types  of  Content  
  21. 21. 21   Snapchat  feels  more  inBmate  than  other  socials:   •  Short  format   •  Self-­‐destrucBng  posts   •  Lack  of  pre-­‐shot  edited  photo  perfecBon.     Best  Prac3ces   Candid  Content  
  22. 22. 22   Snapchat’s  closest  relaBve   might  be  Vine.  It’s  a  place   where  humor  and  creaBvity   trump  even  the  most   carefully  craled  photos  and   videos.         Best  Prac3ces   Humor  
  23. 23. 23   Snapchat  isn’t  the  place  for…   X  Formal  promoBonal  materials   Instead,  show  a  snap  of  an  actual  CD  or  a  store  a  fan   can  visit     X  Previously  shot,  edited  photos  or  videos   Instead,  tease  videos  with  behind-­‐the-­‐scenes  snaps   Best  Prac3ces  
  24. 24. 24   Need  some  ideas  to  get  started?  PosBng  regularly  but   looking  to  get  more  creaBve?  Here  are  some  examples   of  ways  to  use  Snapchat.   Ideas  
  25. 25. 25   Fans  can  see  if  you’ve  opened  their  snap.  Try  asking  for   snaps  of  them  listening  to  your  album  or  singing  along  to   their  favorite  track.  A  quick  view  on  your  part  will  make  a   fan’s  day!     Ideas     Request  Fan  Snaps  
  26. 26. 26   Snapchat  can  be  a  place  for  interacBon.  Invite  your  fans  to   send  snaps  directly  to  your  account  and  share  favorites  on   other  socials.   Ideas     Share  Fan  Snaps  
  27. 27. 27   …or  just  share  your  own!  Video   and  photo  snaps  can  be  saved  by   tapping  the  download  buFon.   Share  your  best  snaps  on   Facebook,  TwiFer,  or  Instagram   for  further  reach.   Ideas     Share  Your  Snaps  
  28. 28. 28   We  now  know  that   Snapchat  isn’t  the   place  for  formal   promoBonal  photos   and  sales  pitches.  Try   ge`ng  a  snap  of  a  CD   or  LP  actually  in  a   favorite  store.   Ideas   PromoKng  a  Release  
  29. 29. 29   Share  a  short  video  of  a  track  pulled   up  in  Pro-­‐Tools  or  a  test  pressing   spinning.  Even  beFer,  send  it   directly  to  super  fans  for  an   exclusive  experience.   Ideas   Tease  a  Track  
  30. 30. 30   A  favorite  of  the  YouTube  community!  Invite  fans  to  ask   quesBons  via  Snapchat.  Answer  directly  to  select  fans  or   add  answers  to  your  Story  so  fans  can  view  them  all.   Ideas   Q&A  
  31. 31. 31   At  the  moment,  Snapchat  has  the  least  robust  analyBcs   opBons  of  any  plaorm.  You  can,  however,  see  how   many  Bmes  your  story  was  viewed  or  screenshot-­‐ed  by   tapping  the  three  dots  next  to  “My  Story.”   Analy3cs   Measuring  Success  
  32. 32. twiFer.com/orchtweets   facebook.com/theorchard   linkedin.com/company/the-­‐orchard   The  Orchard  and  its  logo  are  registered  trademarks  of  Orchard   Enterprises  NY,  Inc.  All  Rights  Reserved.  All  other  trademarks  not   owned  by  the  Orchard  Enterprises  NY,  Inc.,  its  parent  or  affiliates  that   appear  herein  are  the  property  of  their  respecKve  owners,  who  may   or  may  not  be  affiliated  with,  connected  to,  or  sponsored  by  Orchard   Enterprises  NY,  Inc.,  its  parent  or  its  affiliates.   Thank  You!   See  you  later  

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